Highgrove Gardens

What Highgrove Gardens does

Highgrove Gardens is a private UK-based luxury retail and experiential brand operated from the Highgrove Estate in Gloucestershire, the private residence of King Charles III and Queen Camilla. The business sells a curated range of branded products across food and drink, home and garden, bath and body, jewellery, clothing, and books and art, alongside garden tours, horticultural workshops, and craft experiences bookable through the estate. All profits are donated to The King's Foundation, a charitable organisation founded in 1990, which positions the commercial operation as a fundraising vehicle aligned with royal and charitable brand equity.

The core product platform is a Shopify-powered e-commerce storefront (highgrovegardens.com) with a custom hamper builder for personal and corporate gifting, supplemented by an on-site retail shop at The Coronation Pavilion and The Orchard Room Restaurant on the estate. Garden tours and experiences are sold through Digitickets, a third-party digital ticketing platform. The product portfolio is augmented by flagship co-branded collaborations with Burberry, Penhaligon's, Lock & Co., Truefitt & Hill, Sanderson, and Fortnum & Mason, plus exclusive artisan ranges such as Whichford Pottery and Emma Stothard willow sculptures.

The go-to-market is direct-to-consumer, targeting individual gift buyers, corporate gifting clients, and garden tour visitors, with international shipping (USD pricing) indicating cross-border reach. Pricing is unit-based with products ranging from approximately $23 to $142, and gifting is structured across wedding, corporate, and thank-you occasions. The business is private, with 11-50 employees, no disclosed funding, and no publicly reported revenue.

Name

Highgrove Gardens

Legal name

Highgrove

Website

https://highgroveshop.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Highgrove Gardens is a private UK luxury retailer and experiential destination operating from King Charles III's Gloucestershire estate. It sells royal-branded gifts, home goods, and garden tours online and on-site, with all profits donated to The King's Foundation.

Ownership category

akta.pro rank

Product category

British Heritage Retail

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

akta.pro secondary industries

Gift Basket & Curated Hamper Assembly (HSACANAD), Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• British gift retail
• Garden tour experiences
• Artisanal home products
• Estate retail shop
• Heritage home goods

Headquarters

HQ city

Tetbury

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales: E-commerce sales of branded products including food & drink, home & garden, bath & body, jewellery, clothing, and books/art. All profits are donated to The King's Foundation charity.
2. Garden Tours and Experiences: Revenue from selling tickets to garden tours, workshops, and events at the Highgrove Estate, including private tours, workshops, and The King's Foundation courses.
3. Corporate and Event Gifting: Specialized gifting services for corporate clients, weddings, and occasions with custom hamper options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Highgrove Gardens operates a direct-to-consumer e-commerce platform and on-site retail locations selling curated, Highgrove-branded British gift products across food & drink, home & garden, bath & body, jewellery, clothing, and books & art categories, alongside bookable garden tours, horticultural experiences, and artisan workshops held at the Highgrove Estate. All profits from product sales, tours, and events are donated to The King's Foundation, King Charles III's charitable organisation.

Product overview

Highgrove Gardens operates as a unified luxury lifestyle e-commerce and experiential destination platform built around the Highgrove brand, owned by King Charles III. The portfolio consists of the core e-commerce store offering curated products across Food & Drink, Home & Garden, Bath & Body, Jewellery, Clothing & Accessories, and Books & Art categories, complemented by experiential offerings including Garden Tours, Garden Experiences, and Events & Workshops. The platform features multiple branded sub-collections including The King's Rose, Highgrove Heritage Collection, Highgrove Kitchen Creamware, Highgrove Gardens Fine Bone China, Royal Gardens Fine Bone China, and His Majesty The King's Watercolour Collection. Strategic brand collaborations extend the portfolio with Highgrove x Burberry, Highgrove x Penhaligon's, Highgrove x Lock & Co., Highgrove x Truefitt & Hill, Highgrove x Sanderson, and Highgrove x Fortnum & Mason. The company leverages a customizable Create Your Own Highgrove Hamper service for gifting occasions. All profits from product sales, garden tours, and events support the charitable work of The King's Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• The King's Rose: A collection featuring the King's Rose motif on various products including wool throws and terracotta flowerpots.
• Highgrove Heritage Collection
• His Majesty The King's Watercolour Collection
• Harmony at Highgrove
• Highgrove Kitchen Creamware
• Highgrove Gardens Fine Bone China
• Royal Gardens Fine Bone China

Products and services

• Highgrove Gardens E-commerce Store The primary online shopping platform for Highgrove-branded products, offering curated gift items across food & drink, home & garden, bath & body, jewellery, clothing & accessories, and books & art categories, with all profits donated to The King's Foundation.
• Create Your Own Highgrove Hamper
• Highgrove x Burberry Collection Exclusive co-branded products from a Highgrove and Burberry collaboration featured as part of the Highgrove partnership collections.
• Highgrove x Penhaligon's Bouquet Collection Exclusive fragrance and beauty collaboration with Penhaligon's featuring the Highgrove Bouquet range of bath and fragrance products.
• Highgrove x Lock & Co. Collection Exclusive co-branded accessories from a collaboration with Lock & Co., historic London hatters and perfumers, sold as part of Highgrove's partnership collections.
• Highgrove x Truefitt & Hill Collection Exclusive grooming products collaboration with Truefitt & Hill, featuring a co-branded Highgrove lifestyle range.
• Highgrove x Sanderson Collection Exclusive home d\u00e9cor and textile products from a collaboration with Sanderson Design Group.
• Highgrove x Fortnum & Mason Collection Exclusive co-branded food, drink, and gift products combining Highgrove and Fortnum & Mason luxury British brand ranges.
• Highgrove Garden Tours Guided tours of Highgrove Gardens including Garden Tour, Garden Tour with Lunch, Champagne Tea & Garden Tour, Private Garden Tour, Private Garden Tour with Afternoon Tea, Private Champagne Tea & Garden Tour, and Group Garden Tour for Coach Operators.
• Garden Experiences Specialised horticultural experiences including Perennials and Ornamentals Garden Experience, The Kitchen Garden Experience, Potwork in the Garden Experience, Highgrove Head Gardener Experience with Melissa Simpson, Dawn Walks at Highgrove, and Dusk Walks at Highgrove.
• Events & Workshops Events and artisan workshops including Cheese & Wine Tasting Experience with Garden Tour, Botanical Drawing Workshop with Matthew Rice, Block Printing with Molly Mahon, Block Printing Lampshades with Marea from Art of Jaipur, Floral Art with Resin, Harmony in Nature Wellness Day Retreat, Planting Happiness Workshop, Introduction to Decoupage Under Glass, Introduction to Fermentation, Dried Wreath Making, Foraging Basket Making, Copper Foil Stained Glass, Woodland Fly Agaric Brooch Hand Embroidery, Stitching with Nature, Silver Ring in a Day, Softening into Autumn Wellbeing, Aromatherapy Candle Pouring, and Modern Calligraphy.
• The King's Foundation Courses Educational artisan courses including Beginners Course in Fan Making with Sophia Mace, Natural Yarn Dyeing Masterclass with Ria Burns, Introduction to Letter Carving in Stone with Lisi Ashbridge, and Introduction to Chair Caning with Brian Crossley.
• Whichford Pottery Flowerpots Handcrafted terracotta and glazed plant pots created by master potters at Whichford Pottery, sold exclusively through the Highgrove online shop.
• Willow Weaving Workshops with Emma Stothard Artisan willow weaving workshops led by sculptor Emma Stothard, with associated willow sculptures (pig, fox, pheasant, and stag) sold through the Highgrove shop.
• The Orchard Room Restaurant On-site restaurant located at Highgrove Gardens offering dining experiences for estate visitors and tour participants.
• The Highgrove Shop at The Coronation Pavilion On-site retail shop located at the Coronation Pavilion on the Highgrove Estate offering the full Highgrove product range to garden visitors.

Quantifiable outcome

• All profits donated to The King's Foundation charity

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• The King's FoundationcoreStrategic or Co-development PartnerThe sale of Highgrove products, garden tours, and events directly support the charitable work of The King's Foundation, which is dedicated to transforming lives and building sustainable communities through education programmes and training opportunities.
• BurberryflagshipStrategic or Co-development PartnerHighgrove x Burberry collaboration featuring exclusive branded products as part of Highgrove's partnership collections.
• Penhaligon'sflagshipStrategic or Co-development PartnerHighgrove x Penhaligon's Bouquet collection featuring exclusive fragrance and bath products collaboration.
• Lock & Co.coreStrategic or Co-development PartnerHighgrove x Lock & Co. collaboration offering exclusive branded accessories as part of Highgrove's partnership collections.
• Truefitt & HillcoreStrategic or Co-development PartnerHighgrove x Truefitt & Hill collection featuring exclusive grooming and lifestyle products.
• SandersoncoreStrategic or Co-development PartnerSanderson x Highgrove collaboration featuring home décor and textile products.
• Fortnum & MasonflagshipStrategic or Co-development PartnerHighgrove x Fortnum & Mason collaboration featuring exclusive food, drink, and gift products combining both luxury British brands.
• Whichford PotterycoreStrategic or Co-development PartnerWhichford Pottery Flowerpots collection featuring handcrafted terracotta and glazed plant pots made by master potters at Whichford Pottery, sold exclusively through Highgrove.
• Waitrose Duchy OrganiccoreChannel Partner/ Reseller/ DistributorKing Charles III's brand originally called Duchy Originals, now Waitrose Duchy Organic, sold through Waitrose supermarkets. Started with oaten biscuit from Gloucestershire garage in early 1990s and generates millions in profits for royal charities.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Heal's: British heritage home furnishings retailer offering premium furniture, kitchenware, and gifts. Comparable to Highgrove on the Home & Garden retail pillar and design-led British home assortment.
• Sissinghurst Castle Garden (National Trust): Famous heritage garden in England offering paid visits, workshops, and a plant-focused retail shop. Comparable to Highgrove as a destination garden with horticultural experiences and on-site retail.
• The White Company: UK-founded premium lifestyle retailer offering home, garden, and gift products through DTC e-commerce and physical stores. Closely comparable on premium British home & garden assortment, gifting, and DTC-led execution.
• Kew Gardens (Royal Botanic Gardens): UNESCO-listed botanical garden offering paid tours, experiences, and a retail shop — comparable to Highgrove's garden tour, workshops, and on-site shop model in combining horticulture tourism with branded retail.
• RHS Wisley (Royal Horticultural Society): Leading UK horticultural garden offering paid visits, workshops, and a plant/gift shop. Highly comparable to Highgrove's garden experiences, horticultural workshops, and visitor retail model.
• Fortnum & Mason: Iconic British luxury retailer specializing in hampers, food, and gifts with a royal warrant. Direct overlap with Highgrove on luxury gifting, custom hampers, food & drink, and home categories, serving similar gift-buyer and tourist segments.
• Hampton Court Palace (Historic Royal Palaces): Royal heritage attraction offering ticketed garden visits and on-site retail. Comparable as a UK royal estate combining paid garden experiences with branded gift and food retail for tourist audiences.

Broad incumbents

• Liberty London: Iconic British luxury department store with strong floral, fashion, and heritage gifting DNA. Comparable customer profile and British heritage positioning, though operating at greater breadth across categories.
• Penhaligon's: Heritage British fragrance and grooming brand and Highgrove collaboration partner. Comparable on luxury British positioning and overlap on bath & body categories within the gift assortment.
• Burberry: Global British luxury fashion house and Highgrove collaboration partner. Comparable in royal-British luxury positioning and overlapping affluent customer base, though operating at much larger scale across fashion and accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/highgrovegarden
• Facebookfacebook.com/HighgroveGarden
• Instagraminstagram.com/highgrovegarden
• Pinterestpinterest.com/highgroveshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highgrove Gardens