What Webton BV does

Webton BV is a full-service online marketing agency headquartered in a converted church building in Hengelo, Twente (Netherlands), operating since 2000. The firm delivers an integrated portfolio across five pillars: linkbuilding, search engine optimization (SEO), search engine advertising (Google Ads / SEA), social media advertising (Facebook, Instagram, TikTok, LinkedIn, Pinterest) and web design & development. Within SEO it offers strategy, technical SEO, on-page optimization, content marketing, conversion optimization, recruitment marketing, consultancy and a newer GEO (Generative Engine Optimization) service for AI-driven discovery.

The technology stack is built primarily on WordPress CMS — using a proprietary in-house WordPress theme — combined with WooCommerce for e-commerce, Channable for product-feed management across Google Shopping and Performance Max, and Vendit for POS-to-webshop inventory integration. Delivery is supported by partner credentials including Google Premier Partner and Channable Bronze Partner, and by free diagnostic tools (SEO scan, linkbuilding scan, feed audit) used as lead generation. The team comprises approximately 15 specialists covering SEO, paid media, linkbuilding, UX/UI design, development, project management, support and administration.

Webton's business model combines recurring monthly marketing retainers (initial 6-month terms, auto-renewing with a 2-month cancellation notice), project-based web design and development work, and annual support/maintenance contracts. It serves a horizontal mix of more than 500 B2B, B2C e-commerce and SMB clients across the Netherlands — with Toyota Material Handling as the named enterprise anchor and a long tail of regional SMB customers in retail, healthcare, childcare, moving supplies and sewing machinery. Since 2024 the company has operated as part of the Blue Dragon Group network of Dutch digital agencies, while retaining the Webton brand and Hengelo-based leadership under director Joshua Kuipers.

Name

Webton BV

Legal name

Webton BV

Website

https://webton.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Webton BV is a full-service Dutch online marketing agency in Hengelo, founded in 2000, offering SEO, Google Ads, linkbuilding, social media advertising and web design/development to 500+ B2B, B2C e-commerce and SMB clients, now operating within Blue Dragon Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Marketing Services: Recurring marketing services including SEO, Google Ads, linkbuilding, and social media advertising. Clients typically enter initial 6-month contracts with automatic renewal and 2-month cancellation notice.
2. Webdesign & Development: Custom website and webshop development services, including WordPress and WooCommerce implementations. Projects are scoped and priced individually.
3. Support & Maintenance Contracts: Annual support and maintenance contracts with automatic renewal for one-year terms and 2-month cancellation notice. Also sells support hours packages for ongoing website maintenance.
4. Feed Management Services: Channable-based feed optimization services for e-commerce clients using Google Shopping and Performance Max campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Webton BV is a full-service online marketing agency that designs, builds, and promotes websites and webshops for B2B and B2C clients in the Netherlands. The company delivers recurring digital marketing services (SEO, linkbuilding, Google Ads, Microsoft Ads, and social media advertising across Facebook, Instagram, TikTok, LinkedIn, and Pinterest) alongside project-based WordPress and WooCommerce web design and development. Supplementary services include free SEO scans, linkbuilding scans, feed audits, and ongoing support and maintenance contracts.

Product overview

Webton BV is a full-service online marketing agency based in Hengelo, Twente (Netherlands), operating since 2000. The company offers an integrated portfolio of digital marketing and web development services organized around six core pillars: Linkbuilding, Search Engine Optimization (SEO), Search Engine Advertising (SEA/Google Ads), Social Media Advertising, and Web Design & Development. Within SEO, the offering includes SEO Strategie, Technische SEO, GEO Uitbesteden, Conversie Optimalisatie, On-page Optimalisatie, Content Marketing, Recruitment Marketing, and SEO Consultancy. The SEA portfolio covers Google Ads Management, Google Shopping (with Channable-powered feed optimization), Google Display, Microsoft Ads, Remarketing, and Performance Max. Social media advertising spans Facebook, Instagram, TikTok, LinkedIn, and Pinterest. Web design services include Website Laten Maken, WordPress-based sites (using Webton's proprietary WordPress theme), WooCommerce webshops, Maatwerk (custom) websites, and Werken-bij (career) websites. Supplementary assessment services include SEO Scans, Linkbuilding Scans, and Feed Audits. The agency serves clients across diverse sectors including industry, healthcare, retail, and B2B/B2C.

Differentiator

Problem solved

Functional benefit

Products and services

• Linkbuilding Generates qualitative backlinks for top search engine positions, fully compliant with Google guidelines, structured to grow domain authority and link profiles. Targeted at Dutch SMB and mid-market clients seeking organic search authority.
• Zoekmachine Optimalisatie (SEO) Integrated SEO service combining technical SEO, on-page optimization, content marketing, conversion optimization, and consultancy to build sustainable search visibility and organic growth for client websites and webshops.
• Zoekmachine Adverteren (SEA / Google Ads) Full-service paid search advertising management across Google Ads, Google Shopping, Google Display, Microsoft Ads, remarketing, and Performance Max campaigns with data-driven optimization for maximum ROAS. Webton is a Google Premier Partner.
• Social Media Advertising
• Website Laten Maken
• WordPress Website Laten Maken
• Webshop Laten Maken
• WooCommerce Webshop Laten Maken
• Maatwerk Website
• Werken-bij Website Laten Maken
• SEO Scan / Quickscan
• Linkbuilding Scan
• Feed Audit
• Support & Maintenance Contracts

Quantifiable outcome

• 98% organic growth for Toyota Material Handling through linkbuilding
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Blue Dragon GroupcoreStrategic or Co-development PartnerWebton is a proud part of Blue Dragon, a network of digital agencies that reinforce each other. This combination allows them to leverage shared expertise and deliver greater results for clients. Joshua Kuipers remained as director after Ton Heerze sold Webton to Blue Dragon in 2024.
• ChannablecoreTechnology or IntegrationWebton is an official Channable Bronze Partner, using their feed management software to optimize product feeds for Google Shopping and Performance Max campaigns for webshop clients.
• VenditcoreTechnology or IntegrationIntegration partnership for connecting Vendit POS/inventory system with e-commerce webshops, enabling real-time inventory synchronization between physical stores and online stores.
• WordPresscoreTechnology or IntegrationWebton builds all websites on the WordPress CMS platform using their proprietary custom theme, enabling clients to manage their own content.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Whello: Whello is a Dutch online marketing agency offering SEO, SEA, social media, and web design services to SMBs and mid-market clients. Comparable service portfolio, customer profile, and Dutch regional focus to Webton.
• Adwise: Adwise is a Dutch digital marketing agency specialized in SEA, SEO, social advertising, and data-driven marketing, with strong Google Premier Partner credentials. It is the closest direct mid-market competitor to Webton in the Dutch market.
• Yellowgrape: Yellowgrape is a Dutch full-service digital agency combining strategy, design, development, and online marketing. Comparable service breadth and mid-market Dutch client focus to Webton.
• Traffic Builders: Traffic Builders is a Dutch performance marketing agency specializing in SEO, SEA, and content marketing for mid-market clients. It shares Webton's data-driven, performance-oriented GTM motion and competes in similar Dutch verticals.
• OrangeValley: OrangeValley is a Dutch digital marketing agency focused on performance marketing, SEO, SEA, and marketing technology. Comparable size and service scope to Webton, with similar Google Premier Partner positioning and Dutch mid-market focus.
• Buro26: Buro26 is a Dutch digital agency offering web design, development, SEO, and online marketing services to SMBs. Comparable size and full-service approach to Webton, serving a similar Dutch regional customer base.
• iO (formerly Intracto): iO is a large Dutch full-service digital agency offering strategy, technology, marketing, and data services across the Benelux. It competes directly with Webton for Dutch mid-market digital mandates and shares the same horizontal full-service positioning.

Broad incumbents

• TBWA\\NEBOKO: TBWA\\NEBOKO is a major Dutch creative advertising agency offering brand strategy, creative campaigns, and digital marketing. It operates at much larger scale across broader campaigns but overlaps with Webton on digital execution work for Dutch clients.
• Dept Agency: Dept is one of the largest global digital agencies founded in the Netherlands, offering end-to-end creative, technology, and marketing services. It competes with Webton for enterprise and mid-market Dutch clients but operates at significantly larger scale across many geographies.

Regional players

• Seeders: Seeders is a Dutch agency specialized in SEO, linkbuilding, and online visibility services. While it has offices across several European countries, its core offering and Dutch SMB/mid-market focus directly overlap with Webton's linkbuilding and SEO services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/webton
• Facebookfacebook.com/Webton
• LinkedInlinkedin.com/company/webton

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webton BV