Volvic

What Volvic does

Volvic is a French natural mineral water brand that produces and distributes water sourced from the Auvergne volcanic region of France. The water is captured at 50–100 meters depth and filtered naturally through six layers of volcanic rock over a five-year process before bottling, yielding a mineral profile of calcium (13 mg/L), magnesium (9 mg/L), sodium (12 mg/L), sulphates (9 mg/L), and bicarbonate (80 mg/L). Beyond its core still and sparkling natural mineral water, Volvic markets six flavored and functional lines: Volvic Juicy (fruit juice-based flavored water), Volvic Zest (lightly flavored, ~1% sugar), Volvic Tea (tea-infused, 40% less sugar than category average), Volvic Vitamin+ (vitamins and magnesium, zero sugar), Volvic Essentiel Bio, and Volvic Infusion Bio (both certified organic).

The brand is wholly owned and operated by Danone through Société des Eaux de Volvic (S.E.V.), headquartered at the bottling site in Volvic, France. Volvic distributes primarily through retail and supermarket channels in France and maintains country-specific websites for the UK, Switzerland, and Belgium. Revenue is generated through one-time bottled product sales, with pricing set by retailers rather than disclosed by the brand. Volvic differentiates on sustainability: B Corp certified (score 100.8), ISO 14001 certified since 2008, FSSC 22000 certified, operating on 100% renewable electricity since 2020 (water site) and January 2024 (beverages site), and using 100% recycled PET bottles since October 2025. It also operates the Volvic O'rigines visitor center at the spring source, hosting over 15,000 visitors annually, and pursues brand-building through ambassadorships (Antoine Dupont) and lifestyle partnerships (Gentle Mates esports, Cross Volvic and VVX sporting events).

Name

Volvic

Legal name

Société des Eaux de Volvic (S.E.V.)

Website

https://volvic.fr

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Volvic is a French natural mineral water brand owned by Danone, sourcing volcanic-filtered water from the Auvergne region and selling still/sparkling mineral water plus six flavored and functional beverage lines through retail channels in France, the UK, Switzerland, and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Volvic

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Bottled Water and Flavored Beverage Sales: Volvic generates revenue through the production and sale of natural mineral water and a range of flavored beverages (Volvic Juicy, Volvic Zest, Volvic Tea, Volvic Infusion Bio, Volvic Essentiel Bio, Volvic Vitamin+) sold via retail and supermarket channels in France and internationally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Volvic produces and distributes natural mineral water bottled at its single site in Volvic, Auvergne (France), where spring water is filtered naturally for five years through six layers of volcanic rock before being captured at 50–100 meters depth. The commercial range comprises the core natural mineral water (50cL, 1L, 1.5L, 8L formats) and seven flavored sub-lines: Volvic Juicy (fruit-juice flavored), Volvic Zest (light flavored), Volvic Tea (tea-infused), Volvic Vitamin+ (vitamin and magnesium enriched), Volvic Essentiel Bio and Volvic Infusion Bio (organic certified botanical and tea beverages), sold through retail and supermarket channels in France and Western Europe.

Product overview

Volvic is a volcanic natural mineral water brand that sources water from protected volcanoes in the Auvergne region of France, where it undergoes a five-year filtration process through volcanic rocks. The product portfolio consists of a core natural mineral water product supplemented by seven distinct flavored beverage lines: Volvic Juicy (fruit juice-based flavored water), Volvic Zest (light flavored water with natural flavors), Volvic Tea (tea-infused flavored water), Volvic Vitamin+ (vitamin and magnesium-enriched water), Volvic Essentiel Bio (organic certified botanical beverages), and Volvic Infusion Bio (organic certified tea infusions). All products are bottled at the Volvic facility with increasing focus on recycled materials and sustainability, with bottles now made from 100% recycled PET since October 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Volvic Juicy: Gamme de boissons aromatisées à base d'eau minérale naturelle volcanique et de jus de fruits, en bouteille 100% matière recyclée
• Volvic Zest
• Volvic Tea
• Volvic Vitamin+
• Volvic Essentiel Bio
• Volvic Infusion Bio

Products and services

• Eau Minérale Naturelle Volvic Natural mineral water sourced from the Auvergne volcanoes in France, filtered naturally for 5 years through 6 volcanic rock layers. Available in 50cL, 1L, 1.5L, and 8L fountain formats, with a mineral composition of calcium (13 mg/L), sulphates (9 mg/L), magnesium (9 mg/L), sodium (12 mg/L), and bicarbonate (80 mg/L). Bottled in 100% recycled PET since October 2025.
• Volvic Juicy Flavored water combining Volvic volcanic natural mineral water with fruit juices, packaged in 100% recycled PET bottles. Flavors include Fraise (Strawberry), Exotique (Exotic), Citronnade (Lemon), Agrumade (Citrus), and Cerise (Cherry — exclusive Gentle Mates edition).
• Volvic Zest Light flavored water composed of 97.9–98.8% natural mineral water with only about 1% sugar and natural fruit flavors. Flavors include Citron (Lemon), Fraise (Strawberry), Pêche (Peach), and Citron vert (Lime). No artificial flavors, preservatives, or sweeteners.
• Volvic Tea Tea-based flavored water combining natural mineral water with carefully selected tea extracts and natural flavors. Formulated with 40% less sugar than the average sweetened flavored drink on the market. Flavors include Pêche (Peach) and Menthe (Mint).
• Volvic Vitamin+ Natural mineral water enriched with vitamins (B3, B5, B6, B7, B9, C) and magnesium. Zero sugar and zero calories. Flavors include Citron (with caffeine, for adults 18+), Framboise (Raspberry), and Pêche (Peach).
• Volvic Essentiel Bio Organic certified beverages combining Volvic natural mineral water with organic lemon juice and botanical extracts. Zero additives, zero sugars, zero sweeteners. Certified organic. Flavors include Concombre Menthe Basilic (Cucumber Mint Basil), Citron Pamplemousse Romarin (Lemon Grapefruit Rosemary), and Pomme Citron Gingembre (Apple Lemon Ginger).
• Volvic Infusion Bio Organic certified beverages inspired by volcanoes around the world, combining Volvic natural mineral water with delicate organic infusions. Certified organic. Flavors include Hibiscus (Litchi & Passion Fruit), Thé Noir (Black Tea with Peach), Thé Vert (Green Tea with Mint), and Thé Vert & Matcha (Pear & Jasmine).

Quantifiable outcome

• 60% reduction in carbon emissions from using recycled PET versus virgin PET
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Parc Naturel Régional des Volcans d'AuvergnecoreStrategic or Co-development Partner · 1 January 1977Longstanding partnership with the largest regional nature park in mainland France (389,733 hectares). Joint eco-projects including the 'Un berger dans mon école' educational program launched in 2021, VVX event, and eco-workdays. In 2015, Volvic made 30 hectares of forest available for 10 years to create the Réserve naturelle régionale des cheires et grottes, part of the park.
• Gentle MatesflagshipGTM or Marketing PartnerEsports club founded in April 2023 by Squeezie, Gotaga, and Brawks. Volvic Juicy is the official beverage partner with exclusive Volvic Juicy Cherry flavor co-created with the club. The partnership features the 'BE GENTLE, PLAY JUICY' campaign and extends to the esports community with activities across Valorant, Rocket League, and Fortnite.
• Antoine DupontflagshipGTM or Marketing PartnerOlympic gold medalist (2024), former World Rugby 15s Player of the Year, World Rugby 7s Player of the Year, and captain of the French national rugby team (XV de France). Ambassador for Volvic to promote healthy hydration and a balanced lifestyle, sharing values of connection to territory and nature.
• CEPIV (Comité Environnement pour la Protection de l'Impluvium Volvic)coreStrategic or Co-development PartnerCo-founded by Société des Eaux de Volvic in 2006, CEPIV is a public-private partnership with the four communes of the impluvium. It leads actions to reconcile local development with preservation of the impluvium and its biodiversity, including agricultural support, infrastructure optimization, and environmental protection programs.
• Conservatoire d'Espaces Naturels d'Auvergne (CEN Auvergne)coreStrategic or Co-development PartnerPartnership for biodiversity preservation, including protection of the Phengaris alcon (Alcon blue butterfly) and management of the Réserve naturelle régionale des cheires et grottes. Volvic provides land and organizes annual eco-workdays to clean the impluvium zone.
• BeeOdiversityminorStrategic or Co-development PartnerPartnership since 2016 to monitor biodiversity through pollen analysis. Volvic produces 48 samples per year enabling 500 to 800 annual analyses, with 12 beehives across the impluvium forming a colony of 600,000 bees.
• Ligue pour la Protection des Oiseaux (LPO)coreStrategic or Co-development PartnerLongstanding partnership for biodiversity protection, including a Red Kite (Milan royal) feeding program for which Volvic received the Trophée du Mécénat de Compétences from the French Ministry of Ecology. LPO Auvergne-Rhône-Alpes is also the manager of the Réserve naturelle régionale des Cheires et Grottes de Volvic.
• VetAgro SupminorImplementation/ SI/ Consulting PartnerScientific and technical support partner for the CEPIV, helping local agricultural operations adopt sustainable land management methods and transition to organic farming.
• Office National des Forêts (ONF)minorStrategic or Co-development PartnerCollaboration on forest management within the 38 km² impluvium and the Réserve naturelle régionale des cheires et grottes.

Scale indicators11 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Hépar: French magnesium-rich mineral water owned by Nestlé Waters. Directly competes with Volvic in French retail on mineral-content health positioning and dietary benefits.
• Contrex: French mineral water marketed for its mineral composition (calcium, magnesium), owned by Nestlé Waters. Competes in the same French retail aisle with a wellness-oriented positioning comparable to Volvic.
• Cristaline: Leading French bottled water (source water) competing on price-value in French retail. Represents the commodity/private-label pressure against premium mineral water brands like Volvic.
• Vittel: French natural mineral water from the Vosges, owned by Nestlé Waters. Competitor in the French still-water retail segment with similar mass-market premium positioning and large format offerings.
• San Pellegrino: Italian sparkling mineral water owned by Nestlé Waters, with a strong flavored/functional sub-brand (San Pellegrino Aranciata, Limonata). Directly comparable in flavored-water strategy and international premium foodservice distribution.
• Perrier: Iconic French sparkling mineral water owned by Nestlé Waters. Direct competitor in French and European retail mineral water, with strong foodservice presence and a comparable premium heritage brand positioning.
• Acqua Panna: Italian still natural mineral water owned by Nestlé Waters, focused on fine dining and premium hospitality channels. Comparable heritage-driven premium positioning and European origin narrative.
• Badoit: French sparkling natural mineral water owned by Danone. Sister brand under Danone Waters, competing directly in French foodservice and retail sparkling water segments where Volvic is extending.
• Evian: Premium French natural mineral water from the Alps, also owned by Danone. Closest sister brand in the same parent portfolio; competes with Volvic in retail, flavored extensions (Evian Fruits & Plants), and sustainability positioning.
• Chaudfontaine: Belgian natural mineral water owned by Danone. Sister brand in the same Danone Waters portfolio, with comparable European distribution, sustainability credentials, and flavored extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/volvic_fr
• YouTubeyoutube.com/user/volvicofficiel
• Facebookfacebook.com/VolvicFrance
• Instagraminstagram.com/volvic.fr
• TikToktiktok.com/@volvic.fr
• LinkedInlinkedin.com/company/danonevol

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volvic