mibody

What mibody does

MIBODY (legal style: MIBODY®) is a privately held direct-to-consumer e-commerce retailer of calisthenics and bodyweight strength-training equipment, operating its storefront at mibody.fit. Founded in 2016 and headquartered per firmographic records in Pully, Switzerland, the company's active commercial footprint is concentrated in Egypt, where it offers free shipping to Cairo and Giza. The portfolio is organized into two sub-brands: the "Pro" range of steel calisthenics equipment (wall-mounted, doorway-mounted, and ceiling-mounted pull-up bars; wall-mounted and freestanding dip bars; and parallettes, priced LE 1,700–6,000), and the "Primo" ultra-luxurious collection of wooden parallettes in three sizes (LE 2,400–3,200). An Apparel line covering Clothing and Accessories extends the assortment beyond equipment. Headcount is reported at 1–10 employees, the company is founder/entrepreneur-owned with no disclosed institutional investors, and at the time of observation every listed SKU across both Pro and Primo collections was marked "Sold out."

The company's core offering is physical fitness hardware rather than a software or technology platform. The website cites in-house manufacturing as the basis for customization of material finishing and product personalization, and an installation team is available on request to assemble and set up purchased equipment. There is a notable discrepancy between the firmographic description — which characterizes mibody as a "next generation pending-patent multigym for strength training integrated with mobile application and IoT functionalities" — and the operational reality documented on mibody.fit, which shows no app, no IoT integration, no SDK, no API, and no proprietary software platform; the store runs on a standard Shopify storefront. No AI, machine-learning, or data-driven capabilities are referenced anywhere in the available material.

MIBODY's business model is pure one-time-product e-commerce sales to individual end-consumers, with prices quoted in Egyptian Pounds and no subscription, recurring, or licensing revenue streams disclosed. The go-to-motion is direct-to-consumer via its own storefront, supported by a single demand-generation channel — an email newsletter subscription offering updates on new collections and exclusive offers. The company has no disclosed B2B customers, partnerships, distribution agreements, funding rounds, acquisitions, or leadership changes, and no operating geographies beyond Cairo and Giza.

Name

mibody

Website

https://mibody.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MIBODY is a direct-to-consumer e-commerce retailer of calisthenics fitness equipment, selling the Pro range of steel equipment and the Primo collection of premium wooden parallettes to individual fitness enthusiasts and home gym builders, primarily in Egypt.

Ownership category

akta.pro rank

Product category

Fitness Equipment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Calisthenics equipment
• Fitness equipment
• Pull-up bars
• Home gym gear
• Strength training equipment

Headquarters

HQ city

Pully

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fitness Equipment Sales: Direct one-time sales of physical fitness equipment including Power Towers, Parallettes, Dip Bars, Pull-Up Bars, and Benches. Revenue generated through e-commerce transactions with prices in Egyptian Pounds (EGP).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

mibody is a direct-to-consumer e-commerce retailer that designs, manufactures, and sells physical fitness equipment specializing in calisthenics products. The portfolio includes wall-mounted, ceiling-mounted, and doorway-mounted pull-up bars, freestanding and wall-mounted dip bars, parallettes, benches, and power towers, offered under two collections: the 'Pro' calisthenics line for serious strength training and the 'Primo' ultra-luxury wooden line. In-house manufacturing enables customization of material finishes, and a professional installation team supports on-site assembly for customers.

Product overview

MIBODY is a fitness equipment store offering two distinct product lines: the 'Pro' range of calisthenics equipment (Wall Mounted Pull-Up Bars, Wall Mounted Dip Bars, freestanding Dip Bars, Doorway Mounted Pull-Up Bars, Ceiling Mounted Pull-Up Bars, and Parallettes) designed for serious strength training, and the 'Primo' ultra-luxurious collection of wooden Parallettes available in three sizes (S, M, L). The portfolio also includes additional equipment categories like Power Towers, Benches, and Pull-Up Bars, as well as an Apparel line featuring Clothing and Accessories. The company emphasizes in-house manufacturing enabling custom material finishing and personalization options.

Differentiator

Problem solved

Functional benefit

Brands

• Pro: The 'Pro' Range of Calisthenics Products including Wall Mounted Pull-Up Bars, Dip Bars, Doorway Mounted Pull-Up Bars, Ceiling Mounted Pull-Up Bars, and Parallettes
• Primo

Products and services

• Wall Mounted Pull-Up Bar - Pro

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pullup & Dip: European specialist in calisthenics equipment (pull-up bars, dip bars, parallettes) selling direct-to-consumer. Closest direct comparable to mibody's Pro range in product mix, customer base, and DTC distribution model.
• Perfect Fitness: Mass-market doorway and wall-mounted multi-gym products (pull-up, dip, push-up). Direct peer on the wall/doorway/ceiling-mounted pull-up bar SKUs that form the bulk of mibody's Pro catalog.
• Lebert Fitness: Original creator of the parallette and a long-standing calisthenics accessory brand. Competes directly with mibody's Pro and Primo parallette lines on product type and home-gym buyer.

Broad incumbents

• Decathlon: Global sporting goods retailer with proprietary strength and calisthenics lines at value price points. Sets the floor on pricing and availability for home calisthenics equipment across MENA and Europe.
• REP Fitness: Mid-tier strength equipment brand offering racks, benches, bars, and accessories direct-to-consumer. Comparable on home-gym positioning and DTC economics, though broader SKU range than mibody.
• Rogue Fitness: Largest US-based strength-training equipment maker. Not a pure calisthenics play, but a broad incumbent whose racks, benches, and bars set pricing benchmarks in the home strength-equipment category mibody targets.

Emerging players

• Vitruvian: Connected digital weight-training system (V-Form Trainer) targeting the home strength-training category with IoT/sensor functionality. Direct thematic parallel to mibody's patent-pending connected multigym concept.
• Tonal: Smart, wall-mounted home strength-training system with integrated display and AI coaching. The most relevant analogue to mibody's stated "IoT-integrated multigym" roadmap, albeit at much larger scale and price point.
• Yesoul: Connected indoor cycling and smart-fitness brand with direct-to-consumer e-commerce model. Comparable on the "smart fitness equipment + app" architecture mibody describes, though focused on cardio rather than strength.

Regional players

• Gorilla Sports: European (DACH-region) home-gym and strength equipment retailer. Comparable SKU breadth and home-user customer base; regional scope overlaps with mibody's Swiss HQ rather than its Egyptian customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mibody1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mibody