Go-MaD.AI
Go-MaD.AI (legal name Nowgoal) is a Vietnam-based sports betting data and affiliate platform aggregating real-time livescores, odds, and casino gaming under PAGCOR and Curacao licensing, serving 5M+ registered Asian bettors via web and mobile apps.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Go-MaD.AI does
Go-MaD.AI, operating under the legal name Nowgoal, is a Vietnam-headquartered (Ho Chi Minh City) online sports betting data and affiliate platform founded in 2017. It aggregates real-time livescore data, match statistics, and betting odds from multiple sources across football, basketball, tennis, badminton, and e-sports, updating odds on a near-second cadence during live matches. The platform operates under dual regulatory oversight from PAGCOR (Philippines) and Curacao E Gaming, and serves online sports bettors in Asia — primarily Vietnamese-speaking users — with a registered base of 5+ million members across multiple countries.
The platform's product surface extends beyond sports data into a full gaming vertical including live dealer casino, slot games, fish shooting games, and traditional card games, while an SEO-driven Vietnamese content site (match previews, betting guides authored by football tipsters like Zlatan Tips) drives top-of-funnel acquisition. Distribution runs through a responsive web platform and dedicated native Android/iOS apps with push notifications.
Monetization is entirely indirect: the core product is freemium with free registration and free access to livescore, odds, and statistics, while revenue is generated through (1) referral commissions from 10+ partner betting and casino brands (Net88, Gem88, Ricbet, Bin88, Rikhet, Max88, Vaobet, Giovang, Bomwin, Manclub), (2) banner advertising and sponsorships from gambling brands, and (3) downstream casino/gaming play. The company operates with a notably lean team of 1–10 employees and has not disclosed any external funding rounds.
Go-MaD.AI firmographics
Firmographics- Name
- Go-MaD.AI
- Legal name
- Nowgoal
- Website
- https://go-mad.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Go-MaD.AI (legal name Nowgoal) is a Vietnam-based sports betting data and affiliate platform aggregating real-time livescores, odds, and casino gaming under PAGCOR and Curacao licensing, serving 5M+ registered Asian bettors via web and mobile apps.
- Ownership category
- akta.pro rank
Go-MaD.AI industry classification
Industry- Product category
- Sports Betting Data and Livescore Platform
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where Go-MaD.AI is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Go-MaD.AI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Sports Betting Commission: Platform facilitates sports betting transactions and earns commission from partner betting platforms. Users access odds data and are directed to partner platforms for actual wagers.
- Casino and Gaming Referrals: Referral fees from partner online casino platforms including live casino, slot games, and fish shooting games. Partners include net88, gem88, ricbet, bin88, rikhet, max88, vaobet, Giovang, bomwin, manclub.
- Advertising and Sponsorships: Banner advertising space on platform monetized through partner gambling/betting brand sponsors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with core features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Go-MaD.AI product offering
Product offeringCore offering
Go-MaD.AI operates the Nowgoal platform, a real-time sports data and livescore service that aggregates live scores, betting odds, and match statistics across football, basketball, tennis, badminton, and e-sports. The platform provides continuously updated odds comparison across Asian, European, and over/under markets, and monetizes by referring users to partner online betting and casino platforms. It is delivered via a responsive website and dedicated Android and iOS mobile applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Nowgoal Livescore and Odds Aggregation Platform
- Nowgoal Mobile App (Android and iOS)
Quantifiable outcome
- 5+ million registered members
Companies that use Go-MaD.AI
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Go-MaD.AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Go-MaD.AI partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- PAGCORcorePhilippine Amusement and Gaming Corporation (PAGCOR) provides regulatory oversight and licensing for the platform's operations. PAGCOR is the government-owned gaming regulator in the Philippines.
- Curacao E GamingcoreLicensed under Curacao E Gaming regulatory framework, providing international legitimacy for the platform's online gaming and betting data services.
- Net88majorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- Gem88majorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- RicbetmajorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- Bin88majorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- RikhetmajorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- Max88majorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- VaobetmajorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- GiovangmajorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- BomwinmajorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
- ManclubmajorPartner betting platform brand featured in advertising network. One of 10+ partner brands in the platform's affiliate ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Go-MaD.AI competitors and assessment
Company assessmentDirect peers
- BetExplorer: Sports statistics and odds comparison service covering football and other major sports, with affiliate-driven monetization. Comparable functionality and target audience to Nowgoal, particularly in Europe and Asia.
- Flashscore: Global livescore and sports data platform providing real-time scores, statistics, and odds comparison across multiple sports. Directly comparable to Nowgoal in core product (live scores + odds aggregation) and target audience of sports bettors.
- Sofascore: Sports statistics and livescore app with wide coverage of football and other sports. Comparable product functionality (real-time scores, statistics, odds) and similar mobile-first, global audience including Asian users.
- Oddschecker: Odds comparison platform aggregating betting odds from multiple bookmakers. Directly comparable to Nowgoal's odds aggregation and comparison core feature, monetized through affiliate referrals to betting operators.
- Forebet: Football statistics and mathematical predictions platform providing analysis and odds-related content for bettors. Overlaps with Nowgoal in serving data-driven sports bettors with content and statistical analysis.
- Livescore.com: Long-standing global livescore website and apps offering real-time match updates across multiple sports. Comparable core proposition of real-time score delivery to sports bettors.
- OddsPortal: Odds comparison and sports statistics site aggregating data from numerous bookmakers worldwide. Comparable to Nowgoal in offering multi-bookmaker odds comparison and historical statistics for sports bettors.
Broad incumbents
- Bet365: Global online sportsbook and gaming operator with extensive live score, odds, and in-play betting features built into its product. Comparable as a destination for the same end users, though it operates as a bookmaker rather than an odds aggregation and affiliate platform.
- SofaScore (data licensing): Major sports data provider expanding into B2B feeds, betting integrations, and advertising layers. Relevant as a broader incumbent in sports data that competes for both user attention and commercial partnerships.
Emerging players
- BettingExpert: Community-driven sports betting tips and odds platform with affiliate monetization. Comparable in blending sports data/content with affiliate referrals to betting operators, overlapping with Nowgoal's content + affiliate funnel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Go-MaD.AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go-MaD.AI leadership team
Management profileNumber of profiles
Go-MaD.AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go-MaD.AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go-MaD.AI
What does Go-MaD.AI do?
Go-MaD.AI operates the Nowgoal platform, a real-time sports data and livescore service that aggregates live scores, betting odds, and match statistics across football, basketball, tennis, badminton, and e-sports. The platform provides continuously updated odds comparison across Asian, European, and over/under markets, and monetizes by referring users to partner online betting and casino platforms. It is delivered via a responsive website and dedicated Android and iOS mobile applications.
Is Go-MaD.AI a public or private company?
Go-MaD.AI is a private company. It is classified as unknown and is currently operating.
When was Go-MaD.AI founded?
Go-MaD.AI was founded in 2017. It employs 1 to 10 people.
Where is Go-MaD.AI based?
Go-MaD.AI is headquartered in Singapore, Singapore, in the Asia region.
How does Go-MaD.AI make money?
Three revenue lines are on record. Sports Betting Commission is the primary driver. The others are casino and Gaming Referrals and advertising and Sponsorships.
Who are Go-MaD.AI's main competitors?
Direct peers on record are BetExplorer, Flashscore, Sofascore, Oddschecker, Forebet, Livescore.com and OddsPortal. Broad incumbents are Bet365 and SofaScore (data licensing). BettingExpert is listed as an emerging player.
Does Go-MaD.AI have an API?
No public API is recorded for Go-MaD.AI.
What industry is Go-MaD.AI in?
Go-MaD.AI's product category is Sports Betting Data and Livescore Platform. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEAKAI, Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution). Its NAICS code is 713290 and its SIC code is 7900.