Athletics Weekly
Athletics Weekly is a UK athletics media platform founded in 1945, serving runners, athletes, and fans with a print magazine, digital website, AW+ premium subscription, podcasts, and premium video content across multiple endurance sports.
- Company typePrivate
- Founded1945
- HeadquartersFarnham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Athletics Weekly does
Athletics Weekly is a UK-based athletics media publication founded in 1945, operating as a comprehensive multi-format platform covering road racing, track and field, cross country, walks, trail running, fell running, mountain running, and ultra running. Its core products include the flagship print Athletics Weekly Magazine, the athleticsweekly.com digital website, the AW+ premium subscription tier (digital-only and print+digital bundles), the Inside the Clubhouse podcast, and premium video content such as Track and Field Legends. The publication also maintains a complete digital archive dating back to 1945, searchable athlete profiles, results databases, and event calendars covering British, European, and World athletics competitions.
The technology underlying the business is a web-based digital publishing platform with subscription management, supporting free and premium content tiers, email newsletters, and a community forum. Revenue is generated through three primary streams: recurring print and digital subscriptions (including AW+), advertising sold to athletics-related brands, and professional services for event listing submissions. Distribution occurs via direct website access, print magazine, email newsletter, and active social media channels (Facebook, Twitter, Instagram).
Athletics Weekly is a privately held company owned by National World Publishing Ltd., a diversified media conglomerate, and is headquartered in Farnham, United Kingdom with 11-50 employees. It serves individual runners, athletes, and athletics fans across the UK as its primary customer segment, with content partnerships (e.g., England Athletics) supporting grassroots engagement.
Athletics Weekly firmographics
Firmographics- Name
- Athletics Weekly
- Legal name
- Athletics Weekly
- Website
- https://athleticsweekly.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Athletics Weekly is a UK athletics media platform founded in 1945, serving runners, athletes, and fans with a print magazine, digital website, AW+ premium subscription, podcasts, and premium video content across multiple endurance sports.
- Ownership category
- akta.pro rank
Athletics Weekly industry classification
Industry- Product category
- Sports Media and Journalism
- NAICS
- Periodical Publishers (513120), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
- akta.pro secondary industries
- Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
Keywords
Where Athletics Weekly is headquartered
LocationHeadquarters
- HQ city
- Farnham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Athletics Weekly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print and Digital Subscriptions: Athletics Weekly offers both print magazine and digital subscription options, including digital-only and print + digital bundles. Premium AW+ tier provides exclusive access to in-depth articles, expert analysis, behind-the-scenes videos, and the complete digital archive dating back to 1945.
- Advertising: The website prominently features advertising opportunities. The site invites visitors to 'Advertise with AW' suggesting a commercial advertising revenue stream targeting athletics-related brands and businesses.
- Event Listings: AW provides event listing submission services for athletics events, allowing organizations to submit events for inclusion in the printed edition and website Events Calendar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AW+ Digital Subscription |
| Subscription | Annual | Print + Digital Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Athletics Weekly product offering
Product offeringCore offering
Athletics Weekly is the UK's leading athletics media platform providing news, athlete interviews, competition results, event calendars, training advice, and performance resources across road racing, track and field, cross country, walks, trail running, fell running, mountain running and ultra running. It operates through a flagship print magazine (publishing since 1945), a digital news website, a premium subscription tier (AW+) that unlocks exclusive articles, behind-the-scenes videos, mini documentaries and the complete digital archive, an 'Inside the Clubhouse' podcast series, and premium video series such as 'Track and Field Legends'.
Product overview
Athletics Weekly is a comprehensive athletics media platform consisting of multiple products: the core Athletics Weekly Magazine (print publication dating to 1945), the Athletics Weekly Website (digital news platform), AW+ Premium Subscription (premium tier offering exclusive articles, video content, and complete digital archive access), the Athletics Weekly Podcast (including 'Inside the Clubhouse' series), and Premium Video Content (featuring 'Track and Field Legends' and club features). The AW+ subscription connects these offerings by providing enhanced access to the digital archive and exclusive multimedia content as an add-on to the base magazine subscription.
Differentiator
Problem solved
Functional benefit
Brands
- AW+: Premium subscription service offering exclusive in-depth articles, expert analysis, behind-the-scenes videos, inspiring mini documentaries, and access to the complete digital archive of Athletics Weekly magazines dating back to 1945.
Products and services
- Athletics Weekly Magazine The flagship print magazine of Athletics Weekly, covering athletics sports including road racing, track and field, cross country, walks, trail running, fell running, mountain running and ultra running. Published since 1945 and targeted at runners, athletes and athletics fans.
- AW+ Premium Subscription Premium subscription tier providing exclusive access to in-depth articles, expert analysis, behind-the-scenes videos, mini documentaries, and the complete digital archive of Athletics Weekly magazines dating back to 1945. Available as digital-only or combined print + digital bundle on an annual subscription for individual readers.
- Athletics Weekly Website The UK's No.1 athletics website providing news, meetings calendars, athlete profiles, results, records, and performance resources including products, nutrition, and training advice. Targeted at individual runners, athletes and athletics fans.
- Athletics Weekly Podcast Podcast series featuring discussions on athletics news, athlete interviews and sport analysis, including the 'Inside the Clubhouse' series hosted by Editorial Director Euan Crumley. Targeted at runners, athletes and athletics fans.
- Premium Video Content Exclusive video series for AW+ subscribers including 'Track and Field Legends' interviews with legendary athletes, club spotlight features, and behind-the-scenes content. Targeted at athletics fans seeking premium multimedia coverage.
Companies that use Athletics Weekly
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Athletics Weekly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Athletics Weekly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- England AthleticscoreAW partners with England Athletics on the 'Club of the Month' video series, featuring grassroots athletics clubs. Through voices of athletes, coaches and those who work behind the scenes, the exclusive video series provides insight into England's athletics clubs. This is a content partnership that benefits both organizations in promoting athletics at the grassroots level.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Athletics Weekly competitors and assessment
Company assessmentDirect peers
- LetsRun.com: Digital-first running and track and field community platform with news, forums, and athlete coverage. Comparable to AW's digital properties and athletics coverage, though LetsRun operates without a print edition and leans more on community forums than editorial journalism.
- Track & Field News: US-based track and field publication dating back to 1948, covering elite athletics with results database, rankings, and subscription content. The closest direct analog to AW, with similar niche focus on track and field athletics and a long-form subscription media model.
- Flotrack: Subscription-based digital platform dedicated to live and on-demand track and field coverage, including race footage, interviews, and analysis. Comparable digital subscription model focused specifically on athletics, with stronger video/streaming emphasis.
- Women's Running: UK-based running magazine and digital platform targeting female runners. Directly comparable as a UK running-focused subscription media brand with overlapping athletic content, athlete interviews, and training coverage.
- Runner's World: Long-running running-focused magazine and digital platform covering training, gear, and racing. Highly comparable to AW as a subscription-based running/athletics media brand, though broader in scope (general running vs. AW's track and field and racing focus).
Broad incumbents
- World Athletics: International governing body for athletics that operates its own media properties, event coverage, and athlete rankings. Not a commercial peer but operates overlapping content distribution, official results, and athlete news that competes for the same audience attention.
- Strava: Global running and cycling activity platform with social, training, and content features including athlete stories and route discovery. A broader incumbent in the running media ecosystem that competes for athlete and runner attention through community-driven content.
Regional players
- Canadian Running Magazine: Canada's leading running magazine and digital platform covering running, training, and racing. Comparable business model (print + digital subscription, advertising) but serves Canadian runners rather than the UK market, making it a regional analog.
- Running Magazine (Australia): Australia's running magazine and digital publication offering training, gear, and event coverage. Similar subscription media model to AW but serves Australian runners, representing a regional rather than direct competitive overlap.
Others
- England Athletics: UK governing body for athletics that AW partners with on the 'Club of the Month' video series. Functions as both partner and adjacent content source; its official communications, club directory, and event listings partially overlap with AW's editorial coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Athletics Weekly social profiles
Digital presenceAthletics Weekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athletics Weekly leadership team
Management profileNumber of profiles
Profiles2 records
Athletics Weekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athletics Weekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athletics Weekly
What does Athletics Weekly do?
Athletics Weekly is the UK's leading athletics media platform providing news, athlete interviews, competition results, event calendars, training advice, and performance resources across road racing, track and field, cross country, walks, trail running, fell running, mountain running and ultra running. It operates through a flagship print magazine (publishing since 1945), a digital news website, a premium subscription tier (AW+) that unlocks exclusive articles, behind-the-scenes videos, mini documentaries and the complete digital archive, an 'Inside the Clubhouse' podcast series, and premium video series such as 'Track and Field Legends'.
Is Athletics Weekly a public or private company?
Athletics Weekly is a private company. It is classified as corporate owned and is currently operating.
When was Athletics Weekly founded?
Athletics Weekly was founded in 1945. It employs 11 to 50 people.
Where is Athletics Weekly based?
Athletics Weekly is headquartered in Farnham, United Kingdom, in the Europe region.
How does Athletics Weekly make money?
Three revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising and event Listings.
Who are Athletics Weekly's main competitors?
Direct peers on record are LetsRun.com, Track & Field News, Flotrack, Women's Running and Runner's World. Broad incumbents are World Athletics and Strava. Regional players are Canadian Running Magazine and Running Magazine (Australia). England Athletics is listed as an others.
Does Athletics Weekly have an API?
No public API is recorded for Athletics Weekly.
What industry is Athletics Weekly in?
Athletics Weekly's product category is Sports Media and Journalism. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of HSADAEAD, Endurance & Conditioning Coaching (running, cycling, triathlon). Its NAICS code is 513120 and its SIC code is 2721.