What Neesh does

NEESH Perfumes Private Limited is an Indian luxury fragrance brand operating as a direct-to-consumer company, headquartered in Ambala, Haryana, with manufacturing outsourced to contract packagers Nova Cosmetics (Ambernath, Maharashtra) and Helios Packaging (Neemrana, Rajasthan). The brand markets a portfolio of high-concentration Extrait de Parfum fragrances organized into five collections (Bureau, Luxe, Haute, Miss Neesh, and Heritage), with 14+ signature scents developed by internationally recognized master perfumers including Christian Provenzano, Chris Maurice, Kévin Mathys, and Christophe Raynaud. The product line leverages proprietary fusion technologies (Kashmir Fusion, Oak Fusion, Tabac Fusion, Ambroxan Aromaguard) and undisclosed captive aromatic compounds, sold in 15ml, 50ml, and 100ml formats at Rs. 3,230-18,369 per bottle, supplemented by trial kits, discovery sets, gift sets, and combo bundles.

The company generates revenue primarily through its Shopify-powered DTC e-commerce site, supplemented by over 30 multi-brand retail partner locations across India and stated international shipping to UK, US, Middle East, and Canada. Its customer base of 100,000+ fragrance enthusiasts spans premium men's, women's, and gifting segments, served via a 7-day no-questions-asked money-back guarantee on first orders. Marketing is anchored by celebrity ambassadors (Allu Arjun, Raashii Khanna, Jim Sarbh, Gauahar Khan), influencer partnerships with fragrance community reviewers, and editorial coverage in Forbes and Economic Times. The brand traces a continuous heritage to 1904 when founder F. Chand, a Punjab jeweler to royalty, began crafting bespoke fragrances, revived in 2014 by the fifth-generation family scion Rishi Verma.

Name

Neesh

Legal name

NEESH Perfumes Private Limited

Website

https://neesh.in

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Neesh (NEESH Perfumes Private Limited) is an Indian luxury fragrance brand selling high-concentration Extrait de Parfum perfumes directly to consumers via Shopify e-commerce and 30+ Indian retail partners, with stated international shipping to the UK, US, Middle East, and Canada.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Niche & Artisan Fragrance (CRABADAH), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Luxury perfume brand
• Extrait de parfum
• Niche fragrances
• Perfume gift sets
• Indian fragrance house

Headquarters

HQ city

Ambala

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: NEESH generates revenue primarily through direct-to-consumer online sales via their Shopify-powered e-commerce website. Products are sold at various sizes (15ml, 50ml, 100ml) with tiered pricing, plus bundled gift sets and trial kits. No-questions-asked 7-day return policy on first orders builds customer trust.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NEESH designs, manufactures, and sells high-concentration Extrait de Parfum luxury fragrances for men and women through a direct-to-consumer e-commerce platform. The product portfolio spans four signature collections (Bureau, Luxe, Haute, Miss Neesh) comprising 14+ signature scents, plus gift sets, trial kits, and combo bundles, with formulations created by internationally acclaimed master perfumers using proprietary fusion technologies.

Product overview

NEESH is a luxury Indian perfume brand offering a diverse portfolio of high-concentration Extrait de Parfum fragrances for men and women. The product lineup is organized into four main collections: the Bureau Collection (elegant fragrances for modern professionals), Luxe Collection (premium perfumes with legendary notes), Haute Collection (luxurious perfumes with distinctive packaging), and Miss Neesh Collection (bold fragrances for women). Core products include signature scents like Haute Tobacco, Milky Way, Signature Scent, Glazed Water, Mehr, Luxe Hayat, Shafran, Tsunara, and others, all crafted by internationally acclaimed master perfumers. The brand also offers gift sets, trial kits for discovery, fragrance combos for bundling popular scents, and limited collector's editions. All products feature high oil concentrations for longevity and are marketed with a 7-day no-questions-asked money-back guarantee on first purchases of 50ml and 100ml bottles. NEESH operates on a direct-to-consumer model with both online and offline retail presence.

Differentiator

Problem solved

Functional benefit

Brands

• Bureau Collection: Elegant luxury perfumes crafted for modern professionals seeking sophisticated, confident scents. Features Glazed Water, Signature Scent, and Cologne Sophistique.
• Luxe Collection
• Haute Collection
• Miss Neesh Collection
• Heritage Collection

Products and services

• Haute Tobacco Extrait de Parfum fragrance for men featuring tobacco, pear, spices, and oud notes with a warm, sexy scent profile. Available in 15ml, 50ml, and 100ml sizes.
• Glazed Water

Quantifiable outcome

• 10+ hours longevity guaranteed on all perfumes
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Miss Universe India 2025coreStrategic or Co-development Partner · 1 January 2025NEESH collaborated with Miss Universe India 2025 finalists to curate the 'Miss Universe India Favourites' gift set featuring 4x10ml miniature perfumes (Milky Way, Flora Divine, Luxe Aoud, Mehr). This partnership provides brand visibility through pageant contestants and leverages their status as beauty standards icons.
• ShopifycoreTechnology or IntegrationNEESH's e-commerce website is powered by Shopify, providing the platform infrastructure for their direct-to-consumer sales including product listings, shopping cart, checkout, and customer accounts.
• Retail Store Partners (India)coreChannel Partner/ Reseller/ DistributorNEESH has partnerships with over 30 retail locations across India including premium stores like The Lodhi (New Delhi), Broadway (Hyderabad), Opulence Perfumery (Lucknow), Jade Blue Lifestyle, CDC Experience by Crepdog Crew, Akmeh Luxury, and various other multi-brand fragrance retailers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ajmal Perfumes: Long-standing Indian and Middle East perfume house with oud-centric luxury portfolio and multi-brand retail presence. Comparable to NEESH on luxury positioning, oud/tobacco-led product mix, and India + international retail distribution.
• BellaVita: Indian D2C luxury fragrance brand selling premium perfumes online at accessible price points with celebrity-driven marketing. Directly comparable to NEESH on product category, target customer (affluent Indian fragrance buyers), and D2C-led distribution model.
• RAS Luxury Oils: Indian luxury fragrance and attar house using natural ingredients and traditional craftsmanship to compete with international maisons. Comparable to NEESH on premium positioning, heritage narrative, and high-concentration formulation strategy.

Broad incumbents

• Chanel Parfums: Global luxury fragrance maison referenced as a design and quality benchmark for NEESH. Comparable on Extrait de Parfum format, longevity claims, and aspirational luxury positioning.
• Forest Essentials: India's leading luxury Ayurvedic beauty brand with extensive retail footprint and premium pricing. Comparable to NEESH on luxury Indian positioning, heritage-led brand storytelling, and affluent target consumer.
• Maison Francis Kurkdjian: Niche luxury fragrance maison founded by a master perfumer, with high-concentration extraits positioned at the premium end. Comparable on niche-extrait positioning, perfumer-led product narrative, and affluent collector target.
• Tom Ford Beauty: International luxury fragrance house whose Tobacco Vanille and signature extraits are explicitly cited as NEESH's inspiration. Comparable on category (Extrait de Parfum), target buyer, and aspirational positioning.

Emerging players

• Pilgrim: Indian D2C beauty brand selling fragrance mists and perfumes online. Comparable on India D2C distribution, digital-first marketing, and accessible luxury positioning for aspirational consumers.
• mCaffeine: Indian D2C personal-care brand that has expanded into fragrances. Comparable on India D2C go-to-market, influencer-led acquisition, and premium-but-accessible pricing for young affluent consumers.

Others

• Scentbird: US-based fragrance discovery and subscription service. Comparable as an adjacent enabling channel in the luxury fragrance discovery category, particularly relevant given NEESH's investment in discovery sets and trial kits.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/neeshworld
• Facebookfacebook.com/Neeshworld
• LinkedInlinkedin.com/company/neeshfragrances

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neesh