Novoline Pharm
Novoline Pharm is a Constanța-based Romanian pharmaceutical import and distribution company serving as the principal distributor for the Minifarm pharmacy chain across 115+ pharmacy locations in Constanța, Tulcea, and Bucharest, with additional exclusive import rights to Seboradin, Diabetegen, brizo, and the proprietary Novolife brand.
- Company typePrivate
- Founded2016
- HeadquartersConstanta, Romania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Novoline Pharm does
Novoline Pharm SRL is a Romanian pharmaceutical import and distribution company headquartered in Constanța and operating from a single site at Bd-ul Tomis nr 397A. The firm was established in 2016 with 100% Romanian private capital and runs as an SRL with no disclosed parent, investor, or funding rounds. Its core operation is the warehousing, transport, and distribution of branded pharmaceutical products to retail pharmacies, with the company positioned as the principal distributor of Minifarm, the largest pharmacy network in the Dobrogea region of Romania.
The company serves over 115 Minifarm pharmacy locations distributed across Constanța (72), Tulcea (22), and Bucharest (21), along with other regional pharmacy accounts. Its upstream supply is anchored by distribution agreements with major pharmaceutical and consumer-health manufacturers including GSK, Sanofi, Bayer, Terapia, Antibiotice, and L'Oreal. Beyond branded distribution, Novoline Pharm holds exclusive Romanian import rights for Seboradin (hair and scalp care), Diabetegen (natural tissue regeneration cream), and brizo. Skin Gear (sun protection), and operates the in-house dietary supplements brand Novolife. The technology stack is limited to a WordPress website with SSL encryption, Google Analytics, DoubleClick remarketing, and standard pharmaceutical warehouse infrastructure; there is no disclosed mobile app, API, or proprietary software platform.
Revenue is generated through transactional distribution fees on pharmaceutical product flows from manufacturers to pharmacy points of sale, augmented by exclusive brand-import margins on Seboradin, Diabetegen, brizo, and the proprietary Novolife line. The go-to-market is direct B2B distribution rather than consumer-facing sales, with all commercial activity routed through the company's warehouse and last-mile logistics operation in Dobrogea and Bucharest. Pricing is not publicly disclosed, and there are no audited revenue figures, funding events, M&A activity, or public financial disclosures in the available source material.
Novoline Pharm firmographics
Firmographics- Name
- Novoline Pharm
- Legal name
- Novoline Pharm SRL
- Website
- https://novoline.ro
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novoline Pharm is a Constanța-based Romanian pharmaceutical import and distribution company serving as the principal distributor for the Minifarm pharmacy chain across 115+ pharmacy locations in Constanța, Tulcea, and Bucharest, with additional exclusive import rights to Seboradin, Diabetegen, brizo, and the proprietary Novolife brand.
- Ownership category
- akta.pro rank
Novoline Pharm industry classification
Industry- Product category
- Pharmaceutical Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Full-Line Pharmaceutical Wholesalers (HLAIAJAA)
- akta.pro secondary industries
- Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA), Specialty Pharma & Biologics Distribution (GDP-compliant) (HLAGAMAD)
Keywords
Where Novoline Pharm is headquartered
LocationHeadquarters
- HQ city
- Constanta
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Novoline Pharm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Pharmaceutical Product Distribution: Novoline Pharm operates as an import and distribution company for pharmaceutical products. The company imports branded products and distributes them to pharmacy chains, serving as the main distributor for Minifarm and other pharmacy companies in the Dobrogea region.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Novoline Pharm product offering
Product offeringCore offering
Novoline Pharm is a pharmaceutical import and distribution company (depozit farmaceutic) with 100% Romanian capital, based in Constanța, that imports branded medicines and consumer health products from major manufacturers and distributes them to pharmacy chains in Romania. It operates as the principal distributor of the Minifarm pharmacy network in Dobrogea (115+ pharmacies) and provides modern next-generation warehousing, transport, and last-mile delivery to pharmacies, also serving as the exclusive Romanian importer for several niche consumer health brands (Seboradin, Novolife, Diabetegen, brizo. Skin Gear).
Product overview
Novoline Pharm is a pharmaceutical import and distribution company with 100% Romanian capital, founded in 2016 and based in Constanța. The company operates as a pharmaceutical warehouse and the principal distributor of the Minifarm pharmacy chain in Dobrogea. The product portfolio consists of four proprietary/exclusive import brands: Seboradin (hair and scalp care), Novolife (dietary supplements), Diabetegen (natural tissue regeneration cream), and brizo. Skin Gear (sun protection products). Distribution services support over 115 Minifarm pharmacies across Constanța, Tulcea, and Bucharest through modern storage and transport facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Seboradin: Hair care solutions for all hair types and scalp problems.
- Novolife
- Diabetegen
- brizo. Skin Gear
Products and services
- Pharmaceutical Import and Distribution Services End-to-end import, storage, transport, and distribution of branded pharmaceutical medicines and consumer health products from manufacturer partners (GSK, Sanofi, Bayer, Terapia, Antibiotice, L'Oréal, and others) to pharmacy chains and independent pharmacies in Romania, anchored by the Minifarm network across Dobrogea and Bucharest.
- Pharmaceutical Warehousing and Storage Services Modern next-generation warehousing (sedii de nouă generație) at the company's Constanța headquarters, providing optimal storage conditions for medicines and consumer health products prior to distribution.
- Seboradin (Exclusive Imported Brand) Seboradin is a hair and scalp care product line offering solutions for all hair types and scalp problems. Novoline Pharm is the exclusive importer of Seboradin products into Romania and distributes them to pharmacies.
- Novolife (Owned Brand) Novolife is a brand owned by Novoline Pharm offering dietary supplements under the tagline "Live healthy!" (Trăiește sănătos!), promoted to pharmacy and consumer health customers in the regional distribution network.
- Diabetegen (Exclusive Imported Brand) Diabetegen is an innovative 100% natural tissue regeneration cream, recommended by medical specialists. Novoline Pharm is the exclusive importer and distributor of Diabetegen in Romania.
- brizo. Skin Gear (Exclusive Imported Brand) brizo. Skin Gear offers high-protection sunscreen products designed to prevent the unpleasant effects of prolonged sun exposure. Novoline Pharm distributes brizo. Skin Gear as an exclusive importer to Romanian pharmacies.
Companies that use Novoline Pharm
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Novoline Pharm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Novoline Pharm partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- GSK (GlaxoSmithKline)coreGSK is one of the pharmaceutical brand partners of Novoline Pharm. As a distributor, Novoline Pharm imports and distributes GSK pharmaceutical products to pharmacies in the Dobrogea region.
- TerapiacoreTerapia is a pharmaceutical brand partner of Novoline Pharm. Novoline Pharm distributes Terapia pharmaceutical products to pharmacy chains in the Dobrogea region.
- L'OrealcoreL'Oreal is a healthcare and beauty products brand partner of Novoline Pharm. Novoline Pharm distributes L'Oreal products to pharmacies in their distribution network.
- SanoficoreSanofi is a pharmaceutical brand partner of Novoline Pharm. Novoline Pharm distributes Sanofi pharmaceutical products to pharmacy chains across the Dobrogea region.
- AntibioticecoreAntibiotice is a Romanian pharmaceutical brand partner of Novoline Pharm. Novoline Pharm distributes Antibiotice products to pharmacies in their regional network.
- BayercoreBayer is a pharmaceutical brand partner of Novoline Pharm. Novoline Pharm distributes Bayer pharmaceutical products to pharmacy chains in Dobrogea.
- SeboradincoreSeboradin is positioned as a unique importer brand by Novoline Pharm. Seboradin offers solutions for all hair types and scalp problems. Novoline Pharm serves as the exclusive importer of Seboradin products in Romania.
- NovolifecoreNovolife is a brand owned by Novoline Pharm offering dietary supplements. The tagline 'Live healthy!' promotes health and wellness supplements in the Novolife product line.
- DiabetegencoreDiabetegen is an innovative, 100% natural tissue regeneration cream recommended by medical specialists. Novoline Pharm serves as the exclusive importer/distributor.
- brizo. Skin Gearcorebrizo. Skin Gear offers high protection sunscreen products, preventing unpleasant effects of prolonged sun exposure. Novoline Pharm distributes this brand.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Novoline Pharm competitors and assessment
Company assessmentBroad incumbents
- Cardinal Health: Cardinal Health is a major US-headquartered pharmaceutical distributor with global operations. Comparable as a broad incumbent setting industry benchmarks on distribution economics, manufacturer relationships, and pharmacy services that regional players like Novoline ultimately compete against.
- McKesson Corporation: McKesson is a global pharmaceutical distribution leader with operations across North America and Europe (including through Celesio). It represents the broad-incumbent benchmark for pharmaceutical wholesalers globally and a competitive reference point for Romanian distribution economics.
- Phoenix Group: Phoenix Group is Europe's largest pharmaceutical distribution company, operating across multiple countries with full-line wholesale, retail pharmacy, and pre-wholesale services. Comparable as a broad incumbent in pharmaceutical wholesale whose scale and manufacturer relationships dwarf regional players like Novoline.
- Celesio: Celesio, now part of McKesson Europe, operates pharmaceutical wholesale and pharmacy retail across multiple European markets. Comparable as a broad incumbent European wholesaler whose scale and manufacturer leverage represent the structural backdrop for regional distributors like Novoline.
- Alliance Healthcare: Alliance Healthcare, part of Walgreens Boots Alliance, is a leading European pharmaceutical wholesaler with operations across multiple countries. Comparable as a broad incumbent wholesale competitor that regional players face as multinational manufacturers consolidate distribution with the largest partners.
Regional players
- Help Net: Help Net is a Romanian pharmacy chain with associated distribution capabilities, comparable to Novoline in combining wholesale and pharmacy retail in the Romanian market. Represents an alternative vertically integrated model competing for the same manufacturer partnerships.
- Tamro: Tamro is a Finnish pharmaceutical wholesaler (now part of Phoenix Group) operating in a single national market with full-line distribution. Comparable as a regional European wholesaler whose structure and scope closely mirrors Novoline's regional positioning, but in a different national market.
Direct peers
- Mediplus Romania: Mediplus is one of the established pharmaceutical distributors operating in Romania, directly comparable to Novoline Pharm in serving community pharmacies with branded and generic medicines. Both compete for manufacturer distribution agreements and pharmacy-chain contracts in the Romanian market.
- Europharm Holding: Europharm Holding is a Romanian pharmaceutical distribution group with pharmacy chain operations, directly comparable to Novoline in combining wholesale distribution with pharmacy retail reach across Romania. Both compete for the same pharmacy-chain and manufacturer-partnership opportunities.
Others
- ANTIBIOTICE SA: ANTIBIOTICE SA is a Romanian pharmaceutical manufacturer that is both a Novoline brand partner and a domestic producer with its own distribution footprint. Comparable as an adjacent supplier/partner in the Romanian pharmaceutical value chain rather than a direct distribution competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Novoline Pharm social profiles
Digital presenceNovoline Pharm compliance and trust
Trust signalCompliance2 records
Novoline Pharm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novoline Pharm leadership team
Management profileNumber of profiles
Novoline Pharm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novoline Pharm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novoline Pharm
What does Novoline Pharm do?
Novoline Pharm is a pharmaceutical import and distribution company (depozit farmaceutic) with 100% Romanian capital, based in Constanța, that imports branded medicines and consumer health products from major manufacturers and distributes them to pharmacy chains in Romania. It operates as the principal distributor of the Minifarm pharmacy network in Dobrogea (115+ pharmacies) and provides modern next-generation warehousing, transport, and last-mile delivery to pharmacies, also serving as the exclusive Romanian importer for several niche consumer health brands (Seboradin, Novolife, Diabetegen, brizo. Skin Gear).
Is Novoline Pharm a public or private company?
Novoline Pharm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novoline Pharm founded?
Novoline Pharm was founded in 2016. It employs 11 to 50 people.
Where is Novoline Pharm based?
Novoline Pharm is headquartered in Constanta, Romania, in the Europe region.
How does Novoline Pharm make money?
One revenue line is on record: pharmaceutical Product Distribution.
Who are Novoline Pharm's main competitors?
Broad incumbents on record are Cardinal Health, McKesson Corporation, Phoenix Group, Celesio and Alliance Healthcare. Regional players are Help Net and Tamro. Direct peers are Mediplus Romania and Europharm Holding. ANTIBIOTICE SA is listed as an others.
Does Novoline Pharm have an API?
No public API is recorded for Novoline Pharm.
What industry is Novoline Pharm in?
Novoline Pharm's product category is Pharmaceutical Distribution. Its primary akta.pro industry code is HLAIAJAA, Full-Line Pharmaceutical Wholesalers, with a secondary code of CRAOAHAA, Prescription Pharmaceutical (Rx) Wholesale Distribution. Its NAICS code is 424210 and its SIC code is 5122.