What Plain Jane Events does

Plain Jane Events is a London-based, founder-led full-service creative events agency that designs, produces, and executes live, virtual, and hybrid events for corporate, press/PR, private, and charity clients. Founded by CEO Alex Smith, the firm operates with an all-female team of event professionals from its headquarters at 34 Bloomsbury Street, delivering projects ranging from pop-ups, product launches, press mailers, and influencer activations to large-scale corporate conferences, staff celebrations, weddings, and semi-permanent retail or hospitality installations. Its service catalogue spans entertainment booking, styling and decor, catering and bar, AV and production, and photography/videography, with each project assigned a dedicated personal event planner from concept through post-event coverage. The company does not develop proprietary technology; its core capability is creative direction and operational execution, and it has begun to differentiate on sustainability, holding the Positive Luxury Butterfly Mark accreditation.

The business monetises exclusively through professional services fees, with event budgets ranging from approximately £5,000 at the entry level to over £200,000 for premium engagements. Pricing is quote-based and not publicly disclosed. GTM is direct and relationship-driven — no intermediaries or resellers — with acquisition occurring through outbound to corporate and brand clients, inbound via the website contact form, referrals from a base that includes Dune London (7-year relationship) and GSP Venues (5-year relationship), and own branded showcase events (#HouseofJane). Customer logos span Amazon, Gordon Ramsay Restaurants, Jimmy Choo, Coach, ghd, Mail Metro Media, Les Mills, and multiple beauty and fashion houses across London, Manchester, Germany, and Italy. The firm is privately held as Plain Jane Limited with no external institutional funding identified.

Name

Plain Jane Events

Legal name

Plain Jane Limited

Website

https://plainjaneevents.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Plain Jane Events is a London-based, founder-led full-service creative events agency that designs and delivers live, virtual, and hybrid events — including pop-ups, launches, press mailers, and conferences — for global brand, press/PR, private, and charity clients.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Amusement and Recreation Industries (7139)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Design, Decor & Styling (HSACAAAB)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Event management services
• Creative event production
• Corporate event planning
• Press event management
• Event design services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Planning and Management Services: Full-service creative events agency providing end-to-end event management from concept to completion. Revenue generated through professional service fees for event planning, design, production, and execution. Services include entertainment booking, venue management, catering coordination, AV/production, and event photography/videography.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Plain Jane Events is a full-service creative events agency that designs, plans, and executes live, virtual, pop-up, and press mailer events for corporate, press/PR, private, and charity clients. Each project is assigned a dedicated personal event planner who manages the work end-to-end, from concept and pre-production through to styling, entertainment, catering, AV, photography, and post-event content.

Product overview

Plain Jane Events is a full-service creative events agency offering a comprehensive suite of event services. The core offerings include live events, pop-ups, product mailers, press mailers, semi-permanent installations, and virtual staff engagement events. The agency provides end-to-end event management with integrated services including entertainment booking, styling and decor, catering, AV/production, and photography/videography. Their work spans corporate events, private parties, product launches, press events, charity exhibitions, and hybrid/virtual events, managing projects from initial concept through to execution and post-event coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Pop-ups Temporary retail or promotional event installations, typically lasting days to weeks, designed to create immersive brand experiences for consumers. Targeted at brand and corporate clients.
• Product Mailers Curated press mailer packages containing products sent to media, influencers, or clients for promotional purposes. Designed for PR and brand teams.
• Creative Press Mailers Bespoke press mailer campaigns designed with creative concepts to generate media coverage and social engagement for beauty, fashion, and lifestyle brands.
• Live Events In-person event experiences including conferences, launches, parties, and corporate gatherings managed from concept to execution for corporate, brand, and private clients.
• Semi-Permanent Installations Extended event installations in retail, hospitality, or exhibition spaces lasting weeks to months, such as restaurant or brand activations for clients including Gordon Ramsay Restaurants.
• Virtual Staff Engagement Online events and experiences designed to engage employees remotely, including virtual parties, team-building activities, and internal communications events for corporate clients.
• Entertainment Services Booking of entertainment options including actors, bespoke sets, DJs, bands, aerial shows, photo booths, illustrators, and caricaturists, integrated into Plain Jane Events' event productions.
• Event Planning & Management Full event management with dedicated personal event planners covering research, venue management, artist liaison, logistics, and budget control, delivered as a core service across all event types.
• Styling, Decor & Design Interior design, decor styling, furniture sourcing, stage set construction, table dressing, and production of branding materials, invitations, and promotional content for events.
• Catering & Bar Services Catering solutions from street food to fine dining, including bespoke cocktail menus, craft beer vans, wine bars, and professional serving staff, coordinated into each event production.
• AV, Lighting & Production Full design, CAD, and pre-production services with specialist AV, lighting, and sound suppliers for immersive experiences and complex set engineering at live and hybrid events.
• Photography, Videography & Social Media Event documentation including stills, short films, pre-production, scripting, storyboarding, shooting, editing, and real-time social media reporting delivered to clients as part of event services.

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Rylan Clark-NealminorOthersHosted Amazon Virtual Summer Party 2020 event
• The StreetsminorOthersRecorded messages as part of Amazon Prime Video Project for Amazon Virtual Summer Party
• Ogilvy UKcoreGTM or Marketing PartnerAgency partner working with Plain Jane Events on client projects such as the Soap & Glory Peach Please launch event
• Tin Man CommunicationscoreGTM or Marketing PartnerCommunications agency that connected Plain Jane Events with Amazon for the Alexa Young Innovator Challenge event
• Wild Renata Flowers (Lara Sinjar)minorOthersFlorist partner providing workshop services at House of Jane showcase events
• Bold Green Strategies (Nash Gierak)coreOthersSustainability consultant helping Plain Jane Events develop sustainability policies, Net Zero Strategy, and Positive Luxury Butterfly Mark assessment
• Positive LuxurycoreStrategic or Co-development PartnerSustainability accreditation organization assessing Plain Jane Events for the Butterfly Mark certification; worked with other luxury brands including Smythson, Anya Hindmarch, Monica Vinader, and Sana Jardin
• The 43 ClubminorOthersCocktail bar providing personalized cocktails at House of Jane Bloomsbury showcase event
• Four Gables GroupminorOthersCatering partner providing grand grazing table for House of Jane showcase event
• Fiona FleurminorOthersFlorist providing dried and silk florals for House of Jane showcase events

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MKG (Creative Agency): Creative experiential agency focused on brand experiences, events, and pop-ups for consumer brands. Comparable service scope with similar fashion, beauty, and lifestyle client base, but operating primarily in the US market.

Direct peers

• Storm Events: UK creative events agency delivering corporate events, conferences, and brand activations. Comparable boutique full-service agency competing for the same mid-market and enterprise client base in the UK.
• Sleek Events: London-based full-service creative events agency offering end-to-end event management, production, and design for corporate and private clients. Directly comparable boutique competitor operating in the same London market with a similar service model targeting brand and luxury clients.
• The Events Company: UK-based full-service events agency delivering corporate events, product launches, and private celebrations. Comparable boutique competitor with overlapping service lines and target customer segments.
• Cavendish Events: London corporate and private events agency offering event management, design, and production. Direct competitor in the London boutique events space with similar pricing tiers and enterprise client focus.
• Mosaic Events & Exhibitions: UK events and exhibitions agency delivering corporate events, product launches, and brand activations. Comparable full-service model serving enterprise and brand clients with similar project-based professional services revenue.
• DBE (David Bowie Events): London creative events agency specializing in corporate, private, and brand events with a dedicated planner model. Closely aligned boutique competitor with overlapping customer base in fashion, beauty, and corporate segments.

Others

• Positive Luxury: Sustainability accreditation organization and ecosystem partner that awarded Plain Jane the Butterfly Mark. Connected as a strategic enabler within the luxury events value chain rather than a direct competitor.

Broad incumbents

• George P Johnson Experience Marketing: Global experience marketing agency with extensive events, exhibitions, and experiential capabilities. Broad incumbent competitor in the same category, typically winning larger enterprise RFPs but with overlapping brand-event delivery.
• Jack Morton Worldwide: Global experiential marketing agency and established industry incumbent operating across brand experience, events, and sponsorships. Significantly larger scale and broader portfolio, but competes directly for the same enterprise experiential budgets as Plain Jane.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plainjaneevents
• LinkedInlinkedin.com/company/plain-jane-events
• Instagraminstagram.com/plainjaneevents
• Pinterestpinterest.co.uk/plainjaneevents
• Xx.com/plainjaneevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plain Jane Events