KÜNG AG BERN
KÜNG AG BERN is a Bern-based wholesale distributor of mineral oil products and one of 11 member companies of the AVIA Vereinigung Schweiz cooperative, serving Swiss private motorists, corporate fleets, and sports fan segments with fuels, heating oil, lubricants, and tank card services.
- Company typePrivate
- Founded-
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What KÜNG AG BERN does
KÜNG AG BERN is a privately held Bern-based wholesaler and distributor of mineral oil products, operating as one of 11 independent member companies of the AVIA Vereinigung Schweiz cooperative. Its core commercial activity is the retail distribution of automotive fuels (Bleifrei 95, Superplus Bleifrei 98, diesel), heating oil, and AVIA-branded lubricants across Switzerland. The company operates under the AVIA brand umbrella, which claims the densest gas station network in Switzerland with over 600 locations — expanded to 800 via the Enilive Suisse cross-acceptance agreement — and ties KÜNG AG BERN into AVIA International's footprint of 3,000+ stations across 14 European countries.
The company's principal customer-relationship asset is the AVIA Karte tank card product family, which includes variants for private consumers, corporate fleets, and co-branded sports fan cards (BSC YB, SCB, EHV). The card product combines cashless payment, monthly billing, optional mileage reporting (CHF 5/month), free pan-European breakdown assistance through AXA Winterthur (24/7, 30-minute response), and 10% insurance discounts. Supporting digital channels include a free iOS/Android mobile station-finder app, an online station finder on kuengbern.ch, self-serve tank card application portals, and an online heating oil price calculator. Marketing emphasizes network coverage, bundled services, and community engagement through sports sponsorships.
The business model is a hybrid of transactional retail (fuel, heating oil, lubricants) and recurring subscription revenue (tank card administration fees of CHF 2.50 per monthly invoice, waived for e-invoicing). Primary customer segments are private vehicle owners and business fleet operators, with secondary segments of sports fans (YB, SCB, EHV supporter cards) and rural/agricultural customers served by AVIA's rural station coverage. The company generates revenue through per-liter fuel margins, per-invoice administration fees, lubricants catalog sales (schmierstoffe.ch), and station-based advertising sold via Livesystems AG. KÜNG AG BERN maintains 11–50 employees and is headquartered at Weyermannsstrasse 28, CH-3001 Bern; no founding date, revenue, or executive leadership detail is disclosed in the available sources.
KÜNG AG BERN firmographics
Firmographics- Name
- KÜNG AG BERN
- Legal name
- KÜNG AG BERN
- Website
- https://kuengbern.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KÜNG AG BERN is a Bern-based wholesale distributor of mineral oil products and one of 11 member companies of the AVIA Vereinigung Schweiz cooperative, serving Swiss private motorists, corporate fleets, and sports fan segments with fuels, heating oil, lubricants, and tank card services.
- Ownership category
- akta.pro rank
KÜNG AG BERN industry classification
Industry- Product category
- Petroleum Distribution
- NAICS
- Gasoline Stations (4571)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where KÜNG AG BERN is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
KÜNG AG BERN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Retail sale of automotive fuels including gasoline (Bleifrei 95, Superplus Bleifrei 98) and diesel at gas stations; products sourced from major European refineries and subject to independent quality laboratory testing
- Tank Cards: Monthly billing tank cards for private and corporate customers with administration fees; includes cross-acceptance at over 550 Swiss gas stations expanding to 800 via Enilive partnership
- Heating Oil: Heating oil (Heizöl) sales for residential and commercial heating, including market information and price calculator services
- Lubricants: AVIA lubricants and specialty fluids sold through schmierstoffe.ch product catalog
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AVIA Karte für Private - Individual tank card for private customers |
| Subscription | Monthly | AVIA Karte für Firmenkunden - Corporate fleet tank cards |
| Subscription | Monthly | YB-Tankkarte - YB fan co-branded card |
| Subscription | Monthly | SCB-Tankkarte - SCB fan co-branded card |
| Subscription | Monthly | EHV-Tankkarte - Hornusser association co-branded card |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
KÜNG AG BERN product offering
Product offeringCore offering
KÜNG AG BERN is a Swiss wholesaler and distributor of mineral oil products, marketing gasoline (Bleifrei 95, Superplus Bleifrei 98), diesel, and 2-stroke mixtures under the AVIA brand, alongside AVIA heating oil for residential and commercial use and a comprehensive AVIA lubricants catalog. The company operates fuel card (Tankkarte) services for private customers, corporate fleets, and co-branded sports fan cards, accepted at more than 550 AVIA stations in Switzerland (expanding to 800 via Enilive Suisse cross-acceptance) with monthly billing, breakdown assistance, and insurance discounts.
Product overview
KÜNG AG BERN operates as a member company of the AVIA Association Switzerland, offering a comprehensive energy and mobility product portfolio organized around three core pillars: fuel products (gasoline, diesel, heating oil, lubricants), fuel card services (multiple card variants for private, business, and fan community segments), and digital tools (mobile app, station finder, price calculators). The AVIA Karte fuel card family serves as the primary customer relationship vehicle, connecting approximately 550-600 Swiss stations with value-added services including breakdown assistance, insurance discounts, and mileage reporting. The company distinguishes itself through its cooperative ownership structure as an independent Swiss petroleum importer and its partnerships with sports organizations (YB, SCB, EHV) offering co-branded fan cards.
Differentiator
Problem solved
Functional benefit
Brands
- AVIA Karte: Fleet and fuel card services for private and business customers
- EHV-Tankkarte
- YB-Tankkarte
- SCB-Tankkarte
- AVIA Karte für Private
- AVIA Karte für Firmenkunden
Products and services
- AVIA Treibstoffe (AVIA Fuels) AVIA-branded automotive fuels including gasoline (Bleifrei 95, Superplus Bleifrei 98), diesel, and 2-stroke fuel mixture, sourced from major European refineries and subjected to independent quality laboratory testing, distributed through the AVIA gas station network and wholesale channels.
- AVIA Heizöl (AVIA Heating Oil) Heating oil products for residential and commercial heating, marketed through the KÜNG AG BERN website with market information and a non-binding price inquiry tool (Heizölrechner).
- AVIA Schmierstoffe (AVIA Lubricants) Comprehensive range of high-quality AVIA-branded lubricants and specialty fluids, with detailed technical and safety data sheets available through the avia-schmierstoffe.ch product catalog for industrial, automotive, and consumer applications.
- AVIA Karte für Private (AVIA Card for Private Customers) Fuel card for private customers providing cashless payment at approximately 550 AVIA stations in Switzerland (expanding to 800 via Enilive Suisse cross-acceptance), with monthly billing, free European breakdown assistance, and AXA Winterthur insurance discounts.
- AVIA Karte für Firmenkunden (AVIA Card for Business Customers) Corporate fleet fuel card offering unlimited free tank cards with individualized labeling, detailed monthly billing, departmental cost management, and optional mileage-based consumption reporting with data export.
- YB-Tankkarte (YB Fan Card) Co-branded fuel card for Young Boys (YB) football fans providing 2.5 Rappen per liter discount plus a 3 Rappen per liter donation to the YB youth department, available via monthly billing.
- SCB-Tankkarte (SCB Fan Card) Co-branded fuel card for SC Bern ice hockey fans providing 2.5 Rappen per liter discount plus a 3 Rappen per liter donation to the SCB youth department, available via monthly billing.
- EHV-Tankkarte (EHV Fan Card) Co-branded fuel card for Eidgenössischer Hornusserverband members providing 3 Rappen per liter discount plus a 2 Rappen per liter donation to the hornusser association, available via monthly billing.
- AVIA Mobile App Free smartphone application for iOS and Android providing AVIA station finder functionality with map display, address and opening hours, accepted payment methods, station services, and navigation support.
Quantifiable outcome
- 800 tank stations available via AVIA and Enilive partnership
- +3 more outcomes
Companies that use KÜNG AG BERN
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
KÜNG AG BERN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KÜNG AG BERN partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Enilive SuissecoreCross-acceptability partnership enabling AVIA tank cards to be used at Enilive Suisse gas stations. Expands Swiss station network from 500 to 800 locations. Transactions appear on monthly AVIA tank card statements. Some exclusions apply for specific stations.
- AXA WinterthurcoreBreakdown assistance service for AVIA cardholders organized through AXA Winterthur's extensive European network. Provides 24/7, 365-day coverage across Europe with 30-minute response time. Also provides 10% discount on travel and legal protection insurance for AVIA cardholders.
- Livesystems AGminorMarketing partner for AVIA gas station advertising spaces. Livesystems AG markets and sells advertising inventory at AVIA stations throughout Switzerland.
- AVIA Vereinigung SchweizcoreKÜNG AG BERN is one of 11 independent member companies of the AVIA Suisse cooperative. AVIA represents the densest network of gas stations in Switzerland with over 600 locations. The cooperative extends to AVIA International operating in 14 European countries with over 3000 stations.
- BSC YBminorCo-branded YB-Tankkarte allows YB fans to support the club while saving on fuel. 2.5 Rappen discount per liter for cardholder, 3 Rappen donated to YB youth academy per liter.
- SCB (Eishockeyclub Bern)minorCo-branded SCB-Tankkarte allows SCB fans to support the club while saving on fuel. 2.5 Rappen discount per liter for cardholder, 3 Rappen donated to SCB youth academy per liter.
- Eidgenössischer Hornusserverband (EHV)minorCo-branded EHV-Tankkarte allows hornusser sport enthusiasts to support the national federation while saving on fuel. 3 Rappen discount per liter for cardholder, 2 Rappen donated to EHV per liter.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
KÜNG AG BERN competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
KÜNG AG BERN social profiles
Digital presenceKÜNG AG BERN compliance and trust
Trust signalCompliance1 record
KÜNG AG BERN financial estimates
Financial estimateRevenue estimate
Valuation estimate
KÜNG AG BERN leadership team
Management profileNumber of profiles
KÜNG AG BERN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KÜNG AG BERN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KÜNG AG BERN
What does KÜNG AG BERN do?
KÜNG AG BERN is a Swiss wholesaler and distributor of mineral oil products, marketing gasoline (Bleifrei 95, Superplus Bleifrei 98), diesel, and 2-stroke mixtures under the AVIA brand, alongside AVIA heating oil for residential and commercial use and a comprehensive AVIA lubricants catalog. The company operates fuel card (Tankkarte) services for private customers, corporate fleets, and co-branded sports fan cards, accepted at more than 550 AVIA stations in Switzerland (expanding to 800 via Enilive Suisse cross-acceptance) with monthly billing, breakdown assistance, and insurance discounts.
Is KÜNG AG BERN a public or private company?
KÜNG AG BERN is a private company. It is classified as corporate owned and is currently operating.
When was KÜNG AG BERN founded?
KÜNG AG BERN was founded in -1. It employs 11 to 50 people.
Where is KÜNG AG BERN based?
KÜNG AG BERN is headquartered in Bern, Switzerland, in the Europe region.
How does KÜNG AG BERN make money?
Four revenue lines are on record. Fuel Sales are the primary driver. The others are tank Cards, heating Oil and lubricants.
Does KÜNG AG BERN have an API?
No public API is recorded for KÜNG AG BERN.
What industry is KÜNG AG BERN in?
KÜNG AG BERN's product category is Petroleum Distribution. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 4571 and its SIC code is 5500.