What SeguroInteligente.Mx does

SeguroInteligente.mx is a Mexico-based online insurance comparison and brokerage platform founded in 2010 and operating from Coyoacan, Mexico, with 51-100 employees. It functions as a digital cotizador (quote engine) that aggregates quotes, coverage terms, and pricing from over ten leading Mexican insurance carriers — including AXA, GNP, Qualitas, Mapfre, Chubb, MetLife, Sura, Bupa, AIG, Insignia Life, ANA, GMX, SISNOVA, Great American, and Plan Seguro — and presents them to consumers through a single web interface. The platform supports comparison and online contracting across auto, major medical (GMM), life, home, travel, funeral assistance, motorcycle, fleet, business, and cargo transport insurance, plus post-sale services for policy payment, cancellation, and GMM reimbursement processing delivered through phone and WhatsApp.

The revenue model is an affiliate/commission referral arrangement: the company earns commissions from insurance carriers when policies are purchased through the platform, with quotes personalized by vehicle, driver profile, coverage, and geography, and promotional terms advertising up to 40% savings and 12-month interest-free installment billing with participating credit cards. Distribution combines a self-service web flow with inside-sales phone support (55 9662 1784) and WhatsApp customer engagement. A separate corporate affinity channel offers special tariff agreements for employees of PEMEX, CFE, UNAM, IMSS, ISSFAM, SEMAR, Coparmex, Canacintra, and multiple Mexican universities, and a GTM partnership with VA Financiera extends leasing and credit products to corporate buyers.

Customer segments span individual consumer insurance buyers (the primary segment), SMB/commercial buyers (fleet and business insurance), and corporate employee groups accessing the platform through institutional affinity programs. The platform's underlying technology integrates carriers through what is described as a real-time multi-insurer comparison interface; no proprietary AI/ML models, patents, or published APIs are disclosed, and the technology footprint reads as a standard brokerage aggregator rather than an AI-native insurtech.

Name

SeguroInteligente.Mx

Legal name

SeguroInteligente.mx

Website

https://segurointeligente.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

SeguroInteligente.mx is a Mexico-based online insurance comparison and brokerage platform that aggregates quotes from over 10 leading Mexican carriers across auto, medical, life, home, travel, fleet, and business lines for individual consumers and corporate employee groups.

Ownership category

akta.pro rank

Product category

Insurance Brokerage / Insurance Comparison Platform

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance comparison
• Online insurance brokerage
• Auto insurance quotes
• Insurance aggregator platform
• Mexican insurance marketplace

Headquarters

HQ city

Coyoacan

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance commission referrals: The company generates revenue by earning commissions from insurance providers when customers purchase policies through the platform. The platform acts as an affiliate/referral partner connecting consumers with insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SeguroInteligente.mx operates a web-based insurance comparison and brokerage platform (cotizador) that aggregates quotes from over 10 leading Mexican insurance providers in real time. Customers can compare prices, coverages, benefits, and conditions for auto, major medical (GMM), life, home, travel, motorcycle, fleet, business, cargo, and funeral assistance insurance, then contract policies directly online or with phone/WhatsApp assistance, generating revenue through commissions from the partnered insurers.

Product overview

SeguroInteligente.mx is an online insurance comparison and brokerage platform that aggregates multiple insurance providers into a unified web-based service. The core offering is a digital cotizador (quote engine) that enables users to compare auto, medical, life, home, travel, fleet, motorcycle, and business insurance products from over 10 partner insurance companies including ANA, AXA, GNP, Qualitas, Mapfre, GMX, Chubb, MetLife, Sura, Bupa, AIG, and Insignia Life. The platform operates as a comparison aggregator with associated brokerage services, allowing users to quote, compare, and purchase insurance policies directly through the website. Additional services include post-sale support for policy management and claims processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Auto (Auto Insurance) Auto insurance comparison and online quotation service that allows users to compare coverage and prices from multiple Mexican insurance providers including ANA, AXA, GNP, Qualitas, Mapfre, GMX, Chubb, MetLife, Sura, Bupa, AIG, and Insignia Life. Target users are individual vehicle owners in Mexico.
• Seguro de Gastos Médicos Mayores (GMM) Major medical expense insurance that covers hospitalization and expensive treatments in case of serious illness or injury, with online quotation and enrollment. Target users are Mexican individuals and families.
• Seguro de Vida (Life Insurance) Life insurance product that provides financial protection and savings benefits, available through the platform's online quotation and comparison system. Target users are Mexican individuals.
• Seguro de Hogar (Home Insurance) Home insurance product available for comparison and online purchase through the platform. Target users are Mexican homeowners.
• Seguro para Viajero (Travel Insurance) Travel insurance product available through the platform's online comparison and quotation system. Target users are Mexican travelers.
• Asistencia Funeraria (Funeral Assistance) Funeral assistance service offered as an insurance product through the platform. Target users are Mexican individuals and families planning for end-of-life expenses.
• Seguro de Flotilla (Fleet Insurance) Fleet insurance product for businesses with multiple vehicles, available for online quotation. Target users are Mexican businesses with vehicle fleets.
• Seguro de Moto (Motorcycle Insurance) Motorcycle insurance product available for comparison and online purchase through the platform. Target users are Mexican motorcycle owners.
• Seguro Empresarial (Business Insurance) Business insurance product designed for enterprises, available through the platform's online quotation system. Target users are Mexican businesses.
• Seguro de Transporte de Mercancías (Cargo Transport Insurance) Cargo transport insurance product, with Chubb listed as a partner provider for this coverage. Target users are Mexican businesses transporting goods.

Quantifiable outcome

• Save up to 40% on auto insurance compared to non-comparison shopping
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• ANA (Aseguradora Nacional de Animals)coreOthersANA is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• AXAcoreOthersAXA is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• GNP (Grupo Nacional Provincial)coreOthersGNP is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• QualitascoreOthersQualitas is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• MapfrecoreOthersMapfre is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• GMXcoreOthersGMX is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• ChubbcoreOthersChubb is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• MetLifecoreOthersMetLife is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• SuracoreOthersSura is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• BupacoreOthersBupa is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• AIGcoreOthersAIG is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• Insignia LifecoreOthersInsignia Life is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• SISNOVAminorOthersSISNOVA is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• Great AmericanminorOthersGreat American is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• Plan SegurominorOthersPlan Seguro is one of the insurance providers whose products are offered through the SeguroInteligente.mx comparison platform.
• VA FinancieraminorGTM or Marketing PartnerVA Financiera is a financing partner that offers leasing and credit products to corporate customers through the SeguroInteligente.mx platform, enabling business customers to finance their insurance or related corporate needs.
• CONDUSEF (Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros)minorOthersCONDUSEF is the Mexican regulatory body that oversees insurance companies. The platform highlights that its partnered insurers are regulated by CONDUSEF to build consumer trust.
• AMIS (Asociación Mexicana de Instituciones de Seguros)minorOthersAMIS is the Mexican insurance industry association. The platform highlights that its partnered insurers are members of AMIS to build consumer trust.
• PEMEX, CFE, UNAM, IMSS, ISSFAM, SEMAR, Coparmex, Canacintra, Ibero, IPN, ITAM, ITESO, UVM, INE, INEE, ISSEMYM,.gob.mxminorGTM or Marketing PartnerThese organizations are listed as having special tariff agreements with SeguroInteligente.mx for their employees/members to access insurance products through the platform at preferential rates.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Kavak: Kavak is a Mexican-used-car marketplace that bundles auto financing and insurance with vehicle purchases. While not a pure aggregator, its embedded insurance offering to car buyers in Mexico directly overlaps with a key customer segment that SeguroInteligente.mx targets.

Direct peers

• Selectra: Selectra operates a free telecom, energy and insurance comparison platform in Mexico. While broader in verticals, its online aggregation-and-switching funnel, commission model, and Mexican consumer base mirror SeguroInteligente.mx's core distribution approach.
• The Zebra: The Zebra is a US-based insurance comparison aggregator letting consumers compare quotes from dozens of auto and home insurers in real time. It is a direct category analog for the comparison-and-aggregator model, even though it operates in a different geography.
• Comparaencasa: Comparaencasa is a Latin American insurance and financial-services comparison platform operating across Mexico, Chile and other LatAm markets. It is the closest direct analog to SeguroInteligente.mx, aggregating multiple carriers in a quote-and-compare interface for consumers.
• Compare.com: Compare.com is a US insurance comparison marketplace focused primarily on auto insurance, aggregating quotes from multiple carriers online. The business model, technology stack and value proposition closely resemble SeguroInteligente.mx's core auto-insurance cotizador.
• Rastreator / Rastreator.mx: Rastreator.mx is a Mexican insurance comparison platform owned by the Admiral Group, allowing users to compare auto, home, health and other policies from multiple insurers in a single interface. It competes head-to-head with SeguroInteligente.mx for the same Mexican consumer shopping behavior.

Broad incumbents

• Lemonade: Lemonade is a US-listed digital-first insurance carrier using AI-driven underwriting and a direct-to-consumer mobile model. While US-focused, it is a relevant incumbent analog for the insurtech-enabled distribution model that aggregators in Mexico are also pursuing.
• AXA México: AXA Mexico is one of the country's largest multi-line insurance carriers and appears in the partner list. It operates direct-to-consumer digital channels alongside broker/aggregator partnerships, positioning it as a major incumbent whose own distribution decisions affect the aggregator's placement economics.
• Mercado Libre: Mercado Libre is the dominant Latin American e-commerce platform and, through Mercado Pago and Seguros, increasingly distributes insurance products to its massive Mexican user base. It represents a broad incumbent that could compete with aggregators by leveraging embedded-insurance scale.
• Quálitas: Quálitas is Mexico's largest auto-insurance carrier and is listed as a partner on the SeguroInteligente.mx platform. As a major underwriter with growing direct digital distribution, it represents both a key supply partner and a potential disintermediation threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seguinteligente
• Facebookfacebook.com/SeguroInteligente
• LinkedInlinkedin.com/company/grupo-mag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeguroInteligente.Mx