Cobham RFC

What Cobham RFC does

Cobham RFC is a community rugby football club based in Fairmile Lane, Cobham, Surrey, England. Founded in 1930 (originally as Old Surbitonians and rebranded to Cobham RFC in 1989), the club fields sides from mini (age 5+) through youth and senior levels, including a girls'/women's section, and serves more than 2,000 members drawn from the local Surrey catchment.

The club operates two playing sites — the main Fairmile Lane ground (featuring the Peter Marsh Pavilion, opened 2008) and a second pitch at Covenham Grounds (added 2012) — plus an Artificial Grass Pitch (installed 2019) that enables year-round training and fixture continuity. It was designated an official Rugby World Cup 2015 Team Base, hosting international squads during the tournament. Core product is organised rugby participation and associated clubhouse hospitality, supported by a fixture calendar, coaching, and volunteer-led operations.

Revenue is generated through tiered annual subscriptions (e.g., Social from £65, Senior from £156, Youth £185–270, Mini from £70), commercial sponsorships (including Marcus Sedgwick Insurance, Sytner Mercedes-Benz, and Polypipe), bar sales, and a members' lottery. Strategic emphasis is on facility expansion (recent land acquisition, AGP), broadening the women's pathway, and growing the sponsor portfolio.

Name

Cobham RFC

Legal name

Cobham Rugby Football Club

Website

https://cobhamrugby.co.uk

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Cobham RFC is a community rugby club in Surrey, England, founded in 1930, offering age-grade and senior rugby from age 5+ to adults — including women's and girls' sections — to over 2,000 members across two pitch locations.

Ownership category

akta.pro rank

Product category

Amateur Sports Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Amateur rugby club
• Community sports club
• Youth rugby development
• Membership sports organization
• Rugby union participation

Headquarters

HQ city

Cobham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual and monthly membership fees from senior players, youth/mini players, and social members. Pricing varies by category including seniors, veterans, students, and family packages.
2. 500 Club Lottery: Monthly prize draw with £100 and £50 prizes monthly, plus £1,000 prizes in March and September. Monthly entrance fee of £5 split 50/50 between prize fund and club.
3. Bar Sales: Clubhouse bar providing refreshments to members and visitors on match days and social events. Members receive discount via Club Order app.
4. Sponsorship: Multiple sponsorship tiers including Principal Club Sponsor, 1st XV Senior Sponsor, Minis Section Sponsor, Youth Sponsor, and Board Sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cobham RFC is a community rugby union club that fielded competitive teams across all age groups. Its primary offerings are four senior teams (1st XV in Counties 1 Surrey/Sussex, 2nd XV, U21s, and All Stars veterans), youth boys teams (U13–U18), girls teams (U12–U18), and Mini rugby (Reception to Year 6). Memberships are sold as annual/monthly subscriptions, complemented by a clubhouse bar, a 500 Club monthly lottery, club sponsorships, and physiotherapy services accessible to all members.

Product overview

Cobham RFC is a community rugby club offering a multi-tiered participation structure centered on rugby union teams across age groups. The core offering comprises senior rugby teams (1st XV, 2nd XV, U21s, and All Stars veterans), youth boys rugby (U13-U18), girls rugby (U12-U18), and mini rugby (Reception to Year 6). Supporting products include the Club Order membership app for member benefits and bar discounts, the 500 Club monthly draw lottery, and a club podcast. The club operates from Fairmile Lane with facilities including an Artificial Grass Pitch (AGP) at Covenham Grounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Rugby Teams (Seniors membership) Annual/monthly subscription for senior player participation. Covers four senior sides: 1st XV (Counties 1 Surrey/Sussex), 2nd XV, U21s (Surrey Cup), and All Stars veterans team. Includes coaching (Dan Walsh, Matt Hawkes, Angus Darroch-Warren, Marcus Watson), training on Tuesdays/Thursdays 7pm-9:30pm, match day selection, and physiotherapy access (Athena Physio at £35 per session for members).
• Youth Boys Rugby (U13–U18 membership) Annual subscription for male youth players aged U13–U18, providing structured coaching, league competition, and pathway to senior rugby. Training on Sundays 12pm-2pm with links to local schools.
• Girls Rugby Program (U12–U18 membership) Annual subscription for girls from U12 to U18 with all-girls teams, coaching by Vicky Alexander (Head of Woman and Girls Rugby), Wednesday training (7pm-8pm), Sunday matches, and Surrey Quins Cup competition participation.
• Mini Rugby Section (U5–U11 membership) Annual subscription for Reception to Year 6 children. Tag rugby until U9s, contact rugby from U10, Sunday morning training 9:30am-3:30pm, festivals, triangular tournaments and floodlit festivals. One of the first Mini sections in the country.
• Social Supporter / Vice President Membership Non-playing / non-parent adult membership tier at £105/annum or £8.75/month. Vice Presidents' annual donation of £105; supports club operations without participating on the pitch. Includes social events, clubhouse access, member discount via Club Order app.
• 500 Club Monthly Lottery Monthly lottery draw at £5/month per number, with monthly prizes of £100 and £50 and larger £1,000 prizes in March and September. Entrance fee is split 50/50 between prize fund and club, raising funds through member participation. Coordinated by John Kilby.
• Club Order Mobile App (Club ID 1146) Mobile membership and bar application for iOS and Android. Members use it as a digital membership card, to top up bar balance, access loyalty QR codes for member bar prices, and view event tickets. Club ID 1146.
• Athena Physio In-Club Physiotherapy Service Paid physiotherapy sessions provided at the club via partnership with Athena Physio, covering senior training, match cover for all home games and 1st/2nd XV away games, plus youth/mini cover on Sundays 10am-2:30pm. £35 per session for members, £45 for non-members.
• Clubhouse Bar Service On-site bar providing refreshments to members and visitors on match days and social events. Members receive a discount via the Club Order app (loyalty QR codes) and the bar accepts top-up balances from the digital app. Shop also open Sunday mornings and online with collection.

Quantifiable outcome

• Over 1,000 visitors per week to the club on average, up to 1,500+ on festival weekends
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered principal, core and minor.

• Russell CookeprincipalGTM or Marketing PartnerPrincipal Club Sponsor for Cobham Rugby Club. One of the largest law firms in the region with offices in The Long Barn, Cobham and Kingston. Over 200 legal experts providing services from offices in central London and Putney.
• FinsetacoreGTM or Marketing Partner1st XV Senior Sponsor providing international payments and currency management solutions. Multi-Currency Accounts backed by Finseta Global Payments Network allowing customers to send funds to over 165 countries in 140+ currencies.
• SavillscoreGTM or Marketing PartnerMini Section Sponsor offering property services in Cobham and Oxshott. Offers £1,500 bonus for each member's house sold through their Cobham office, donated back to the club.
• SPL VillascoreGTM or Marketing PartnerYouth Sponsor. Villa holiday company launched in 2021 offering 1,500 carefully selected villas across Mediterranean and Florida. Family-owned with personal customer service.
• Bathroom & Kitchen ElevenminorGTM or Marketing PartnerBoard Sponsor for the club.
• Athena PhysiocoreStrategic or Co-development PartnerProvides physiotherapy services for Cobham Rugby covering senior training (Tuesdays/Thursdays 7pm-9:30pm), match cover for all games at club and away for 1st and 2nd teams, and youth/mini cover Sundays 10am-2:30pm. Services available at club for £35 for members (£45 non-members).
• Stem4coreStrategic or Co-development PartnerUK's leading teenage mental health charity supporting Cobham Rugby with mental health resources for young players, parents and supporters. Provides free apps including Calm Harm, Clear Fear, Move Mood, and Combined Minds.
• easyfundraisingminorChannel Partner/ Reseller/ DistributorFundraising platform connecting over 1 million supporters with 100,000 causes including 14,000 sports causes. Cobham RFC receives donations when connected members shop online with 3,500+ retailers.
• Russell-Cooke (Law Firm)principalGTM or Marketing PartnerPrincipal Club Sponsor providing legal services. Offices at The Long Barn, Cobham and Kingston riverside office.
• Wellden TurnbullminorGTM or Marketing PartnerMini Festival Sponsors and club accountants offering initial free half hour consultation for Cobham RFC Members. Chartered Accountants & Tax Advisers serving Surrey (Cobham) and London.
• Cobham AcademyminorGTM or Marketing PartnerPartner offering Cobham RFC members £10 off all Cobham Academy Camps.

Scale indicators5 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Esher RFC: Large community rugby club in Surrey with a comparable multi-team senior, youth, and mini structure and a track record of players progressing to professional levels — same operating league system and demographic catchment as Cobham.
• Guildford RFC: Community rugby club in Surrey operating senior, youth and mini sections in the same RFU pyramid structure as Cobham; Head of Woman and Girls Rugby at Cobham was previously a coach at Guildford, evidencing direct personnel and competitive overlap.
• Rosslyn Park RFC: Historic London/South-East England community rugby club with a similar broad pyramid footprint (multiple senior sides, large mini/youth sections) and an amateur membership model directly comparable to Cobham.
• Farnham RFC: Established Surrey community rugby club with multi-section participation structure and similar volunteer-led operating model to Cobham.
• Wimbledon RFC: Surrey/South-West London community rugby club with senior, youth, mini and women's sections operating in the same league pyramid; structurally analogous volunteer-driven club model to Cobham.
• Dorking RFC: Surrey-based community rugby club competing at a similar RFU pyramid level with comparable family and youth-driven membership demographics.
• Old Reigatian RFC: Surrey-based community rugby club with comparable pyramid-level senior rugby, mini and youth sections, and a long-established membership structure similar to Cobham.

Broad incumbents

• Premiership Rugby: Top-tier professional rugby competition in England; not a direct competitor but defines the apex of the pyramid Cobham's talent pathway feeds into, with Cobham alumni having reached Premiership clubs and England representation.
• RFU (Rugby Football Union): National governing body that sits above Cobham in the rugby pyramid, sets competition structures (Cobham uses the RFU's GMS for membership), and provides the league framework on which the club's revenue is built.

Others

• Cobham Sports Association (CRSA): Parent multi-sport association to which Cobham RFC belongs, encompassing 2,000+ members across Rugby, Tennis, Lacrosse, and Netball; relevant as the broader community ecosystem underpinning and tightly linked to the club's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CobhamRFC
• YouTubepodcasts.apple.com/gb/podcast/cobham-rugby-club-podcast/id1706812223
• Facebookfacebook.com/CobhamRugbyClub
• Instagraminstagram.com/cobhamrfc
• LinkedInlinkedin.com/company/cobham-rfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobham RFC