Smart Rewards
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Smart Rewards firmographics
Firmographics- Name
- Smart Rewards
- Legal name
- Smart Rewards
- Website
- https://smartrewards.plus
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smart Rewards industry classification
Industry- Product category
- Mobile Loyalty Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Smart Rewards is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Smart Rewards business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Shopping Centre Partnerships: Loyalty platform monetisation appears to come from partnerships with shopping centres who gain access to consumer footfall data and exclusive offers through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer loyalty programme - free for shoppers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Smart Rewards product offering
Product offeringCore offering
Smart Rewards operates a free mobile loyalty app for UK shoppers that rewards footfall at participating shopping centres. Users earn points simply by checking in at shopping centre locations (no purchase required) and redeem those points against exclusive in-store offers, discounts, free parking, and other perks. The platform also provides shopping centre operators and retailers with access to customer footfall data and engagement tools via an interactive dashboard.
Product overview
Smart Rewards operates as a single unified loyalty application — a shopping centre loyalty app developed by D2i. The core product is the Smart Rewards mobile app, which users download to check in at participating shopping centres, accumulate points, and redeem rewards against offers at participating retailers. The product includes a retailer-facing interactive dashboard for customer data sharing.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Rewards mobile loyalty app Free mobile app for UK shoppers that rewards footfall at participating shopping centres; users earn points by checking in (no purchase required) and redeem them against exclusive in-store offers, discounts, free parking, and other perks. Available on iOS (App Store) and Android (Google Play) for compatible smartphones.
- Smart Rewards Shopping Centre Partnership Programme B2B offering for UK shopping centre operators to participate as check-in-enabled venues, distribute exclusive retailer offers through the platform, and access an interactive dashboard with adjustable date ranges for customer footfall data and analytics.
Quantifiable outcome
- Users can obtain half-price treatments through point redemptions
Companies that use Smart Rewards
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Smart Rewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Smart Rewards partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Smart Rewards competitors and assessment
Company assessmentDirect peers
- Belly (by Mobivity): Belly was a tablet-based in-mall loyalty programme operating in shopping centres, sharing Smart Rewards' mall-centric retail footfall value proposition.
- Thanx: Thanx is a merchant-facing loyalty and CRM platform that captures in-store visits and spend. It overlaps with Smart Rewards in using location/visit data to drive shopper engagement and merchant analytics.
- Stocard: Stocard is a mobile wallet app that consolidates loyalty cards and offers for shoppers, sharing Smart Rewards' mobile-first consumer loyalty engagement model and retailer offer distribution.
- Shopkick: Shopkick rewards shoppers for walking into stores and scanning items, sharing Smart Rewards' location-based, no-purchase-required check-in mechanic for offline retail visits.
- Shopmium: Shopmium is a cashback and offers app that rewards consumers for in-store purchases, overlapping with Smart Rewards on the consumer rewards/redemption loop targeting UK shoppers.
- SweetIQ (by Uberall): SweetIQ (now part of Uberall) provides location data, store finder, and local marketing analytics for multi-location retailers and shopping destinations — directly analogous to Smart Rewards' retailer dashboard and footfall analytics.
Emerging players
- Placer.ai: Placer.ai monetises aggregated footfall and location analytics for retail real estate operators. It represents the data-monetisation upside of Smart Rewards' model at much higher scale and geographic breadth.
Broad incumbents
- Yotpo: Yotpo is a broad commerce marketing platform that includes loyalty, reviews, and SMS — overlapping with Smart Rewards' loyalty and shopper-data components while serving a much wider ecommerce merchant base.
- Reward Gateway: Reward Gateway is an established UK-headquartered employee engagement and consumer rewards platform with retailer offers. It shares Smart Rewards' UK base and retailer-merchant offer mechanics, though at significantly greater scale and breadth.
- Eagle Eye: Eagle Eye powers real-time digital couponing and loyalty at scale for grocers and retailers in the UK. It is comparable to Smart Rewards as a B2B loyalty infrastructure provider for retail destinations, though operating at significantly greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smart Rewards social profiles
Digital presenceSmart Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Rewards leadership team
Management profileNumber of profiles
Smart Rewards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Rewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Rewards
What does Smart Rewards do?
Smart Rewards operates a free mobile loyalty app for UK shoppers that rewards footfall at participating shopping centres. Users earn points simply by checking in at shopping centre locations (no purchase required) and redeem those points against exclusive in-store offers, discounts, free parking, and other perks. The platform also provides shopping centre operators and retailers with access to customer footfall data and engagement tools via an interactive dashboard.
When was Smart Rewards founded?
Smart Rewards was founded in -1. It employs 11 to 50 people.
Where is Smart Rewards based?
Smart Rewards is headquartered in London, United Kingdom, in the Europe region.
How does Smart Rewards make money?
One revenue line is on record: shopping Centre Partnerships.
Who are Smart Rewards's main competitors?
Direct peers on record are Belly (by Mobivity), Thanx, Stocard, Shopkick, Shopmium and SweetIQ (by Uberall). Placer.ai is listed as an emerging player. Broad incumbents are Yotpo, Reward Gateway and Eagle Eye.
Does Smart Rewards have an API?
No public API is recorded for Smart Rewards.
What industry is Smart Rewards in?
Smart Rewards's product category is Mobile Loyalty Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.