What Ogilvy Social.Lab does

Ogilvy Social.Lab is a Brussels-headquartered creative and digital marketing agency that operates as a specialized social media and digital unit within the global Ogilvy network, itself owned by WPP plc (NYSE: WPP). Founded in 2016, the firm employs 101-250 people in Belgium and offers eight interconnected service lines: Social, TikTok, Advertising, PR, Consulting, Health, Commerce.Lab, and Experience. Its stated proposition is to combine creativity with modern marketing expertise to build brands in the digital era, and it executes campaigns across paid, owned, earned, and social commerce channels.

The agency serves a portfolio of enterprise multinationals and Belgian/EU public-sector clients across automotive (Ford of Belgium and Luxembourg), beverages (Nespresso, Absolut), retail (IKEA Belgium, Leo), healthcare/pharma (MSD Belgium BV/SRL), consumer products (Dove, L'Oréal Groupe brands including YSL, Biotherm, and Lancôme), apparel (VF International/Vans), media (NRJ Belgique), manufacturing (KBR), and government/cultural institutions (Directorate General for International Partnerships – EU, SPF Justice, CCB, visit.brussels). Notable campaign work includes Ford's 'Upgrade your Tomorrow,' Nespresso's Social Commerce Playbook, IKEA's 'Welcome Home' and Affordability work, MSD's melanoma awareness and HIV campaigns, and the EU's 'We See Africa' initiative.

Ogilvy Social.Lab generates revenue through professional-services fees tied to marketing strategy, creative development, social media management, advertising execution, and digital commerce solutions, distributed via direct enterprise sales with no publicly disclosed pricing. As part of Ogilvy's 90+ country network, it benefits from cross-border campaign capability, shared creative platforms, and WPP's broader holding-company infrastructure, while operating as a regionally focused Belgian entity serving both multinational brands and EU institutions.

Name

Ogilvy Social.Lab

Legal name

Ogilvy

Website

https://ogilvy-sociallab.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Ogilvy Social.Lab is a Brussels-based creative and digital marketing agency, part of the global Ogilvy/WPP network, serving enterprise corporations and government institutions across social, TikTok, advertising, PR, health, commerce, and experiential service lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and Creative Services: Professional services revenue generated through marketing strategy consulting, creative development, social media management, advertising campaign execution, and digital commerce solutions for enterprise clients and government institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ogilvy Social.Lab is a Brussels-based creative marketing agency that combines creative expertise with modern marketing capabilities to build brands in the digital era. It delivers an integrated portfolio of services spanning Social media strategy, TikTok marketing, Advertising, PR, Consulting, Health communications, Commerce.Lab (social commerce), and Experience design for enterprise corporations and government institutions in Belgium and broader Europe.

Product overview

Ogilvy Social.Lab is a creative marketing agency that combines the power of creativity and expertise in modern marketing to build brands in the digital era. The agency offers a portfolio of interconnected services including Social media marketing, TikTok content and strategy, Advertising, PR, Consulting, Health communications, Commerce.Lab for social commerce solutions, and Experience design. These services work together to provide comprehensive marketing solutions across digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Brands

• Social.Lab: Social media and digital marketing focused division of Ogilvy

Products and services

• Social Media Marketing Social media strategy, content creation, and community management services for building brand presence on social platforms. Targeted at enterprise clients across multiple industries.
• TikTok Marketing TikTok marketing and content creation services, including playbook development for brands seeking to reach younger audiences on the platform.
• Advertising Traditional and digital advertising campaign development and execution for enterprise brands across multiple channels.
• Public Relations Public relations services for brand reputation management, media relations, and corporate communications.
• Marketing Consulting Strategic consulting services for marketing and brand development, providing advisory support to enterprise clients.
• Health Communications Healthcare communications and marketing services for pharmaceutical and medical clients, including patient awareness and sensitive topic campaigns.
• Commerce.Lab Social commerce strategy and implementation services including playbooks for e-commerce integration and digital sales enablement.
• Experience Design Brand experience design and activation services for consumer engagement, events, and immersive brand interactions.

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Publicis Groupe Belgium: Publicis operates a Brussels-based creative and media network (Leo Burnett, Saatchi, Publicis) directly competing with Ogilvy Social.Lab for enterprise and government accounts in Belgium, with comparable scale and service breadth.
• Dentsu Creative Belgium: Dentsu Creative is the creative network of Dentsu International operating in Belgium. It competes for integrated creative, social, and digital mandates with comparable enterprise and government clients across the Belgian market.
• DDB Brussels: DDB Brussels is a full-service creative and advertising agency within the Omnicom network, headquartered in Belgium. It directly competes with Ogilvy Social.Lab for the same enterprise, government, and CPG clients in the Belgian market using an analogous holding-company-backed model.
• Havas Belgium: Havas operates creative and media agencies in Brussels within its global network. It is a direct competitor to Ogilvy Social.Lab in Belgian enterprise and government creative pitches, with a comparable integrated offering.
• BBDO Belgium: BBDO Belgium is a creative agency within the Omnicom group operating in Brussels. It competes for the same enterprise creative mandates as Ogilvy Social.Lab and offers an overlapping mix of advertising, digital, and content services.
• TBWA\Belgium: TBWA\Belgium is the Brussels office of the TBWA global creative network (Omnicom). It competes for the same blue-chip creative mandates, government communications, and digital campaigns that Ogilvy Social.Lab serves.
• VMLY&R (VML) Brussels: VML is a WPP-owned global brand, creative, and commerce agency with Brussels operations. As a sister brand to Ogilvy within the WPP family, it offers overlapping digital, social commerce, and brand experience services to enterprise clients.
• McCann Brussels: McCann Brussels is a full-service creative agency within IPG, serving similar enterprise, FMCG, and public-sector clients as Ogilvy Social.Lab. It competes head-to-head in Belgian pitches with a comparable integrated service model.
• Wunderman Thompson (VML) Belgium: WPP sibling agency within the same parent group as Ogilvy Social.Lab, offering overlapping digital, social, commerce, and experience services. As a sister network brand, it is the closest functional peer despite being nominally under the same corporate umbrella.

Emerging players

• AKQA Belgium: AKQA (part of WPP) is a digital-first creative and experience agency with European presence. It competes for digitally-led mandates similar to Ogilvy Social.Lab's social, TikTok, and Commerce.Lab offerings, with a stronger digital-native identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sociallab?lang=en
• Facebookfacebook.com/OgilvySocialLabBrussels
• LinkedInlinkedin.com/company/ogilvy-social-lab-belgium
• Instagraminstagram.com/ogilvy.social.lab/?hl=en
• TikToktiktok.com/@ogilvysociallab?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogilvy Social.Lab