Cardiac Crusade

What Cardiac Crusade does

Cardiac Crusade is a 501(c)(3) nonprofit organization founded in 2021 in Plano, Texas by Sudden Cardiac Arrest survivor Julie Coon and her husband Greg Coon. The organization's mission is to make Automated External Defibrillator (AED) locations instantly searchable by emergency dispatchers and, ultimately, by everyday smartphone users, addressing a national cardiac arrest survival rate of less than 10 percent. Its core product is a national AED location mapping database populated through an "army of volunteers" trained via The Learning Institute's online certification program, with 12,000+ AEDs verified to date and notable regional campaigns in Western NY (1,200+ AEDs mapped) and Massachusetts (1,500+ AEDs mapped). Phase 1 delivers the verified dataset to EMS dispatchers at no cost; Phase 2 — currently in talks with Google and Apple Maps — targets native AED search on consumer smartphones.

The organization operates with a two-person founder team (1–10 employees total) and no disclosed institutional funding. Revenue is generated exclusively through tax-deductible donations (Tax ID 87-2974927), supplemented by corporate sponsorships from Boston Scientific, Zapstand, and Life Support Systems. Its go-to-market is community- and event-led: volunteer recruitment through social media (Facebook, X, Instagram, LinkedIn, YouTube), community events such as the Pickleball Palooza in Allen, Texas, earned media (ABC news, Julie Coon's TED Talk), and high-leverage partnerships — notably a Google-led email campaign reaching 7.5 million US businesses that produced 4,000+ AED registrations. Strategic distribution is anchored by a 2025-11-11 partnership with Life Support Systems for AED maintenance and readiness services, and ongoing integration discussions with Google and Apple Maps for consumer-facing AED discovery.

Cardiac Crusade's primary customer segments are emergency response systems (EMS dispatchers), US businesses with on-premises AEDs, community volunteers, and municipalities pursuing HEARTSafe designation. There is no app, no public API, no SDK, and no disclosed AI/ML capability; the technical moat rests on the volunteer-verified nature of the dataset and the partnerships that distribute it. Strategic momentum through 2024–2025 is evident in multi-state campaign expansion, a doubling of named strategic partnerships, and movement toward Phase 2 Maps integration, though the organization's small team and donation-only funding model cap the pace of execution relative to better-capitalized public-safety technology providers.

Name

Cardiac Crusade

Legal name

Cardiac Crusade

Website

https://cardiaccrusade.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cardiac Crusade is a 501(c)(3) nonprofit founded in 2021 that builds a volunteer-verified national database of Automated External Defibrillator (AED) locations for EMS dispatchers and consumer mapping platforms, serving emergency responders, businesses with AEDs, and community volunteers across the United States.

Ownership category

akta.pro rank

Product category

Nonprofit Public Health and AED Mapping Services

NAICS

Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical Missions & Global Health NGOs (BPAGACAI)

akta.pro secondary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Automated external defibrillator mapping
• Aed location database
• Cardiac arrest response
• Volunteer training programs
• Emergency medical dispatch data

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Donations: Cardiac Crusade is a 501(c)(3) nonprofit organization that generates revenue through tax-deductible donations from individuals, businesses, and organizations. Donations support scaling efforts nationally, marketing, community outreach, AED signage, volunteer training, and other operational costs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cardiac Crusade is a 501(c)(3) nonprofit that builds and maintains a national database of Automated External Defibrillator (AED) locations by training and deploying a volunteer network to verify AEDs in their communities. The database is offered at no cost for integration into EMS dispatcher systems and is being developed for native AED location search via Google and Apple Maps. The organization also operates an online AED Verifier Volunteer Training Program and a HEARTSafe Community Program that helps municipalities achieve HEARTSafe designation.

Product overview

Cardiac Crusade operates as a nonprofit platform focused on AED (Automated External Defibrillator) location mapping and emergency response preparation. The core offering is a national AED location mapping database built through volunteer efforts, designed for integration with EMS dispatch systems. Additional services include an online volunteer training certification program for AED verifiers and a community designation program helping municipalities achieve HEARTSafe status. Phase 2 goals include making AED locations natively searchable on consumer smartphones via Google and Apple Maps.

Differentiator

Problem solved

Functional benefit

Products and services

• AED Location Mapping Database A national Automated External Defibrillator (AED) location database populated by trained community volunteers, provided at no cost for integration into EMS dispatcher systems and under development for native smartphone search via Google and Apple Maps.
• AED Verifier Volunteer Training Program Online certification course hosted by The Learning Institute that trains community members to identify, verify, and map AED locations, enabling them to contribute to the national Cardiac Crusade database.
• HEARTSafe Community Program Program assisting communities across the United States in achieving HEARTSafe designation through AED mapping, CPR training, and emergency response infrastructure improvements.

Quantifiable outcome

• Cardiac arrest survival rates improve to 50-70% when AEDs are mapped and accessible (as seen in San Diego with 2,600+ AEDs mapped)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Life Support SystemscoreStrategic or Co-development Partner · 11 November 2025Cardiac Crusade has partnered with Life Support Systems to improve AED readiness across the United States. The collaboration aims to ensure AEDs are functional, maintained, and accessible, leveraging volunteer mapping efforts and connecting businesses with AED services.
• GooglecoreGTM or Marketing PartnerWorked with Google to send 7.5 million emails to US businesses resulting in 4,000+ AED registrations. Currently in talks with multiple global mapping companies to enable native AED location search on smartphones via Google and Apple Maps.
• Boston ScientificminorOthersListed as a sponsor on the Cardiac Crusade website. Boston Scientific is a medical device company that may provide support for the organization's mission.
• ZapstandminorOthersListed as a sponsor on the Cardiac Crusade website. Zapstand provides sponsorship support for the nonprofit's AED mapping initiatives.
• Apple MapscoreTechnology or IntegrationIn ongoing talks with Apple (along with Google) to make AED locations natively searchable on smartphones via Apple Maps, as part of Phase 2 goals to integrate AED data into consumer mapping applications.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ZOLL Medical Corporation: A major AED manufacturer and resuscitation technology company whose PlusTrac AED program management platform overlaps with Cardiac Crusade's AED registration and maintenance use cases for businesses.
• American Heart Association: The largest US cardiovascular health nonprofit, running CPR training, AED advocacy, and community readiness programs. While far broader in scope, its AED awareness and HEARTSafe-adjacent initiatives make it a comparable incumbent for donor and partner mindshare.
• American Red Cross: A national humanitarian organization offering CPR/AED training and AED program support. It competes for the same donor dollars and community partnerships as Cardiac Crusade, though at much greater scale and across many other program areas.

Direct peers

• Parent Heart Watch: A national network of parents and advocates focused on preventing sudden cardiac arrest in youth, with programs promoting AED placement, CPR training, and HEARTSafe-style community designations — closely paralleling Cardiac Crusade's community-program work.
• PulsePoint AED Registry: PulsePoint operates a widely used AED location registry integrated into its broader emergency-response app and many EMS dispatch systems. It is the most direct functional competitor to Cardiac Crusade's volunteer-mapped national AED database and EMS-integration model.
• Sudden Cardiac Arrest Foundation: A nonprofit dedicated to raising awareness about sudden cardiac arrest and promoting AED/CPR readiness. It directly overlaps Cardiac Crusade's mission of improving SCA survival through public education, community programs, and AED advocacy.
• Heart Safe Society: A nonprofit promoting the HEARTSafe community designation program that Cardiac Crusade explicitly supports in its communities. Overlap is direct in terms of program model and target municipalities.

Emerging players

• AVIVE Solutions: An emerging AED technology company building connected AED devices with network connectivity and location services. It intersects Cardiac Crusade's mission at the AED hardware-and-software layer and could be a partner or competitor for AED mapping infrastructure.

Others

• AED Brands: A commercial AED distributor and resource hub that connects businesses to AED devices, training, and program management. It sits in the AED ecosystem Cardiac Crusade operates in, with overlapping business and community customers.
• CPR/AED training organizations (e.g., HSI - Health & Safety Institute): HSI and similar CPR/AED training providers deliver the volunteer certification that underpins Cardiac Crusade's verifier training model. They are adjacent ecosystem participants whose curricula and certifications enable Cardiac Crusade's volunteer pipeline.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cardiaccrusade
• YouTubeyoutube.com/channel/UC99NDRVv_x8hVRtBQ6XwHGQ
• Facebookfacebook.com/cardiaccrusade
• LinkedInlinkedin.com/company/cardiaccrusade
• Instagraminstagram.com/cardiaccrusade

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardiac Crusade