Ashes into Glass
- Company typePrivate
- Founded2006
- HeadquartersBillericay, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Ashes into Glass firmographics
Firmographics- Name
- Ashes into Glass
- Legal name
- Barleylands Glassworks Ltd
- Website
- https://ashesintoglass.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Ashes into Glass is headquartered
LocationHeadquarters
- HQ city
- Billericay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ashes into Glass business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Memorial Jewellery Sales: One-time purchase of bespoke memorial jewellery including rings, pendants, cufflinks, earrings, and charm beads. Price varies by product type (Classic vs Halo collection), precious metal choice (Silver, Gold, White Gold), and stone colour. Payment collected 4-6 weeks after receiving ashes when order is ready.
- Paperweights: Memorial paperweights for home display, priced at £295 each. Includes optional Wooden LED Light Base accessory at £65.
- Accessories and Replacement Parts: Sales of chains, chain extenders, earring parts, polishing cloths, and gift certificates. Chains range from £35-£195, earring parts £15-£55, polishing cloth £5.
- Engraving and Customisation Services: Free standard engraving included with all jewellery. Handwriting or custom symbol engraving available for £25 per item. Ring re-sizing services from £35-£145 depending on collection and metal type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Classic Collection - Entry level memorial jewellery |
| One time/ perpetual license | Pay-as-you-go | Halo Collection - Premium memorial jewellery with ethically sourced diamonds |
| Unit Pricing | Pay-as-you-go | Paperweight - Memorial home keepsake |
| Unit Pricing | Pay-as-you-go | Accessories and Care Products |
| Unit Pricing | Pay-as-you-go | Care and Repair Services |
| Other | Pay-as-you-go | Viewing Day Experience |
| Other | Pay-as-you-go | Gift Certificates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Ashes into Glass product offering
Product offeringCore offering
Ashes into Glass manufactures and sells bespoke memorial jewellery that embeds cremation ashes of deceased loved ones (human or pet) into toughened crystal glass gemstones set in Sterling Silver, 9ct Gold, or 9ct White Gold. The product line includes rings, pendants, cufflinks, earrings, charm beads, and memorial paperweights across the Classic Collection and the premium Halo Collection (with ethically sourced diamonds). Orders are placed online or in the showroom, with ashes delivered by post and finished pieces dispatched via Royal Mail.
Product overview
Ashes into Glass® is a UK-based memorial jewellery company that transforms cremation ashes into lasting keepsakes using a unique, patented process. The company operates two product lines: the Classic Collection (rings, pendants, cufflinks, earrings, charm beads, and paperweights made with ashes preserved within coloured crystal glass) and the premium Halo Collection (identical product types featuring ethically sourced real diamonds surrounding the ashes-filled centre stones). Both collections offer pieces in Sterling Silver, 9ct Gold, or 9ct White Gold precious metal mounts, with complimentary diamond-point engraving on each item. The company also sells accessories including chains, earring parts, polishing cloths, chain extenders, and a wooden LED light base for paperweights, as well as gift certificates at flexible denominations. The creation process involves layering ashes within 1200°C molten glass and coloured crystal, then cutting, polishing, and toughening the stone before setting. All pieces carry a lifetime guarantee against manufacturing fault.
Differentiator
Problem solved
Functional benefit
Brands
- Classic Collection: Standard memorial jewellery collection featuring cremation ashes layered within crystal glass in various colours, set in Sterling Silver, Gold or White Gold mounts.
- Halo Collection
Products and services
- Classic Collection Memorial Jewellery The Classic Collection is the company's standard memorial jewellery range, including rings, pendants, cufflinks, earrings, and charm beads. Each piece features cremation ashes layered within coloured toughened crystal glass and set in a precious metal mount. Free diamond-point engraving (up to 25 characters) is included. Targeted at grieving individuals and pet owners seeking tangible keepsakes.
- Halo Collection Memorial Jewellery The Halo Collection is a premium memorial jewellery line incorporating ethically sourced real diamonds to complement the ashes-filled centre stone. Available in the same product formats (rings, pendants, cufflinks, earrings) as the Classic Collection but at a higher price tier. Targeted at consumers seeking a more luxurious keepsake.
- Memorial Paperweight A memorial paperweight preserving cremation ashes within coloured crystal glass as a lasting home display tribute. Compatible with an optional Wooden LED Light Base (£65) for illuminated display. Targeted at consumers who prefer a non-wearable keepsake.
- Gift Certificate A gift certificate redeemable for memorial jewellery, available at flexible denominations starting from £25. Each certificate includes a Welcome Pack with brochure, secure bag for ashes, ring sizer, and return envelope. Targeted at gift purchasers buying for bereaved family or friends.
- Jewellery Chains Standalone replacement or upgrade pendant chains in Sterling Silver, 9ct Gold, or 9ct White Gold, available in multiple lengths (16", 18", 20", 22", 24") and priced from £35 to £195. Targeted at existing customers needing chain replacement or length adjustment.
- Earring Parts Replacement earring parts in two styles (Replacement Backs and Traditional Butterfly) in Silver, Gold, and White Gold finishes, priced £15-£55 per pair. Targeted at customers needing replacement components.
- Gold & Silver Polishing Cloth Polishing cloth impregnated with a cleaner and anti-tarnish agent for cleaning Ashes into Glass jewellery, priced at £5. Targeted at customers for ongoing jewellery care.
- Chain Extender
- Wooden LED Light Base Wooden LED light base designed to illuminate memorial paperweights with warm white light, featuring 100mm diameter, 1m cable, and 5v USB power, priced at £65. Targeted at paperweight customers seeking enhanced display.
- Care and Repair Services Post-sale care and repair services including ring re-sizing, silver brite cleaning, white gold re-plating, repolishing, additional engraving, restoration of glass or metal, and clasp replacement. Priced per service. Targeted at existing jewellery owners requiring maintenance.
- Workshop Viewing Day By-appointment workshop experience where customers can visit the Barleylands Craft Village workshop and watch their memorial jewellery being created in person. A £25 refundable deposit is required to secure a booking. Targeted at customers seeking transparency and personal connection to the creation process.
Quantifiable outcome
- Lifetime guarantee against manufacturing fault
- +1 more outcomes
Companies that use Ashes into Glass
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Ashes into Glass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ashes into Glass partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Ashes into Glass competitors and assessment
Company assessmentDirect peers
- Spirit Pieces: US-based cremation jewellery brand offering ashes embedded into pendants and rings, serving a similar buyer need across the Atlantic. Direct competitor with comparable product positioning and D2C channel mix.
- Keepsake Jewellery: UK-based maker of ashes jewellery and memorial keepsakes, selling rings, pendants, and charm beads online. Direct competitor in the same UK niche segment with similar bespoke, D2C positioning.
- Inscripture: UK-based direct competitor that also turns cremation ashes into rings, pendants, and other keepsake jewellery using embedding techniques. Closest direct peer given overlapping UK market, product mix, and direct-to-consumer model.
- Loved Forever: UK ashes-into-jewellery specialist offering cremation rings, pendants, and charm beads directly to consumers. Direct peer with overlapping product range, pricing tier, and target buyer.
- Close By Me Jewellery: UK memorial jewellery maker offering ashes-in-glass and ashes-in-resin pendants and rings to bereaved customers. Direct peer competing for the same grieving-consumer segment via e-commerce.
Broad incumbents
- Pandora: Global charm-bead incumbent whose bracelets are explicitly compatible with Ashes into Glass charm beads. Indirect competitor for charm-bead real estate and aspirational gifting spend, though not in the ashes-embedding niche itself.
Emerging players
- Eterneva: US-based company that turns ashes into diamonds and other keepsakes for grieving families. Comparable as an emerging player in the broader ashes-to-keepable-object category with similar emotional-purchase dynamic and D2C fulfilment.
Others
- Dartington Crystal: UK-based crystal glassmaker operating from Torrington in Devon. Comparable as a domestic artisan glass brand with retail and gift-channel presence, though not in the memorial category - useful for understanding craft-glass retail economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ashes into Glass social profiles
Digital presenceAshes into Glass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashes into Glass leadership team
Management profileNumber of profiles
Profiles2 records
Ashes into Glass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashes into Glass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashes into Glass
What does Ashes into Glass do?
Ashes into Glass manufactures and sells bespoke memorial jewellery that embeds cremation ashes of deceased loved ones (human or pet) into toughened crystal glass gemstones set in Sterling Silver, 9ct Gold, or 9ct White Gold. The product line includes rings, pendants, cufflinks, earrings, charm beads, and memorial paperweights across the Classic Collection and the premium Halo Collection (with ethically sourced diamonds). Orders are placed online or in the showroom, with ashes delivered by post and finished pieces dispatched via Royal Mail.
Is Ashes into Glass a public or private company?
Ashes into Glass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ashes into Glass founded?
Ashes into Glass was founded in 2006. It employs 11 to 50 people.
Where is Ashes into Glass based?
Ashes into Glass is headquartered in Billericay, United Kingdom, in the Europe region.
How does Ashes into Glass make money?
Four revenue lines are on record. Memorial Jewellery Sales are the primary driver. The others are paperweights, accessories and Replacement Parts and engraving and Customisation Services.
Who are Ashes into Glass's main competitors?
Direct peers on record are Spirit Pieces, Keepsake Jewellery, Inscripture, Loved Forever and Close By Me Jewellery. Pandora is listed as a broad incumbent. Eterneva is listed as an emerging player. Dartington Crystal is listed as an others.
Does Ashes into Glass have an API?
No public API is recorded for Ashes into Glass.