Omega Massage & Wellness

What Omega Massage & Wellness does

Omega Massage & Wellness is a Calgary-based, woman- and Indigenous-owned therapeutic massage and holistic healing clinic founded in 1995 and operated continuously for 30+ years. The clinic delivers approximately 70,000 cumulative sessions from a single Capitol Hill storefront at 1424 19th Ave NW, near SAIT, open seven days a week from 9am to 9pm. Its core product is registered massage therapy priced at $65-$225 per 30- to 120-minute session, with an extended menu of 14 specialized services spanning deep tissue, cupping, hot stone, prenatal/postnatal, youth (7-16), craniosacral therapy, biodynamic craniosacral therapy, energy healing, reiki, Lomi Lomi, raindrop, and sound healing modalities.

The clinic's underlying technology stack is intentionally lean: Jane App handles online booking, appointment management, and gift certificate sales; PaySafe processes credit card payments in Canadian Dollars; and Green Shield Insurance integration enables direct billing for extended health benefit plans. Service delivery relies on human therapeutic touch and practitioner expertise rather than technology differentiation, with each modality anchored in specific practitioner certifications and lineages (e.g., Aunty Margaret Machado Lomi Lomi, Biodynamic Craniosacral Therapy diploma).

Omega generates revenue on a pure session-based, pay-as-you-go model with no subscriptions, packages, or membership commitments visible in the data. Go-to-market is direct-to-consumer via local SEO, a content blog, the Jane App self-serve booking funnel, and word-of-mouth referrals surfaced through published client testimonials. Customer segments span adult wellness and pain relief (primary), youth, prenatal/postnatal mothers, trauma-informed care seekers, and insurance-covered clients. The team is led by Director Mellisha Fehr (RMT since 2004) with four to five additional RMTs and one practicum student, operating as a private, uncapitalized, single-location business with no disclosed parent company, subsidiaries, or external funding.

Name

Omega Massage & Wellness

Legal name

Omega Massage + Wellness

Website

https://omegamassage.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Omega Massage & Wellness is a Calgary-based, woman- and Indigenous-owned therapeutic massage and holistic healing clinic founded in 1995, delivering 70,000+ sessions via 14 specialized modalities to individual wellness, prenatal, youth, and trauma-informed care clients.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621), Personal Care Services (8121)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Hot Stone & Thermotherapy Massage (HSADAHAK), Swedish Massage (HSALAEAA)

Keywords

• Therapeutic massage services
• Registered massage therapy
• Holistic healing treatments
• Craniosacral therapy
• Deep tissue massage

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Massage Therapy Sessions: One-time session-based revenue from therapeutic massage services with varying durations (30-120 minutes) and price points ($65-$225). Core revenue stream from registered massage therapy sessions.
2. Holistic Healing Services: Revenue from specialized holistic treatments including craniosacral therapy, energy healing, reiki, sound healing, hot stone, Lomi Lomi, and raindrop massage. Offered at multiple duration tiers.
3. Insurance Direct Billing: Direct billing to extended health benefit providers (Green Shield) reducing client out-of-pocket burden. Most extended health plans cover massage therapy from licensed providers.
4. Practicum Student Sessions: Reduced-rate student wellness sessions at $45 for 60 minutes. Not eligible for insurance reimbursement but Health Spending Accounts may apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Omega Massage + Wellness is a Calgary-based massage therapy and holistic healing clinic delivering therapeutic massage and specialty healing sessions to individual consumers. Services include general massage therapy, deep tissue, cupping therapy, hot stone, pre/post natal, youth, and practicum student massage, alongside holistic modalities such as craniosacral therapy, biodynamic craniosacral therapy, energy healing, Reiki, Lomi Lomi, raindrop massage, and sound healing. All services are delivered by licensed, registered, and insured Alberta massage therapists with online booking and insurance direct billing available.

Product overview

Omega Massage + Wellness is a massage therapy and holistic healing clinic offering a comprehensive portfolio of 14 distinct services. The core offering is Massage Therapy, with specialized therapeutic treatments including Deep Tissue Massage, Cupping Therapy, Hot Stone Massage, Pre/Post Natal Massage, Youth Massage, and Practicum Student Massage. The holistic healing portfolio includes Craniosacral Therapy, Biodynamic Craniosacral Therapy, Energy Healing + Massage, Reiki, Lomi Lomi Massage, Raindrop Massage, and Sound Healing + Massage. All services are delivered by licensed, registered massage therapists in Calgary, Alberta.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy General massage therapy for adults combining expert manipulation of soft tissue with oils to release tension, ease aches, and restore vitality to muscles and tissues. Offered at 30 ($65), 45 ($90), 60 ($115), and 120 ($225) minute durations, with most extended health benefit plans covering the service.
• Deep Tissue Massage Specialized technique targeting deeper layers of muscle and connective tissue to release chronic pain, break up adhesions, and restore mobility using slow, intentional strokes and focused pressure. Pricing varies by session length.
• Cupping Therapy + Massage Ancient alternative medicine practice using silicone suction cups (gentler than traditional glass or plastic cups) to enhance blood circulation, release fascial tension, and facilitate lymphatic drainage for pain management and relaxation. Round bruises typically take about 10 days to clear.
• Hot Stone Massage Massage therapy utilizing heated basalt stones combined with massage techniques to ease muscle tension, improve circulation, and calm the mind through penetrating warmth. Pricing varies by session length.
• Pre/Post Natal Massage Specialized massage for pregnancy and postpartum recovery designed to ease back and pelvic pain, reduce swelling, improve circulation, and support hormonal balance. Priced at 60min $115, 75min $130, and 90min $155.
• Youth (7-16) Massage Age-appropriate massage therapy for children and teenagers aged 7-16 designed to ease growing pains, sports recovery, stress relief, and relaxation in a nurturing environment. Priced at 30min $60, 45min $85, 60min $105, 75min $120, and 90min $145.
• Practicum Student Massage Affordable 60-minute full-body relaxation massage sessions offered by second-year massage therapy practicum students at a reduced rate of $45. Not eligible for insurance reimbursement but Health Spending Accounts may apply.
• Craniosacral Therapy Gentle hands-on treatment using light touch to release tension in the craniosacral system, support the nervous system, and enhance the body's natural healing. 60-minute sessions priced at $130, with most extended health plans covering CST under massage therapy.
• Biodynamic Craniosacral Therapy Gentle, non-invasive whole-body treatment focusing on the nervous system using light still touch and refined perception skills to support the body's natural ability to balance and heal. 50-minute sessions priced at $90, offered by a Registered Craniosacral Therapist (non-RMT). Not billable under massage therapy insurance but may be covered through Health Spending Account.
• Energy Healing + Massage Holistic treatment blending energy work and massage for emotional release, spiritual alignment, and deep presence using techniques like Reiki, chakra balancing, and craniosacral therapy.
• Reiki Japanese energy healing technique administered by gentle touch to reduce stress and guide life force energy within the body, promoting healing, relaxation, and emotional well-being. Priced at 60min $115, 75min $130, and 90min $155.
• Lomi Lomi Massage Hawaiian healing practice rooted in the sacred traditions of Aunty Margaret Machado, guided by the spirit of Aloha. Uses forearms and hands with slow, intentional rhythm and rhythmic flowing strokes reminiscent of ocean waves to connect mind, body, and soul with light to deep pressure. Emphasizes trauma-informed care, nervous system awareness, and respectful draping.
• Raindrop Massage Therapeutic massage combining the application of therapeutic-grade essential oils along the spine and feet with gentle massage techniques to promote balance, relaxation, and immune support.
• Sound Healing + Massage Combined therapy using sound vibrations from instruments like singing bowls, tuning forks, chimes, and gongs with massage techniques to release tension, align energy centers, and promote holistic well-being. Priced at 60min $130, 75min $145, and 90min $170.

Quantifiable outcome

• 70,000+ sessions delivered since 1995
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Jane AppcoreTechnology or IntegrationOnline booking and practice management software platform used for appointment scheduling, gift certificate sales, and therapist management. Website links directly to omeagamassage.janeapp.com for client bookings.
• PaySafecoreTechnology or IntegrationPayment processing service used for credit card transactions. All credit cards processed in Canadian Dollars at time of payment.
• Green Shield InsurancecoreChannel Partner/ Reseller/ DistributorDirect billing partnership allowing clients to claim massage therapy services through extended health benefits without out-of-pocket payment. Omega offers official email receipts and direct billing to reduce client burden.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Soothe: On-demand mobile massage platform connecting licensed therapists with customers at home, hotel, or office. Overlaps with Omega's massage therapy offerings and target customer, but competes via convenience and at-home delivery instead of a physical clinic.
• The NOW Massage: Boutique, design-led massage studio chain emphasizing relaxation, wellness, and ritualized experiences. Comparable to Omega's holistic-healing, experience-driven positioning, but with a much more standardized boutique format.
• Zeel: On-demand massage platform (in-home and in-office) with licensed therapists. Adjacent peer to Omega — same licensed RMT labor pool, similar therapeutic service menu, but distribution model is mobile rather than clinic-based.

Direct peers

• Massage Heights: Membership-based massage therapy franchise offering therapeutic, deep tissue, prenatal, and hot stone services. Comparable to Omega in service breadth, customer-segment targeting, and recurring-revenue orientation.
• Hand & Stone Massage and Facial Spa: Franchised chain offering therapeutic massage, hot stone, deep tissue, and facials with a membership model. Closely comparable service mix to Omega (including specialty modalities) and competes for similar walk-in and recurring wellness customers.
• Massage Envy: Largest U.S. franchised massage and wellness chain with a membership model. Comparable to Omega as a multi-modality massage therapy provider serving insured and out-of-pocket consumers, though at much greater scale and with standardized operations.
• Elements Massage: Franchised therapeutic massage studio chain focused on customized sessions and a flat monthly membership. Comparable to Omega in emphasizing therapeutic outcomes, varied modalities, and recurring customer relationships.
• Massage Green Spa: Franchised therapeutic massage chain offering deep tissue, Swedish, hot stone, and prenatal massage at value pricing. Comparable to Omega in service mix and target customer, but competes primarily on price and convenience rather than specialty modalities.

Broad incumbents

• Spavia Day Spa: Multi-location day spa franchise offering massage, facials, and body treatments in a spa environment. Comparable to Omega in therapeutic and holistic service mix, but positioned more as a spa/wellness experience and broader in offerings.
• Woodhouse Spa: Multi-location full-service day spa offering massage, body, and skincare treatments. Comparable to Omega in holistic healing and wellness positioning, but operates at broader scale and with a more comprehensive spa menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omega Massage & Wellness