What AmigoZ does

AmigoZ is a Brazilian fintech founded in 2022 that delivers payroll-deducted (consignado) credit products to public employees, retirees and INSS pensioners, and formal private-sector (CLT) workers. The company markets two Visa-branded credit cards — the Cartão de Crédito Consignado and the bundled Cartão Benefício Consignado — alongside a payroll-deducted loan (Empréstimo Consignado CLT) underwritten at up to 35% consigned margin, with pricing positioned at less than half the interest of conventional cards, no annual fees, and cash-withdraw capacity of up to 70% of the credit limit. AmigoZ is majority-owned by Banco Pine, a B3-listed Brazilian commercial bank founded in 1997 that took a controlling stake in 2022 as part of its strategic diversification into collateralized retail credit.

The operating stack is a 100% digital platform composed of a mobile application (iOS and Android), a web portal at amigoz.com.br, a WhatsApp service channel, and a nationwide authorized-correspondent network that handles identity verification, contracting, and on-the-ground support. Product features exposed through the app include limit consultation, real-time purchase tracking, virtual card activation for online purchases, card blocking and unblocking, invoice viewing, and access to the Tem Saúde health module offering 24/7 telemedicine, discounts on 1,500-plus exam types, and 15–30% off at Raia and Drogasil pharmacies. The data layer is LGPD-compliant with a dedicated Data Protection Officer, and the company positions its human-assisted service model as a deliberate differentiator against purely automated competitors.

AmigoZ monetizes through transaction-fee and interest income on card balances and loan disbursements, supplemented by revenue share from bundled insurance (MAG Seguros) and health (Tem Saúde) attach products. Distribution is hybrid: content marketing and SEO drive top-of-funnel awareness, WhatsApp and contact forms qualify mid-funnel, the app and authorized correspondents close at the bottom of the funnel, and partner referrals (employers, pension funds, public agencies) supply targeted leads. Customer acquisition is geographically limited to Brazil, with the registered entity (AMIGOZ LTDA, CNPJ 45.500.826/0001-58) headquartered at Av. Pres. Juscelino Kubitschek, 1830, Itaim Bibi, São Paulo.

Name

AmigoZ

Legal name

AMIGOZ LTDA

Website

https://amigoz.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

AmigoZ is a Brazilian fintech offering payroll-deducted credit cards and loans to public employees, retirees, and formal CLT workers through a 100% digital platform and nationwide authorized-correspondent network, with Banco Pine as majority shareholder.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consigned Credit Card Operations: Amigoz generates revenue through consigned credit card products including the Consigned Credit Card and Consigned Benefit Card. Revenue comes from interest on card balances, transaction fees, and potentially insurance product attachments. Cards target public employees, retirees, and pensionists with repayments deducted directly from payroll/benefits.
2. Consigned Loan Products: Revenue from private consigned loans (Empréstimo Consignado CLT) for formal workers. Interest and fees on loan disbursements, with repayments collected via payroll deduction.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AmigoZ is a Brazilian fintech that offers consigned (payroll-deducted) credit cards and loans to public servants, retirees, INSS pensioners, and formal private-sector workers. Its core products include two consigned credit cards (Cartão de Crédito Consignado and Cartão Benefício Consignado) and a private-sector payroll-deducted loan (Empréstimo Consignado CLT), all distributed through a 100% digital platform (website and mobile app) supported by a nationwide network of authorized correspondents. Products are bundled with insurance, telemedicine, and pharmacy discounts to drive customer value beyond standard credit offerings.

Product overview

AmigoZ is a fintech platform that operates as a credit products hub offering three core products: two consignee credit cards (Cartão de Crédito Consignado and Cartão Benefício Consignado) and a private sector employee loan (Empréstimo Consignado CLT). The Cartão Benefício Consignado functions as the premium card variant bundling insurance and health benefits including the Tem Saúde module and MAG Seguros. All products are distributed digitally through the AmigoZ app and website, with operations conducted through authorized correspondents across Brazil. The platform is majority-owned by Banco Pine and was founded in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Tem Saúde: Health benefit service offering access to medical consultations, exams with discounts, telemedicine, and pharmacy discounts.
• Seguro

Products and services

• Cartão de Crédito Consignado A credit card for public employees, retirees, and pensioners offering lower interest rates than conventional credit cards, with minimum payments deducted directly from payroll or benefits and cash advance capability of up to 70% of the card limit.
• Cartão Benefício Consignado
• Empréstimo Consignado CLT

Quantifiable outcome

• Interest rates less than half of conventional credit cards
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• MAG SeguroscoreStrategic or Co-development PartnerMAG Seguros provides insurance products attached to Amigoz's consigned credit cards and loans, including life insurance with coverage up to R$ 20,000 for death or disability, unemployment insurance covering up to 6 installments of R$ 1,000, and monthly prize drawings of R$ 5,000.
• VisacoreTechnology or IntegrationVisa provides the card network infrastructure for Amigoz's consigned credit cards, enabling worldwide acceptance and access to the Vai de Visa benefit program including airport lounge access, cashback at hotels, and exclusive offers at major retailers.
• Tem Saúde (Health Partner)secondaryStrategic or Co-development PartnerTem Saúde provides health benefits to Consigned Benefit Card holders including access to medical consultations (in-person and telemedicine 24/7), over 1,500 types of exams with up to 70% discount, and pharmacy discounts extendable to spouse and children.
• Raia DrogasilsecondaryOthersRaia and Drogasil (RDS) pharmacy chains provide 15-30% discounts on medications for Amigoz Consigned Benefit Card holders, accessible through the Tem Saúde program and app.
• Authorized CorrespondentscoreChannel Partner/ Reseller/ DistributorNetwork of authorized correspondents operating across Brazil who facilitate customer acquisition, identity verification, and contract support for Amigoz products, ensuring regulatory compliance and nationwide service delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Will Bank: Brazilian digital bank specifically built around INSS beneficiaries and retirees, offering consigned credit, cards, and benefits. Highly comparable niche focus and bundled-benefits approach to AmigoZ's Cartão Benefício Consignado.
• Banco BMG: Brazilian bank historically focused on consigned credit and INSS/pensioner lending with a strong digital pivot. Competes head-on with AmigoZ for INSS retirees and formal-sector workers using payroll-deduction mechanics.
• C6 Bank: Brazilian digital bank offering consigned loans and credit cards with a digital-first GTM. Comparable in product mix (consigned + revolving credit) and target overlap with AmigoZ's CLT and public-segment customers.
• Banco PAN: One of the largest Brazilian banks focused on consigned credit, payroll-deducted loans, and retail credit cards for INSS beneficiaries and public servants — AmigoZ's primary customer segments. Closest direct competitor on product, target, and pricing.

Broad incumbents

• Nubank: Latin America's largest digital bank with a broad credit-card and personal-loan offering. While not a consigned specialist, Nubank competes for the same Brazilian consumers and exerts pricing pressure across retail credit.
• Inter: Large Brazilian digital bank offering credit cards, payroll-deducted loans, and benefits bundles. Overlaps with AmigoZ across product, target segment, and digital onboarding.
• PicPay: Brazilian digital wallet and fintech with a growing credit-card and consumer-loan business. Comparable digital-first GTM and overlap on Brazilian retail credit demand.
• Mercado Pago: Fintech arm of Mercado Livre offering credit cards, personal loans, and BNPL to Brazilian consumers. Provides broad-based competition for consumer credit share, though less specialized in consigned lending.

Emerging players

• Creditas: Brazilian consumer-credit fintech offering home-equity, auto, and payroll-deducted loans. Comparable in digital origination and consumer-credit focus, with partial overlap in CLT/payroll-deducted lending.
• Geru: Brazilian consumer-credit fintech using alternative data to underwrite thin-file borrowers. Overlaps with AmigoZ on digital consumer credit targeting underserved Brazilian consumers, though focused on unsecured rather than consigned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmigoZ