NStyle Beauty Lounge

What NStyle Beauty Lounge does

NStyle Beauty Lounge operates a single retail beauty salon in downtown Montreal, located on the 4th floor of Place Montreal Trust mall at 1500 Avenue McGill College, adjacent to Indigo Bookstore and connected to Montreal's underground city. The salon is the North American flagship of NStyle Nail Lounge, a Middle East–origin chain founded in 2001 by Lama Bazzari that has grown to 25 stores spanning the UAE, Jordan, Kuwait, Bahrain, and Canada, collectively serving 50,000+ women monthly. Its core offering is a comprehensive menu of personal beauty services including manicures and pedicures (Classic, Shellac, OPI Color Gel, Paraffin Paradise, Soho Deluxe), nail extensions and overlays (gel/acrylic, OPI Dipping Powder), eyelash extensions and lifts (Misencil, Elleebana), waxing and threading, facials (Dermalogica ProSkin, Heaven Skincare including Bee Venom), and microbladding — priced from roughly $10 for line-item waxing up to $550 for microbladding.

The business is fundamentally service-based with no proprietary technology platform; the salon leverages third-party premium beauty brands (CND, OPI, Essie, Dermalogica, Heaven Skincare, Misencil, Elleebana) and outsources online booking to Fresha. Distribution is purely physical at the single Montreal location plus phone-based gift card sales; the commercial channel mix combines walk-ins, online bookings, social media (Facebook, Instagram, X, LinkedIn, YouTube), and reputation-driven acquisition through Yelp and Google Reviews (4.3 stars across 442 reviews). The salon holds five consecutive "Best Nail Salons in Montreal" awards (2014-2018), a 2017 Women Only Spa North America designation, and a 2019 Best Beauty Salon Montreal recognition, and operates as a women-only spa.

Revenue is generated almost entirely through one-time service transactions, supplemented by gift card sales in set dollar amounts or service bundles. The primary customer segment is fashion-savvy women in or visiting downtown Montreal seeking luxury beauty services at affordable prices, with a secondary segment for gift buyers. Pricing is per service with no subscription, membership, or recurring contract structure disclosed. The company is privately held, founder-owned, and has not disclosed any external investors, recapitalizations, or M&A activity.

Name

NStyle Beauty Lounge

Legal name

NStyle Beauty Lounge

Website

https://nstyleintl.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

NStyle Beauty Lounge is a single-location women-only beauty salon in downtown Montreal offering nail care, eyelash services, waxing, threading, facials, and microbladding, serving individual walk-in and appointment clients. It is the Canadian unit of the 25-store, 5-country NStyle chain founded in 2001.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Nail Salons (812113), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Classic/European Facials (HSALADAA)

akta.pro secondary industries

Combination Brows Services (HSALAKAC), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Nail salon services
• Eyelash extensions
• Facial treatments
• Waxing and threading
• Microblading services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Beauty Services Revenue: NStyle generates revenue through one-time service transactions for nail care, eyelash extensions, waxing, threading, facials, and microblading. Services range from quick 10-minute treatments to 2-hour pampering sessions. The business also sells gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

NStyle Beauty Lounge is a women-only beauty salon in downtown Montreal that delivers in-person nail care (manicures, pedicures, gel/acrylic extensions, Shellac, OPI Dipping Powder), eyelash services (classic, hybrid, 3D volume extensions, Elleebana lash lifts), waxing and threading hair removal, facials (Dermalogica ProSkin and Heaven Skincare), microblading, and massage. Services are charged on a one-time, pay-as-you-go basis, with gift cards available for purchase and online booking through Fresha.

Product overview

NStyle Beauty Lounge is a beauty salon offering a comprehensive range of beauty services. The company operates as a single-location salon (Montreal) within a larger network of 25 stores across the UAE, Jordan, Kuwait, Bahrain, and Canada. The service portfolio centers on nail care (manicures, pedicures, nail extensions using gel/acrylic, Shellac, OPI products), eyelash services (extensions using Misencil products, Elleebana lash lift), waxing and threading hair removal, facials using Dermalogica and Heaven Organic Skincare products, and microblading. The company positions itself as a luxury beauty destination at affordable prices, emphasizing stringent hygiene standards and professional technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Manicure Services In-salon manicure services including Classic ($35), French ($40), OPI Color Gel ($55), Bio Sculpture Color Gel ($65), OPI Shellac French ($60), Paraffin Paradise ($45), and Soho Deluxe ($55); services include nail shaping, cuticle care, soak, massage, and polish application.
• Pedicure Services In-salon pedicure services including Classic ($45), French ($50), OPI Shellac Color ($60), OPI Shellac French ($70), Paraffin Paradise ($60), and Soho Deeply Deluxe ($70).
• Manicure and Pedicure Combos Combined manicure and pedicure service packages including Classic Combo and Shellac Combo options.
• Nail Extensions and Overlays Full-set, refill, and overlay services using gel or acrylic (Natural Full Set $70, French Full Set $80, Refill $55-$60, Overlay $55-$65).
• OPI Dipping Powder Manicure Acrylic-alternative manicure using OPI dipping powder on natural nails ($55, 60 min) and full set with extensions ($65, 75 min); results last 2+ weeks without acrylic odor.
• Eyelash Extension Services Misencil-based eyelash extensions including 80% Classic Set ($145), Full Classic Set ($165), Hybrid ($179), 3D Volume ($199), Refill (from $60), and Removal ($30). Mink upgrade available for $15 extra.
• Elleebana Eyelash Lift Non-invasive lash lifting, curling, and tinting technique using Elleebana products; results last 6-8 weeks. Available at limited locations in Montreal.
• Waxing Services Body and bikini waxing including Brazilian ($55), Full Bikini ($42), Half Bikini ($25), Full Legs ($65), Full Arms ($40), Underarm ($20), Upper Lip or Chin ($10), delivered with strict hygiene protocols.
• Threading Services Eyebrow and facial threading including Eyebrow Shaping ($20), Eyebrow and Upper Lip ($30), Eyebrow Shape and Tint ($40), Full Face ($50), and Eyelash Tint ($20).
• Dermalogica Facial Treatments Dermalogica facial services including free Face Mapping Skin Analysis (15 min), ProSkin 30 ($60, 30 min), and ProSkin 60 ($100, 60 min).
• Heaven Skincare Facial Treatments Facial treatments using Heaven Organic Skincare by Deborah Mitchell, including Heaven Facial Express (30 min), Angels Facial (60 min, with lymphatic drainage and acupressure), and Bee Venom Facial (75 min, anti-aging).
• Eyebrow Microblading Semi-permanent eyebrow tattooing using a manual handheld tool with fine needles to create natural-looking hair strokes; results last 1-3 years. Priced at $550 plus tax.
• NStyle Gift Cards Gift certificates available in set dollar amounts, service bundles, or saving series, with no expiration date. Sold in-salon and over the phone.

Quantifiable outcome

• Shellac polish lasts 14 days
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Heaven Organic SkincarecoreTechnology or IntegrationNStyle offers facials using the award-winning Heaven Skincare line by celebrity esthetician Deborah Mitchell. Heaven products are used for facial treatments and retail products are available for home care between visits.
• ElleebanacoreTechnology or IntegrationNStyle offers Elleebana Lashes for eyelash lifting - a revolutionary technique available only at limited locations in Montreal. The technique turns eyelashes upwards providing length, height and volume without traditional perm methods.
• CND (Creative Nail Design)coreTechnology or IntegrationNStyle uses CND products including Shellac polish (14-day wear), Vinylux 7-day polish, and Brisa gels for nail services. Also uses award-winning CND Acrylic nails.
• OPI (Octopus Potion International)coreTechnology or IntegrationOPI nail polish is used for manicure and pedicure services including OPI Gel Couture, OPI Dipping Powder, and Akzentz Luxio 14-day UV gel polish.
• Place Montreal TrustcoreStrategic or Co-development PartnerNStyle is located on the 4th floor inside Place Montreal Trust shopping centre, providing prime retail visibility and foot traffic from adjacent Indigo Bookstore customers.
• FreshaminorChannel Partner/ Reseller/ DistributorOnline booking platform used by NStyle for appointment scheduling. Customers can book through the Fresha website or app.
• McGill Metro StationminorStrategic or Co-development PartnerMcGill College Metro station is the closest station to NStyle. The salon is also connected to Montreal's underground city, providing accessibility for customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Skin Laundry: A facial and non-surgical skincare clinic chain that overlaps with NStyle's facial/skincare treatments, though more clinically focused.

Emerging players

• Drybar: A specialty beauty-services chain (blowouts) that, like NStyle, built a premium, experience-led salon brand targeting women.
• Paintbox: A design-forward nail studio brand focused on manicures and nail art, comparable to NStyle's premium nail positioning.
• Heyday: A membership-based facial and skincare studio chain, overlapping with NStyle's Dermalogica/Heaven facial services.

Direct peers

• Deka Lash: A lash extension studio franchise offering classic, hybrid and volume lash sets, closely matching NStyle's lash menu.
• Bellacures: A luxury nail salon franchise emphasizing hygiene and premium manicures/pedicures, closely aligned with NStyle's nail lounge concept.
• MiniLuxe: A tech-enabled nail and beauty salon chain focused on hygienic, premium manicures, pedicures and waxing, directly comparable to NStyle's core nail and hygiene-led positioning.
• Amazing Lash Studio: A multi-location studio brand centered on eyelash extensions and lifts, mirroring NStyle's lash extension and Elleebana lift services.
• European Wax Center: A franchised chain specializing in waxing hair-removal services, overlapping directly with NStyle's Brazilian, bikini and body waxing offerings.

Regional players

• The Ten Spot: A Canadian beauty-bar franchise offering manicures, waxing, lashes and facials, serving similar women-focused clientele but primarily outside Montreal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NStyleCanada
• YouTubeyoutube.com/c/NStyleNailLoungeMontreal
• Facebookfacebook.com/NStyleNailLoungeCanada
• LinkedInlinkedin.com/company/nstyle-nail-lounge
• Instagraminstagram.com/nstylecanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NStyle Beauty Lounge