100 Degrees

What 100 Degrees does

100 Degrees (legally 100 Degrees Online Marketing) is a privately held digital marketing agency founded in 2011 and headquartered at 252 Oak Ave, Ferndale, Randburg, South Africa. The firm provides an integrated suite of four core services to small and medium-sized businesses and e-commerce clients: website design built on WordPress with the Elementor page builder; SEO-optimized copywriting for blogs, web content, whitepapers, eBooks, and infographics; social media marketing across Facebook, Instagram, and LinkedIn; and Google AdWords/PPC campaign management, executed by certified Google campaign managers. The agency positions these services as a holistic system that attracts visitors, converts leads, and closes customers, and explicitly encourages clients to bundle them rather than purchase individually.

The firm's technology stack is conventional and partner-dependent: WordPress/Elementor for site delivery, Google Ads and Google Merchant Center for paid search and shopping, Google Analytics for performance reporting, and Meta's advertising platforms for paid social. Its principal differentiating credentials are its Google Premier Partner status and Facebook Marketing Partner designation, which provide direct liaison access to Google for optimization insights. There is no proprietary platform, no AI tooling disclosed, no management team identified in the source data, and no external funding, M&A activity, or geographic footprint beyond the Gauteng region of South Africa. The agency operates as a single-country professional services firm with a sales-led, direct outreach go-to-market targeting SMBs via its website, phone, email, and in-person office consultations, with all pricing quote-based and not publicly disclosed.

Name

100 Degrees

Legal name

100 Degrees Online Marketing

Website

https://100degrees.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

100 Degrees is a South African digital marketing agency offering website design, SEO copywriting, social media marketing, and Google AdWords/PPC services primarily to small and medium-sized businesses and e-commerce clients in the Gauteng region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

Keywords

• Digital marketing services
• Web design services
• Search engine optimization
• Pay-per-click advertising
• Social media marketing

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue model providing integrated digital marketing solutions including website design, copywriting, social media marketing, and Google AdWords management. Services can be used separately or bundled together for maximum effect.
2. Setup Fees: One-time setup fees for specific services such as Google Shopping campaign setup. The setup fee covers configuration of campaigns within Google AdWords and Google Merchant Center platforms.
3. Content Calendars & Community Management: Additional service offerings for organic posting and social media management upon request, priced separately from standard service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

100 Degrees is a digital marketing agency that designs and develops conversion-optimized websites (using WordPress and Elementor), produces SEO-focused copywriting and content, runs paid social media campaigns (Facebook, Instagram, LinkedIn), and manages Google AdWords/PPC campaigns including Search, Display, and Google Shopping. The agency's services are designed to be integrated, following a three-step process of attracting visitors, converting leads, and closing customers, delivered primarily to small and medium-sized businesses and e-commerce companies in South Africa.

Product overview

100 Degrees is a digital marketing agency offering an integrated suite of four core services: Website Design (using WordPress/Elementor for custom-built, conversion-optimized sites), Copywriting (SEO-optimized content marketing), Social Media Marketing (campaigns across Facebook/Instagram for brand awareness, leads, and conversions), and Google AdWords/PPC (paid search and display advertising managed by certified Google partners). These services are designed to work together holistically, with the agency recommending clients tie them all together for maximum effect, following a three-step process: Attract Visitors (via SEO, online advertising), Convert Leads (targeted content, optimized website), and Close Customers (ROI reporting, lead-to-sale optimization).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design
• Copywriting SEO-optimized copywriting and content marketing services that transform complex source material into engaging client-facing campaigns, including blogs, website content, whitepapers, eBooks, and infographics. Targeted at businesses that need search-optimized content to attract and convert audiences.
• Social Media Marketing Social media marketing services including brand awareness campaigns, website clicks, page likes, lead generation, and online shopping conversions across platforms including Facebook and Instagram. Includes optional content calendars and community management add-ons. Targeted at businesses seeking brand recognition, trust building, and lead generation through social channels.
• Google AdWords (PPC) Pay-per-click advertising management including Google Search campaigns, Google Display Network remarketing, and Google Shopping campaigns, managed by certified Google campaign managers. Includes a one-time setup fee for Google Shopping configuration covering Google AdWords and Google Merchant Center setup. Targeted at businesses seeking paid search visibility, remarketing audiences, and Google Shopping product promotion.

Quantifiable outcome

• Deliver qualified leads to client websites through integrated SEO, advertising, and content strategies
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or Integration100 Degrees is a certified Google Partner with all campaign managers certified in Google campaign management. They liaise directly with Google on campaign insights and optimization techniques to ensure campaigns perform at the best level according to Google standards. This partnership provides access to Google Ads platforms, Google Shopping, and Google Display Network.
• Meta/FacebookcoreTechnology or Integration100 Degrees holds Facebook Marketing Partner status, enabling enhanced capabilities in Facebook and Instagram advertising, including access to Facebook's marketing tools, insights, and advertising solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• WebFX: US-based digital marketing agency specializing in SEO, PPC, web design, and content for SMBs and mid-market clients. Comparable in service mix (web design + SEO + PPC + content) and SMB-led go-to-market, differing mainly by geography and scale.
• KlientBoost: Digital marketing agency specializing in PPC, SEO, and conversion optimization for SaaS and e-commerce clients. Comparable on paid-media-heavy service mix and similar client segment.
• Disruptive Advertising: PPC and digital advertising agency with strong Google/Meta partner credentials serving SMB and mid-market clients. Comparable given its paid-media focus and platform-partner positioning similar to 100 Degrees.
• Ignite Visibility: Full-service digital marketing agency offering SEO, PPC, social media, and web design with Google Premier Partner status. Strong analog in service mix, partnership credentials, and SMB/mid-market focus.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media to SMBs. Highly comparable integrated service portfolio and SMB target customer.
• Rogerwilco: South African integrated digital marketing agency offering SEO, PPC, content, and web services to mid-market and enterprise clients. Directly comparable given overlapping service mix and shared South African SMB/mid-market target audience.
• Mirum Africa (formerly Quirk): Established South African digital agency offering web design, social media, content, and digital strategy. Direct peer given comparable full-service digital offering and overlapping client base in the South African market.

Broad incumbents

• VMLY&R: Global WPP-owned creative agency network with significant South African presence offering advertising, digital, and brand experience services. Comparable in digital marketing capabilities but operates at significantly larger scale and broader portfolio.
• Ogilvy South Africa: Global advertising and digital marketing network operating in South Africa with full-service creative, media, and digital capabilities. Comparable in offering integrated marketing services but competes at the enterprise tier rather than SMB niche.
• Machine_ (Publicis): South African digital agency within the Publicis network offering web design, social, content, and digital media services. Comparable as a South African digital marketing peer, though typically serving larger clients than SMB-focused agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/100DegreesOnlineMarketing
• LinkedInlinkedin.com/company/100degrees-marketing/about
• Instagraminstagram.com/100degreesonlinemarketing
• Xx.com/100_degrees_sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 Degrees