GippsTech

What GippsTech does

GippsTech (legal entity: Gippsland Tech Consulting Pty Ltd) is a regional Australian digital agency headquartered in Warragul, Gippsland, Victoria, serving small and medium businesses and startups that lack access to metropolitan-grade digital services. The company delivers a comprehensive suite of offerings — custom WordPress and Squarespace website design and development, eCommerce builds with WooCommerce and Shopify integrations, digital marketing (Google Ads, social media, SEO/SEM), mobile app development, custom software, business innovation consulting and training, CRM and process automation, and cybersecurity assessments. Productized offerings include a Restaurant Website Package at A$2,999+GST and a Retail Website Package at A$4,999+GST, plus an A$100/month hosting and maintenance subscription.

The business operates on a professional services revenue model combining project-based fees (with 6-month payment plans to lower the barrier for small businesses), ongoing retainer engagements for digital marketing, and an A$100/month hosting/maintenance subscription. It also generates revenue through government-funded innovation programs, including LaunchVic-funded Startup Gippsland (the largest regional startup pre-accelerator in Australia, 2019) and the federally funded Work My Own Way Entrepreneurship Facilitator Program (2019-2023). Go-to-market is sales-led, anchored on free 30-minute consultations booked via Google Calendar, supported by SEO, Google Ads, content marketing, the Binary Shift conference, and community partnerships. The company is a certified social enterprise that commits 50% of profits to regional community development, and is led by CEO Dr. Elena Kelareva.

Name

GippsTech

Legal name

Gippsland Tech Consulting Pty Ltd

Website

https://gipps.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GippsTech is a Warragul, Australia-based digital agency building WordPress websites, eCommerce stores, and digital marketing services for regional small businesses and startups, operating as a social enterprise.

Ownership category

akta.pro rank

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design and Development Services: Custom website design and development services using WordPress, including responsive mobile-optimized sites, eCommerce stores, and custom software solutions. Revenue is generated through project-based fees with payment plan options.
2. Digital Marketing Services: Digital marketing services including Google Ads management, social media advertising, SEO/SEM, content marketing, and digital strategy consulting. Billed as ongoing retainer or project-based engagements.
3. Innovation Consulting and Training: Business innovation consulting, workshops, training sessions, and education programs for startups and small businesses in regional areas. Includes Startup Gippsland program delivery and Work My Own Way entrepreneurship facilitation.
4. Website Hosting and Maintenance: Ongoing website hosting, security maintenance, updates, and monitoring services. Charged at $100/month after initial project contract periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

GippsTech is a digital agency that designs and builds responsive WordPress-based websites, eCommerce stores, mobile apps and bespoke software for regional Australian businesses. It bundles these builds with digital marketing services (Google Ads, SEO, social media), CRM and process automation, and cybersecurity assessments. Beyond client projects, GippsTech operates regional innovation programs such as Startup Gippsland, Work My Own Way and the Binary Shift conference as part of its social-enterprise mission.

Product overview

GippsTech is a digital agency providing a comprehensive suite of web design, digital marketing, and technology services for regional businesses. The core offering consists of website design and development (built on WordPress/Squarespace), digital marketing (Google Ads, social media, SEO), eCommerce solutions (with Shopify/WooCommerce integrations), mobile app development, custom software development, and business consulting including innovation programs. Their product portfolio includes specialized website packages (Restaurant Website Package at $2,999, Retail Website Package at $4,999), the Innovation Consulting Package, and regional entrepreneurship programs (Startup Gippsland, Work My Own Way, Binary Shift Conference). They also offer cybersecurity assessments, CRM/process automation, and training services. The agency differentiates through its focus on regional Australian businesses and social enterprise mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Designs and builds custom responsive WordPress/Squarespace websites for small and medium businesses in regional Australia, including UX design, mobile optimisation, security and hosting setup, and easy content updates.
• Digital Marketing Services Manages Google Ads, social media advertising, SEO/SEM, content marketing and analytics reporting to drive customer acquisition for regional Australian businesses, delivered as ongoing retainer or project-based engagements with ROI-focused reporting.
• eCommerce Solutions Builds online stores for product-selling businesses using WooCommerce or Shopify integrations, including inventory management, secure Stripe payment processing, delivery fee calculation and click-and-collect support for physical retail clients.
• Mobile App Development Develops custom mobile applications designed to drive repeat business, encourage customer loyalty and improve business process efficiency, working with clients from needs identification through design and delivery.
• Custom Software Development Designs and develops bespoke technology solutions to address unique business challenges, including custom systems such as QR-code voucher and fulfilment tracking for product distribution.
• Business Innovation Consulting and Training Delivers workshops, coaching and education sessions covering staff upskilling, new revenue stream identification and best-practice sharing from rapidly growing startups and big tech, used by regional Australian businesses and entrepreneurship programs.
• Systems Improvement, CRM and Process Automation Replaces manual tasks with technology-led automation solutions, combining cross-industry experience and software to help regional businesses scale processes and save hundreds of administrative hours.
• Cybersecurity Assessment and Management Provides cybersecurity risk identification, security assessments and management solutions to help online-operating businesses understand and mitigate cyber risks before incidents occur.
• Restaurant Website Package Fixed-price package for restaurants, cafes, pubs and bars delivering a WordPress website with WooCommerce online ordering, landing page, menu, ordering system and Stripe payment processing, built in 48 hours for $2,999 + GST payable over 6 months.
• Retail Website Package Fixed-price eCommerce store setup for retail businesses at $4,999 + GST payable over 6 months, including a WordPress website with Shopify integration, 12 months hosting and security, and a social media marketing consultation; maintenance continues at $100/month.
• Website Hosting and Maintenance Ongoing subscription providing website hosting, security updates, backups and monitoring for $100/month + GST, typically continuing after the initial build contract period ends.
• Innovation Consulting Package Packaged business innovation consulting engagement that includes a business stocktake workshop, business model ideation, decision-making mapping and a prioritised action plan for the top three opportunities, with costs potentially covered by government funding for eligible businesses.

Quantifiable outcome

• 60-70% of new patients booked appointments through website after Central Clinic website launch
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Latrobe City CouncilcoreStrategic or Co-development PartnerPartnered on Startup Gippsland 2019 program as founding council. Part of 4-council collaboration including Bass Coast Shire, Baw Baw Shire, and Wellington Shire Councils.
• LocalisedcoreStrategic or Co-development PartnerDeveloped the Gippsland Business Connect platform for Localised, which has since been adapted to roll out to over 60 councils and corporates Australia-wide.
• Herd CoworkingminorStrategic or Co-development PartnerGippsTech provided in-kind sponsorship for setup of Herd Coworking, Gippsland's first innovation and collaboration-focused coworking space.
• Social TraderscoreStrategic or Co-development PartnerGippsTech is a certified social enterprise member of Social Traders, recognizing their commitment to spending 50% of profits on social mission projects.
• Committee for GippslandcoreStrategic or Co-development PartnerActive member for three years; supports Committee for Gippsland in advocating for innovation, digitisation, small business support, education and employment. CEO Elena Kelareva joined the board in December 2019.
• Startup VictoriacoreStrategic or Co-development PartnerMember of Startup Victoria which supports startups, founders, and organisations working in the startup space across Victoria. GippsTech aims to support this mission for regional areas.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu Creative Australia: Global creative/digital agency network with Australian presence offering web, marketing, and technology services. Comparable in digital marketing and web capabilities but serves enterprise clients at vastly larger scale.
• DT (Digital Tsunami): Established Australian digital agency with broader enterprise and government client base. Comparable capability set (web, digital marketing, custom development) but operates at larger scale and across more geographies.
• WPP (Ogilvy / VMLY&R Australia): Global advertising and marketing services holding company with significant Australian operations. Overlaps with GippsTech's digital marketing and web capabilities but as part of an enterprise portfolio.

Direct peers

• Anchor Digital: Australian digital agency providing web design, eCommerce, and digital marketing services. Comparable in service portfolio, WordPress/Shopify tooling, and SMB focus.
• Lumio Digital: Australian digital marketing and web development agency serving SMBs and growth-stage clients. Comparable in core offerings, project-based + retainer mix, and Australian market focus.
• The Continuity Co: Australian digital agency and consultancy offering web/digital services and business innovation support. Closely comparable in combining web development with innovation consulting for SMBs and regional clients.
• Found: Australian digital agency offering web design, development, and digital marketing services to SMBs. Highly comparable in service mix, target customer segment (Australian SMBs), and agency delivery model.
• Hello Digital: Australian digital agency offering web design, development, and digital marketing services. Comparable in agency model, target SMB customer base, and service suite.

Others

• Localised: Partner company that commercialized GippsTech-developed Gippsland Business Connect platform and scaled it to 60+ councils/corporates. Adjacent enabler/thematically connected through platform partnership rather than direct competition.
• Regional Development Australia (Gippsland): Australian government-backed regional development organization that overlaps GippsTech's ecosystem role in driving regional innovation, digital adoption, and small business support — adjacent rather than competitive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gippstech
• Facebookfacebook.com/gippstech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GippsTech