I-MEDIA
I-MEDIA is a Kazan, Russia-based elevator advertising operator founded in 2005 that directly owns advertising stand inventory across all city districts, serving local SMB advertisers through tiered static and video monitor placements priced from 50 rubles per insertion.
- Company typePrivate
- Founded2005
- HeadquartersKazan, Russia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What I-MEDIA does
I-MEDIA is a Kazan, Russia-based advertising operator founded in 2005 that specializes in elevator advertising inside residential buildings. The company directly owns its inventory of advertising stands deployed across all districts of Kazan, a vertical integration that removes dependence on third-party building-operator networks in its home market. Its product portfolio comprises three tiers: Standard placements starting at 50 rubles, Elite placements starting at 150 rubles, and Video Monitors that extend the offering into digital screen placements within elevators.
The business model is a transactional out-of-home media sale to local advertisers. Pricing is structured at low absolute ruble values per placement, with bundled campaign packages starting at 2,000 rubles and a new-client acquisition discount of up to 50 percent designed to lower the cost of entry for small-budget SMB advertisers. The go-to-market relies on direct inbound channels — WhatsApp, phone, and the company's websites (ra-im.ru and ra-imedia.ru) — consistent with a small-team, founder-led sales operation targeting a long-tail of local businesses rather than enterprise advertising budgets.
Operationally, the company runs with 1–10 employees, serves a single metropolitan geography (Kazan), and discloses no external funding, management bench, certifications, or partnerships. The absence of disclosed anchor clients, enterprise contracts, or programmatic distribution capability situates I-MEDIA as a localized, asset-light-services operator within a structurally traditional out-of-home advertising niche.
I-MEDIA firmographics
Firmographics- Name
- I-MEDIA
- Website
- https://ra-imedia.ru
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- I-MEDIA is a Kazan, Russia-based elevator advertising operator founded in 2005 that directly owns advertising stand inventory across all city districts, serving local SMB advertisers through tiered static and video monitor placements priced from 50 rubles per insertion.
- Ownership category
- akta.pro rank
I-MEDIA industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
Keywords
Where I-MEDIA is headquartered
LocationHeadquarters
- HQ city
- Kazan
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
I-MEDIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Elevator Advertising Placement: The company earns revenue by renting out advertising space on stands and video monitors installed in residential building elevators across all districts of Kazan. Pricing varies by building type (standard vs. elite) and placement duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Building Advertising |
| Unit Pricing | Pay-as-you-go | Elite Building Advertising |
| Unit Pricing | Pay-as-you-go | Video Monitor Advertising |
| Other | Multi-year contract | Full Campaign Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
I-MEDIA product offering
Product offeringCore offering
I-MEDIA sells placement of advertisements on physical stands and digital video monitors installed inside residential building elevators in Kazan, Russia. As a direct owner of the stand inventory, the company offers citywide coverage across all districts with pricing starting from 50 rubles for standard buildings and from 150 rubles for elite buildings, plus full campaign packages from 2,000 rubles.
Product overview
I-MEDIA is a local advertising service company offering elevator advertising placement in Kazan, Russia. The company operates as a direct owner of advertising stands, providing three core advertising products: Standard Construction Elevator Advertising (from 50 rubles), Elite Construction Elevator Advertising (from 150 rubles), and Elevator Video Monitor Advertising. These products allow businesses to reach residents across all city districts through physical advertising stands and digital video displays inside residential elevators.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Construction Elevator Advertising
Quantifiable outcome
- Discount of up to 50% for new clients on first placement period
Companies that use I-MEDIA
Customer profileSegments1 record
Ideal customer profiles1 record
I-MEDIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
I-MEDIA partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
I-MEDIA competitors and assessment
Company assessmentEmerging players
- Captive Media: UK-based interactive digital signage operator placing screens in lifts, lobbies, and high-traffic venues. Comparable to I-MEDIA as a place-based display advertiser in elevators and building interiors, though focused on interactive/engagement experiences in office and leisure buildings rather than residential stand advertising.
Broad incumbents
- Russ Outdoor: Russia's largest outdoor advertising operator, running a national network across transit, roadside, and place-based displays. Comparable to I-MEDIA as a Russian place-based OOH advertiser placing content in high-traffic physical venues, though at materially greater scale and geographic breadth.
- Gallery Group: One of the largest Russian OOH operators with a national footprint across transit, roadside, and indoor placements. Comparable to I-MEDIA as a peer in the OOH/place-based display space, though operating at much larger scale and with a transit- and roadside-oriented inventory rather than residential elevator placements.
- MAER Group: Major Russian outdoor advertising and digital signage group with display networks across multiple cities. Comparable to I-MEDIA in placing displays in physical venues for advertisers, though MAER's portfolio is broader (transit, roadside, digital) and operates at significantly higher scale.
Others
- Adomni: US-based programmatic DOOH advertising marketplace and supply-side platform connecting digital billboard and place-based screen operators with media buyers. Comparable as ecosystem infrastructure in the same OOH category I-MEDIA operates in; differs as a technology/marketplace layer rather than owning residential-elevator inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
I-MEDIA social profiles
Digital presenceI-MEDIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
I-MEDIA leadership team
Management profileNumber of profiles
I-MEDIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I-MEDIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I-MEDIA
What does I-MEDIA do?
I-MEDIA sells placement of advertisements on physical stands and digital video monitors installed inside residential building elevators in Kazan, Russia. As a direct owner of the stand inventory, the company offers citywide coverage across all districts with pricing starting from 50 rubles for standard buildings and from 150 rubles for elite buildings, plus full campaign packages from 2,000 rubles.
Is I-MEDIA a public or private company?
I-MEDIA is a private company. It is classified as unknown and is currently operating.
When was I-MEDIA founded?
I-MEDIA was founded in 2005. It employs 1 to 10 people.
Where is I-MEDIA based?
I-MEDIA is headquartered in Kazan, Russia, in the Europe region.
How does I-MEDIA make money?
One revenue line is on record: elevator Advertising Placement.
Who are I-MEDIA's main competitors?
Captive Media is listed as an emerging player. Broad incumbents are Russ Outdoor, Gallery Group and MAER Group. Adomni is listed as an others.
Does I-MEDIA have an API?
No public API is recorded for I-MEDIA.
What industry is I-MEDIA in?
I-MEDIA's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings). Its NAICS code is 54185 and its SIC code is 7311.