What MAGRI does

MAGRI (legal name Magri Comunicaciones) is an Argentine value-added reseller and systems integrator of enterprise communications and IT infrastructure, headquartered in Buenos Aires with branch offices in San Nicolás and Rosario. Founded in 1989 and operating for more than 30 years, the company distributes and implements unified communications, IP telephony, contact center, networking, and messaging solutions built primarily on NEC (UNIVERGE SV9100/SV9300/SV9500, SL series, UM8000/UM8700) and Alcatel-Lucent Enterprise (OmniPCX, OpenTouch, OXO Connect, Rainbow) platforms, supplemented by partner offerings from Jusan, ASC, and Altitude. MAGRI adds proprietary or branded offerings on top, including Fidelity Connect (omnichannel contact center), WeTeam (social media contact center), Hospital del Futuro (healthcare vertical), and Asset Tracking (real-time equipment and people location), and offers professional services covering implementation, administration, maintenance, and software assurance.

The company operates a hybrid revenue model: one-time hardware sales (servers, IP phones, terminals, networking equipment), recurring software and platform subscriptions (unified communications, contact center, messaging, cloud), and professional services for deployment and support. GTM is sales-led via three direct branch offices plus a domestic distributor/reseller network, targeting both PYME (10 to several hundred users) and large enterprise customers, with additional vertical specialization in healthcare, hospitality, government, and education. The company has no disclosed revenue, no funding events, and remains privately held with no announced M&A or leadership changes in the available data.

Name

MAGRI

Legal name

Magri Comunicaciones

Website

https://magri.biz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

MAGRI (Magri Comunicaciones) is an Argentine value-added reseller and integrator that deploys NEC and Alcatel-Lucent Enterprise unified communications, IP telephony, contact center, and networking solutions for SMB and large enterprise customers, supplemented by branded offerings in healthcare, omnichannel contact center, and asset tracking.

Ownership category

akta.pro rank

Product category

Unified Communications and Enterprise Telephony Integration

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

Keywords

• Unified communications solutions
• Enterprise telephony systems
• Contact center platforms
• Networking infrastructure
• Business communications integrator

Headquarters

HQ city

San Nicolás

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of servers, IP phones, terminals, networking equipment, and infrastructure products
2. Software and Platform Solutions: Sale of unified communications platforms, contact center software, messaging systems, and cloud services
3. Professional Services: Implementation, maintenance, administration, and software support services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MAGRI (Magri Comunicaciones) is an Argentine telecommunications and IT solutions integrator that resells, implements, and supports enterprise unified communications, contact center, and networking solutions. Its portfolio is built around NEC and Alcatel-Lucent Enterprise platforms, supplemented by proprietary solutions such as Fidelity Connect (omnichannel contact center) and WeTeam (social media contact center). The company delivers hardware (servers, IP phones, terminals), software platforms (unified messaging, IVR, call recording), cloud services, and professional services including implementation, administration, maintenance, and guaranteed software support.

Product overview

MAGRI is a telecommunications and IT solutions integrator based in Argentina with over 30 years of experience. The company operates as a value-added reseller and integrator, offering a comprehensive portfolio of unified communications, contact center, and networking solutions. Their product ecosystem centers around NEC UNIVERGE platforms (SV9100, SV9300, SV9500) for unified communications, Alcatel-Lucent OmniPCX and OpenTouch for enterprise communications, and Jusan messaging solutions. They provide specialized vertical solutions including Fidelity Connect and WeTeam for omnichannel and social media contact centers, Hospital del Futuro for healthcare, and Asset Tracking for IoT/location services. The offering includes hardware (servers, networking equipment, desktop terminals, IP phones, DECT mobiles), software platforms (unified messaging, IVR, call recording), and cloud-based services, all sourced from technology partners including NEC, Alcatel-Lucent Enterprise, Jusan, ASC, and Altitude.

Differentiator

Problem solved

Functional benefit

Brands

• Fidelity Connect: Omnichannel contact center solution for enterprises
• WeTeam
• Alcatel Hospital del Futuro
• Central IP SV 9000
• Asset Tracking

Products and services

• Fidelity Connect Omnichannel contact center solution enabling enterprises to manage customer interactions across multiple channels. Targeted at businesses seeking integrated customer service platforms.
• WeTeam Contact center solution designed for social media networks, enabling management of customer service through social platforms such as Facebook, Twitter, and Instagram.
• Alcatel Hospital del Futuro Communications solutions specifically designed for hospitals and clinics, including nurse call, clinical messaging, and patient care coordination capabilities, part of MAGRI's healthcare vertical offerings.
• NEC UNIVERGE SV9100 IP unified communications platform for small and medium businesses, supporting 10 to 800 users with VoIP, digital, or hybrid architecture, with CRM and Microsoft Outlook integrations available.
• NEC UNIVERGE SV9500 Enterprise-grade unified communications server supporting voice, unified communications, collaboration, unified messaging, and mobility for geographically distributed businesses, scalable to large user populations.
• NEC UNIVERGE SV9300 Feature-rich IP unified communications server designed for medium enterprises, with vertical market integration and multi-line SIP client support, integrating with the UM8000 messaging system.
• NEC UNIVERGE UM8000 Unified messaging solution integrated with SV9100 and SV9300, supporting up to 500 hours of messages, 2-16 ports, up to 4 fax ports, and integrations with Microsoft Outlook, Lotus Notes, and Novell GroupWise.
• NEC UNIVERGE UM8700 Scalable unified messaging platform supporting up to 30,000 users with VideoMail, Find Me/Follow Me, and ViewCall desktop call control features, designed for large enterprise deployments.
• NEC SL1000 Cost-effective IP-enabled communications solution for small businesses with features including 16-party conference bridge and voicemail with email notification.
• NEC SL2100 Intelligent communications system with VoIP capabilities designed for small businesses, offering unified communications features at an affordable price point.
• Alcatel-Lucent OXO Connect Next-generation communication server for SMBs supporting up to 300 users, evolved from OmniPCX Office RCE with cloud connectivity and a universal telephony license model.
• Alcatel-Lucent OmniPCX Enterprise Communication Server 100% software-based communication server for large enterprises supporting multimedia calls from various endpoints including TDM, IP, and SIP devices.
• Alcatel-Lucent OpenTouch Comprehensive unified communications suite featuring dynamic conferences, user-centric connections, presence information, native video, and Microsoft/IBM application integrations including IBM Notes click-to-call.
• Asset Tracking Intelligent connections solution for locating equipment and people in real-time, part of MAGRI's networking and IoT offerings for enterprise customers.
• Alcatel-Lucent Rainbow Cloud-based communication platform from Alcatel-Lucent Enterprise, offering UCaaS capabilities such as messaging, voice, video, and collaboration in the cloud.
• NEC Facial Recognition (FieldAnalyst) Facial recognition technology for security and analytics applications, integrated within MAGRI's communications and physical security offerings.
• NEC Panel Director (Digital Signage) Digital signage display solutions for commercial communications, enabling dynamic content delivery across retail, hospitality, and corporate environments.
• Communications System Administration and Maintenance Professional services for ongoing administration, monitoring, and maintenance of customer communications infrastructure, ensuring platform availability and performance.
• Guaranteed Software Support (NEC Software Assurance) Subscription-based software support service guaranteeing access to software updates, patches, and technical support for deployed NEC communications platforms.
• Professional Servers and Networking Infrastructure Sale of professional-grade servers, LAN switches, WAN routers, WLAN access points, session border controllers, and industrial networking equipment sourced from technology partners.
• Desktop Terminals, DECT Mobiles, Softphones, and Thin Clients Range of endpoint devices including desktop IP/digital phones, DECT wireless handsets, softphones, and thin client terminals for unified communications users.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NECcoreTechnology or IntegrationNEC is a primary technology partner providing UNIVERGE communication platforms including SV9100, SV9300, SV9500 for unified communications, UM8000/UM8700 messaging systems, and SL1000/SL2100/SL4100 IP telephony solutions. NEC platforms form the core of MAGRI's enterprise communication offerings.
• Alcatel-Lucent EnterprisecoreTechnology or IntegrationAlcatel-Lucent Enterprise is a key technology partner providing OpenTouch suite, OmniPCX Enterprise Communication Server, and OXO Connect platforms. These solutions enable MAGRI to offer comprehensive IP communications and mobility solutions for businesses of all sizes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genesys: Global cloud contact center leader that competes directly with MAGRI's Fidelity Connect and partner-supplied contact center offerings (Altitude, ASC). Increasingly relevant as Argentine enterprises move CX to the cloud.
• Mitel: UC and contact center vendor with established LATAM channel. Targets similar SMB and mid-market customers as MAGRI with MiVoice and cloud solutions, often competing in the same Argentine enterprise RFPs.
• Cisco (Webex / Collaboration): Enterprise networking and UC leader; Webex Calling and Cisco BroadWorks compete for the same unified communications RFPs as MAGRI in Argentina's large-enterprise segment, especially where Cisco networking is already deployed.
• Microsoft (Teams Phone): Teams Phone and Operator Connect increasingly displace traditional PBX deployments globally, including in Argentina. Microsoft's bundled voice strategy is the single largest disruptive force against MAGRI's NEC/Alcatel-Lucent on-premise PBX business.
• Avaya: Major global UC and contact center vendor with significant LATAM presence. Competes with MAGRI's NEC/Alcatel-Lucent portfolio for enterprise voice and contact center deals, and offers similar on-premise-to-cloud migration paths.
• Alcatel-Lucent Enterprise: Global UC vendor providing OmniPCX, OpenTouch, and Rainbow platforms—the core technologies MAGRI resells and integrates. While they are also MAGRI's key technology partner, they represent a direct competitive option for Argentine enterprises considering direct vendor relationships.
• NEC Corporation (Enterprise Communications): Global provider of UNIVERGE SV9100/SV9300/SV9500 unified communications platforms—the primary hardware/software line MAGRI sells and supports. NEC competes for enterprise communications deals directly with end-customers, bypassing VARs in larger accounts.

Regional players

• IPLAN (Argentina): Argentine telecom and data center operator providing cloud communications, hosting, and managed services to enterprises. Represents a regional alternative offering carrier-grade UC that competes with MAGRI's Alcatel-Lucent Rainbow and cloud offerings in the local market.

Emerging players

• 3CX: Software-based PBX and UC vendor with strong channel in LATAM. Targets the same SMB customers as MAGRI's SV9100/SL2100 portfolio with a pure-software, lower-cost alternative, posing pricing pressure on traditional hardware-led deals.

Direct peers

• Altitude Software: Omnichannel contact center vendor; both technology partner and competitor to MAGRI. Altitude competes directly with MAGRI's Fidelity Connect solution for enterprise contact center deals, and is also distributed through MAGRI as a channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/commagri
• Facebookfacebook.com/MagriComunicaciones
• LinkedInlinkedin.com/company/magri-comunicaciones-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGRI