Vivenda

What Vivenda does

Vivenda is a São Paulo-based for-profit social enterprise (legal name Vivenda Tecnologia S.A.) that operates Brazil's first specialized housing improvement management platform, targeting the country's qualitative housing deficit across approximately 25 million inadequate homes. Its core product is a proprietary web-based platform that connects four stakeholder groups, namely beneficiary families, service providers/contractors, social workers, and financing entities, in a unified system that supports family registration, contractor matching, material procurement, work progress tracking, and outcome verification. The platform is offered through two primary go-to-market motions: a B2G managed service for public housing agencies (e.g., COHAB-SP's 'Pode Entrar - Melhorias' program and the Municipality of Campinas), and a B2B managed service for corporations and foundations seeking CSR-driven housing improvement programs (e.g., Gerdau's 'Reforma Que Transforma' across 12 cities, Instituto Cyrela, and BID Lab's 'ReFormar' project).

The company generates revenue through platform management fees on managed services engagements with government and enterprise clients. In 2020, Vivenda restructured from being a direct renovation executor into a platform manager orchestrating a network of partner executors. The institutional architecture was further expanded in 2021-2022 with Instituto Vivenda (a sector innovation hub) and Plataforma Nova Vivenda (a proprietary retail renovation brand). As of the most recent reporting, Vivenda has facilitated 6,500+ renovations across 40+ cities and 16 Brazilian states, improving living conditions for 24,000+ people and managing over R$ 54 million in housing improvement funds. The company holds B Corp certification and has received recognition from Ashoka, UNDP, UN-Habitat, the Venice Architecture Biennale, and Folha de S. Paulo, positioning it as a trusted partner in the Brazilian low-income housing improvement market.

Name

Vivenda

Legal name

Vivenda Tecnologia S.A.

Website

https://vivenda.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivenda operates Brazil's first specialized housing improvement management platform, connecting families, contractors, social workers, and financiers via a managed service for government housing agencies and corporate CSR programs targeting the country's qualitative housing deficit.

Ownership category

akta.pro rank

Product category

Housing Improvement Management Services

NAICS

Administration of Housing Programs (925110), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYFSALAKAO

Community Development & Neighborhood Revitalization Housing Programs

Financial & Insurance/Mortgage & Housing Finance/Housing Finance Agencies & Government-Sponsored Housing Programs

SECONDARYBPAIAKAG

Housing Benefits & Rent Subsidy Administration

Business & Public Services/Public Sector & Government Administration/Social Security, Benefits & Welfare Administration

SECONDARYBPADABAF

Economic Growth, Trade & Private Sector Development Programs

Business & Public Services/International Organizations & Development/Bilateral Development Agencies & Aid Programs

Keywords

• Housing improvement management
• Social housing renovation
• Affordable home improvements
• Housing program management
• Popular housing reforms

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Platform Management Fees (B2G): Vivenda charges fees for managing government housing improvement programs such as the 'Pode Entrar - Melhorias' program executed by COHAB-SP. Revenue derived from structuring and operating public housing improvement initiatives.
2. Platform Management Fees (B2B): Provides housing improvement management solutions to private sector companies like Gerdau (Reforma Que Transforma program across 12 cities) and Instituto Cyrela. Companies engage Vivenda to design and operate employee or community housing improvement initiatives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vivenda operates a proprietary web-based platform that manages the entire housing improvement chain for low-income families in Brazil, connecting beneficiaries, service providers, social workers, suppliers, and financing institutions in a unified system. The company provides platform management services to government housing agencies (e.g., COHAB-SP) and private sector companies (e.g., Gerdau, Instituto Cyrela, BID Lab) seeking to implement housing improvement programs at scale. Revenue is earned through managed services fees for structuring and operating these housing improvement initiatives.

Product overview

Vivenda operates as a unified platform-plus-sub-brands architecture. The core product is the Vivenda Platform, a housing improvement management technology that connects all stakeholders in the reform chain—families, service providers, social workers, suppliers, and public/private financiers—in a single system. This platform is offered to two distinct market segments: private sector (Vivenda Para Você - Setor Privado) and public sector (Vivenda Para Você - Setor Público). Supporting the commercial platform are two institutional sub-brands: Instituto Vivenda (an innovation hub for the sector) and Plataforma Nova Vivenda (the company's own retail reform brand).

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Vivenda: Innovation hub for the housing sector, part of the company's institutional architecture launched in 2021.
• Plataforma Nova Vivenda
• Vivenda Para Você

Products and services

• Plataforma Vivenda (Housing Improvement Management Platform) Vivenda's core proprietary web-based platform that manages the entire chain of popular housing improvements, connecting families, service providers, social workers, suppliers, and public/private financiers in a unified system. It facilitates family registration, enables companies to access reform demands, allows beneficiaries to track work progress, and provides end-to-end program management from beneficiary registration through contractor matching, material procurement, progress tracking, and outcome verification. Offered to both government housing agencies and private sector companies.
• Vivenda Para Você - Setor Público (Public Sector Housing Program Management) Management solution for public sector institutions (government housing agencies such as COHAB-SP) executing housing improvement programs. Provides low-cost structure, transparency, and security for program managers and government oversight bodies, with centralized visibility over the entire renovation process from beneficiary registration to outcome verification.
• Vivenda Para Você - Setor Privado (Private Sector Housing Program Management) Solutions for private sector companies (such as Gerdau and Instituto Cyrela) interested in promoting housing improvements in specific territories, including support for lower-income employees living in homes needing improvements. Enables corporate CSR and employee welfare programs through structured housing improvement management with transparent reporting and social impact measurement.
• Plataforma Nova Vivenda (Retail Home Renovation Services) Vivenda's own consumer-facing retail brand for planned home renovation services, offering complete reform solutions for families. Part of the company's expanded institutional architecture to serve individual homeowners through retail renovation services.

Quantifiable outcome

• 94% of Latin America's housing deficit is qualitative (not quantitative), concentrated in lower-income families
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• COHAB-SP (Companhia de Desenvolvimento Habitacional e Urbano de São Paulo)coreStrategic or Co-development PartnerCOHAB-SP, São Paulo's public housing development company, engaged Vivenda to manage the 'Pode Entrar - Melhorias' housing improvement program. Vivenda's platform integrates beneficiaries, service providers, and social workers, providing COHAB-SP with centralized visibility over the entire process.
• GerdaucoreStrategic or Co-development PartnerGerdau partnered with Vivenda to manage and operate the 'Reforma Que Transforma' (Reform That Transforms) project. Vivenda's senior team leads the initiative across 12 Brazilian cities, aligning with Gerdau's objectives to transform Brazil's housing landscape.
• BID Lab (Banco Interamericano de Desenvolvimento)coreStrategic or Co-development PartnerBID Lab partnered with Vivenda on the 'ReFormar' project to decrease Brazil's housing deficit through an innovative business model. The partnership aims to transform the housing improvement market and create jobs in civil construction while supporting climate adaptation goals.
• Instituto CyrelacoreStrategic or Co-development PartnerInstituto Cyrela, the philanthropic arm of Cyrela real estate company, partnered with Vivenda to promote housing improvements. Executive Director Israel Aron Zylberman praised the initiative for offering highly positive social ROI.
• DexcosupportingOthersDexco, a major Brazilian building materials company, supports Vivenda's housing improvement programs.
• LoftsupportingOthersLoft, a Brazilian proptech company, partners with Vivenda to support housing improvement initiatives.
• Instituto PhisupportingStrategic or Co-development PartnerInstituto Phi, a philanthropic foundation, supports Vivenda's social impact housing initiatives.
• GallisupportingOthersGalli, a building materials company, supports Vivenda's housing improvement programs.
• RegenerasupportingOthersRegenera, a sustainability-focused organization, partners with Vivenda for housing improvements.
• LorenzettisupportingOthersLorenzetti, a bathroom fixtures and building materials company, supports Vivenda's initiatives.
• Grupo GaiacoreStrategic or Co-development PartnerGrupo Gaia co-developed with Vivenda and partners the first social impact debenture in Brazil, aimed at financing low-income housing renovations.
• Din4mocoreStrategic or Co-development PartnerDin4mo partnered with Vivenda and Grupo Gaia to create Brazil's first social impact debenture for financing housing renovations for low-income families.
• Instituto Galo da ManhãsupportingStrategic or Co-development PartnerInstituto Galo da Manhã, a cultural foundation, supports Vivenda's social housing improvement initiatives.
• VedacitsupportingOthersVedacit, a waterproofing and construction products company, supports Vivenda's housing improvement programs.
• Prefeitura de CampinascoreStrategic or Co-development PartnerVivenda signed its first public contract with the municipal government of Campinas to implement housing improvement programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Self-Help Enterprises: US community development organization managing housing rehabilitation programs for low-income families in California's Central Valley; highly comparable operational model (program-managed renovations for low-income families) at smaller scale.
• Un Techo para mi País (TECHO): Latin American organization executing housing and community improvements in informal settlements across 18+ countries; most directly comparable LatAm peer in mission and beneficiary profile, with broader geographic reach but lighter technology infrastructure.
• World Habitat: UK-based organization funding and supporting housing improvement initiatives for low-income households globally; comparable in mission and partnership-driven execution, though operating as a grantmaker rather than a software platform.
• Habitat for Humanity Brasil: Brazilian arm of Habitat for Humanity operating in the same geography with a similar mission of housing improvements for low-income families; competes for the same government, IDB, and corporate funding pools that Vivenda taps.
• Habitat for Humanity International: Global nonprofit addressing inadequate housing for low-income families via renovation and construction programs, funded by corporate partners and multilateral institutions — most comparable global peer to Vivenda's housing-improvement mission and B2G/B2B funding model.

Emerging players

• QuintoAndar: Brazilian proptech with deep technology and capital base serving the rental property market; adjacent player that could extend its platform into renovation/improvement workflows, posing a competitive threat from a well-funded incumbent-tech angle.
• Loft: Brazilian proptech that is already a Vivenda partner; offers technology-driven real estate services and could expand into housing improvement management, representing both an adjacent collaborator and a potential scaled competitor.

Broad incumbents

• Direcional Engenharia: Public Brazilian construction company focused on the Minha Casa Minha Vida affordable housing segment; serves overlapping end-buyer profile but competes via new builds rather than renovation management.
• Construtora Tenda: Major Brazilian low-income residential developer listed on B3; comparable market segment and beneficiary profile, but competing via new-construction units rather than renovation management services.
• MRV Engenharia: Largest Brazilian low-income housing developer focused on the Minha Casa Minha Vida segment; comparable end beneficiary (Brazilian low-income families) and housing mission, but operates a new-construction developer model rather than Vivenda's improvement platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novavivenda
• LinkedInlinkedin.com/company/vivendaoacessotransforma
• Instagraminstagram.com/novavivenda

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivenda