Dental Associates
Dental Associates is a family-owned dental group practice operating 14 clinics across Wisconsin, offering comprehensive dental specialties — from general and pediatric dentistry to orthodontics, implants, and oral surgery — to families and individuals.
- Company typePrivate
- Founded1974
- HeadquartersMilwaukee, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Dental Associates does
Dental Associates is a privately held, family-owned dental group practice headquartered in Milwaukee, Wisconsin. Founded in 1974, the company operates 14 clinic locations across Wisconsin — including Appleton, Green Bay, Kenosha, Wauwatosa, Waukesha, and Sturtevant — serving families and individuals requiring general, pediatric, orthodontic, oral surgery, dental implant, cosmetic, endodontic, periodontal, and denture services. The company is led by Dr. Thomas Manos, D.D.S., M.S. as president and owner, and is structured as Dental Associates Family and Specialty Care, LLC, a Wisconsin-domiciled LLC with no external private equity backing.
The practice operates a multi-specialty model with all dental specialties under one roof, supported by in-house full-service dental laboratories, digital radiography, digital impressions, and electronic charting across 629 operatories. Staffing totals approximately 800 team members, including 90+ dentists. The technology stack is conventional: Microsoft Teams powers teledentistry video visits (priced at $63 per visit for uninsured patients), ADP Workforce Now handles recruitment, and Press Ganey conducts independent patient satisfaction surveys (9,280 reviews averaging 4.5/5). No AI/ML capabilities are explicitly disclosed.
Revenue is generated primarily through patient fees for dental procedures and insurance reimbursements across 200+ accepted insurance plans, supplemented by insurance plan administration and premium revenues from the captive CarePlus Dental Plans affiliate, for which Dental Associates serves as the exclusive provider. The company does not accept Wisconsin state dental insurance plans (BadgerCare Plus, Forward Health). Additional revenue streams include teledentistry transaction fees and financing arrangements via CareCredit. The company maintains AAAHC accreditation, an A+ BBB rating, and Best of the Valley recognition in Appleton for over a decade.
Dental Associates firmographics
Firmographics- Name
- Dental Associates
- Legal name
- Dental Associates Family and Specialty Care, LLC
- Website
- https://dentalassociates.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dental Associates is a family-owned dental group practice operating 14 clinics across Wisconsin, offering comprehensive dental specialties — from general and pediatric dentistry to orthodontics, implants, and oral surgery — to families and individuals.
- Ownership category
- akta.pro rank
Dental Associates industry classification
Industry- Product category
- Multi-Specialty Dental Practice Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Group Dental Plans (Employer-Sponsored) (HLAEAIAG)
Keywords
Where Dental Associates is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Dental Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Dental Procedure Services: Direct patient fees for dental procedures including general dentistry, orthodontics, oral surgery, dental implants, cosmetic dentistry, and specialty services. Revenue generated through insurance reimbursements and patient out-of-pocket payments.
- Insurance Plans: As exclusive provider for CarePlus Dental Plans, the company benefits from insurance plan administration and premium revenues
- Teledentistry Video Visits: Online video consultation services billed at $63 per visit for uninsured patients, with insurance coverage for insured patients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Teledentistry Video Visit |
| Subscription | Monthly | Dental Insurance Accepted |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dental Associates product offering
Product offeringCore offering
Dental Associates is a family-owned multi-specialty group dental practice that delivers comprehensive dental care through 14 clinic locations across Wisconsin. The practice offers all dental specialties under one roof—including general dentistry, pediatric dentistry, orthodontics, oral surgery, dental implants, periodontics, endodontics, cosmetic dentistry, and dentures—supported by in-house dental laboratories, digital radiography, and teledentistry video consultations. Patients pay for services through insurance reimbursements and direct out-of-pocket payments, with the practice serving as the exclusive provider for its affiliate CarePlus Dental Plans.
Product overview
Dental Associates is a family-owned group dental practice offering comprehensive dental care services through a network of over a dozen clinics throughout Wisconsin. The company provides a complete range of dental specialties under one roof: General Dentistry, Pediatric Dentistry, Braces & Orthodontics (including Spark Clear Aligners and Invisalign), Cosmetic Dentistry, Oral Surgery, Dental Implants, Dentures, Periodontics, and Endodontics. They operate full-service dental laboratories in-house and offer teledentistry video visits for remote consultations. As an affiliate, they provide CarePlus Dental Plans insurance and partner with CareCredit for financing options. The practice emphasizes continuity of care with dedicated teams for each patient and utilizes modern technology including digital radiography, digital impressions, and electronic charting.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry Comprehensive family dentistry including dental exams, cleanings, fillings, crowns, bridges, and preventive care for patients of all ages, delivered at all 14 Wisconsin clinic locations.
- Pediatric Dentistry
- Braces & Orthodontics Full range of orthodontic treatments including traditional braces with colored bands, clear aligners (Spark and Invisalign), Phase 1 early treatment, and adult braces, with collaboration between general dentists and orthodontists.
- Cosmetic Dentistry Aesthetic dental treatments including teeth whitening, dental veneers, and gum lifts to improve smile appearance.
- Oral Surgery Surgical dental procedures including tooth extractions, wisdom teeth removal, and periodontal care for gum disease treatment.
- Dental Implants Permanent tooth replacement solutions including single tooth implants, multiple missing teeth, full arch implants (All-on-4, TeethXpress), and implant-supported dentures.
- Dentures & Partial Dentures Full and partial denture solutions for patients missing teeth, including implant-supported denture options.
- Periodontics Gum disease treatment and periodontal care services delivered by in-house periodontists.
- Endodontics & Root Canals Root canal therapy and endodontic treatment to save damaged or infected teeth, delivered by in-house endodontists.
- Teledentistry Video Visits Remote video consultation service allowing patients to meet with dentists from home using smartphones, tablets, or computers via the Microsoft Teams platform.
- CarePlus Dental Plans Dental insurance plans offered through an affiliate of Dental Associates, providing coverage for dental services with Dental Associates as the exclusive provider.
Quantifiable outcome
- 4,550+ 4 and 5 star reviews on Google all-time
- +3 more outcomes
Companies that use Dental Associates
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Dental Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Dental Associates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarePlus Dental PlanscoreCarePlus Dental Plans is an affiliate of Dental Associates. Dental Associates is the exclusive provider for CarePlus Dental Plans insurance, managing insurance records and handling all financial aspects of accounts for CarePlus members.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Dental Associates competitors and assessment
Company assessmentDirect peers
- Heartland Dental: The largest dental support organization (DSO) in the United States, supporting over 2,800 dentists across 1,800+ offices. Directly comparable as a multi-specialty, multi-location group dental practice operator that scales clinical and administrative functions across a broad footprint.
- Aspen Dental: One of the largest branded DSOs in the U.S. with 1,000+ Aspen Dental-branded practices. Comparable as a multi-specialty, multi-location group practice operator with similar general dentistry, implants, and orthodontic service lines.
- Pacific Dental Services: DSO supporting 900+ offices across the U.S. with a modern, technology-forward operating model. Directly comparable in multi-specialty dental service delivery and practice support infrastructure.
- MB2 Dental Solutions: Dentist-owned DSO supporting 700+ practices across 45 states. Comparable as a multi-specialty group practice operator with a similar dentist-partnership orientation and broad service offering.
- Smile Brands: Multi-brand DSO operating 650+ affiliated practices across the U.S., including general, specialty, and orthodontic services. Comparable in scale and breadth of multi-specialty dental offerings under a single operating platform.
- Great Expressions Dental Centers: Affiliated DSO operating 300+ practices across the U.S. with general, specialty, and orthodontic services. Comparable as a multi-location, multi-specialty group practice operator with similar insurance-accepting model.
- Affordable Dentures & Implants: National DSO specializing in dentures and implants across 250+ practices. Comparable in specialty dental service delivery (implants, dentures) and in operating dedicated specialty dental centers within a multi-location footprint.
- Marquee Dental Partners: DSO operating 70+ practices across the Southeast and Midwest U.S. with general and specialty services. Comparable as a mid-sized multi-specialty group dental practice operator expanding via acquisition and de novo growth.
Regional players
- Forward Dental: Wisconsin-based dental group practice with multiple clinic locations across the state. Direct regional competitor offering overlapping general and specialty dental services in the same geography as Dental Associates.
Others
- CareCredit: Healthcare financing provider used by Dental Associates to offer patient payment plans. Comparable as a partner/enabler in the patient payment ecosystem that supports higher-ticket dental procedure demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Dental Associates social profiles
Digital presenceDental Associates compliance and trust
Trust signalCompliance4 records
Dental Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Associates leadership team
Management profileNumber of profiles
Profiles2 records
Dental Associates subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dental Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Associates
What does Dental Associates do?
Dental Associates is a family-owned multi-specialty group dental practice that delivers comprehensive dental care through 14 clinic locations across Wisconsin. The practice offers all dental specialties under one roof—including general dentistry, pediatric dentistry, orthodontics, oral surgery, dental implants, periodontics, endodontics, cosmetic dentistry, and dentures—supported by in-house dental laboratories, digital radiography, and teledentistry video consultations. Patients pay for services through insurance reimbursements and direct out-of-pocket payments, with the practice serving as the exclusive provider for its affiliate CarePlus Dental Plans.
Is Dental Associates a public or private company?
Dental Associates is a private company. It is classified as family owned and is currently operating.
When was Dental Associates founded?
Dental Associates was founded in 1974. It employs 1,001 to 5,000 people.
Where is Dental Associates based?
Dental Associates is headquartered in Milwaukee, United States, in the North America region.
How does Dental Associates make money?
Three revenue lines are on record. Dental Procedure Services are the primary driver. The others are insurance Plans and teledentistry Video Visits.
Who are Dental Associates's main competitors?
Direct peers on record are Heartland Dental, Aspen Dental, Pacific Dental Services, MB2 Dental Solutions, Smile Brands, Great Expressions Dental Centers, Affordable Dentures & Implants and Marquee Dental Partners. Forward Dental is listed as a regional player. CareCredit is listed as an others.
Does Dental Associates have an API?
No public API is recorded for Dental Associates.
What industry is Dental Associates in?
Dental Associates's product category is Multi-Specialty Dental Practice Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 621210 and its SIC code is 8000.