LA Marca Prosecco

What LA Marca Prosecco does

La Marca Prosecco is an Italian sparkling wine brand founded in 1968 in the hills of Treviso, Italy — the Prosecco capital approximately one hour from Venice — and marketed in the United States as the self-described #1 Italian Prosecco and America's most-loved sparkling wine brand. The brand is produced by La Marca Vini e Spumanti SCA, an Italian cooperative representing 5,000 local Veneto growers, and is owned and distributed in the US by E. & J. Gallo Winery, one of the world's largest wine companies; US marketing operations are run from La Marca USA in Healdsburg, California. The portfolio spans five tiers across two Italian quality designations: Prosecco D.O.C., Prosecco Rosé D.O.C., and Prosecco Demi Sec D.O.C. as core offerings, with Prosecco Icon D.O.C.G. and Luminore Prosecco Superiore D.O.C.G. as premium tiers sourced from the prestigious Conegliano Valdobbiadene region.

Production uses Glera grapes and the Charmat Method — second fermentation in stainless steel tanks — which is materially more efficient than bottle fermentation while preserving the crisp, citrus-and-floral profile that defines Prosecco. Products are sold in multiple formats (750ml, 375ml, 187ml mini, 1.5L) to address different occasion types and price points.

The business model is consumer goods: wholesale revenue flows through Gallo's retail and on-premise network, supplemented by direct-to-consumer features on the brand website (store locator, links to Instacart and DoorDash for delivery), a Sparkle Society loyalty program collecting first-party consumer data, an extensive content marketing engine (30+ cocktail recipes, blog, influencer collaborations with creators like @beautifulbooze), and event sponsorships at Pebble Beach, Charleston, and the Waste Management Open. Customer segments are horizontal consumer audiences — celebratory occasion buyers, gift-givers, and food/wine enthusiasts — with no enterprise accounts and no public pricing.

Name

LA Marca Prosecco

Legal name

La Marca Vini e Spumanti SCA

Website

https://lamarcaprosecco.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

La Marca Prosecco is an Italian sparkling wine brand founded in 1968, owned and US-distributed by E. & J. Gallo Winery. It produces Prosecco D.O.C., Rosé, Demi Sec, and premium D.O.C.G. tiers using the Charmat Method, selling to US consumers through retail, on-demand delivery, and event-driven marketing.

Ownership category

akta.pro rank

Product category

Sparkling Wine

NAICS

Wineries (312130), Beverage Manufacturing (3121), Grape Vineyards (111332)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Italian sparkling wine
• Prosecco production
• Wine brand marketing
• Glera grape wines
• D.O.C.G. certified wines

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Wine Product Sales: Direct sales of La Marca Prosecco products including Prosecco D.O.C., Prosecco Rosé D.O.C., Prosecco Demi Sec D.O.C., and Luminore Superiore D.O.C.G. Products sold in multiple sizes: 750ml, 375ml, 187ml (mini), and 1.5L bottles.
2. Direct-to-Consumer E-commerce: Online sales through branded website driving customers to retail partners (Instacart, DoorDash) and 'Find Near Me' store locator for in-store purchases.
3. Loyalty Program: Sparkle Society membership program collecting consumer data and engagement in exchange for exclusive content, cocktail e-books, and promotional communications.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Marca Prosecco produces and sells a portfolio of Italian sparkling wines made from Glera grapes grown in the Conegliano Valdobbiadene region of Treviso, Italy. The lineup includes Prosecco D.O.C., Prosecco Rosé D.O.C., Prosecco Demi Sec D.O.C., Prosecco Icon D.O.C.G., and the premium Luminore Prosecco Superiore D.O.C.G., offered in multiple bottle sizes (750ml, 375ml, 187ml, and 1.5L). Products are sold to U.S. consumers through retail partners, delivery platforms, and the brand's e-commerce-enabled website.

Product overview

La Marca Prosecco is a portfolio of Italian sparkling wines produced in the hills of Treviso, founded in 1968. The portfolio includes four main Prosecco products: Prosecco D.O.C. (the flagship crisp and refreshing sparkling wine), Prosecco Rosé (a playful pink variant with red berry notes), Prosecco Demi Sec (a sweeter option for cocktails and after-dinner service), and Prosecco Icon D.O.C.G. (a premium celebratory offering with the rare D.O.C.G. designation). Additionally, Luminore Prosecco Superiore D.O.C.G. represents La Marca's finest expression from the prestigious Conegliano Valdobbiadene region. The wines are crafted using the Methodo Italiano and Glera grape, offering crisp, refreshing bubbles with balanced flavors for various occasions from casual brunches to formal celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Prosecco D.O.C. Bright, crisp and refreshing Prosecco with notes of citrus and honeysuckle blossoms, accompanied by hints of green apple, juicy peach, and ripe lemon. Available in 750ml, 187ml, 375mL, and 1.5L sizes.
• Prosecco Rosé D.O.C.
• Prosecco Demi Sec D.O.C.
• Luminore Prosecco Superiore D.O.C.G.
• Prosecco Icon D.O.C.G.

Products and services

• Prosecco D.O.C. Flagship Italian sparkling wine with bright, crisp and refreshing notes of citrus and honeysuckle blossoms, accompanied by hints of green apple, juicy peach, and ripe lemon. Available in 750ml, 187ml, 375mL, and 1.5L sizes. Targeted at consumers seeking an everyday celebratory sparkling wine.
• Prosecco Rosé D.O.C. Crisp, lively and playfully pink sparkling wine with notes of fresh-picked citrus, honeysuckle, peach and pear complemented by hints of ripe red berries. Available in 750mL and 187mL. Positioned for brunches, picnics, and poolside occasions.
• Prosecco Demi Sec D.O.C. Beautifully balanced and sweet sparkling wine bursting with vivacious notes of citrus, sweet apple, and florals. Marketed for happy hour to after dinner hours and for use in cocktails.
• Prosecco Icon D.O.C.G. Premium Prosecco with the rare D.O.C.G. designation offering delicate aromas of stone fruit and florals, with subtle hints of citrus, pear, and nectarine. Designed for celebratory toasts, elegant meals, festive holidays and milestone celebrations. Available in 750ml.
• Luminore Prosecco Superiore D.O.C.G. La Marca's finest sparkling wine from the sun-drenched hills of Conegliano Valdobbiadene. Sparkles with a pale, golden straw hue and lively bubbles, with delicate aromas of white flowers and stone-fruits complemented by a soft, creamy texture and subtle hints of fresh citrus, pear and nectarine. Holds the prestigious D.O.C.G. designation.

Quantifiable outcome

• Premium D.O.C.G. positioning with Luminore for celebratory occasions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cupcake Vineyards: E. & J. Gallo-owned wine brand that shares the same parent distribution infrastructure. Comparable as a sister portfolio brand; together they illustrate Gallo's house-of-brands model spanning varietals and price points.
• Barefoot Wine: E. & J. Gallo's flagship wine brand and the #1 wine brand in the US. Operates in the same parent distribution system and is the most important adjacent comparison for La Marca's volume, channel access, and consumer penetration economics.
• Korbel Champagne Cellars: US sparkling wine producer (a Gallo brand since 2024) that competes with La Marca for the same celebratory-occasion consumer, but in the brut/dry sparkling segment rather than Prosecco. Most direct US domestic sparkling wine comparable.
• Mionetto Prosecco: Italian Prosecco brand produced in the Veneto region using Glera grapes. Directly competes with La Marca in the US Italian Prosecco category via similar price positioning, D.O.C. credentials, and Charmat-style winemaking.
• Bottega (Alexander / Bottega Gold): Italian Prosecco and sparkling wine producer with a strong presence in duty-free, on-premise, and gifting channels. Comparable to La Marca on Italian Prosecco credentials and the celebratory/gifting occasion.
• Ruffino: Iconic Italian wine producer (owned by Constellation Brands) with a Prosecco D.O.C. in its portfolio. Competes head-to-head with La Marca in US retail for the Italian sparkling wine occasion, including a Prosecco and a sparkling rosé.

Emerging players

• Schramsberg Vineyards: Premium California sparkling wine producer targeting celebratory and gifting occasions. Comparable to La Marca's Luminore/Icon D.O.C.G. tier as a higher-priced sparkling alternative consumers may choose between for milestones.
• Gloria Ferrer: Sonoma-based sparkling wine house targeting the same celebratory-occasion and gifting use cases as La Marca. Useful premium sparkling comparable for tasting room / winery experience benchmarking.

Broad incumbents

• Chandon: LVMH-owned sparkling wine house with a US winery in Napa. Competes with La Marca for the US sparkling occasion and gifting wallet, particularly at the premium price point that overlaps with La Marca's Luminore and Icon tiers.
• Martini & Rossi (Asti): Bacardi-owned Italian sparkling wine and Asti producer with global reach. Competes with La Marca in the Italian sparkling category, particularly at the sweeter and value end, and provides a benchmark for international Italian sparkling distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lamarcaprosecco
• Facebookfacebook.com/LaMarcaProseccoCanada
• LinkedInlinkedin.com/company/la-marca-francesco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Marca Prosecco