Buono
Buono is a Thailand-based, plant-based frozen food manufacturer producing mochi ice cream, tapioca-ball teas, and ready-to-eat Thai meals, exporting to major grocers across North America, Oceania, the UK, and Europe under its own brands and via private label.
- Company typePrivate
- Founded2001
- HeadquartersNakhon Pathom, Thailand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Buono does
Buono (Buono (Thailand) Company Limited) is a privately held food manufacturer founded in 2001-2002 in Bangkok by husband-and-wife team Chetta and Achara after training with a gelato artisan in Belluno, Italy. Headquartered at a single manufacturing facility in Nakhon Chai Si District, Nakhon Pathom, Thailand, the company began as a Bangkok gelato shop, created the first mochi ice cream in Thailand, and between 2009 and 2016 pivoted into export-oriented manufacturing. Since 2017 the entire portfolio has been reformulated as 100% plant-based, vegan, non-GMO and trans-fat-free, anchoring the brand around cryo-freezing technology that preserves freshness and nutritional value of coconut-milk-based frozen desserts.
The product platform comprises four lines: Mochi Ice (non-dairy coconut-milk ice cream in mochi wrappers across roughly 13 flavors including local Thai fruits, green tea, Thai tea, cold-brew coffee, and durian); Boru Boru (chewy tapioca-ball plant-based frozen desserts brewed with real tea in six flavors); Lamai Thai (frozen ready-to-eat meals such as green curry, yellow curry, pad Thai and pad see ew); and an active novelty pipeline. The company also supplies retailer private-label and contract-manufacturing customers, providing flexible co-packing on the same production lines. Multi-jurisdictional food-safety certifications (GMP/HACCP, ISO 9001 UKAS, FSSC 22000, IFS Food, BRCGS, Sedex, WCA, Thailand Trusted Quality, Halal) underpin export access.
Buono monetizes through B2B sales to retail chains (Coles, Woolworths, Walmart, T&T Supermarket, Asian Food Lovers) and foodservice operators across North America, Oceania, the UK and Continental Europe, with distribution handled by a wholly-owned US subsidiary (Buono Group International, Inc., Anaheim, California) and international channel partners. The company does not list pricing publicly and operates on a quote-based B2B model. The company is founder-owned with no disclosed institutional capital, no M&A activity, no public listing, and employs 51-100 people.
Buono firmographics
Firmographics- Name
- Buono
- Legal name
- Buono (Thailand) Company Limited
- Website
- https://buonogroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Buono is a Thailand-based, plant-based frozen food manufacturer producing mochi ice cream, tapioca-ball teas, and ready-to-eat Thai meals, exporting to major grocers across North America, Oceania, the UK, and Europe under its own brands and via private label.
- Ownership category
- akta.pro rank
Buono industry classification
Industry- Product category
- Frozen Food Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
- akta.pro secondary industry
- Frozen Ethnic & International Meals (CRADADAE)
Keywords
Where Buono is headquartered
LocationHeadquarters
- HQ city
- Nakhon Pathom
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Buono business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Manufacturing and Export: Manufacturing and exporting frozen products including gelato, sorbet, non-dairy desserts, novelties, and ready-to-eat meals. Products are plant-based, vegan, non-GMO, and trans-fat-free.
- Private Label and OEM Solutions: Flexible and comprehensive production capabilities for private label and co-packing partnerships with retailers, contract manufacturing customers, and foodservice operators
- Retail and Food Service Supply: Supplying both retailers and food service providers with plant-based frozen products
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Buono product offering
Product offeringCore offering
Buono is a Thailand-based food and beverage manufacturer producing and exporting 100% plant-based frozen products, including coconut-milk mochi ice cream, tapioca-ball tea desserts, and Thai ready-to-eat frozen meals. It sells under its own brands and as a private-label/OEM co-packing partner to global retailers and foodservice operators.
Product overview
Buono is a 100% plant-based food manufacturing company offering frozen desserts and ready-to-eat meals. The product portfolio consists of four core product lines: (1) Mochi Ice - non-dairy coconut milk ice cream wrapped in delicate mochi pockets, available in 13 flavors including fruit, tea, coffee, and traditional Thai varieties; (2) Boru Boru - chewy tapioca ball desserts with real brewed tea and plant-based ice cream, available in 6 flavors; (3) Lamai Thai - authentic Thai cuisine frozen ready-to-eat meals including curries and noodle dishes, with 4 main products; and (4) Our Novelties - seasonal and new product innovations. The company operates as a private label and co-packing partner for retailers and foodservice operators globally.
Differentiator
Problem solved
Functional benefit
Brands
- Lamai Thai: Authentic Thai cuisine frozen ready-to-eat meals including Thai green curry, red curry, pad thai with coconut milk. Products are grandma-approved and feature real Thai taste with carefully selected local ingredients.
- Boru Boru
Products and services
- Mochi Ice Non-dairy mochi ice cream made with creamy coconut milk ice cream wrapped in delicate mochi pockets, available in 13 flavors spanning fruit, tea, coffee, and traditional Thai varieties. Targeted at plant-based and health-conscious consumers as well as retail/foodservice buyers.
- Boru Boru Chewy tapioca-ball frozen desserts featuring real brewed tea combined with plant-based, coconut-milk based ice cream. Available in six flavors including Genmaicha, Hojicha, Matcha, Thai Tea, Coconut with Mango Swirl, and Brown Sugar. Aimed at plant-based dessert consumers and retail partners.
- Lamai Thai Authentic Thai-cuisine frozen ready-to-eat meals including Pad See Ew, Pad Thai, Green Curry with Jasmine Rice, and Yellow Curry with Jasmine Rice, made plant-based with locally sourced ingredients. Targeted at on-the-go, health-conscious consumers and retail/foodservice buyers.
- Our Novelties New and seasonal plant-based frozen dessert innovations from Buono's R&D team, offered as a rotating product line.
- Private Label & OEM / Co-Packing Solutions Flexible private-label and co-packing manufacturing services for retailers, contract manufacturing customers, and foodservice operators seeking plant-based frozen products tailored to various dietary requirements.
Quantifiable outcome
- 100% plant-based products with all-natural ingredients
Companies that use Buono
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
Buono technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Buono partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Green Industry ProjectminorBuono collaborates with the Green Industry Project, which is accredited by The Ministry of Industry, to minimize environmental impact through proper production and environmental management processes.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Buono competitors and assessment
Company assessmentDirect peers
- Mikawaya: Pioneer of commercial mochi ice cream in the United States; comparable to Buono as a category-creating mochi ice cream manufacturer with multi-flavor offerings.
- Happy Mochi: Mochi ice cream brand in retail freezer aisles; a direct like-for-like product competitor to Buono's mochi SKU range in the North American and broader English-speaking grocery channel.
- NadaMoo: Plant-based (coconut milk-based) frozen dessert brand with similar ingredient platform to Buono and comparable retail placement in natural and mainstream grocery channels.
- My/Mochi: A leading US mochi ice cream brand with broad retail distribution; the closest direct product analog to Buono's flagship Mochi Ice line, competing head-to-head in freezer aisles where Buono is listed.
- Coconut Bliss (Luna & Larry's): Coconut milk-based premium plant-based ice cream brand; directly comparable ingredient platform and dairy-free positioning to Buono's frozen dessert range.
Emerging players
- Saffron Road: Frozen ethnic prepared-meals brand distributed in US mainstream grocery; comparable to Buono's Lamai Thai line in bringing ethnic cuisine to Western retail freezer aisles through certifications and broad distribution.
- Booja-Booja: UK-based organic plant-based frozen dessert maker; comparable as a smaller premium plant-based dessert exporter with UK and European retail relationships that overlap with Buono's UK/Germany/Netherlands footprint.
- Sweet Charlie: Premium mochi ice cream brand positioned in the same plant-based and dairy-free segment as Buono, with similar direct-to-consumer and retail distribution dynamics in the mochi category.
Broad incumbents
- So Delicious Dairy Free: A larger plant-based frozen dessert brand with broad US grocery distribution; overlaps directly with Buono's 100% plant-based mochi and boru boru ice cream positioning across retailers like Walmart.
- Amy's Kitchen: Large established frozen prepared-meals manufacturer with plant-based and ethnic lines; comparable as a broad incumbent with whom Buono may compete for freezer space in the same retailers (e.g., Walmart).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Buono social profiles
Digital presenceBuono compliance and trust
Trust signalCompliance9 records
Buono financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buono leadership team
Management profileNumber of profiles
Profiles2 records
Buono subsidiaries and ownership
Company hierarchySubsidiaries1 record
Buono funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buono
What does Buono do?
Buono is a Thailand-based food and beverage manufacturer producing and exporting 100% plant-based frozen products, including coconut-milk mochi ice cream, tapioca-ball tea desserts, and Thai ready-to-eat frozen meals. It sells under its own brands and as a private-label/OEM co-packing partner to global retailers and foodservice operators.
Is Buono a public or private company?
Buono is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Buono founded?
Buono was founded in 2001. It employs 51 to 100 people.
Where is Buono based?
Buono is headquartered in Nakhon Pathom, Thailand, in the Asia region.
How does Buono make money?
Three revenue lines are on record. Manufacturing and Export is the primary driver. The others are private Label and OEM Solutions and retail and Food Service Supply.
Who are Buono's main competitors?
Direct peers on record are Mikawaya, Happy Mochi, NadaMoo, My/Mochi and Coconut Bliss (Luna & Larry's). Emerging players are Saffron Road, Booja-Booja and Sweet Charlie. Broad incumbents are So Delicious Dairy Free and Amy's Kitchen.
Does Buono have an API?
No public API is recorded for Buono.
What industry is Buono in?
Buono's product category is Frozen Food Manufacturing. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing, with a secondary code of CRADADAE, Frozen Ethnic & International Meals. Its NAICS code is 31152 and its SIC code is 2024.