Smart Event Manager
Smart Event Manager (Voorraedt BV) is a Dutch cloud SaaS platform that unifies reservations, invoicing, CRM, reporting and staff scheduling for event venues, museums, theaters and hospitality operators, serving 1,000+ locations in the Netherlands across tiered subscription packages.
- Company typePrivate
- Founded2000
- HeadquartersNetherlands, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smart Event Manager does
Smart Event Manager (SEM) is a cloud-based event management SaaS platform developed and operated by Voorraedt BV, a privately held Dutch company headquartered in Lelystad and active in the market for over 25 years. The platform unifies the operational workflow of event-driven venues into a single system covering reservations, online booking, invoicing (including Peppol-compliant electronic invoicing), CRM, business intelligence reporting, and staff scheduling, with multi-device access via laptops, tablets and smartphones. It integrates with external accounting software, POS systems, ticketing platforms, table reservation systems and narrow casting/digital signage, and in 2025 added an AI chatbot named Semmy for 24/7 visitor engagement. The product is sold in three subscription tiers — Essentials, Premium and Enterprise — on an annual billing basis, with a three-language website (Dutch, German, English) and a direct sales motion supplemented by consultancy services, training programs, regular Smart Sessions webinars and a self-service knowledge center.
The customer base spans more than 1,000 venue locations in the Netherlands, including high-profile enterprises such as Johan Cruijff Arena, NEMO, Artis, Burger's Zoo, Pathé, Eye Filmmuseum, Toverland and Oceandiva, alongside mid-market multi-site operators such as Moeke and De Tuinderij. The company targets six primary verticals: event venues, museums and theme parks, outdoor and indoor activity providers, catering and hospitality, theaters and stages, and shipping/river cruise operators. The company is privately held with no external funding events disclosed, appears to be founder/management-owned, and is led by Managing Director Jaap de Vries, who publicly emphasizes customer support as half of the product offering. Headcount is disclosed only as a firmographic 11–50 range; revenue, ARR and pricing specifics are not publicly disclosed.
Smart Event Manager firmographics
Firmographics- Name
- Smart Event Manager
- Legal name
- Voorraedt BV
- Website
- https://smarteventmanager.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Event Manager (Voorraedt BV) is a Dutch cloud SaaS platform that unifies reservations, invoicing, CRM, reporting and staff scheduling for event venues, museums, theaters and hospitality operators, serving 1,000+ locations in the Netherlands across tiered subscription packages.
- Ownership category
- akta.pro rank
Smart Event Manager industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industry
- Onsite Operations & Event Staffing Management (THAHACAL)
Keywords
Where Smart Event Manager is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smart Event Manager business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Essentials, Premium, Enterprise): Tiered subscription model with three packages (Essentials, Premium, Enterprise) that scale with customer business size. Customers can start with Essentials and upgrade to more advanced versions as their business grows. Annual and multi-year billing likely available for cost optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials - Entry-level package for small businesses starting with event management software |
| Subscription | Annual | Premium - Mid-tier package with expanded features for growing organizations |
| Subscription | Annual | Enterprise - Full-featured package for large-scale event operations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Smart Event Manager product offering
Product offeringCore offering
Smart Event Manager (SEM) is a cloud-based SaaS platform that handles the complete event management process in one system, including reservations, invoicing, CRM, staff planning, online booking, and reporting. It is sold in three tiered subscriptions (Essentials, Premium, Enterprise) and integrates with accounting software, POS systems, ticketing platforms, table reservation systems, and narrow casting solutions. The platform is deployed at more than 1,000 venues across the Netherlands.
Product overview
Smart Event Manager is a unified event management software platform developed by Voorraedt, designed for event venues and hospitality organizations in the Netherlands. The product portfolio consists of a core platform with modular features (reservations, invoicing, CRM, reporting, staff scheduling, online booking) supplemented by three pricing tiers (Essentials, Premium, Enterprise) that scale with organizational growth. The software integrates with accounting software, POS systems, ticketing platforms, table reservation systems, and narrow casting solutions. Recent additions include an AI chatbot (Semmy) for automated customer engagement and Peppol electronic invoicing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Essentials: Entry-level software package for event management suitable for startups and small businesses.
- Premium
- Enterprise
Products and services
- Smart Event Manager (Core Platform) A cloud-based event management software platform that handles the complete event process in one place for event venues, museums, theaters, hospitality businesses, and activity providers. Includes reservations, invoicing, CRM, staff planning, online booking, and reporting. Sold in three subscription tiers (Essentials, Premium, Enterprise).
Quantifiable outcome
- Over 12,000 reservations processed for single customer (BOCAS) since 2017
- +1 more outcomes
Companies that use Smart Event Manager
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles6 records
Smart Event Manager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
Smart Event Manager partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VoorraedtcoreParent company Voorraedt BV develops and owns Smart Event Manager software. Voorraedt handles continuous software development and provides customer support services. Managing Director Jaap de Vries leads the company, with the company stating that 'software is actually only half the product, support is the other half.'
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Smart Event Manager competitors and assessment
Company assessmentDirect peers
- Tito: Lightweight event ticketing and management platform used by venues, conferences, and event organizers; competes with SEM in the European SMB-to-mid-market event tooling segment.
- Resengo: Belgian-headquartered SaaS for restaurant, hotel, and event venue reservations and management; competes with Smart Event Manager in Benelux on venue booking, table reservations, and online booking workflows.
- Eventix: Dutch event ticketing and event management platform serving organizers and venues in the Netherlands; directly overlaps with Smart Event Manager's ticketing integration and Dutch venue customer base.
- Ungerboeck (Community Brands): Event and venue management software platform purpose-built for venues, convention centers, and event organizers; competes with SEM for multi-venue and event-driven operators needing booking, CRM, and operations tooling.
Broad incumbents
- Eventbrite: Global self-service event ticketing and management platform; competes for venue and organizer customers with SEM, particularly at the SMB and self-serve end of the market.
- Bizzabo: Enterprise event experience platform with registration, engagement, and analytics; competes with SEM at the upper end of the venue/corporate event management market internationally.
- Aventri: Global event management software platform with registration, venue management, and analytics modules; competes with SEM for mid-market and enterprise event-management deals in Europe.
- Cvent: Global enterprise event management platform offering venue sourcing, registration, and event marketing; a much larger incumbent competing with SEM for mid-market and enterprise event-venue software deals in Europe.
Others
- Ticketmaster (Live Nation): Global ticketing and live event platform; comparable as an ecosystem participant since SEM integrates with ticketing platforms, and Ticketmaster serves overlapping venue customers.
Regional players
- Prijs: Dutch-focused online booking and reservation system for hospitality and event venues; comparable to SEM as a regional Dutch competitor targeting restaurants, hotels, and venues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Smart Event Manager social profiles
Digital presenceSmart Event Manager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Event Manager leadership team
Management profileNumber of profiles
Profiles1 record
Smart Event Manager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Event Manager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Event Manager
What does Smart Event Manager do?
Smart Event Manager (SEM) is a cloud-based SaaS platform that handles the complete event management process in one system, including reservations, invoicing, CRM, staff planning, online booking, and reporting. It is sold in three tiered subscriptions (Essentials, Premium, Enterprise) and integrates with accounting software, POS systems, ticketing platforms, table reservation systems, and narrow casting solutions. The platform is deployed at more than 1,000 venues across the Netherlands.
Is Smart Event Manager a public or private company?
Smart Event Manager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Event Manager founded?
Smart Event Manager was founded in 2000. It employs 11 to 50 people.
Where is Smart Event Manager based?
Smart Event Manager is headquartered in Netherlands, United States, in the North America region.
How does Smart Event Manager make money?
One revenue line is on record: saaS Subscription (Essentials, Premium, Enterprise).
Who are Smart Event Manager's main competitors?
Direct peers on record are Tito, Resengo, Eventix and Ungerboeck (Community Brands). Broad incumbents are Eventbrite, Bizzabo, Aventri and Cvent. Ticketmaster (Live Nation) is listed as an others. Prijs is listed as a regional player.
Does Smart Event Manager have an API?
No public API is recorded for Smart Event Manager.
What industry is Smart Event Manager in?
Smart Event Manager's product category is Event Management Software. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of THAHACAL, Onsite Operations & Event Staffing Management. Its NAICS code is 561920 and its SIC code is 7370.