What Cayro does

Cayro (legal entity: Juguetes Cayro, S.L.) is a Spanish manufacturer and distributor of board games, educational games, puzzles, and traditional toys, founded in 1958 and headquartered in Dénia, Alicante, Spain. The company operates its own factory in the Juyarco Industrial Estate where it designs and produces approximately 305 SKUs spanning classic games (chess, checkers, backgammon, parcheesi, dominoes), educational games, family games, card games, modern games, and novelty toys. Cayro's competitive positioning combines a 60+ year manufacturing heritage with in-house production capabilities, FSC-certified wood and recycled materials, and a stated commitment to manufacture at least 80% of its products in Spain by 2030. The company also operates Clase de Juegos, an educational initiative providing psychoeducational fact sheets and teacher training sessions for game-based learning across Spain.

Cayro generates revenue through a dual-channel go-to-market model. On the B2C side, the company sells directly to individual consumers via its own e-commerce storefront (tienda.cayro.es), with consumer pricing inclusive of VAT and Peninsula Spain shipping at €5.85, fulfilled via TIPSA courier within 72 hours. On the B2B side, Cayro serves toy retailers, specialty game stores, distributors, educational institutions, teachers, and healthcare professionals through contract-based professional pricing (exclusive of VAT and transport, with amounts notified via pro-forma invoice). Distribution is concentrated in Spain, with active international expansion into Germany and broader European markets supported by ICEX-Next and IVACE internationalization grants. The company also runs outbound marketing through a blog, downloadable catalogs, SEO, Twitter, YouTube, and the teacher training program.

The company is a privately-held Sociedad Limitada with no external institutional investors or private equity backing, funding operations through a combination of product revenue and public grants from IVACE, ICEX, and EU FEDER funds. Documented grants from 2022-2025 total over €240,000 across innovation, digitalization, biomaterials research, fire safety upgrades, and internationalization projects. Recent strategic priorities include Germany market entry, digital transformation (HubSpot CRM deployment), sustainability positioning, and continued catalog expansion with new product launches in 2026.

Name

Cayro

Legal name

Juguetes Cayro, S.L.

Website

https://cayro.es

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Cayro (Juguetes Cayro, S.L.) is a Spanish board game and educational toy manufacturer founded in 1958, operating its own factory in Dénia, Spain. The company sells approximately 305 SKUs of classic, educational, and family games directly to consumers via e-commerce and through B2B channels to toy retailers, distributors, and educational institutions across Spain, with active expansion into Germany.

Ownership category

akta.pro rank

Product category

Board Games and Educational Toys

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industries

Traditional Toy Stores (CRALAFAA), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN), Strategy/Euro Board Games Retail (CRALALAC)

Keywords

• Board games
• Educational toys
• Card games
• Classic games
• Puzzles and games

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Board Games and Toys Sales: Cayro generates revenue primarily through the manufacture and sale of board games, classic games, educational games, puzzles, and toys. Products are sold both directly to consumers via their own e-commerce store and through B2B channels to retailers, distributors, and professional buyers (schools, healthcare professionals). The revenue model is one-time transactional sales of physical products with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cayro designs, manufactures, and sells traditional board games, classic games, educational games, puzzles, card games, magic sets, and novelty toys from its factory in Dénia, Spain, distributing through its own e-commerce store, Spanish toy retailers, and wholesale distributors, and supporting the education sector through its Clase de Juegos game-based learning program. The portfolio spans roughly 305 product SKUs across classic, educational, family, card, and modern games categories.

Differentiator

Problem solved

Functional benefit

Brands

• Clase de Juegos & Juegos de Clase: Educational initiative for game-based learning (Game-Based Learning) providing psychoeducational materials and training sessions for teachers across Spain.

Products and services

• Quizzers A question-and-answer board game for families and children that pairs a physical board game with a companion mobile app which adapts questions to each player's age, supporting educational and family play.
• Memorizzers A memory and observation board game for families and children that pairs a physical game with a companion mobile app adapting difficulty to player age, supporting cognitive skill development.
• Animal Keeper Mini A new mini version of Cayro's Animal Keeper game, available to consumers through Cayro's online store and retail partners.
• Bee Bee A skill and strategy card game for 2 to 5 players aged 7 and up where players build a honeycomb without exceeding the value of the central bee to collect three bees and become the queen bee; marketed as a pure filler game.
• Magnetic Chess-Checkers-Backgammon Set A magnetic three-in-one classic game set combining chess, checkers (draughts), and backgammon for portable play; available in multiple variants through Cayro's online store.
• School Chess (Ajedrez Escolar en Bolsa) A school-format chess set supplied in a pouch/bag for educational use by schools, teachers, and learners; available through Cayro's online store.
• Clase de Juegos (Games Class) Program An educational program developed with education specialists that provides psychoeducational fact sheets and training sessions to teachers across Spain on how Cayro games can be used for game-based learning in the classroom.

Quantifiable outcome

• Cayro games support cognitive and social development across ages 0–99, with psychoeducational benefits including improved memory, observation, creativity, cooperation, and academic skills.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Instituto Valenciano de Competitividad Empresarial (IVACE)coreStrategic or Co-development PartnerIVACE is a regional government agency in the Valencian Community that has provided Cayro with multiple subsidies for innovation, digitalization, internationalization, and R&D projects. Projects include: INNOVA-CV product innovation (€41,343.58), DIGITALIZA-CV digital tools for logistics optimization (€5,058.90), biomaterial research for sustainable toys (€16,829.55), and internationalization support.
• ICEX (Instituto de Comercio Exterior)coreStrategic or Co-development PartnerCayro participated in the ICEX-Next Export Initiation Program, an ICEX-supported initiative co-financed by European FEDER funds, aimed at supporting Spanish SMEs' international expansion.
• Conselleria de Innovación, Industria, Comercio y Turismo (Regional Government)coreStrategic or Co-development PartnerThe regional government department provided subsidies to Cayro for fire safety system upgrades, product certification and registration, and export promotion (INTPRM grants). Projects include: fire safety/certification upgrade (€22,476.90), and 2025 internationalization support (€31,518.99).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ravensburger: Large German board game and puzzle manufacturer with a much broader global footprint. Comparable to Cayro in core product category (puzzles, board games, educational games) and as a European specialty manufacturer, but at vastly greater scale and international reach.
• Asmodee: Global board game publisher and distributor owning numerous hobby-game labels. Comparable to Cayro in product category and specialty game-retail channel, but at significantly larger scale, with broader modern/strategy focus versus Cayro's classic-educational lean.
• Diset (Playmobil/HTI Group): European toy manufacturer with educational and family-oriented products in the broader toy category. Relevant as a broader European toy incumbent whose educational/family positioning overlaps Cayro's, though focused more on construction toys than pure board games.
• Hasbro: Global toy and game conglomerate with extensive classic and licensed game portfolios. Comparable to Cayro in classic-games category overlap (e.g., chess, board games), but vastly larger, IP-driven, and globally distributed across mass-market channels.

Direct peers

• Devir: Spanish publisher of board and tabletop games with both classic and modern strategy titles. Closely comparable to Cayro in core product category, Spanish market origin, and dual B2C/B2B distribution through specialty game retailers.
• Orchard Toys: UK-based manufacturer specializing in educational games and puzzles for young children. Directly comparable to Cayro's educational-games focus, family-oriented positioning, and emphasis on learning-through-play value proposition.
• Buki: French educational and scientific toy manufacturer targeting similar family and school-aged audiences. Comparable to Cayro in educational-product positioning, European mid-sized manufacturer profile, and specialty/educational retail channels.
• Falomir Juegos: Spanish board game publisher producing classic family and educational games domestically. Highly comparable to Cayro on product mix (classic, family, educational), Spain-based manufacturing, and specialty retail channel focus.
• Goliath Games: European family/children's board game and toy manufacturer with a broad portfolio of classic and licensed games. Comparable to Cayro in product type (family games, classic games, puzzles), mid-sized manufacturer profile, and specialty retail distribution.
• Educa Borrás: Spanish board game and puzzle manufacturer with a similar heritage focus on classic and educational games. Directly comparable to Cayro in product category (board games, puzzles, card games), Spanish manufacturing heritage, and B2B specialty retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cayrothegames
• YouTubeyoutube.com/user/bycayro/featured
• Facebookfacebook.com/cayrothegames

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cayro