Nutriplan

What Nutriplan does

Nutriplan Indústria e Comércio S.A. is a privately held Brazilian manufacturer headquartered in Paraná, founded in 1983, that produces and distributes gardening, horticulture, and landscaping products under four sub-brands: Produtor (professional cultivation), Terraza (terrace and outdoor decorative solutions), Vitaplan (plant protection and care, including the 2024 Vitaplan Protege line), and Jardins (garden landscaping and decoration). The portfolio spans more than 1,600 SKUs covering decorative and table vases, cultivation essentials, household utilities, pest-control remedies, pet feeders, planting tools, seedling packaging, plant-strengthening solutions, organic fertilizers, and Nutricoco substrates, with the company self-describing as the largest industry of gardening and landscaping solutions in Latin America.

The company operates a three-segment go-to-market model targeting agricultural producers (professional cultivators), resellers and retailers, and home gardeners and decorators who value design-forward décor. Distribution combines a dedicated B2B e-commerce platform (loja.nutriplan.com.br) with a nationwide partner reseller network and physical retail presence across Brazil, supported by an annual product catalog, active blog and social-media content, and recurring trade-show participation such as Hortitec 2025. Revenue is generated through one-time product sales across the four brands, with quote-based pricing disclosed only to channel partners rather than publicly. The firm employs 501-1,000 people, has no disclosed external investors or funding rounds, and aligns its corporate positioning with UN Sustainable Development Goals.

Name

Nutriplan

Legal name

Nutriplan Indústria e Comércio S.A.

Website

https://nutriplan.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nutriplan is a privately held Brazilian manufacturer, founded 1983 in Paraná, that produces and distributes more than 1,600 gardening, horticulture, and landscaping products across four sub-brands (Produtor, Terraza, Vitaplan, Jardins) to producers, resellers, and home consumers in Brazil via a nationwide reseller network and B2B e-commerce platform.

Ownership category

akta.pro rank

Product category

Garden and Horticulture Supplies

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870)

akta.pro industry

PRIMARYAFABABAD

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Fertilizers (Nitrogen, Phosphate, Potash)

SECONDARYIMAEAEAG

Biofertilizers & Microbial Inoculants

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Fertilizers & Agricultural Chemicals

SECONDARYHSAIAGAF

Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Fertilization, Weed Control & Lawn Treatments

Keywords

• Organic fertilizer
• Gardening products
• Horticulture supplies
• Landscaping products
• Plant protection

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Nutriplan generates revenue through the sale of gardening, horticulture, and landscaping products across 4 brands (Produtor, Terraza, Vitaplan, Jardins), offering over 1600 products through B2B e-commerce and reseller partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nutriplan manufactures and supplies organic fertilizers, xaxim vases, ceramics, and plastics for gardening, horticulture, and landscaping. The company operates four solution brands (Produtor, Terraza, Vitaplan, Jardins) offering over 1,600 products spanning cultivation essentials, decorative vases, pest control, pet feeders, planting tools, seedling packaging, and plant strengthening solutions such as Nutricoco and the Vitaplan Protege line.

Product overview

Nutriplan operates as a multi-brand platform serving the Latin American gardening, horticulture, and landscaping market with over 1,600 products. The company is organized into four distinct solution brands: Produtor (professional cultivation), Terraza (terrace/outdoor gardening), Vitaplan (plant protection including Vitaplan Protege), and Jardins (landscaping and decoration). Product portfolio spans table vases, decorative vases, cultivation essentials, household utilities, pest control, pet feeders, planting tools, seedling packaging, plant strengthening solutions, and Nutricoco. The company serves three main segments: cultivators (producers), resellers, and consumers seeking design-forward home décor.

Differentiator

Problem solved

Functional benefit

Brands

• Produtor: Brand focused on products for producers and cultivators
• Terraza
• Vitaplan
• Jardins

Products and services

• Produtor Brand line targeting agricultural producers with solutions for professional cultivation and farming operations, covering cultivation essentials, fertilizers, and cultivation protection products.
• Terraza Brand line focused on terrace gardening and outdoor space solutions, featuring decorative vases, planters, and design-forward home décor products for indoor and outdoor use.
• Vitaplan Brand line offering plant protection and care products, including the Vitaplan Protege protective product line, plant strengthening solutions, seedling packaging, and pest remedies.
• Jardins Brand line focused on garden landscaping and decoration products, serving both residential and professional landscaping needs with household utilities and garden design items.
• Vitaplan Protege Protective product line for plants launched under the Vitaplan brand, designed to shield plants from external threats during cultivation.
• Nutricoco Cultivation substrate product within Nutriplan's portfolio for plant growing media applications.

Quantifiable outcome

• 41 years of expertise in gardening and landscaping solutions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner ResellerscoreChannel Partner/ Reseller/ DistributorNutriplan operates with a network of partner resellers across Brazil who sell their gardening, landscaping, and cultivation products. Resellers can access the B2B e-commerce platform and receive commercial support through dedicated contact channels.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Yara Brasil: Yara Brasil is the local subsidiary of global nitrogen and specialty fertilizer leader Yara International, offering a much broader nutrient portfolio but overlapping directly with Nutriplan's fertilizer manufacturing activity in Brazil.
• ICL Group: ICL Group is an Israel-based specialty fertilizer and plant nutrition manufacturer whose organic and specialty fertilizer lines overlap with Nutriplan's higher-value organic fertilizer SKUs.
• Compo GmbH: Compo is a leading European consumer garden-care brand with broad portfolios in fertilizers, lawn care, and plant protection, comparable to Nutriplan's multi-brand, multi-category consumer approach at global scale.
• Fertipar: Fertipar is a large Brazilian fertilizer producer and distributor focused on NPK and specialty blends, a broad incumbent competitor whose agricultural customer base overlaps with Nutriplan's professional cultivation segment.
• Scotts Miracle-Gro: Scotts Miracle-Gro is the largest global consumer lawn and garden products company with brand portfolios across fertilizers, growing media, and pest control, structurally similar to Nutriplan's four-brand LatAm consumer play.
• SBM Life Science: SBM Life Science is a French-origin global consumer garden-care company (formerly SBM Développement), with a multi-category portfolio that competes in the same household plant protection and gardening solutions segment as Nutriplan.
• Syngenta (Brazil): Syngenta operates a major crop protection and seeds business in Brazil including horticulture-focused products, providing a broader incumbent benchmark for Nutriplan's plant protection (Vitaplan) line.

Direct peers

• Forth Jardim: Forth Jardim is a Brazilian plant nutrition and home gardening brand specializing in fertilizers and crop-care products, the most direct competitor to Nutriplan's Produtor and Vitaplan ranges in the Brazilian market.
• Dimy Fertilizantes: Dimy is a Brazilian manufacturer of specialty and organic fertilizers serving professional horticulture, directly overlapping with Nutriplan's Produtor organic fertilizer portfolio.

Regional players

• Vitral (decorative vases and plastics): Vitral is a Brazilian manufacturer of glass and decorative vessels, overlapping with Nutriplan's Terraza ceramics and decorative vase category across the Brazilian consumer homeware channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Nutriplanoficial
• Facebookfacebook.com/NutriplanOficial
• LinkedInlinkedin.com/company/nutriplast-industria-e-comercio-ltda
• Instagraminstagram.com/nutriplanoficial
• Xx.com/NutriplanBrasil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutriplan