Bioplants

What Bioplants does

Bioplants (legal entity BIOPLANTS FRANCE SAS) is a French producer of fresh organic aromatic herbs and microgreens, founded in 2010 in Anjou and headquartered at Les Ponts-de-Cé. It operates as a wholly owned subsidiary of the Swiss family company Max Schwarz, which provides long-term capital and strategic direction. The company runs a single production site comprising 14,500 m² of fully automated, computer-controlled greenhouses and 4,000 m² of secure logistics infrastructure, plus a dedicated field sales team (Chef des ventes, Chef de Secteur GMS). Product output is split across two registered consumer brands: Tout frais tout bio, a 10-variety range of living potted aromatic herbs (dill, green basil, large green basil, Thai basil, chives, coriander, mint, common parsley, curly parsley, thyme) sold to French households; and Inouï, a 9-variety microgreens range (basil, borage, nasturtium, mustard, peas, radish, arugula, tagetes, sunflower) sold in eco-designed trays to retail and professional food-service buyers. The underlying agronomic technology combines computerized climate management, mobile growing tables, closed-loop irrigation with rainwater recovery (69% of irrigation water from on-site harvest), and biological pest control through weekly releases of up to nine species of beneficial insects, with no chemical pesticides.

The business model is B2B, sales-led and indirect: Bioplants manufactures and supplies branded and private-label fresh produce to large-scale grocery retailers and food-service wholesalers in France, with no direct-to-consumer e-commerce. Branded SKUs are placed in the produce aisle of hypermarkets and supermarkets (Carrefour, Intermarché, Auchan, Leclerc, Coop U Ouest) and in specialised organic stores; private-label manufacturing covers Mon Marché Plaisir for Intermarché, Carrefour Bio for Carrefour, and METRO CHEF for METRO France. The microgreens line is distributed through METRO's professional food-service halls (national since 2024) alongside its GMS listings. Pricing is set by individual retailers and not publicly disclosed. Revenue streams consist of branded product sales, private-label manufacturing, and professional food-service distribution. The company holds five sustainability certifications (AB since 2010, HVE Level 3 since 2019, GLOBALG.A.P. since 2018, BioED since 2016, PME+ since 2016) with strong audit scores (92% on BioED, zero non-conformities on GLOBALG.A.P.) and has begun a sixth certification process with Demain La Terre in 2026. Leadership rests with Director General Daniel Rodriguez; day-to-day commercial leadership sits with a Chef des ventes and a Chef de Secteur GMS.

Name

Bioplants

Legal name

BIOPLANTS FRANCE SAS

Website

https://bioplants.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bioplants is a French organic herb and microgreens producer supplying branded (Tout frais tout bio, Inouï) and private-label fresh produce to major French grocery chains (Carrefour, Intermarché, Auchan, Leclerc, METRO) and specialised organic retailers from a single 14,500 m² automated greenhouse site in Anjou.

Ownership category

akta.pro rank

Product category

Fresh Organic Aromatic Herbs & Microgreens

NAICS

Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industry

Fresh Herbs & Microgreens Wholesale (AFAIACAC)

Keywords

• Organic aromatic herbs
• Microgreens production
• Greenhouse horticulture
• Private label herbs
• Controlled environment agriculture

Headquarters

HQ city

Les Ponts-de-cé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded product sales (Retail): Bioplants sells its branded herb and microgreen products through large retail chains (supermarkets, hypermarkets, and specialized organic stores) at standard retail price points. Products include aromatic herbs under 'Tout frais tout bio' brand in pots and microgreens under 'Inouï' brand in trays.
2. Private Label / MDD Manufacturing: Bioplants manufactures its aromatic herb products under private label brands for major French retailers, including 'Mon Marché Plaisir' for Intermarché and 'Carrefour Bio' for Carrefour, since 2021. Also supplies METRO CHEF (METRO's MDD) with Inouï microgreens since 2025.
3. Professional Food-Service Distribution: Microgreens under the Inouï brand are distributed to professional food-service buyers including METRO halls (professional catering wholesale), as well as Coop U Ouest, Auchan, and Leclerc.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bioplants is an organic herb producer that grows and supplies fresh organic aromatic herbs in living pots (under the 'Tout frais tout bio' brand) and microgreens in eco-designed trays (under the 'Inouï' brand). The company cultivates 10 herb varieties and 9 microgreen varieties in 14,500 m² of automated climate-controlled greenhouses at Les Ponts-de-Cé, France, and distributes products through French retail chains, food-service wholesalers, and specialized organic stores, including private label production for major retailers.

Product overview

Bioplants operates as a producer of organic aromatic herbs and microgreens with two distinct product lines sold under sub-brands: Tout frais tout bio (herbs in pots) and INOUÏ (microgreens). Tout frais tout bio consists of 10 varieties of living aromatic herbs sold in pots for kitchen use, while INOUÏ offers 9 varieties of microgreens (young plant shoots) sold in eco-designed trays. Both brands are distributed through major retailers including supermarkets, organic stores, and METRO halls, with private label variants for retailers such as Intermarché, Carrefour Bio, and METRO CHEF.

Differentiator

Problem solved

Functional benefit

Brands

• Inouï: Microgreens brand featuring young shoots concentrated in flavor, aroma, vitamins, and nutrients. Available in eco-designed, practical, and separable packs with 10 varieties including basil, borage, nasturtium, mustard, peas, radish, arugula, tagetes, and sunflower.
• Tout frais tout bio

Products and services

• Tout frais tout bio Fresh organic aromatic herbs in pots including aneth (dill), basilic fin vert, basilic grand vert, basilic thaï, ciboulette (chives), coriandre, menthe (mint), persil commun, persil frisé, and thym. Living plants that continue growing at room temperature, sold through French supermarkets and specialized organic stores.
• Inouï Microgreens

Quantifiable outcome

• 100% of plant waste composted (127 tonnes annually)
• +9 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• VégépolysminorStrategic or Co-development Partner · 1 January 2011Bioplants has been a member of Végépolys, the plant and horticultural competitiveness cluster based in Anjou, since 2011. The company has maintained a 5-year commitment on the board of directors (as of recent reporting), contributing to the development and innovation of the horticultural sector in the region.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Koppert Cress: Dutch specialist producer of microgreens, edible flowers, and specialty herbs serving European chefs and retail. Directly comparable to Bioplants on the microgreens product line (Inouï), though Koppert Cress historically focuses more on food-service channels than French mass retail.
• Les Crudettes: French prepared-salad and fresh herb producer owned by Bonduelle. Closest domestic peer to Bioplants in terms of French retail distribution, fresh-cut herb offerings, and supermarket private-label supply, with broader bagged-salad reach.

Broad incumbents

• Greenyard: Belgian-listed fresh, frozen, and prepared produce group serving major European retailers. Comparable via long-standing private-label and branded fresh-produce supply relationships with the same retail banners Bioplants serves.
• Bonduelle: Large French-headquartered fresh and processed vegetable group. Operates Les Crudettes and broad fresh-produce capabilities across retail and food service, representing the kind of scaled incumbent Bioplants competes against for retailer shelf and private-label contracts.
• Ardo: Belgian frozen-vegetable, herb, and fruit group supplying retail and food service across Europe. Comparable via the herb product category (frozen culinary herbs) and broad European retail distribution footprint.
• Florette: European prepared-salad and fresh-produce brand (Agrial subsidiary) selling bagged salads, ready-to-eat vegetables, and fresh herbs across France, Spain, UK, and other markets. Comparable to Bioplants via overlap in fresh herbs and French supermarket channels.

Emerging players

• TruLeaf Sustainable Agriculture: Canadian indoor-farming microgreens producer acquired by GoodLeaf. Directly comparable to Bioplants' Inouï brand on microgreens category positioning and grocery-retail supply model.
• Babylon Micro-Farms: US-based indoor vertical microgreens producer with on-site growing systems for foodservice and retail. Comparable to Bioplants' Inouï line on microgreens category, though operating with a different distribution model (on-site growing vs. centralized greenhouse).
• GoodLeaf Farms: Canadian indoor vertical-farming microgreens producer supplying Canadian retailers. Comparable to Bioplants' Inouï microgreens line on product category and retail-channel strategy, though operating in a different geography and using vertical-farming technology rather than greenhouse cultivation.

Others

• Végépolys: French plant and horticultural competitiveness cluster based in Anjou, of which Bioplants has been a member since 2011 and sits on the board. Not a competitor but an ecosystem participant enabling industry partnerships, R&D collaboration, and regional influence relevant to Bioplants' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bioplantsfrance3694
• Facebookfacebook.com/toutfraistoutbio
• LinkedInlinkedin.com/company/bioplants-france
• Instagraminstagram.com/toutfraistoutbio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioplants