Drinksfusion
Drinksfusion is a London-based, founder-owned drink design company founded in 2006 that creates bespoke cocktails, mobile bar experiences, and bar consultancy services for luxury events, museums, corporate clients, weddings, and beverage brand activations, with a small online delivery channel.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Drinksfusion does
Drinksfusion is a London-based, founder-owned drink design company established in 2006 by Johan Svensson, a Swedish bartender who moved to London in 1998 and previously worked at The Savoy Group and Kensington Gardens Rooftop. The company designs and serves bespoke cocktails for luxury events and offers four integrated service lines: bespoke cocktail design and service for weddings, corporate events, and private celebrations; mobile bar hire with configurable bar formats and styling; bar consultancy covering drinks list creation, staff training, and bar design; and the DF Shop, an online handcrafted cocktail delivery channel operating at cocktailsdelivery-df.co.uk. Operations are service-based and there is no proprietary technology platform; competitive differentiation rests on human craft, premium and rare ingredients, hand-made cordials and syrups, and the founder's industry network.
The company serves a diversified portfolio of enterprise and high-net-worth clients including the Royal Academy of Arts, Science Museum, Natural History Museum, Tate Britain, BAFTA, Christie's, Temperley London, Audi, Diageo, Perrier, and prominent private clients such as David Gilmour. Distribution is primarily direct-to-client through private consultations and tasting sessions, with services delivered at venues across London and selectively internationally (e.g., a bar consultancy project at the Funicular Building in Tbilisi, Georgia). Marketing relies on the company website, case-study portfolio, organic social (Twitter, LinkedIn, Instagram), and email newsletter.
Revenue is generated through per-event professional services fees for bespoke cocktails and mobile bar hire, consulting and training fees for bar consultancy work, and e-commerce sales via the DF Shop. Pricing is quote-based and tailored to event scope, with no public price list. The company is a private UK limited company (Drinksfusion LTD), operates with 11-50 employees, has no disclosed external funding, and has no parent company; ownership and creative direction remain concentrated with the founder. There is no AI, software platform, or developer-facing integration; the business is a craft-services firm whose economic engine is event-based billings and brand-driven demand from luxury clients.
Drinksfusion firmographics
Firmographics- Name
- Drinksfusion
- Legal name
- Drinksfusion LTD
- Website
- https://drinksfusion.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Drinksfusion is a London-based, founder-owned drink design company founded in 2006 that creates bespoke cocktails, mobile bar experiences, and bar consultancy services for luxury events, museums, corporate clients, weddings, and beverage brand activations, with a small online delivery channel.
- Ownership category
- akta.pro rank
Drinksfusion industry classification
Industry- Product category
- Bespoke Event Beverage Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
- akta.pro secondary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Drinksfusion is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Drinksfusion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Bespoke Cocktail Services: Design and serve tailor-made cocktails for events including weddings, corporate functions, and private celebrations. Revenue generated through per-event service fees based on guest count, drink selection complexity, and service duration.
- Mobile Bar Hire: Hire of portable mobile bars with styling and planning services. Revenue generated through rental fees for bars, staffing, and setup/configuration charges.
- Bar Consultancy: Consulting services including complete drinks list creation, staff training, and bar design. Revenue generated through consulting fees and training programs.
- Online Shop: E-commerce operation selling drinks and cocktail-related products through their online shop.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Drinksfusion product offering
Product offeringCore offering
Drinksfusion designs and serves bespoke, handcrafted cocktails for luxury events, providing custom drink menus, mobile bar hire, and on-site bartending staffed by experienced mixologists. It also offers bar consultancy (drinks list creation, staff training, bar design) for hospitality clients internationally, and operates an online shop delivering handcrafted cocktails directly to consumers. Services are tailored to client briefs for weddings, corporate functions, museum exhibitions, private views, and brand activations.
Product overview
Drinksfusion operates as a single integrated service offering rather than a platform architecture. The core offering consists of four interconnected services: Bespoke Cocktails (custom drink design and service for events), Mobile Bar Hire (portable bar solutions), Bar Consulting Services (professional consultancy and training), and the DF Shop (online delivery service). All services are unified under the company's creative drink design expertise, emphasizing handcrafted quality, premium ingredients, and personalized client experiences for luxury events.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Cocktails Custom-designed cocktail services for events including private consultations, tastings, and creation of personalised drink menus tailored to client briefs. Uses handmade cordials, syrups, and fresh ingredients with premium spirits for weddings, corporate events, and celebrations.
- Mobile Bar Hire Portable mobile bar solutions in various configurations (islands, corner bars, angular bars) for events of all sizes, with experiential activities, pop-up concepts, and styling options ranging from chic mirrored bars to branded LED and rustic looks.
- Bar Consulting Services Professional consultancy services including complete drinks list creation, staff training, bar design, and operational planning for hospitality operators, with international project capability.
- DF Shop (Online Cocktail Delivery) Handcrafted cocktail delivery service allowing customers to order Drinksfusion's bespoke cocktails online for direct delivery, extending the company's craft cocktails to consumers outside the event setting.
Companies that use Drinksfusion
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Drinksfusion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drinksfusion partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Rocket Food LtdcoreLongstanding loyal catering partner appearing across numerous events including Sapinda Natural History Museum party, Royal Academy Summer Exhibition, David Hockney Retrospective, Abstract Expressionism series, and Elite Model Look event. Rocket Food provides food pairing concepts and catering that complement Drinksfusion's cocktail services.
- London SterlingcoreSister company providing superior event staffing. Staff are hand-picked for high competence, motivation, and demeanor. Perfect for confident, efficient waiting staff or stunning hosts and hostesses to greet guests.
- Amathus DrinkscoreDrinks sponsor providing extensive and exclusive ranges of artisan spirits including Hven Organic spirits, Jean Paul Mette' Eau De Vie, Joseph Cartron Liqueurs, and other hand-crafted products used in bespoke cocktail creation for luxury events.
- The PersuadersminorProduction specialists who collaborated on Tanqueray Gin Palace pop-up event in Covent Garden. Contributed to bar and operational design for major brand events.
- William Norris & CominorFantastic catering company partnered with for Christie's Russian Art Fair event. Designed drinks menu to pair perfectly with food at the prestigious auction house.
- DiageocoreGlobal drinks company that engaged Drinksfusion for Grand Marnier brand showcase during London Cocktail Week 2011. Mission was to renew awareness and showcase brand in modern cocktails.
- Plain Jane EventscoreEvent management company that transforms venues and provides coordination for Drinksfusion. Partnered on David Gilmour 70th Birthday and Polly Samson book launch events. Provides beautiful venue transformation and event coordination.
- Tonic FoodminorInteractive live food stalls and science-based food concepts partner. Collaborated on Science Museum Wonder Lab launch with science-inspired menu and cocktail pairings.
- Fisher ProductionsminorProvided furnishings and bars for Royal Academy Summer Exhibition events, including vivid hues and bar setups to complement the cocktail themes.
- Events ConceptminorEvent design company that designed bar for Royal Academy Private View event, transforming space under 'The Last Supper' backdrop.
- Wild About FlowersminorFloral installation experts who arranged floral installations for Best of British event at Halcyon Gallery.
- Urban CapriceminorBespoke catering company that joined for Best of British event providing catering services alongside Drinksfusion's cocktails.
- Spirit of HvencoreSwedish distillery whose hand-crafted organic products (vodka, gin, aquavit, whisky) are used extensively in Drinksfusion's cocktail creations, particularly for science and molecular-themed events.
- Studio DesignminorVenue curation partner for London Design Festival at Victoria & Albert Museum. Beautifully curated venue design that complemented the cocktail offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Drinksfusion competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Drinksfusion social profiles
Digital presenceDrinksfusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drinksfusion leadership team
Management profileNumber of profiles
Profiles1 record
Drinksfusion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drinksfusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drinksfusion
What does Drinksfusion do?
Drinksfusion designs and serves bespoke, handcrafted cocktails for luxury events, providing custom drink menus, mobile bar hire, and on-site bartending staffed by experienced mixologists. It also offers bar consultancy (drinks list creation, staff training, bar design) for hospitality clients internationally, and operates an online shop delivering handcrafted cocktails directly to consumers. Services are tailored to client briefs for weddings, corporate functions, museum exhibitions, private views, and brand activations.
Is Drinksfusion a public or private company?
Drinksfusion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drinksfusion founded?
Drinksfusion was founded in 2006. It employs 11 to 50 people.
Where is Drinksfusion based?
Drinksfusion is headquartered in London, United Kingdom, in the Europe region.
How does Drinksfusion make money?
Four revenue lines are on record. Bespoke Cocktail Services are the primary driver. The others are mobile Bar Hire, bar Consultancy and online Shop.
Does Drinksfusion have an API?
No public API is recorded for Drinksfusion.
What industry is Drinksfusion in?
Drinksfusion's product category is Bespoke Event Beverage Services. Its primary akta.pro industry code is THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs), with a secondary code of HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 7224 and its SIC code is 5810.