Family Wellness Chiropractic

What Family Wellness Chiropractic does

Family Wellness Chiropractic is a single-location chiropractic practice based in Birmingham, Alabama, founded in 1990 by Dr. Lauren Bourgeois and now owned by Dr. Janice Bailey following a leadership transition approximately 15 years ago. The practice specializes in pregnancy and pediatric chiropractic care, with all three currently practicing chiropractors (Dr. Janice Bailey, Dr. Keeley Collett, and Dr. Terri Kast) holding Webster Certification, a credential specific to prenatal and infant care. The clinic operates from a recently relocated, larger office space and serves individual consumer patients (expectant mothers, infants, and children) on a direct-pay and insurance-reimbursement basis typical of US chiropractic practices.

The business model is a fee-for-service clinical practice. Revenue is generated per-visit through patient consultations, adjustments, and treatment plans, with insurance reimbursement where applicable. Patient acquisition historically relies on physician referrals, word-of-mouth, and organic search; the practice has recently added Google and Facebook remarketing campaigns and a content-driven blog and email newsletter to broaden the acquisition funnel. There are no third-party investors, no institutional funding, and no disclosed software or platform layer; the practice is operated as a privately held small business with 1-10 employees.

The practice's competitive positioning rests on its niche specialization (pregnancy and pediatric), its credentialed clinical team, and its multi-decade local operating history. Strategic capacity expansion in the form of new office space and additional doctor hires suggests an intent to grow patient volume within the existing Birmingham market rather than pursue geographic expansion, new service lines beyond chiropractic, or platform-based distribution.

Name

Family Wellness Chiropractic

Legal name

Family Wellness Chiropractic

Website

https://chirofamilywellness.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Wellness Chiropractic is a single-location chiropractic practice in Birmingham, Alabama, specializing in pregnancy and pediatric care with three Webster-certified chiropractors serving expectant mothers, infants, and children through fee-for-service clinical visits.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric & Family Chiropractic (HSADALAC)

akta.pro secondary industries

Prenatal & Postpartum Chiropractic (HSADALAD), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Family chiropractic care
• Prenatal chiropractic services
• Pediatric chiropractic care
• Spinal adjustment therapy
• Wellness chiropractic practice

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Care Visits: The primary revenue stream is from patient visits for chiropractic adjustments and consultations. Care involves a series of visits tailored to each patient's needs, with initial visits including consultation, spinal evaluation, X-rays, and report of findings, followed by ongoing adjustments. Visit frequency varies from once a month to twice a week depending on patient needs, with more frequent visits as pregnant patients approach delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Family Wellness Chiropractic is a single-location chiropractic practice in Birmingham, Alabama that delivers spinal adjustments and nervous system care to families, with particular specialization in pregnancy and pediatric patients. The practice's three Webster-certified chiropractors offer general Chiropractic Care, Pregnancy Chiropractic, and Pediatric Chiropractic services, supported by digital X-rays and radiation-free nervous system scans. Patients pay per visit on a recurring basis, with frequency ranging from monthly maintenance to twice-weekly care during late pregnancy.

Product overview

Family Wellness Chiropractic offers a family-focused healthcare practice built around three core service offerings: Chiropractic Care (general spinal adjustments using multiple techniques including Activator Methods, Gonstead, Thompson Drop, Cranial Therapy, and Extremity Adjusting), Pregnancy Chiropractic (specialized Webster Technique-certified care for expectant mothers), and Pediatric Chiropractic (gentle adjustments for newborns through adolescents). The practice uses state-of-the-art diagnostics including digital X-rays and radiation-free nervous system scans. Services are delivered by three Webster-certified chiropractors at a single Birmingham, Alabama location.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Chiropractic adjustments can reduce chronic pain by up to 40%
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• 100% Chiropractic: Chiropractic franchise offering family-focused adjustments, massage, and wellness services; comparable in delivering recurring family chiropractic care with a wellness-oriented positioning.
• HealthSource Chiropractic: Chiropractic franchise network providing spinal adjustments, corrective care, and wellness programs; directly comparable as a multi-clinic chiropractic service provider with similar treatment modality and patient-base overlap.
• The Joint Chiropractic: National chain of walk-in chiropractic clinics offering spinal adjustments and wellness care on a recurring membership model; directly comparable as an ambulatory chiropractic service provider competing for the same general family/adult chiropractic demand.
• Aligned Modern Health: Multi-location chiropractic and functional medicine practice serving families; directly comparable as an integrated chiropractic/wellness provider targeting similar family and adult wellness segments.
• Chiro One Wellness Centers: Multi-location chiropractic group practice delivering spinal adjustments and wellness care; comparable in offering recurring chiropractic visits with a wellness-orientation and standardized patient experience.

Others

• Life University: Chiropractic educational institution from which all three Family Wellness practitioners earned their Doctor of Chiropractic degrees; comparable as the talent pipeline and professional network anchor for the practice.
• ChiroTouch: Practice management and EHR software purpose-built for chiropractic clinics; comparable as an enabling technology provider for the operational backbone of practices like Family Wellness Chiropractic.
• Palmer College of Chiropractic: Largest chiropractic college and professional network; comparable as the broader chiropractic profession's educational and standards-setting body that influences practice protocols and licensure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DrJaniceBailey
• LinkedInlinkedin.com/company/family-wellness-chiropractor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Wellness Chiropractic