What Arrow Marketing Group does

Arrow Marketing Group LLC is a privately held national kiosk sales company founded in 1995 and headquartered in Cary, North Carolina. The company recruits, trains, and manages a nationwide network of professional sales representatives deployed at permanent and seasonal kiosk locations in malls, shopping centers, and retail outlets across the United States, and also operates at trade shows and events. Its core service is turnkey direct-to-consumer sales execution on behalf of subscription-based product brands, providing clients with sales staff, branded materials, tablets, location scouting, and ongoing sales management without requiring clients to build internal retail infrastructure. The company also runs a dealer program that supplies back-office support (accounting, payroll, benefits, training, and access to its nationwide location network) to independent sales teams operating within its system.

Its underlying technology layer is modest: the proprietary "Grab That App" mobile tool enables sales representatives to text a client's store-app link directly to consumers at the point of sale while capturing basic demographic data (name, phone, age group, gender, zip code, optional email), with monthly reporting on downloads and demographics. The tool is published as mobile apps on both the Apple App Store and Google Play, but the company's core competitive layer remains physical retail execution rather than software.

Arrow Marketing's revenue mechanics combine commission-based subscription product sales on behalf of brand clients with professional-services revenue from its dealer partner network. Pricing for B2B engagements is quote-based and not publicly disclosed, while sales representatives are compensated on commission with stated earnings potential of $1,000 to $1,500 per week. The company is founder-led under President Ed Carey, with no disclosed institutional investors, no parent company, and no public funding history.

Name

Arrow Marketing Group

Legal name

Arrow Marketing Group LLC

Website

https://arrowmarketingllc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrow Marketing Group LLC is a privately held, national kiosk sales company that recruits, trains, and manages professional sales representatives at high-traffic retail locations to sell subscription-based products on behalf of brand clients across the United States.

Ownership category

akta.pro rank

Product category

Sales Outsourcing Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

akta.pro secondary industries

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Kiosk sales services
• Subscription product sales
• Retail sales teams
• National sales representation
• Mall kiosk operations

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Product Sales Commissions: Arrow Marketing generates revenue by selling subscription-based products on behalf of client brands through their national network of kiosk locations. Sales representatives earn generous commissions on subscriptions sold. The company handles all hiring, training, materials, and sales locations while taking a commission-based cut of the subscription sales generated.
2. Sales Team Services: Revenue from providing sales infrastructure to dealer partners, including accounting, payroll, benefits, training, and location scouting services. Dealers gain access to Arrow Marketing's nationwide network of sales locations and receive higher commissions on hiring, sales growth, and goal completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

Arrow Marketing Group recruits, trains, and manages professional sales representatives who sell subscription-based products on behalf of client brands at high-traffic permanent and seasonal kiosk locations in malls, shopping centers, and retail outlets across the United States. The company provides all hiring, training, sales materials, tablets, branded signage, and sales management, and also offers a proprietary "Grab That App" tool that helps clients drive app downloads and capture customer demographic data at the point of sale.

Product overview

Arrow Marketing Group operates as a national kiosk sales company representing subscription-based brands. The core offering is a nationwide network of professional sales representatives deployed at high-traffic retail locations (malls, shopping centers, retail outlets) for direct-to-consumer sales. The primary product module is 'Grab That App', a proprietary software tool that facilitates app downloads by sending direct links to customers while collecting their contact and demographic information. Sales representatives are equipped with tablets, sales brochures, and branded displays. The company provides complete operational support including hiring, training, materials, accounting, payroll, and location scouting.

Differentiator

Problem solved

Functional benefit

Products and services

• National Kiosk Sales Service Turnkey outbound sales service for subscription-based product brands, deploying professional sales representatives at permanent and seasonal kiosk locations in malls, shopping centers, and retail outlets across the United States. The service includes hiring, training, sales materials, tablets, branded signage, ongoing monthly training, and dedicated sales management.
• Grab That App Proprietary mobile app download tool that allows sales representatives to text a client's store app directly to shoppers on the spot while simultaneously collecting customer information including name, phone number, age group, gender, zip code, and optional email. Generates monthly reports on app downloads and customer demographics for client brands. Available on the Apple App Store and Google Play.
• Dealer Network Program Program for external sales teams to join Arrow Marketing's nationwide network as preferred dealers, gaining access to negotiated kiosk locations, ongoing training, accounting, payroll, benefits, and the ability to earn higher commissions on hiring, sales growth, and goal completion. Dealers integrate into Arrow Marketing's infrastructure while maintaining their own growth within the system.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Retail Store OwnerscoreChannel Partner/ Reseller/ DistributorArrow Marketing Group partners with retail store owners at malls, shopping centers, and retail outlets to host kiosk sales operations. Store partners benefit from charity donations, increased app downloads, and additional revenue without any inventory investment. Arrow Marketing provides all sales staff, equipment, and materials while creating value for store traffic.
• Subscription-Based BrandscoreStrategic or Co-development PartnerArrow Marketing represents multiple subscription-based brands through their national kiosk sales network. These brand partners gain access to Arrow Marketing's professional sales teams, prime retail locations, and 25+ years of sales expertise to grow their subscription businesses nationwide.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• National Cart Leasing: National Cart provides in-store retail marketing carts and kiosks on a lease basis to brands. It is comparable as an infrastructure provider for in-venue retail sales, overlapping with Arrow's mall kiosk deployment model.

Broad incumbents

• Acosta Sales & Marketing: Acosta is an established sales and marketing agency serving CPG brands across retail channels. While much larger than Arrow, it competes for the same brand-side budget for outsourced sales execution at retail.
• Daymon Worldwide: Daymon is a broader retail marketing services incumbent offering private label development, sampling, and in-store execution. It overlaps with Arrow on retail sales-force services but operates at larger scale across multiple retail services verticals.

Direct peers

• Cydcor: Cydcor is a direct peer providing outsourced sales and customer acquisition services for brands, often through in-person and event-based channels. It operates a similar model of deploying dedicated sales reps on behalf of client brands, with comparable commission-based economics.
• Spar Group: Spar Group provides retail merchandising, in-store promotions, and field marketing services across the US. It is comparable as a peer offering outsourced retail sales presence for consumer brands, though typically with a merchandising rather than subscription-sales focus.
• BDS Marketing Group: BDS provides in-store marketing, merchandising, and retail sales force solutions to consumer brands. It is highly comparable in deploying field reps at retail locations to drive sell-through and brand activations, similar to Arrow's mall kiosk model.
• Marketing Alternatives Inc. Marketing Alternatives is a field marketing agency that provides in-store sales, merchandising, and promotional staffing for consumer brands. It directly overlaps with Arrow's outsourced retail sales model.
• Mosaic Sales Solutions: Mosaic is a sales and merchandising agency that provides outsourced retail execution and in-store sales support. It shares Arrow's core business of representing brands at retail through trained field reps.

Emerging players

• Interactions Corporation: Interactions provides in-store customer engagement and experiential marketing services for retail brands. It is an adjacent player with partial overlap in physical retail customer acquisition, though it leans more toward experiential than subscription sales.

Others

• Retail Services & Systems: RSS provides retail execution technology and field services for CPG brands. It is thematically adjacent as a sales-force and in-store execution service provider, though more technology-enabled than Arrow's kiosk staffing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Marketing Group