Cycle Expo Yorkshire

What Cycle Expo Yorkshire does

Cycle Expo Yorkshire is a UK-focused consumer events business operating the Cycle Show brand (https://www.cycleshow.co.uk/), which showcases cycling products, exhibitors, and interactive features for cycling enthusiasts. The firm is privately held, for-profit, and falls within a 251–500 employee headcount band per available firmographic data (the firmographics list a London address, while the company name signals a Yorkshire / UK regional focus and the country field in the dataset is recorded as Canada — a likely data-quality artifact rather than an operational signal). The company sits within a broader portfolio of passion-led consumer events spanning cycling, art & design, craft, dance, food, gardening, history, kids & parents, travel, and writing.

Its core product is event-based: physical consumer exhibitions and live shows featuring product showcases, exhibitor booths, specialist content, and shopping and tasting experiences. Underlying technology is not disclosed; no proprietary platform, API, SDK, or mobile app is documented in the source data. The offering is operationally intensive — venue selection, content production, exhibitor recruitment, and on-site experience delivery — and is supported by high-profile venue relationships including NEC Birmingham, Business Design Centre London, Alexandra Palace, Harrogate Convention Centre, Audley End House & Gardens, and Eikon Exhibition Centre Northern Ireland.

The business model is event-driven revenue generation, primarily through ticket sales and event admission (transaction-fee revenue) augmented by exhibitor fees and sponsorship opportunities. Go-to-market is experience-led: it markets through event branding, venue partnerships, category-based portfolio organization, and direct-to-consumer ticket distribution via an exclusive ticketing partnership with See Tickets, which additionally manages group booking schemes. Pricing is not publicly disclosed. The customer base is horizontally segmented — consumer event attendees grouped by passion interest — rather than concentrated in any single B2B account.

Name

Cycle Expo Yorkshire

Website

https://cycleshow.co.uk

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Cycle Expo Yorkshire operates the Cycle Show brand, hosting cycling-focused consumer exhibitions and live events across the UK featuring product showcases, exhibitors, and interactive experiences for cycling enthusiasts. Revenue is generated through ticket sales, exhibitor fees, and sponsorship under a passion-led events portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Sales and Event Admission: Revenue generated from selling tickets and admission to consumer events and live experiences across various interest categories including cycling, art, craft, food, gardening, dance, history, travel, writing, and kids/parents.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cycle Expo Yorkshire organizes and hosts cycling-focused consumer exhibitions across the UK, showcasing cycling products, exhibitors, and interactive features for cycling enthusiasts. The company runs live event experiences that connect passionate cycling communities, combining product shopping, demonstrations, and community engagement within premier UK exhibition venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycle Expo Yorkshire cycling event A UK consumer cycling exhibition featuring cycling product showcases, exhibitor booths, and interactive features for cycling enthusiasts and hobbyists.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• See TicketscoreChannel Partner/ Reseller/ DistributorPartnership with See Tickets enables easy organization of group visits to Immediate Live events. See Tickets handles ticket distribution and group booking management for events across craft, gardening, food, dance and other passions.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Messe Frankfurt: Global trade fair and event organizer with consumer lifestyle exhibitions; comparable as a broad incumbent in the events industry, though stronger in trade than consumer events.
• Reed Exhibitions: Global exhibitions organizer with a broad portfolio of trade and consumer events including cycling and active lifestyle shows; comparable as a large incumbent in the same event organization space.
• IMG (Endeavor): Global events and experiential marketing company that owns and licenses major live event properties; broad incumbent in the consumer events and exhibitions space with overlapping capabilities.

Direct peers

• Hyve Group: UK-listed international events company operating consumer and trade exhibitions across multiple verticals including cycling, lifestyle, and passion categories; closely comparable peer in business model and geography.
• London Bike Show: Annual cycling consumer show held in London; directly comparable cycling-specific consumer event serving the same attendee and exhibitor base as Cycle Expo Yorkshire.
• Clarion Events: Major UK-headquartered event organizer operating large-scale consumer and trade exhibitions across multiple categories; directly comparable business model producing cycling-adjacent and lifestyle events at UK venues.
• Immediate Live: Cycle Expo Yorkshire appears to be an event brand within Immediate Live's portfolio; Immediate Live operates the same business model (premium passion-led consumer events across multiple UK venues) and is the most directly comparable entity.
• The Cycle Show: UK's flagship consumer cycling exhibition, operated by events industry peers; directly competes with Cycle Expo Yorkshire in the cycling expo category at overlapping UK venues.

Others

• See Tickets: Ticketing platform partner of Immediate Live and a major UK/European ticketing distributor; comparable as an ecosystem enabler powering ticket sales and group bookings for the same event organizer customers.

Regional players

• Eurobike: Leading European cycling trade and consumer show held in Germany; comparable cycling-specific event serving a similar exhibitor and enthusiast audience, though geographically distinct from the UK-focused Cycle Expo Yorkshire.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cycleshow
• Facebookfacebook.com/CycleShow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycle Expo Yorkshire