What Livesystems Group does

Livesystems Group AG is a Swiss digital out-of-home (DOOH) advertising network that monetises a fleet of more than 13,000 digital screens installed across public transport, petrol stations, railway stations, post offices, retail locations, and urban environments. The company operates a programmatic booking platform alongside direct online self-serve booking via its Inventory Finder tool, supported by regional field-sales consultants serving media agencies and enterprise clients. Multiple advertising formats — Screen, Panel (9:16), Board, and large-format F12D displays — are sold across preconfigured network packages (Big 5, Big 9, Swiss Public Transport, Swiss Road) and targeted campaigns using WEMF economic areas and 300-metre geotargeting.

The technical stack centres on data-driven campaign planning and pricing: Livesystems integrates Intervista's Footprints mobility panel (~4,000 participants, ~800,000 visibility-weighted contacts per year) to power continuous measurement, dynamic seasonal CPM pricing (CHF 12–30 per 1,000 contacts), and visibility weighting aligned to SPR Plus industry standards. Campaigns can be booked programmatically in real time or via the self-serve platform, with three advertising pressure tiers (Regular, Strong, Strong+) controlling loop frequency. Strategic content partnerships with Ringier Media Switzerland (Blick, Schweizer Illustrierte, L'illustré, Beobachter) and Eventfrog layer editorial and event content onto screens, while Ringier Advertising acts as a channel partner on the agency demand side.

Revenue is generated predominantly through CPM-based advertising sales across formats and networks, with pricing varying by screen format, environment, and pressure tier; all prices are quoted exclusive of VAT and billed on a pay-as-you-go, transaction-by-transaction basis. The customer base is hybrid: enterprise brand advertisers (e.g., Starbucks, BKW, AMAG, WWF, Raclette Suisse, Adelboden-Lenk-Kandersteg, Saas-Fee) are served via agency or direct enterprise sales, while long-tail SMB demand flows through the self-serve Inventory Finder. The company is privately held, appears to be founder-owned, and operates exclusively within Switzerland.

Name

Livesystems Group

Legal name

Livesystems Group AG

Website

https://livesystems.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Livesystems Group AG operates Switzerland's largest digital out-of-home (DOOH) advertising network, monetising 13,000+ screens across public transport, petrol stations, and urban locations via programmatic, self-serve, and agency channels, serving enterprise advertisers, agencies, and SMBs.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Digital out-of-home advertising
• Programmatic DOOH network
• Outdoor media Switzerland
• Public transport advertising
• Mobile audience targeting

Headquarters

HQ city

Liebefeld

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. DOOH Advertising Broadcast: Revenue generated from broadcasting advertising content on digital screens across public transport, petrol stations, railway stations, post offices, retail locations, and city screens. Pricing is based on CPM (cost per thousand contacts) with three advertising pressure levels: Regular, Strong, and Strong+.
2. Programmatic Booking Fees: Over 13,000 digital spaces can be booked programmatically with just a few clicks, with real-time delivery to streets. Pricing formula: Gross contacts per day × CPM of the product / 1,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Livesystems Group operates Switzerland's leading digital out-of-home (DOOH) advertising network, offering brands access to over 13,000 digital screens across public transport, petrol stations, railway stations, post offices, retail locations and urban centres. The company provides a programmatic booking platform, self-service Inventory Finder planning tool, and pre-configured network packages (Big 5, Big 9, Swiss public transport network, Swiss road network), with campaign reach measured through a mobility panel partnership with Intervista.

Product overview

Livesystems Group operates Switzerland's leading Digital Out-of-Home (DOOH) advertising platform, offering a comprehensive suite of products across multiple formats (Screen, Panel, Board, F12D) deployed in diverse environments including public transport, petrol stations, post offices, and urban centres. The core platform is complemented by the Inventory Finder self-service planning tool and programmatic DOOH capabilities. Pre-configured network packages (Big 5, Big 9, Swiss Public Transport, Swiss Road) enable efficient national and regional campaigns. The company also provides advanced data collection and analysis services using mobility panel data from intervista for campaign measurement. The network spans over 13,000 screens across more than 3,500 locations in Switzerland, reaching 4.5 million contacts per week.

Differentiator

Problem solved

Functional benefit

Products and services

• Livesystems DOOH Platform Digital Out-of-Home (DOOH) advertising platform enabling brands to advertise on over 13,000 screens across Switzerland in public transport, petrol stations, railway stations, and urban locations.
• Inventory Finder Self-service campaign planning tool that provides a complete overview of Livesystems' entire DOOH inventory, performance figures, and target group insights for campaign planning.
• Programmatic DOOH Automated, real-time booking of DOOH advertising inventory enabling advertisers to programmatically purchase digital out-of-home advertising space.
• Big 5 Network Pre-configured network package covering Switzerland's five most important advertising cities: Zurich, Geneva, Basel, Bern and Lausanne. Gross contacts: 7.8 million, Net contacts: 946,000.
• Big 9 Network Pre-configured network package covering nine cities with the strongest advertising potential: Zurich, Geneva, Basel, Bern, Lausanne, Winterthur, Lucerne, St. Gallen and Lugano. Gross contacts: 9.1 million, Net contacts: 1.2 million.
• Swiss Public Transport Network Nationwide public transport network reaching hundreds of thousands of commuters daily. Gross contacts: 43 million, Net contacts: 3.6 million.
• Swiss Road Network Network of digital displays along busy streets in urban and suburban zones for mobile target audiences. Gross contacts: 15 million, Net contacts: 1.8 million.
• Data Collection & Analysis Advanced data collection service providing campaign reach measurement through mobility panel data from Intervista, with approximately 4,000 participants recording around 800,000 visibility-weighted contacts annually.

Quantifiable outcome

• 96% national coverage within 8 weeks
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major, strategic and minor.

• EventfrogcoreStrategic or Co-development Partner · 1 February 2026Partnership to broadcast regional event content directly to Livesystems digital screens in public transport, retail outlets and petrol stations. Since February 2026, the two companies have been bringing regional event highlights to screens.
• Ringier Media SwitzerlandcoreGTM or Marketing Partner · 1 January 2025Content partnership bringing entertainment and news content to Livesystems screens. Initially featured Blick brand content, expanded to include Schweizer Illustrierte, L'illustré, and Beobachter magazine content. Ringier Advertising also added Livesystems' DOOH offering to its portfolio, expanding planning and booking options for advertisers.
• AFA BuscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Fleet of buses now equipped with Livesystems DOOH system. Expands the network with additional public transport coverage, adding to the 50+ transport companies in the Livesystems network.
• IntervistacoreTechnology or IntegrationIndependent market research institute providing performance data through Switzerland's largest mobility panel (Footprints) with approximately 4,000 participants. Founded in 2010, provides sound, technology-supported market research with many years of experience and Switzerland-wide panel for reliable campaign planning data.
• Ringier AdvertisingmajorChannel Partner/ Reseller/ DistributorActs as complementary partner adding Livesystems' DOOH offering to its portfolio. Expands planning and booking options for advertisers to more than 13,000 digital screens across Switzerland.
• Mediaschneider AGstrategicImplementation/ SI/ Consulting PartnerZurich-based media agency that collaborated with Livesystems on Starbucks Switzerland drive-to-store campaign. Managed creative concept and campaign strategy for geotargeted DOOH advertising.
• Ceres MediaminorImplementation/ SI/ Consulting PartnerMedia agency managing Raclette Suisse FIFA World Cup campaign, requiring high flexibility and dynamic messaging based on match outcomes.
• Marktforscher.org / dieMarktforscher.orgstrategicTechnology or IntegrationMarket research organization conducting representative zero measurement and post-campaign brand perception surveys for campaigns like Saas-Fee and BKW, providing concrete measurable campaign results.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vistar Media: Vistar Media is a leading programmatic DOOH ad-tech platform providing SSP/DSP infrastructure for digital out-of-home inventory. It is comparable to Livesystems through its focus on programmatic DOOH monetization, though it is a software layer rather than a screen operator.
• Hivestack: Hivestack is a global programmatic DOOH supply-side and demand-side platform. It is comparable to Livesystems as a technology-driven programmatic DOOH enabler, though it operates as an infrastructure platform rather than a screen-owning media network.

Regional players

• Ströer SE & Co. KGaA: Ströer is Germany's largest OOH operator with growing DOOH investment and German-speaking market focus. It is a regional peer because it serves the DACH market rather than Switzerland specifically, but is comparable in DOOH transit/urban advertising operations and programmatic ambitions.

Direct peers

• Clear Channel Switzerland: Clear Channel operates one of the largest outdoor advertising networks in Switzerland, with significant presence in transit and roadside. It is directly comparable to Livesystems as both sell OOH inventory to Swiss advertisers, though Clear Channel's Swiss footprint is more static-poster oriented.
• APG|SGA: APG|SGA is the incumbent Swiss outdoor advertising leader, traditionally dominant in static poster advertising across public transport and roadside. It is directly comparable to Livesystems as both compete for Swiss OOH/Transit advertising budgets, though Livesystems differentiates as the programmatic DOOH-native operator versus APG|SGA's poster heritage.
• JCDecaux Switzerland: JCDecaux is the global OOH market leader with strong Swiss street furniture and transit advertising presence. It is directly comparable to Livesystems in that both monetize high-traffic Swiss public spaces via advertising, though JCDecaux also operates airport and billboard formats at much greater scale.

Others

• Eventfrog: Eventfrog is a Swiss event and ticketing platform that has partnered with Livesystems to broadcast regional event content on DOOH screens. It is comparable as a content/distribution partner rather than a direct competitor in advertising.
• Ringier Advertising: Ringier Advertising is the sales house of Swiss media group Ringier and acts as a reseller of Livesystems' DOOH offering in addition to its own digital inventory. It is comparable as a commercial distribution channel and partner, not a direct competitor.
• Intervista: Intervista is the Swiss market research institute providing Livesystems with the Footprints mobility panel data used for campaign measurement and dynamic pricing. It is comparable as a data and measurement partner rather than a competitor.

Broad incumbents

• Goldbach Group: Goldbach is a leading Swiss digital marketing and advertising sales house representing TV, radio, and digital inventory. It is broadly comparable to Livesystems as a Swiss advertising intermediary, though it focuses on cross-media video and digital rather than DOOH screens.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livesystems Group