Care Plus Dental Plan
- Company typePrivate
- Founded1983
- HeadquartersWauwatosa, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Care Plus Dental Plan does
Care Plus Dental Plans, Inc. is a non-profit Limited Service Health Organization (LSHO) chartered in Wisconsin in 1983, licensed and regulated by the Wisconsin Office of the Commissioner of Insurance. The company sells dental insurance plans exclusively to Wisconsin residents and Wisconsin-based employers, distributing through a direct self-serve website for individuals, a broker channel and direct employer sales for group plans, and an exclusive provider network arrangement with Dental Associates, which operates 14+ clinic locations across eastern Wisconsin with all dental specialties in-house (general dentistry, pediatric dentistry, orthodontics, oral surgery, endodontics, periodontics). Through the CarePlus Total Access partnership with Midwest Dental, the in-network footprint extends to nearly 100 clinics statewide, supplemented by a national PPO integration for out-of-network benefits; through CarePlus Complete, the portfolio additionally bundles vision (Superior Vision) and hearing (hi HealthInnovations) benefits.
The product portfolio is built on annual subscription premiums and includes three core individual plans (Dental Associates Preferred, Platinum, and Diamond) priced from $63 to $1,560 per year depending on tier and family size, plus group plans (Voluntary Group Dental Plans and CarePlus Total Access) sold to employers and brokers with custom quoting. Plan mechanics emphasize no deductibles on key plans, no waiting periods on major services, adult orthodontic coverage, and savings claims of up to 90% on dental care. The underlying technology is a conventional dental HMO/LSHO platform: a closed provider network, HIPAA-compliant operations, member and broker web portals, online enrollment, and no disclosed AI/ML, API, or third-party integrations.
CarePlus generates revenue through recurring annual premium subscriptions across individual, family, and employer-group books, with no disclosed revenue figures in the source materials. Customer segments are hybrid: individuals, retirees, and self-employed buyers served direct-to-consumer, alongside Wisconsin employers and insurance brokers served through dedicated sales channels. The company reports 101-250 employees and operates from its Wauwatosa, WI headquarters, with no disclosed funding rounds, M&A, or parent company.
Care Plus Dental Plan firmographics
Firmographics- Name
- Care Plus Dental Plan
- Legal name
- Care Plus Dental Plans, Inc.
- Website
- https://careplusdentalplans.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Care Plus Dental Plan industry classification
Industry- Product category
- Dental Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Dental HMO/Capitation Plans (DHMO) (HLAEAIAB)
- akta.pro secondary industries
- Group Dental Plans (Employer-Sponsored) (HLAEAIAG), Stand-Alone Dental Plans (Individual/Family) (HLAEAIAF)
Keywords
Where Care Plus Dental Plan is headquartered
LocationHeadquarters
- HQ city
- Wauwatosa
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Care Plus Dental Plan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Annual Dental Insurance Premiums: CarePlus generates revenue through annual subscription premiums paid by individuals, families, and employer groups for dental insurance coverage. Premiums are quoted as annual rates with various tier options.
- Group Dental Plan Premiums: Employer groups and brokers purchase group dental plans with customizable benefit options, generating recurring premium revenue on an annual basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Individual Plan - As low as $63/year |
| Subscription | Annual | Dental Associates Preferred Plan - $456/year Single |
| Subscription | Annual | Dental Associates Diamond - 20% savings |
| Subscription | Annual | Dental Associates Platinum - 20% savings |
| Subscription | Annual | Dental Associates Preferred - 60% savings on oral surgery |
| Subscription | Annual | Dental Associates Platinum - 20% on dental implants |
| Subscription | Annual | Dental Associates Preferred - 40% on dental implants |
| Subscription | Annual | Dentures coverage - 60% savings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Care Plus Dental Plan product offering
Product offeringCore offering
CarePlus Dental Plans sells individual, family, and employer-group dental insurance plans in Wisconsin, providing coverage exclusively through Dental Associates clinics. Products include Dental Associates Preferred, Platinum, and Diamond individual plans, CarePlus Total Access group plans combining the Dental Associates and Midwest Dental networks, CarePlus Complete bundled dental/vision/hearing benefits, and voluntary employer group plans — all built around a managed-care DHMO/LSHO model with no deductibles and no waiting periods on flagship plans.
Product overview
CarePlus Dental Plans is a Wisconsin-based dental insurance provider offering a portfolio of individual and group dental insurance plans. The core products include Dental Associates Preferred, Platinum, and Diamond individual plans with varying coverage levels, supplemented by CarePlus Complete (dental, vision, and hearing bundle) and CarePlus Total Access (group plan with combined Dental Associates and Midwest Dental provider networks). The company serves individuals, retirees, self-employed persons, employers, and brokers through plans featuring no waiting periods, no deductibles, and savings up to 90% on dental care. Dental Associates serves as the exclusive dental provider across 14 clinic locations in eastern Wisconsin.
Differentiator
Problem solved
Functional benefit
Brands
- CarePlus Complete: A comprehensive benefits package combining dental, vision, and hearing benefits for group customers, offered through partnerships with Superior Vision and hi HealthInnovations.
- CarePlus Total Access
Products and services
- Dental Associates Preferred Individual dental insurance plan for those without other dental coverage, featuring no waiting periods, no deductible, adult orthodontic coverage, $2,000 annual maximum, 100% preventive, 90% restorative, 60% crowns, and 50% orthodontics up to $2,500 lifetime.
- Dental Associates Platinum
- Dental Associates Diamond
- CarePlus Complete
- CarePlus Total Access
- Voluntary Group Dental Plans
- Individual Dental Plans
- Group Dental Plans
Quantifiable outcome
- Save up to 90% on dental care costs in Wisconsin
- +4 more outcomes
Companies that use Care Plus Dental Plan
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Care Plus Dental Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Care Plus Dental Plan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Dental AssociatescoreDental Associates is the exclusive principal dental provider for CarePlus Dental Plans, operating 14+ clinic locations across eastern Wisconsin. Founded in 1974, Dental Associates provides comprehensive dental care including general dentistry, pediatric dentistry, orthodontics, oral surgery, endodontics, and periodontics all under one roof. This exclusive partnership enables CarePlus to offer integrated dental care without external specialist referrals.
- Midwest DentalcoreCarePlus has partnered with Midwest Dental to form CarePlus Total Access, a statewide relationship with nearly 100 clinics throughout Wisconsin. This partnership extends CarePlus coverage beyond Dental Associates' eastern Wisconsin footprint, providing statewide coverage for Wisconsin-based employers and employees with both in-network and out-of-network benefit options.
- Superior VisionflagshipCarePlus announced a sales relationship with Superior Vision to offer clients a wider range of insurance benefit options. Superior Vision has one of the largest provider networks in Wisconsin. The partnership allows CarePlus to offer combined dental and vision solutions alongside standalone offerings, with initial plan rates guaranteed for four years.
- hi HealthInnovationsminorThrough CarePlus Complete, members have access to an exclusive discount on hearing aids from hi HealthInnovations. The benefit includes support from a nationwide network offering hearing tests and affordable, custom-programmed hearing aids at no additional cost to CarePlus members.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Care Plus Dental Plan competitors and assessment
Company assessmentOthers
- DentaQuest: DentaQuest is a dental benefits administrator and insurance carrier focused on Medicaid and individual dental plans. While not a direct CarePlus competitor in Wisconsin's commercial market, it is comparable in its dental-only insurance focus and DHMO-style network models.
Broad incumbents
- Humana Dental Insurance: Humana offers individual and group dental insurance plans nationwide, often bundled with Medicare Advantage and employer benefits. It competes with CarePlus in Wisconsin's individual and group dental market via direct-to-consumer and broker channels.
- Aetna Dental: Aetna, a CVS Health company, offers dental insurance plans for individuals and employer groups nationwide. It competes with CarePlus in Wisconsin with broader product breadth and cross-sell into medical/pharmacy benefits.
- UnitedHealthcare Dental: UnitedHealthcare offers group dental plans via brokers and direct employer sales, often bundled with medical. It competes for Wisconsin employers seeking a single carrier for health and dental benefits.
- Anthem Blue Cross Blue Shield Dental: Anthem offers individual and group dental plans across multiple states, often integrated with Blue Cross medical benefits. It competes with CarePlus for Wisconsin employers seeking integrated medical and dental coverage.
- Guardian Dental Insurance: Guardian offers employer-sponsored dental insurance through a national PPO network. It is a frequent competitor in Wisconsin broker-led employer sales for group dental benefits.
- MetLife Dental Insurance: MetLife offers employer-sponsored and individual dental plans through a national PPO network. It is a major competitor for Wisconsin employer groups and benefits brokers, with broader geographic reach than CarePlus.
- Cigna Dental Insurance: Cigna Dental offers individual and group dental plans, often integrated with medical benefits. It competes for Wisconsin employer groups through brokers and directly, leveraging broader health-insurance bundling capabilities.
Emerging players
- Ameritas Dental Insurance: Ameritas offers individual and group dental, vision, and hearing insurance plans nationally. It competes with CarePlus in the Wisconsin individual and group dental market, with similar emphasis on dental-plus-ancillary bundling.
Direct peers
- Delta Dental of Wisconsin: Delta Dental of Wisconsin is the dominant dental insurance carrier in Wisconsin, offering both individual and group plans through a broad PPO/DPO network. It is the most direct competitor to CarePlus in the Wisconsin employer and individual dental insurance market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Care Plus Dental Plan social profiles
Digital presenceCare Plus Dental Plan compliance and trust
Trust signalCompliance1 record
Care Plus Dental Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Plus Dental Plan leadership team
Management profileNumber of profiles
Profiles2 records
Care Plus Dental Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Plus Dental Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Plus Dental Plan
What does Care Plus Dental Plan do?
CarePlus Dental Plans sells individual, family, and employer-group dental insurance plans in Wisconsin, providing coverage exclusively through Dental Associates clinics. Products include Dental Associates Preferred, Platinum, and Diamond individual plans, CarePlus Total Access group plans combining the Dental Associates and Midwest Dental networks, CarePlus Complete bundled dental/vision/hearing benefits, and voluntary employer group plans — all built around a managed-care DHMO/LSHO model with no deductibles and no waiting periods on flagship plans.
Is Care Plus Dental Plan a public or private company?
Care Plus Dental Plan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Care Plus Dental Plan founded?
Care Plus Dental Plan was founded in 1983. It employs 101 to 250 people.
Where is Care Plus Dental Plan based?
Care Plus Dental Plan is headquartered in Wauwatosa, United States, in the North America region.
How does Care Plus Dental Plan make money?
Two revenue lines are on record. Annual Dental Insurance Premiums are the primary driver. The others are group Dental Plan Premiums.
Who are Care Plus Dental Plan's main competitors?
DentaQuest is listed as an others. Broad incumbents are Humana Dental Insurance, Aetna Dental, UnitedHealthcare Dental, Anthem Blue Cross Blue Shield Dental, Guardian Dental Insurance, MetLife Dental Insurance and Cigna Dental Insurance. Ameritas Dental Insurance is listed as an emerging player. Delta Dental of Wisconsin is listed as a direct peer.
Does Care Plus Dental Plan have an API?
No public API is recorded for Care Plus Dental Plan.
What industry is Care Plus Dental Plan in?
Care Plus Dental Plan's product category is Dental Insurance. Its primary akta.pro industry code is HLAEAIAB, Dental HMO/Capitation Plans (DHMO), with a secondary code of HLAEAIAG, Group Dental Plans (Employer-Sponsored). Its NAICS code is 52411 and its SIC code is 6411.