Insightformation

What Insightformation does

InsightFormation, Inc. is a Minneapolis-based strategy execution partner founded around 2000 by Bill Barberg, serving public health agencies, healthcare organizations, foundations, nonprofits, and community development coalitions in the United States and Canada. The company's core product is InsightVision, a secure, cloud-based strategy management software featuring interactive strategy maps, scorecards, shared measurement, and a zoomable strategy map framework that supports cross-boundary, multi-stakeholder coordination at a population-health scale. Complementing the platform are a three-phase consulting engagement (strategy mapping, coalition recruitment, and continuous alignment), the PopHealth Impact training program delivered via Teachable at $350 per participant, and free open-source resource hubs including the Opioid Coalition Resource Hub and the ACEs & Resilience Resource Commons for Communities (ARRCC).

The company's revenue model combines subscription-based SaaS licensing for InsightVision, quote-based multi-year consulting engagements, and self-serve training fees. Go-to-market is sales-led for enterprise and government accounts, supplemented by community-led growth through free resources, webinars, and conference presence (NACCHO, Collective Impact Conference, Population Health Colloquium, Association for Strategic Planning). Thought leadership is a central commercial engine: founder Bill Barberg co-authored an IBM Center for the Business of Government report on strategy mapping and has been cited by the National Academy of Public Administration. The customer base includes county health departments (San Diego, Monterey, St. Clair, Alachua, Hunterdon), regional coalitions (Thriving Weld, Oxford County Wellness), and cross-jurisdictional initiatives (Arkansas Smart Justice), with no disclosed external funding, no M&A activity, and a small headcount of 11-50 employees operating from Golden Valley, Minnesota.

Name

Insightformation

Legal name

InsightFormation, Inc.

Website

https://insightformation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

InsightFormation is a Minneapolis-based strategy execution partner offering the InsightVision cloud-based strategy management software, consulting, and training to public health agencies, healthcare organizations, foundations, nonprofits, and community coalitions to coordinate cross-boundary health and social initiatives.

Ownership category

akta.pro rank

Product category

Strategy Management Software

NAICS

Computer Systems Design and Related Services (5415), Other Management Consulting Services (541618), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Health Services (8000)

akta.pro primary industry

Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

akta.pro secondary industries

Health Information Exchange & Public Health Data Integration (HLAJAJAD), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Strategy management software
• Collective impact consulting
• Public health strategy
• Population health planning
• Coalition management platform

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. InsightVision Software Licensing: SaaS-based software platform licensing for strategy management, performance tracking, and collaboration. Cloud-based subscription model for public health agencies, healthcare organizations, and coalitions.
2. Strategy and Collaboration Consulting: Consulting services for strategy development, implementation support, and organizational change management. Three-phase process including strategy mapping, coalition building, and ongoing alignment support.
3. PopHealth Impact Training Program: Five-week online training program teaching population health strategy management, collective impact methodology, and backbone support skills. Offered three times per year at $350 per participant.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

InsightFormation provides a cloud-based strategy management software platform (InsightVision), professional consulting, and training programs that help public health agencies, healthcare organizations, foundations, nonprofits, and community development coalitions translate complex, cross-boundary health and social strategies into measurable, actionable plans through collective impact methodology.

Product overview

InsightFormation offers a unified product-and-services portfolio centered on its InsightVision cloud-based strategy management software as the core technology platform. This is complemented by PopHealth Impact (an e-learning/training program), the Opioid Coalition Resource Hub and ARRCC (wiki-style resource commons), the Smart Justice video curriculum, and consulting services. The PHAB Accreditation module and Population Health Implementation solution are offerings within or integrated with InsightVision. The company provides software, training, and consulting as an integrated strategy execution ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• InsightVision Platform Secure, cloud-based strategy management software that enables organizations and multi-stakeholder coalitions to articulate, communicate, and improve performance by translating strategy into specific and measurable prioritized objectives and actions. Features interactive strategy maps, scorecards, shared measurement, and line-of-sight navigation. Targets public health agencies, healthcare organizations, foundations, nonprofits, and coalitions.
• Strategy and Collaboration Consulting Services Three-phase consulting engagement covering co-creation of a dynamic strategy map, recruitment of core collaborators and support organizations, and development of continuous communication networks using InsightVision to track progress. Delivered to public health agencies, healthcare organizations, foundations, and coalitions.
• PopHealth Impact Training Program Five-week online training course teaching population health strategy management, collective impact methodology, and backbone support skills. Covers topics including the opioid crisis, racial disparities, and neighborhood revitalization. Offered three times per year at $350 per participant.
• Opioid Coalition Resource Hub Free, open-source, wiki-style national resource hub providing coalition templates, tools, and information to help communities address the opioid crisis. Organized around strategy map templates to enable rapid action without requiring large grants or new funding sources.
• ACEs & Resilience Resource Commons for Communities (ARRCC) Wikipedia-style resource-sharing hub structured by a strategy map, designed to accelerate community coalition progress on reducing Adverse Childhood Experiences (ACEs), increasing Trauma-Informed Practices, and strengthening community resilience. Includes an annual ARRCC Action Network program.
• Smart Justice Video Curriculum Video series and e-learning course demonstrating how strategy maps were used to transform child welfare, foster care systems, and reduce incarceration in communities such as Fort Smith, Arkansas.

Quantifiable outcome

• San Diego County achieved National Association of Counties 'Achievement Award' for its use of InsightVision to capture Collective Impact for 3.2 million residents
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Communities Joined in Action (CJA)coreStrategic or Co-development Partner · 1 January 2018CJA is a national membership organization of local and regional community health collaboratives committed to better health for all people at less cost, with members in 45 states. Bill Barberg received CJA's 2018 Health System Transformation Award. He has presented three times at CJA national conferences on topics including Social Impact Bonds and collective impact approaches.
• IBM Center for the Business of GovernmentflagshipStrategic or Co-development PartnerBill Barberg co-authored the IBM Center report 'Addressing Complex and Cross-Boundary Challenges in Government: The Value of Strategy Mapping' with John M. Bryson and others. The report highlights strategy mapping methodology and features InsightVision as the 'most powerful' strategy mapping software reviewed.
• National Academy of Public Administration (NAPA)coreStrategic or Co-development PartnerBill Barberg was a key advisor for NAPA's paper 'Enhancing Public Governance: An Agenda for 2021 and Beyond' on developing new approaches to public governance. His video on strategy maps was cited in NAPA's 2020 grand challenges recommendations.
• National Association of County and City Health Officials (NACCHO)coreStrategic or Co-development PartnerNACCHO represents 2,800 local health departments. InsightFormation has presented at NACCHO Annual Conference and clients have received NACCHO recognitions including 'Promising Practice' awards for Thriving Weld and Achievement Awards for Live Well San Diego.
• 100 Million Healthier Lives CampaignminorStrategic or Co-development PartnerThriving Weld was named a 'Pacesetter Community' (1 of 20 from 200+ applicants) in this initiative co-led by CDC, IHI, and others. Represents recognition of client success in population health improvement.
• Ed DeSevecoreStrategic or Co-development PartnerFormer Deputy Director of OMB (Obama Administration) and Coordinator of Agile Government Center at NAPA. Authored IBM Center report on Agile Government featuring strategy mapping and citing InsightFormation's work in family justice system transformation in Canada.
• Association for Strategic PlanningminorStrategic or Co-development PartnerProfessional organization for strategy practitioners. Bill Barberg has presented at ASP national conferences, including case studies on Hunterdon County Partnership for Health and collaborative strategy management.
• Jefferson School of Population HealthminorStrategic or Co-development PartnerPresented at Population Health Symposium on 'Communities of Hope: An innovative Approach to Creating Value Through Collective Impact' in collaboration with VHA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• TCC Group: TCC Group is a consulting firm specializing in nonprofit and philanthropy effectiveness, including collective impact strategy support. Comparable as a consulting peer serving foundations and nonprofits pursuing collective impact work — a thematic rather than direct software competitor.

Broad incumbents

• Social Solutions (Bonterra): Bonterra (formerly Social Solutions) provides case management, outcomes tracking, and program coordination software for nonprofits and social service organizations. Larger incumbent serving overlapping customer base (nonprofits, community coalitions) with broader functionality.
• Salesforce Nonprofit Cloud: Salesforce's nonprofit and public sector cloud offerings provide program management, grantee tracking, and outcome measurement for foundations and nonprofits. Broad incumbent with much larger scale; partial overlap in serving foundations and community coalitions that are also InsightFormation's customers.

Emerging players

• REDCap: REDCap is a widely-used electronic data capture and research workflow platform used extensively by public health researchers and academic medical centers. Adjacent competitor in serving public health data workflows, though primarily research-oriented rather than coalition strategy management.

Direct peers

• Cascade Strategy: Cascade Strategy is a strategy execution platform combining strategy maps, KPIs, and OKRs for enterprises and government. Direct competitor in strategy mapping software with comparable core features and target market overlap in public sector.
• AchieveIt: AchieveIt is a strategy execution platform that helps organizations plan, execute, and report on strategic initiatives. Comparable in target customer (healthcare, public sector) and core function (strategy management, measurement, and collaboration).
• WorkBoard: WorkBoard offers OKR and strategy execution software for enterprises including healthcare organizations. Direct competitor in the strategy execution software category with overlapping target segments in healthcare and large organizations.
• BSC Designer: BSC Designer is a balanced scorecard and strategy mapping software platform used by organizations globally for strategic planning and performance measurement. Comparable as a strategy mapping tool, though typically positioned for broader enterprise use rather than the public health/collective impact niche.
• Envisio: Envisio provides strategy management and performance reporting software specifically built for local government, public agencies, and nonprofits. Competes directly with InsightVision for PHAB and city/county strategic planning engagements.
• ClearPoint Strategy: ClearPoint Strategy is a strategy execution and reporting software platform widely used by government agencies, nonprofits, and healthcare organizations for balanced scorecards and performance management. Directly comparable to InsightVision as a packaged strategy management software serving the public sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IFImpact

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insightformation