MAER GROUP
- Company typePrivate
- Founded2003
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
MAER GROUP firmographics
Firmographics- Name
- MAER GROUP
- Legal name
- OOO "MAER GRUP"
- Website
- https://maergroup.ru
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MAER GROUP industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
Keywords
Where MAER GROUP is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices23 records
Markets served
MAER GROUP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- DOOH Advertising Placement: Digital Out-of-Home advertising space rental on owned and operated digital screens including mediafacades, super sites, digital billboards, and indoor screens. Revenue is generated through CPM (cost per thousand impressions) and programmatic advertising placements with real-time optimization.
- Programmatic Advertising (AIO Programmatic): Automated cross-media advertising platform for premium banner and video placement. Provides CPM-based pricing with transparent reporting, detailed analytics, and ORD/ERIR compliance.
- Custom Campaign Development: Special projects including interactive campaigns (chatbot integrations, real-time content updates, weather-triggered ads), event broadcasts, and branded content activations.
- Online Media Network: Own network of federal and regional online media, social media publications, and Telegram channels. Revenue from content placement and sponsored posts.
- Indoor Advertising: Placement inside CDEK pickup points and restaurant chains Burger King, Shokoladnitsa, Vasilchuki. Revenue based on screen count, campaign duration, and audience parameters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Programmatic advertising with payment per impression |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MAER GROUP product offering
Product offeringCore offering
MAER GROUP is a federal operator of image advertising operating Russia's largest network of large-format digital out-of-home (DOOH) advertising structures, including mediafacades on building facades, digital super sites, digital billboards, and indoor advertising screens. The company sells advertising space on these owned-and-operated digital screens to enterprise brands and agencies, supported by a proprietary technology stack including the O2O (offline-to-online) platform, programmatic advertising tools, and real-time audience analytics. MAER also operates an online media network of 100+ platforms serving integrated cross-channel campaigns.
Product overview
MAER GROUP is a federal operator of image advertising operating across four main niches: digital mediafacades on building facades, digital super sites (DSS) as standalone large-format displays, digital billboards (DBB) as medium-format displays, and indoor advertising in retail locations. The company also owns an online media network with 100+ platforms and integrates programmatic advertising through its AIO Programmatic platform. The technology ecosystem includes proprietary platforms MAER Light (dynamic content campaign management), MAER Pulpit (centralized screen control), MAER Potok (multi-stream broadcasting), and MAER Indoor (targeted indoor advertising). The O2O (offline-to-online) technology enables synchronized online-offline advertising campaigns. The company operates across 85 regions in 350+ cities reaching over 58 million people monthly.
Differentiator
Problem solved
Functional benefit
Brands
- MAER Digital: Digital division responsible for the O2O (offline-to-online) technology platform, AIO Programmatic cross-media advertising platform, and programmatic DOOH solutions.
- MAER Indoor
- MAER Поток
- MAER Лайт
- MAER Пульт
- MAER Indoor
Products and services
- Mediafacades (Медиафасады) Large-format digital media constructions installed on building facades. Display surface area is limited only by building facade size. Available in Moscow and 12 major Russian regions. Designed for premium brand advertising, live event broadcasts, and city-wide mass communication campaigns.
- Digital Super Sites (DSS) Large-format standalone media constructions approximately 75 m² in size, located along major highways and roads in Moscow region and other major Russian cities. Provides high-visibility advertising for brands targeting motorists and large commuting audiences.
- Digital Billboards (DBB) Medium-format standalone media constructions approximately 10-20 m² in size, located in Moscow, regional cities, and Moscow City financial district. Offers flexibility for urban advertising campaigns at pedestrian and street-level scale.
- Indoor Advertising Network Indoor advertising in CDEK pickup points and restaurant chains (Burger King, Shokoladnitsa, Vasilchuki). Features multi-functional screens from 32 to 55 inches with audience targeting and analytics based on cross-channel data from 40,000+ mobile apps, Radar, and Yandex data.
- Online Media Network Own network of federal and regional online media, social media accounts and public channels, and popular Telegram channels with millions of subscribers. Over 100 platforms providing maximum audience reach for integrated digital campaigns.
- AIO Programmatic Platform Cross-media advertising platform for automated premium banner and video placement by CPM. Enables automated ad campaigns, reporting, and ERIR compliance data submission. Includes DOOH programmatic capability with payment for results based on video impressions/views, real-time optimization, transparent reporting, and detailed analytics.
- MAER Light (Лайт) Platform Software platform for creating and managing dynamic content advertising campaigns. Transforms outdoor media screens into an interactive social network with personal account for campaign management, easy addition of new materials, support for all device types, and simple interface. Includes patented Lightborn system (Patent No. 2021668624) for displaying content based on different strategies with real-time behavior changes.
Quantifiable outcome
- Reaches 50% of Russia's population over 18 years old and over 90% of Moscow residents
- +6 more outcomes
Companies that use MAER GROUP
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles3 records
MAER GROUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature16 records
MAER GROUP partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship and core.
- Russian Historical SocietyflagshipRussian Historical Society signed partnership agreement with MAER for joint projects in historical literacy, education, and promotion of historical-cultural standards. Partnership signed during RIO's 160th anniversary celebration.
- 1MI Communication HoldingcoreIn 2025, the communication holding 1MI, which combines 27 online media and 143 public channels and accounts in social media, became part of MAER. This expanded MAER's digital media network significantly.
- RoscosmosflagshipMAER has been broadcasting all Russian rocket launches live on mediafacades across Russia for over two years. Partnership brings space closer to millions of people.
- Defenders of the Fatherland FundcoreMAER cooperates with State Fund Defenders of the Fatherland and Committee of Families of Veterans of the SVO to organize tours and social events for veterans' families.
- Committee of Families of Veterans of the SVOcoreMAER cooperates with Committee of Families of Veterans of the SVO to organize tours for veterans' families, including visits to the Museum of RKK Energia.
- CDEKcore4.2 thousand digital advertising surfaces were connected to MAER's Unified Digital Communications Platform across CDEK pickup points across Russia - from the Baltic to Chukotka.
- Vasilchuki Restaurant ChaincoreMedia constructions were installed in Vasilchuki restaurant chain as part of MAER's indoor advertising network.
- Shokoladnitsa Restaurant ChaincoreMedia constructions were installed in Shokoladnitsa restaurant chain as part of MAER's indoor advertising network.
- Burger King RussiacoreMedia constructions were installed in Burger King restaurant chain as part of MAER's indoor advertising network.
- Big Theater of RussiaflagshipState Academic Big Theater of Russia and MAER signed partnership agreement. In its 250th anniversary year, the main theater of the country gains a new communication partner.
- AeroflotcoreInformation partnership agreements signed for joint communication projects.
- Ministry of Sports of the Russian FederationcoreInformation partnership agreements signed for sports communication projects.
- State Historical MuseumcoreInformation partnership agreements signed for historical and cultural projects.
- International Sambo Federation (FIAS)coreInformation partnership agreements signed for sports communication projects.
- TASScoreInformation partnership agreements signed for news and communication projects.
- MICC IzvestiacoreInformation partnership agreements signed for media and communication projects.
- Radar (Mediascope)coreMAER uses Radar (Mediascope) for independent verification of out-of-home advertising metrics. Radar data is used to verify campaign results.
- Agency for Strategic InitiativescoreInformation partnership agreements signed for strategic initiatives.
- People's FrontcoreMAER collaborates with People's Front on various social campaigns including Family Day celebrations featuring families from different regions.
- National Priorities (Natsionalnye Prioritety)coreInformation partnership agreements signed for promoting national priorities and social initiatives.
- Beeline (Mobile Operator)coreBeeline mobile operator data integration improved MAER's analytical platform accuracy. Average discrepancy between MAER and Beeline OTS data was 6.5%. Two new products created: targeted media planning tool and post-campaign evaluation system.
- Dobro.RF (Good.RF)coreMAER has been supporting the international We Are Together Prize for more than 5 years, providing informational support for projects aimed at developing volunteering, charity, and civic initiatives. Campaigns have reached over 27 million people.
- YandexcoreIn 2019, MAER jointly with Yandex and Mail.ru Group presented a new method of outdoor advertising placement on their media through programmatic platforms Yandex.Direct and myTarget. This partnership enables automated ad buying on MAER's digital screens.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
MAER GROUP competitors and assessment
Company assessmentOthers
- Broadsign: Provider of digital signage CMS and programmatic DOOH software used by many large OOH media owners to manage screens and programmatic sales. Adjacent/ecosystem peer to MAER's MAER Pulpit and AIO Programmatic platforms, serving as an enabling technology layer for the DOOH industry.
Direct peers
- Russ Outdoor: Largest direct competitor of MAER in Russian outdoor advertising, operating large-format billboards, super sites, and transit advertising across Russia. Directly comparable on product (DOOH + static OOH), geography (Russia), and customer base (major Russian brands and agencies).
- Gallery Group: Major Russian outdoor advertising operator with significant presence in large-format and digital outdoor in Moscow and regional cities. Closely comparable to MAER on Russian geography, large-format DOOH focus, and enterprise customer base.
Broad incumbents
- Clear Channel Outdoor: One of the world's largest outdoor advertising companies operating billboards, transit, and digital displays across multiple geographies. Comparable to MAER in offering premium large-format advertising with measurement and programmatic capabilities, but on a global rather than single-country basis.
- Lamar Advertising Company: US-based outdoor advertising operator specializing in billboards, transit, and digital displays. Comparable to MAER in large-format static and digital OOH operations and enterprise sales motion, though focused on the Americas rather than Russia/Eastern Europe.
- JCDecaux: Global leader in out-of-home advertising including street furniture, billboards, and digital OOH. Comparable to MAER on core product (large-format DOOH and premium OOH) and enterprise advertiser base, though operating globally rather than focused on a single market.
- Ströer SE & Co. KGaA: German-based outdoor advertising and digital out-of-home operator with a strong portfolio of large-format digital screens, programmatic DOOH, and digital media (t-online). Directly comparable to MAER in DOOH + digital media integration model.
- Outfront Media: US-based provider of out-of-home advertising with focus on transit, billboards, and digital displays in top US markets. Comparable to MAER in DOOH operations and large-format positioning, though geographically focused on North America.
Emerging players
- VIOOH: Programmatic digital out-of-home marketplace connecting buyers and sellers of DOOH inventory globally. Comparable to MAER on the programmatic/trigger-based campaign execution technology, but as a neutral marketplace rather than media owner.
- Hivestack: Global programmatic DOOH supply-side platform enabling automated buying of digital out-of-home inventory. Comparable to MAER's AIO Programmatic platform on the programmatic DOOH technology layer, but operating as a pure-tech SSP rather than a media owner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MAER GROUP social profiles
Digital presenceMAER GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAER GROUP leadership team
Management profileNumber of profiles
Profiles1 record
MAER GROUP subsidiaries and ownership
Company hierarchySubsidiaries1 record
MAER GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAER GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAER GROUP
What does MAER GROUP do?
MAER GROUP is a federal operator of image advertising operating Russia's largest network of large-format digital out-of-home (DOOH) advertising structures, including mediafacades on building facades, digital super sites, digital billboards, and indoor advertising screens. The company sells advertising space on these owned-and-operated digital screens to enterprise brands and agencies, supported by a proprietary technology stack including the O2O (offline-to-online) platform, programmatic advertising tools, and real-time audience analytics. MAER also operates an online media network of 100+ platforms serving integrated cross-channel campaigns.
Is MAER GROUP a public or private company?
MAER GROUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAER GROUP founded?
MAER GROUP was founded in 2003. It employs 11 to 50 people.
Where is MAER GROUP based?
MAER GROUP is headquartered in Moscow, Russia, in the Europe region.
How does MAER GROUP make money?
Five revenue lines are on record. DOOH Advertising Placement is the primary driver. The others are programmatic Advertising (AIO Programmatic), custom Campaign Development, online Media Network and indoor Advertising.
Who are MAER GROUP's main competitors?
Broadsign is listed as an others. Direct peers are Russ Outdoor and Gallery Group. Broad incumbents are Clear Channel Outdoor, Lamar Advertising Company, JCDecaux, Ströer SE & Co. KGaA and Outfront Media. Emerging players are VIOOH and Hivestack.
Does MAER GROUP have an API?
No public API is recorded for MAER GROUP.
What industry is MAER GROUP in?
MAER GROUP's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 51621 and its SIC code is 7310.