Power & Fitness

What Power & Fitness does

Power & Fitness, operating through its legal entity PFS GmbH under the brand True Nutrition Technology (TNT Supplements), is a German sports nutrition and dietary supplements company headquartered in Zeitlarn. The company sells a portfolio of branded TNT supplements — including whey protein concentrate, clear whey protein isolate, creatine monohydrate (Creapure-branded), micronutrients, omega-3 fish oil capsules, vitamin D3, magnesium citrate, ashwagandha (KSM-66), and hyaluronic acid + zinc — alongside third-party brands such as BAREBELLS, NOCCO, and SVEN JACK. The product portfolio is supported by voluntary microbiological testing implemented since 2012 and external laboratory analyses confirming label claims, with all products filled in Germany.

The company operates a direct-to-consumer e-commerce storefront at tnt-supplements.de, complemented by a dedicated B2B reseller portal at b2b.tnt-supplements.de and an affiliate/partner program. Distribution is restricted to Germany, with shipping handled via DHL and DPD and customer support available via contact form, WhatsApp, and phone. Go-to-market motion combines organic social (Instagram, Facebook, TikTok, YouTube), a blog and free fitness calculators (BMI, FFMI, calorie) for top-of-funnel demand capture, and a 15% first-order newsletter discount for new-customer acquisition. Pricing is unit-based across SKUs, with bundle discounts, weekly offers, and B-Ware inventory at reduced prices. Customer volume is reported at 500,000+ satisfied customers, segmented primarily around fitness enthusiasts and athletes, with no enterprise or individual anchor accounts disclosed.

Name

Power & Fitness

Legal name

PFS GmbH

Website

https://power-fitness-shop.de

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Power & Fitness (PFS GmbH), doing business as True Nutrition Technology (TNT Supplements), is a German sports nutrition and dietary supplements e-commerce company serving fitness enthusiasts and athletes in Germany via DTC and B2B channels with 500,000+ customers.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Sports nutrition supplements
• Dietary supplement e-commerce
• Whey protein powders
• Creatine monohydrate supplements
• B2B supplement reseller

Headquarters

HQ city

Zeitlarn

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales of sports nutrition and dietary supplements through owned e-commerce store, including B2B portal for resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Power & Fitness (TNT Supplements / True Nutrition Technology) sells its own TNT-branded sports nutrition and dietary supplements — including whey protein concentrates, clear whey isolate, vegan A+ Protein, Creapure creatine monohydrate and capsules, micronutrients, omega-3 fish oil, vitamin D3, magnesium citrate, selenium complex, hyaluronic acid + zinc, ashwagandha KSM-66, pre-workout boosters and liquid chalk — alongside a curated set of third-party brands such as NOCCO, BAREBELLS, and SVEN JACK. The portfolio is sold to end consumers through a German-language online storefront and to resellers through a dedicated B2B portal, with all filling performed in Germany and voluntary microbiological and external laboratory testing applied across the product range.

Product overview

True Nutrition Technology (TNT) is a German sports nutrition and dietary supplement company offering a diverse portfolio of branded products alongside third-party supplements. The core offering consists of proprietary TNT-branded supplements including protein powders (Whey Protein Konzentrat, Clear Whey Protein Isolate, A+ Protein for vegan), creatine products (Creatine Monohydrate Creapure, Creatine Kapseln), micronutrients, vitamins (Vitamin D3), minerals (Magnesium Citrat), and specialized supplements (Ashwagandha KSM-66, Hyaluronsäure + Zink, Selen Complex). The company also offers pre-workout boosters (Pump Booster Pump Juice, Synapsensause), health supplements (Omega-3 Fischöl Kapseln), and functional products (Liquid Chalk, Game Changer). TNT extends its portfolio through third-party brands including NOCCO electrolyte beverages, BAREBELLS protein bars, and SVEN JACK nutrition bars. The company operates a B2B portal for reseller partnerships. Products are manufactured in Germany with third-party laboratory testing for quality assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Whey Protein Konzentrat Whey protein concentrate supplement available in 18 variants, designed for muscle protein synthesis and post-workout recovery for fitness consumers and athletes.
• A+ Protein Vegan plant-based protein powder providing protein for muscle building and recovery, targeted at vegan and health-conscious consumers.
• Creatine Monohydrate Creapure High-purity Creapure-branded creatine monohydrate supplement supporting strength and power performance for athletes and strength trainers, available in 2 sizes.
• Clear Whey Protein Isolate Clear whey protein isolate with a light texture, available in 4 variants, intended for post-workout recovery and consumers preferring a lighter protein drink format.
• TNT Micronutrients Comprehensive micronutrient supplement providing essential vitamins and minerals to support overall health and athletic performance.
• Omega-3 Fischöl Kapseln (18% EPA, 12% DHA) Fish oil capsules standardized to 18% EPA and 12% DHA, supporting cardiovascular health and anti-inflammatory functions, available in 2 sizes.
• Vitamin D3 Vitamin D3 supplement supporting bone health, immune function, and muscle performance for general health and athletic consumers.
• TNT Creatine Kapseln - Creapure Creatine capsules using Creapure-brand monohydrate, offering a convenient capsule format for creatine supplementation.
• Pump Booster Pump Juice Pre-workout pump booster supplement designed to enhance blood flow and workout performance during training sessions.
• TNT Magnesium Citrat Kapseln Magnesium citrate capsules supporting muscle function, nerve function, and energy metabolism for active consumers.
• TNT Magnesium Citrat Pulver Magnesium citrate powder supplement enabling flexible dosing and convenient consumption for daily micronutrient support.
• TNT Selen Complex Selenium complex supplement supporting thyroid function and antioxidant defense in active consumers.
• TNT Hyaluronsäure + Zink Combined hyaluronic acid and zinc supplement supporting skin health and connective tissue, sold in capsule form.
• TNT Ashwagandha KSM-66 KSM-66 branded ashwagandha root extract adaptogen supplement supporting stress management and performance for active consumers.
• TNT Rice Pudding Ready-to-eat rice pudding product providing convenient protein and carbohydrate nutrition as a snack or post-training food.
• TNT Synapsensause Training booster supplement designed to enhance focus and workout intensity during training.
• TNT Game Changer Specialized supplement formulation in the TNT-branded product line for active consumers seeking targeted performance support.
• TNT Liquid Chalk Liquid chalk accessory product providing improved grip during weightlifting and calisthenics training.
• TNT Flavour Explosion Flavoring product line for enhancing the taste of supplements and recipes, sold as a sub-brand of TNT.
• NOCCO Electrolyte Third-party branded electrolyte beverage (NOCCO) available in 2 variants, supporting hydration during training.
• BAREBELLS Spread Protein Bar Third-party branded (BAREBELLS) protein-enriched spread bar available in 3 variants, providing convenient protein supplementation.
• SVEN JACK (65g Riegel) Third-party branded oat-based nutrition bar (SVEN JACK) in 65g format with 26 variants, providing sustained energy nutrition.
• B2B Portal Business-to-business portal for resellers and B2B customers to access wholesale pricing and bulk ordering of TNT Supplements products.

Quantifiable outcome

• Over 500,000 satisfied customers

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ZecPlus Nutrition: German sports nutrition DTC brand focused on performance, endurance, and supplement powders. Direct overlap with TNT's German-market positioning and product set.
• Gloryfeel: German dietary supplements DTC brand selling vitamins, minerals, omega-3, and sports nutrition via Amazon and own storefront. Comparable to TNT on assortment and German-market DTC go-to-market.
• foodspring: Berlin-based DTC sports nutrition and functional food brand selling whey, creatine, vitamins, and accessories directly to German and European fitness consumers. Closest direct competitor to TNT, operating in the same channels with overlapping product set and price points.
• MyProtein: UK-headquartered global sports nutrition DTC brand owned by THG, offering whey, creatine, vitamins, and bars across Europe. Competes with TNT for the same German consumer with larger scale, broader assortment, and aggressive pricing.
• Bodylab24: Danish sports nutrition and supplement DTC retailer distributing in Germany and broader Europe. Overlaps with TNT on whey, creatine, vitamins, and B2B/wholesale channels targeting German-speaking consumers.
• GymBeam: Slovakia-based sports nutrition and supplements DTC retailer with strong DACH distribution. Offers comparable whey/creatine/vitamin range and competes with TNT on price and assortment in the German market.
• IronMaxx: German sports nutrition brand selling proteins, creatine, pre-workout, and accessories via DTC and retail. Direct DACH-market competitor to TNT with comparable product mix and German-language positioning.
• ESN (Designer Series): German sports nutrition brand owned by Elbe Sport, offering whey/casein proteins, creatine, pre-workout, and supplements across DTC, retail, and B2B. Direct overlap with TNT's portfolio and a long-established German-market position.

Regional players

• Peak Performance: Nordic sports nutrition and lifestyle brand selling whey, creatine, and recovery products across Europe. Comparable product positioning and clean-label narrative, but primarily operates in Nordic rather than German market.
• nu3: Berlin-based DTC nutrition platform selling supplements, sports nutrition, and functional foods to DACH consumers. Adjacent competitor with broader functional-food scope but overlapping protein and supplement categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@truenutritiontechnology
• Facebookfacebook.com/TrueNutritionTechnology
• Instagraminstagram.com/tnt.supplements
• TikToktiktok.com/@tnt.supplements

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power & Fitness