SPL Villas

What SPL Villas does

SPL Villas is a UK-based direct-to-consumer villa holiday booking platform operated by TrustClub Ltd (company number 04394145), founded in 2017 and headquartered at 53 Gildredge Road, Eastbourne. The company curates a portfolio of more than 1,200 handpicked private villas across seven Mediterranean destinations — Croatia, Cyprus, Greece, Italy, Portugal, and Spain — together with Florida in the United States, marketing primarily to UK families seeking private-pool alternatives to hotels. Core products are villa-only accommodation bookings and ATOL-protected flight-plus-villa packages (ATOL licence 12428, ABTOT membership 5473), supplemented by a concierge add-on layer offering car hire, transfers, insurance, private chef hire, and airport extras.

The technology stack is a conventional online booking platform: a villa search-and-booking website with destination and resort-level taxonomy, integrated Trust Payments secure payment gateway, phone (0204 580 1178) and live-chat sales support, and a separate trade login for travel agents. Inventory is organised into themed Collections (Family Villas, Gated Pools, Heated Pools, Beachfront, Large Groups, Game Facilities, Couples, Hot Tubs) and a content layer — a blog with 63+ destination guides — supports SEO-led acquisition. SPL Villas does not disclose a mobile app, public API, or any AI/ML capability.

The business model is commission-based: SPL Villas acts as agent for villa owner-principals (Adriatic Concierge, Aphrodite Hills, Blue Dream Villas and others referenced in T&Cs) and earns transaction commission on villa bookings, ATOL-protected packages, concierge add-ons, trade bookings, and affiliate referrals through the Conectia network. Pricing is per villa per night with an average booking value around £6,500, a 20% non-refundable deposit, full balance due 12 weeks before arrival, and a £15 per-person accidental damage waiver. Distribution runs across four channels — direct website, phone/live chat, travel agent portal, and affiliate partners — with the company operating from Eastbourne and a second Weybridge office held by its Data Protection Officer.

Name

SPL Villas

Legal name

TrustClub Ltd

Website

https://splvillas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SPL Villas is a UK direct-to-consumer booking platform curating 1,200+ handpicked private family villas across the Mediterranean (Croatia, Cyprus, Greece, Italy, Portugal, Spain) and Florida, offering villa-only and ATOL-protected flight-inclusive packages plus concierge travel extras.

Ownership category

akta.pro rank

Product category

Villa Holiday Rentals

NAICS

Rental and Leasing Services (532), Tour Operators (561520), Consumer Goods Rental (5322)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Villa holiday rentals
• Family villa packages
• Flight villa bundles
• Private villa accommodation
• Vacation rental agency

Headquarters

HQ city

Eastbourne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Villa Rental Bookings: SPL Villas earns commission on villa rental bookings made through their platform. Properties are booked per villa per night with rental rates covering preparation, linen, towels, pool maintenance, water, electricity, gardening and cleaning.
2. Flight and Villa Packages: Combined flight and villa holiday packages with ATOL protection, providing bundled travel services to customers.
3. Travel Extras: Additional services including car hire, airport transfers, travel insurance, private chef services, airport hotels, parking, lounges, and fast-track security. Commission earned on these add-on services.
4. Travel Agent Bookings: Trade partners can book villas for customers, with SPL Villas acting as the booking platform and earning commission on completed bookings.
5. Affiliate Referrals: Affiliate partners earn commission on referred bookings. Average sales price is approximately £6,500 per booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SPL Villas curates a portfolio of 1,200+ handpicked private villas across Mediterranean countries (Croatia, Cyprus, Greece, Italy, Portugal, Spain) and Florida, USA, selling villa-only rentals and ATOL-protected flight-and-villa packages. A concierge service supplements bookings with travel extras such as car hire, airport transfers, travel insurance, private chef hire, and airport services. Distribution combines a self-serve website with phone sales, live chat, a trade agent portal, and an affiliate programme.

Product overview

SPL Villas operates a villa holiday marketplace offering over 1,500 handpicked private villas across the Mediterranean (Croatia, Cyprus, Greece, Italy, Portugal, Spain) and Florida, USA. The core products are villa-only bookings and ATOL-protected flight-and-villa packages, supplemented by a concierge service for travel extras (car hire, transfers, insurance, private chefs). Villas are organized into themed Collections (Family Villas, Beachfront, Gated Pools, Heated Pools, Large Groups, Hot Tubs, etc.) and available across seven destination countries. The company (TrustClub Ltd) also runs trade agent and affiliate partnership programmes. No public API or AI/ML capabilities are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa-Only Bookings Standalone villa rental accommodation bookings across Mediterranean destinations (Croatia, Cyprus, Greece, Italy, Portugal, Spain) and Florida, USA, allowing customers to book private villas without flights. Rental rates are charged per villa per night with no under-occupancy charges and typically include preparation, linen, towels, pool maintenance, water, electricity, gardening and cleaning.
• Flight and Villa Packages Combined flight and villa holiday packages with ATOL financial protection (ATOL 12428), providing complete travel arrangements for families seeking private villa holidays in Mediterranean and Florida destinations. A £2.50 per person ATOL Protection Contribution applies.
• Concierge Service (Travel Extras) Post-booking concierge service offering travel extras including car hire, airport transfers, travel insurance, private chef hire, airport hotels, parking, airport lounges, and fast-track security. Commission is earned on each add-on booked.
• Travel Agent Partnership Programme Trade partnership programme allowing travel agents to search and book villas on behalf of customers via a dedicated login. Includes product training, marketing collateral, dedicated trade support, and 7 calendar days of credit for trade partners, with ATOL/ABTOT-protected inventory.
• Affiliate Programme Commission-based referral programme for content publishers and partners managed via the Conectia affiliate network, with an average referred booking value of approximately £6,500. Affiliates receive promotional materials, exclusive voucher codes, and downloadable banners.

Quantifiable outcome

• Silver medallist at British Travel Awards 2021/2022
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sanderson PhillipscoreStrategic or Co-development PartnerIndependent safety and sustainability consultants who work with SPL Villas to vet and accredit villas for safety and security. Villas are checked for health and safety standards providing peace of mind for families booking holidays.
• Trust PaymentscoreTechnology or IntegrationSecure online payment gateway used by SPL Villas for processing customer payments. Provides secure transaction processing for villa bookings and holiday packages.
• FeefominorStrategic or Co-development PartnerCustomer review platform used by SPL Villas to collect and display verified customer reviews. SPL Villas maintains a 4.5-star rating on Feefo for customer satisfaction.
• ConectiaminorChannel Partner/ Reseller/ DistributorAffiliate network partner through which SPL Villas manages their affiliate programme. Affiliates can sign up through Conectia to earn commission on referred villa bookings.
• Various Villa Owners and ManagerscoreStrategic or Co-development PartnerSPL Villas acts as agent for property owners (principals) to rent their villas to holidaymakers. Contracts exist with villa owners/managers including Adriatic Concierge, Aphrodite Hills, Blue Dream Villas, and many others listed in terms and conditions.
• Holiday ExtrasminorChannel Partner/ Reseller/ DistributorPartner for airport extras including hotels, parking, lounges, and fast-track security passes offered through SPL Villas travel extras.
• Flexible AutosminorChannel Partner/ Reseller/ DistributorCar hire partner providing vehicle rental options through SPL Villas travel extras platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spl-villas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPL Villas