Fruit Link
Fruit Link is a privately-held, Cairo-based fresh produce exporter founded in 2011 that sources, packs, and ships Egyptian citrus, fruits, vegetables, and frozen produce to importers, distributors, and retailers across Europe, Asia, Africa, and the Middle East.
- Company typePrivate
- Founded2011
- HeadquartersCairo, Egypt
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fruit Link does
Fruit Link is a Cairo-based fresh produce export company founded in 2011 that sources, packs, and ships Egyptian citrus, fruits, and vegetables to international buyers. Its product portfolio spans four categories: Citrus (Valencia and Navel oranges, mandarins, grapefruit, lemon, lime, Lane Late Navel), Fruits (strawberries, grapes, mangoes, pomegranates, melons, dates, stone fruits), Vegetables (onions, garlic, sweet potatoes, peppers, lettuce, carrots, broccoli, cabbage, tomatoes, cucumber, eggplant, okra, olives), and Frozen Products. The company holds five international certifications — Global GAP, ISO 9001:2015, ISO 22000:2018, BRC Global Standard, and SEDEX/SMETA — that qualify its output for European, Asian, African, and Middle Eastern retail and distribution buyers. It describes itself as the biggest exporter of Egyptian citrus to the French market.
The company operates a fully integrated export supply chain handling growing, packing, and shipping, with documented distribution in more than 20 countries including France, Italy, Germany, Norway, Austria, the United Kingdom, Spain, Russia, Indonesia, Malaysia, the Maldives, Bangladesh, Singapore, India, Hong Kong, China, Senegal, Sudan, Kenya, and the United Arab Emirates. Its go-to-market is enterprise field sales supplemented by participation in nine major international fresh produce trade exhibitions annually (Fruit Logistica, Asia Fruit Logistica, Fruit Attraction, Macfrut, Gulfood, Food Africa, WorldFood Moscow, Anuga). Social media and a content blog round out top-of-funnel presence, but exhibitions are the primary demand-generation channel.
Revenue is generated through one-time B2B export transactions priced via individual quote-based contracts rather than disclosed pricing models or recurring subscriptions. Headcount sits at 51-100 employees led by Managing Director Mahmoud Osman, with Mohamed Abdel Azim as Deputy Manager and Ahmed Ghoneim as Marketing Executive. The company is privately held with no institutional investors, parent company, or M&A activity documented, and runs on a single Cairo headquarters at 53 Gesr Al Suez St., El Nozha.
Fruit Link firmographics
Firmographics- Name
- Fruit Link
- Legal name
- Fruit Link
- Website
- https://fruitlinkco.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fruit Link is a privately-held, Cairo-based fresh produce exporter founded in 2011 that sources, packs, and ships Egyptian citrus, fruits, vegetables, and frozen produce to importers, distributors, and retailers across Europe, Asia, Africa, and the Middle East.
- Ownership category
- akta.pro rank
Fruit Link industry classification
Industry- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)
- akta.pro secondary industries
- Fresh Produce Distribution (CRAOABAB), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Import/Export Broadline Foodservice Distributors (AFAIAAAH), Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)
Keywords
Where Fruit Link is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Fruit Link business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fresh Produce Export: Fruit Link exports a variety of fresh fruits and vegetables from Egypt to international markets. The company handles the complete export process from sourcing to delivery, serving importers, distributors, and retailers globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Fruit Link product offering
Product offeringCore offering
Fruit Link is a Cairo-based exporter that sources, packs, and ships Egyptian fresh produce — citrus (Valencia and Navel oranges, mandarins, grapefruit, lemon, lime), fruits (grapes, mango, pomegranates, strawberries, melons, dates, stone fruits), vegetables (onions, garlic, sweet potatoes, and others), and frozen products — to international wholesale buyers in Europe, Asia, and Africa. The company manages the entire chain from Egyptian farms through cold-chain logistics to overseas importers, distributors, and retailers, and holds Global GAP, ISO 9001, ISO 22000, BRC, and SEDEX/SMETA certifications.
Product overview
Fruit Link is a global fresh produce exporting company from Egypt that distributes a variety of fruits and vegetables grown on fertile Egyptian lands. The company's product portfolio consists of four main product categories: Citrus (including Valencia Orange, Navel Orange, Mandarins, Grapefruit, Lemon, and Lime), Fruits (including Strawberry, Grapes, Mango, Pomegranates, Melons, Dates, and Stone Fruits), Vegetables (including Sweet Potatoes, Onions, Garlic, Lettuce, Peppers, Carrots, Broccoli, Cabbage, Tomatoes, Cucumber, Eggplant, Okra, and Olives), and Frozen Products. The company operates an integrated supply chain handling growing, packing, and shipping of fresh produce to international markets. Fruit Link holds multiple international certifications including Global GAP, ISO 9001, ISO 22000, and Sedex, demonstrating compliance with international quality and food safety standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Citrus
Companies that use Fruit Link
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Fruit Link technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fruit Link partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fruit Link competitors and assessment
Company assessmentBroad incumbents
- Dole plc: Global fresh produce giant operating across multiple origins and product categories including citrus and grapes — overlaps with Fruit Link in Europe/Asia distribution and in supplying large retailer accounts, but at vastly greater scale.
- Greenyard NV: European fresh, frozen, and prepared produce supplier to major retailers — comparable end-customer base and product categories, but a publicly listed multi-origin platform rather than a single-origin Egyptian exporter.
- Fresh Del Monte Produce Inc. Vertically integrated global producer and distributor of fresh fruits and vegetables including citrus — comparable in product portfolio and end-buyer (retailers/foodservice), but operates across many origins at much larger scale.
- Bonduelle Group: Global leader in processed and fresh vegetables (canned, frozen, fresh) — comparable in the vegetable and frozen product categories Fruit Link supplies, but operates at industrial scale with a branded consumer portfolio.
Emerging players
- Zespri International: Single-origin fresh produce marketer (kiwifruit) exporting globally under a category-leading brand — illustrates the upper-bound trajectory for an origin-based exporter investing in brand, certification, and global retail distribution.
Direct peers
- PICO Egypt (Modern Agriculture Investment Co.): One of Egypt's largest fresh produce exporters, packing and shipping Egyptian citrus, grapes, pomegranates, and vegetables to global markets — directly comparable in product mix, Egyptian origin, and B2B export motion.
- Capespan: South African fresh produce exporter (citrus, grapes, stonefruit, pomegranates) shipping to Europe, Asia, and other global markets — closely comparable business model as a single-origin B2B exporter targeting similar international buyers.
- Tiba Group (Egyptian Export Center): Egyptian grower-exporter of citrus, vegetables, and other fresh produce to Europe, Asia, and Africa; competes head-to-head with Fruit Link in the same Egyptian export category and on the same international trade-show circuit.
- Camposol Holding PLC: Vertically integrated Peruvian grower-exporter of fresh and frozen produce (grapes, mangoes, citrus, pomegranates) to Europe, the Americas, and Asia — similar export-driven model and overlapping produce categories.
Regional players
- Keelings: Irish fresh produce grower, packer, and supplier into European retail — comparable integrated growing-packing-shipping model but serves a primarily European customer base rather than operating from a developing-market origin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Fruit Link social profiles
Digital presenceFruit Link compliance and trust
Trust signalCompliance5 records
Fruit Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruit Link leadership team
Management profileNumber of profiles
Profiles3 records
Fruit Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruit Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruit Link
What does Fruit Link do?
Fruit Link is a Cairo-based exporter that sources, packs, and ships Egyptian fresh produce — citrus (Valencia and Navel oranges, mandarins, grapefruit, lemon, lime), fruits (grapes, mango, pomegranates, strawberries, melons, dates, stone fruits), vegetables (onions, garlic, sweet potatoes, and others), and frozen products — to international wholesale buyers in Europe, Asia, and Africa. The company manages the entire chain from Egyptian farms through cold-chain logistics to overseas importers, distributors, and retailers, and holds Global GAP, ISO 9001, ISO 22000, BRC, and SEDEX/SMETA certifications.
Is Fruit Link a public or private company?
Fruit Link is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fruit Link founded?
Fruit Link was founded in 2011. It employs 51 to 100 people.
Where is Fruit Link based?
Fruit Link is headquartered in Cairo, Egypt, in the Africa region.
How does Fruit Link make money?
One revenue line is on record: fresh Produce Export.
Who are Fruit Link's main competitors?
Broad incumbents on record are Dole plc, Greenyard NV, Fresh Del Monte Produce Inc. and Bonduelle Group. Zespri International is listed as an emerging player. Direct peers are PICO Egypt (Modern Agriculture Investment Co.), Capespan, Tiba Group (Egyptian Export Center) and Camposol Holding PLC. Keelings is listed as a regional player.
Does Fruit Link have an API?
No public API is recorded for Fruit Link.
What industry is Fruit Link in?
Its primary akta.pro industry code is AFAIACAH, Import / Export Produce Wholesale (Cross-Border Trading), with a secondary code of CRAOABAB, Fresh Produce Distribution. Its NAICS code is 42448 and its SIC code is 5140.