What Master Land and Planning does

Master Land & Planning Limited (MLP) is a chartered town planning consultancy founded in 2021 by Jamie Ward, a former housing developer and main contractor, and registered with the Royal Town Planning Institute (RTPI). The firm operates from a registered office in Salisbury, Wiltshire, with a postal address in Swindon, Wiltshire, and delivers planning services across England and Wales. Its core function is to provide pragmatic planning advice and representation to landowners, developers, communities, homeowners, rural estates, and infrastructure promoters, guiding projects from initial feasibility through planning applications, appeals, enforcement, and delivery.

The consultancy operates across six sector areas — Residential, Homeowners, Communities, Rural, Commercial, and Infrastructure — supported by seven service modules: Early Options Appraisal, Planning Applications, Planning Appeals, Enforcement, Site Promotion, Neighbourhood Plans, and Masterplanning and Design Toolkits. Technical capabilities include GIS-constraint analysis for site assessment, illustrative urban design using graphic/design software, and specialist expertise in neighbourhood planning (Local Housing Needs Assessment, Strategic Environmental Assessment, site selection, design coding) plus biodiversity net gain and nutrient mitigation. The team of five comprises a Managing Director, a Director (MRTPI), two Senior Planners, and a Planner.

Revenue is generated through project-based professional fees for advisory and representation services. The go-to-market is sales-led, driven by direct engagement with landowners, developers, and communities through proactive business development, pre-application discussions, and ongoing project relationships; pricing is contact-based with no public disclosure. Named clients include Foreman Homes, Muller Property Group, Bargate Homes, Vivid Housing, Healthy Developments, and English Rural Housing Association. The firm is founder-owned with no institutional investment, no subsidiaries, and no M&A activity to date.

Name

Master Land and Planning

Legal name

Master Land & Planning Limited

Website

https://masterlp.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Land and Planning is a UK chartered town planning consultancy serving landowners, developers, communities, homeowners, rural estates, and infrastructure promoters across England and Wales with end-to-end planning advice from feasibility through applications and appeals.

Ownership category

akta.pro rank

Product category

Planning Consultancy Services

NAICS

Landscape Architectural Services (541320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

Keywords

• Planning consultancy
• Residential planning
• Neighbourhood planning
• Site promotion
• Planning appeals

Headquarters

HQ city

Whaddon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Planning Consultancy Services: Professional planning consultancy fees charged for services including planning applications, appeals, site promotion, neighbourhood planning support, enforcement advice, and masterplanning. Revenue is generated through project-based professional fees for advisory and representation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Master Land and Planning is a chartered town planning consultancy that supports landowners, developers, communities, and homeowners with planning advice, applications, appeals, site promotion, neighbourhood plans, masterplanning, and enforcement services. It delivers end-to-end planning support from feasibility and early options appraisal through to planning submissions, appeals, examinations, and project delivery across residential, commercial, rural, and infrastructure sectors in England and Wales.

Product overview

Master Land & Planning is a chartered town planning consultancy offering a comprehensive suite of planning services across six core sector areas (Residential, Homeowners, Communities, Rural, Commercial, and Infrastructure) supported by seven service modules (Early Options Appraisal, Planning Applications, Planning Appeals, Enforcement, Site Promotion, Neighbourhood Plans, and Masterplanning). The firm provides end-to-end support from initial feasibility assessment through planning applications, appeals, and project delivery, with specialized expertise in neighbourhood planning and community engagement. The business operates primarily in southern and central England and is registered with the Royal Town Planning Institute (RTPI).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Planning Services Planning consultancy for residential development ranging from single infill plots to major urban extensions, covering land promotion, local plan submissions, community engagement, planning applications and appeals. Targeted at housing developers, landowners and property companies.
• Homeowners Planning Services Planning advice for individual homeowners covering home improvements, self-build projects, permitted development, householder applications, planning appeals, and responses to enforcement action.
• Communities and Engagement Services Neighbourhood planning and community engagement services for town and parish councils, community groups and neighbourhoods, including plan preparation, examination support, referendum assistance, rural exception sites, and public consultation activities.
• Rural Planning Services Rural-focused planning services for estates, farms and rural landowners covering agricultural permitted development, equestrian facilities, Class Q and R conversions, estate plans, biodiversity gain sites, and nutrient mitigation.
• Commercial Planning Services Commercial development planning from change of use to large-scale employment schemes, including land promotion, local plan submissions, and planning applications.
• Infrastructure Planning Services Infrastructure planning expertise across energy (solar, wind, battery storage), minerals, waste, and data centres, covering site promotion, plan-making submissions, and planning applications for landowners, promoters and developers of infrastructure projects.
• Early Options Appraisal Initial planning advice identifying opportunities to unlock site potential, assessing constraints, evaluating planning policy context, and establishing delivery strategies.
• Planning Applications Full service support throughout the planning application process including pre-application engagement, project management, various application types, and post-decision compliance.
• Planning Appeals Expert navigation of planning appeal procedures including written representations, hearings, and public inquiries, with full coordination and specialist consultant management.
• Enforcement Services Professional advice and response to alleged breaches of planning control, including retrospective applications and appeals against enforcement notices.
• Site Promotion Land promotion services through local and neighbourhood plan-making processes, including call for sites, emerging plan representations, and plan examinations.
• Neighbourhood Plans Comprehensive neighbourhood planning consultancy from inception through examination and referendum, including technical support for site selection, Strategic Environmental Assessment, and design coding.
• Masterplanning and Design Toolkits Illustrative urban design services including conceptual sketches, parameter plans, local design guides, illustrative masterplans, and design coding to guide sustainable place-making.

Quantifiable outcome

• Multiple neighbourhood plans successfully adopted following referendum (Brinkworth with Grittenham, Dilton Marsh)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Foreman Homes LtdcoreStrategic or Co-development Partner · 15 May 2026Foreman Homes is a residential developer client for whom MLP submitted a Full Planning Application for 16 dwellings at Thruxton. MLP acts as planning agent coordinating with the project team including HGP architects, Bright Plan for highways, and other consultants.
• Muller Property GroupcoreStrategic or Co-development Partner · 9 March 2026Muller Property Group is a property developer client for whom MLP submitted a Full Planning Application for a 70-bedroom care home in Andover. MLP acts as planning agent coordinating with Vanguard House architects and other project consultants.
• English Rural Housing AssociationminorStrategic or Co-development Partner · 9 March 2026English Rural is a non-profit housing association working with rural communities to build and manage affordable homes. MLP contributes to their campaigning work through Local Plan representations seeking positive planning policies for rural housing and rural exception sites.
• HD (Burghclere) Limited (Healthy Developments)coreStrategic or Co-development Partner · 28 August 2025Healthy Developments crafts homes placing people, health and sustainability at the forefront. MLP supports their emerging proposals for 25 homes in Burghclere, near Newbury, working through landscape-led masterplanning and planning applications.
• Bargate HomescoreStrategic or Co-development Partner · 1 April 2024Bargate Homes is a developer established in 2006, focused on high-quality residential developments in Hampshire. MLP supports Bargate with planning applications including the 40-home development at Barrow Hill, Goodworth Clatford, and other residential schemes.
• Vivid HousingcoreStrategic or Co-development Partner · 1 April 2024Vivid is a leading provider of affordable homes with around 72,000 customers, 33,000 homes and 900 employees in southern England. Vivid partners with developers like Bargate Homes on affordable housing delivery in residential developments, with MLP supporting planning applications.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Robinson Escott Planning: Boutique UK planning consultancy offering residential and rural planning, site promotion and appeals to developers and landowners — closely comparable in size, regional focus and service mix to MLP.
• Pegasus Group: Multi-disciplinary planning and design consultancy providing planning applications, site promotion and appeals for residential and commercial developers. Directly comparable in service scope and target clients.
• Lichfields: Established UK planning, development and economics consultancy serving residential, commercial and infrastructure clients. Highly comparable to MLP in residential and neighbourhood planning work, with broader geographic reach.
• Gladman Developments: UK land promoter focused on residential site promotion through local plans — overlapping MLP's site promotion, call for sites and plan examination work for landowners and developers.
• Define Planning & Design: UK town planning consultancy offering residential planning, site promotion, appeals and design services to developers and landowners — directly comparable niche peer to MLP.
• Turley: National planning, design and economics consultancy with strong residential and neighbourhood planning practices. Competes head-to-head with MLP for developer, landowner and local authority mandates across England.
• Boyer (part of Lichfields): UK planning consultancy offering planning applications, appeals, site promotion and neighbourhood planning across England and Wales — directly overlapping MLP's service set and customer base of developers and landowners.

Broad incumbents

• Savills (Planning Division): Global real estate firm with a UK planning team handling residential, commercial and rural planning for major developers and landowners — adjacent incumbent competing for the same enterprise clients as MLP.
• Montagu Evans: Larger UK real estate consultancy with a substantial planning practice serving developers, landowners and public sector clients. Overlaps with MLP in residential planning and site promotion, with broader service breadth.
• Stantec UK (formerly WYG): Global consultancy with UK planning, infrastructure and environmental teams serving public and private sector clients. Competes with MLP for planning applications, appeals and neighbourhood planning mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masterlp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Land and Planning