BOON

What BOON does

BOON is a Paris-based creative boutique agency founded in 2007 by Clemente Pediconi (CEO), Kristofer Kongshaug (CCO), and Hector Perez, operating under the BOON_ORIGIN GROUP umbrella. The company provides 360° consulting, communication, and sales services to established and emerging brands, designers, artists, and editors across the fashion, art, and design industries, with the stated goal of optimizing and developing each client's individual proposal while preserving their creative identity. Its core products span sales management (commercial strategy, prospection, sales meetings with buying offices worldwide, retail business management, and seasonal reporting), PR & communications, business development consulting, and a 700 m2 rentable showroom space in Le Marais, Paris, used for showrooms, presentations, exhibitions, photoshoots, and pop-ups during Paris Fashion Week and other events. Two sub-brands extend the platform: BOON_ROOM, a gallery integrating art, design, and fashion through exhibitions, and BOON_EDITIONS, a platform for art editions and publications.

BOON's revenue model is professional-services based, with no publicly disclosed pricing. Streams include sales management fees (likely commission- or retainer-based for represented brands), showroom rental income, PR & communications engagements, and business development consulting. The GTM is sales-led and event-driven: a dedicated in-house sales team conducts international buyer meetings during FWSS and pre/cruise/resort seasons, with both mono-brand and multi-brand showroom formats, plus traveling showroom and trade show representation. The company represents approximately 20 fashion, jewelry, eyewear, home, and lighting brands — including Sean Suen, Marco Rambaldi, Joe Chia, AprilMorning, CountryMade, ICHIROW, MARKE, Guaranty of Sanity, Arcus Arkus, RHYZEM, Swaying/Knit, Jiarui, Vautrait, ABOAB, AXEP, MYKLÉ, SUTYO, ZIXIU, ANDlight, and NOOM — plus individual artists such as Audrey Guimard, Sizar Alexis, and Cosmin Florea, originating from at least 13 countries.

The company is privately held, founder-controlled, headquartered at 9 & 9bis Rue de Lesdiguières, Paris IV, with 11–50 employees. It maintains no app, no public API or SDK, and explicitly identifies as a creative agency rather than a technology company. Ownership commentary shows no external investors or PE/VC backing. Helena Perez joined as Director of International Sales in 2012, expanding the executive team.

Name

BOON

Legal name

BOON

Website

https://boonparis.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Paris-based creative boutique agency founded in 2007 providing sales management, PR, consulting, showroom rental, and gallery services to emerging and established fashion, design, and art brands through its Le Marais flagship and global buyer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sales Management Services: BOON provides comprehensive sales management services for fashion brands including commercial strategy, market prospection, sales meetings with buying offices, retail-focused business management (franchise, corners, store in store, pop-ups), and seasonal detailed reports of sales performance.
2. Showroom Rental: Rental of 700 m2 space in Le Marais, Paris for events, photoshoots, showrooms, presentations, exhibitions, and popup stores during fashion weeks and other occasions.
3. Business Development & Consulting: Brand positioning, product analysis, pricing policies, distribution channels, and individual audit elaboration services.
4. PR & Communications Services: BOON provides PR & Communications services with customized strategies to create meaningful connections with targeted media and final consumers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BOON is a Paris-based creative boutique agency that provides sales management, PR and communications, business consulting, showroom representation, and gallery services for established and emerging brands, designers, and artists in the fashion, art, and design industries. Its core revenue activities are international sales management for designer collections, a 700 m² rental showroom in Le Marais, and PR-driven brand positioning, delivered through the BOON_AGENCY, BOON_ROOM gallery, and BOON_EDITIONS divisions.

Product overview

BOON is a creative boutique agency founded in 2007 in Paris that works with established and emerging brands, designers, artists, and editors in the fashion, design, and art industries. The company provides 360° services including tailor-made consulting, communication, and sales services through its main agency arm (BOON Agency), a dedicated showroom rental space (700m2 in Le Marais), and sales management services. BOON operates several sub-brands: BOON_ROOM Gallery and BOON_EDITIONS. The agency represents a portfolio of fashion brands across menswear (including Sean Suen, Joe Chia, ICHIROW, MARKE, COUNTRYMADE, GUARANTY OF SANITY, APRILMORNING, Vautrait), womenswear (including Marco Rambaldi, Jiarui, RHYZEM, SWAYING/KNIT, ARC US ARKUS), and accessories (including ABOAB, AXEP, Myklé, SUTYO, ZIXIU), as well as design brands (ANDlight, NOOM) and individual artists (Audrey Guimard, Sizar Alexis, Cosmin Florea).

Differentiator

Problem solved

Functional benefit

Products and services

• BOON Agency (Creative Boutique Agency Services) A creative boutique agency offering 360° consulting, communication, and sales services for established and emerging fashion, design, and art brands, designers, artists, and editors. It optimizes, promotes, and develops individual brand proposals while maintaining each designer's inherent identity.
• Sales Management

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bureau Betak: Paris-based fashion show and event production agency producing runway shows and presentations during Paris Fashion Week. Overlaps with BOON's event-driven showroom and presentation services for designer brands.
• Exposure Communications: Fashion, luxury, and lifestyle communications agency with offices in Paris and London providing PR and brand strategy services. Overlaps significantly with BOON's PR & communications offering.
• The Floor Group: Fashion showroom and sales agency with showrooms in Paris and other fashion capitals. Directly comparable to BOON's Paris-based sales showroom services for emerging and established designer brands.
• Karla Otto: Global luxury fashion PR, communications, and consulting agency with offices in major fashion capitals. Karla Otto is BOON's closest direct competitor in fashion brand representation and is comparable in offering integrated PR/sales services to designers and luxury brands.
• Tomorrow London: London-headquartered fashion sales, showroom, and brand consulting agency representing a portfolio of contemporary and luxury designers. Directly comparable to BOON's sales management and showroom representation services.
• Purple PR: London-based fashion, luxury, and lifestyle PR and communications agency with a strong emerging-designer practice. Highly comparable to BOON in servicing designer brands and providing integrated communications/showroom support.
• PR Consulting (PRC): Paris-anchored fashion and luxury public relations agency working with established and emerging designers. Directly competes with BOON in fashion PR, with global office network and similar target customers.
• Lucien Pagès Communication: Paris-based communications and PR agency specializing in fashion, luxury, and lifestyle brands. Highly comparable to BOON given the same Paris base, overlapping fashion/luxury clientele, and similar services spanning PR, events, and brand strategy.

Emerging players

• Bureau Borsche: Munich-based design and brand agency working across fashion, design, and culture. Adjacent peer to BOON given BOON's expansion into design brands (ANDlight, NOOM) and gallery (BOON_ROOM), though more design/identity-focused than PR.

Broad incumbents

• KCD Worldwide: Large global fashion production, PR, and event agency operating across multiple fashion weeks. While larger in scale and broader in scope than BOON, it competes for the same designer clients seeking full-service agency support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BoonParis
• Facebookfacebook.com/boonparis
• LinkedInlinkedin.com/company/boon-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOON