Go Gardeners London
Go Gardeners London is a London-based gardening services provider that matches residential and commercial customers across the M25 area with a network of 200+ trained gardeners for maintenance, lawn care, tree surgery, and related outdoor services.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Go Gardeners London does
Go Gardeners London is a privately held gardening services provider operating primarily across Greater London and the M25 corridor, with additional UK regional coverage. Founded in 2013 and owned by parent company 1st Online Solutions, the business functions as an introductory agent that matches customers with a network of 200+ trained professional gardeners to deliver services such as garden maintenance, lawn care, tree surgery, garden clearance, jet washing, landscaping, gutter cleaning, and seasonal Christmas tree delivery. The company has served 50,000+ cumulative customers since inception and serves three primary segments: residential homeowners, landlords, and commercial businesses.
The underlying operating model is labor-based with no proprietary technology stack — services are delivered using traditional gardening tools and equipment, and there is no mobile app, public API, or AI/ML capability disclosed. Customer acquisition is driven by a 24/7 phone-based customer care center, a website with an online quote-request form, and an extensive library of localized landing pages targeting individual London neighborhoods for SEO purposes. The company operates as part of a broader 'Go' home-services brand family that includes Go Electrician, Go Handyman, Go Cleaners London, and Go Pest Control, suggesting cross-sell potential across adjacent verticals.
Go Gardeners generates revenue on a professional-services basis through hourly, quote-based pricing with pay-as-you-go billing. The company positions itself as the booking and payment intermediary, processing non-cash payments on behalf of service providers, which implies a commission or fee structure layered on top of gross job value. No funding rounds, institutional investors, M&A activity, or financial disclosures are present in the available data, and no leadership team is publicly identified beyond general contact channels.
Go Gardeners London firmographics
Firmographics- Name
- Go Gardeners London
- Legal name
- Go Gardeners
- Website
- https://gogardeners.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Gardeners London is a London-based gardening services provider that matches residential and commercial customers across the M25 area with a network of 200+ trained gardeners for maintenance, lawn care, tree surgery, and related outdoor services.
- Ownership category
- akta.pro rank
Go Gardeners London industry classification
Industry- Product category
- Garden and Outdoor Maintenance Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Seasonal Color, Planting & Horticultural Services (BPABADAL)
- akta.pro secondary industries
- Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Garden Bed Weed Control & Hand Weeding (HSAIAFAH), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG)
Keywords
Where Go Gardeners London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Go Gardeners London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Gardening Services: Go Gardeners generates revenue by providing professional gardening services including garden maintenance, tree surgery, lawn care, jet washing, landscaping, gutter cleaning, and garden clean-up. Most services are hourly-based. The company operates as an introductory agent matching customers with service providers and processes payments on their behalf.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly-based gardening services with quote-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Go Gardeners London product offering
Product offeringCore offering
Go Gardeners London is a gardening services provider that operates as an introductory agent, matching customers with its network of 200+ trained professional gardeners across London and the M25 area. The company delivers eight service categories: garden maintenance, tree surgery, lawn care, jet washing, landscaping, gutter cleaning, garden clean-up, and Christmas tree delivery, processing all non-cash payments on behalf of the designated service provider.
Product overview
Go Gardeners is a gardening services company operating as an introductory agent connecting customers with a network of professional gardeners across London and the M25 area. The company offers a unified service portfolio of eight core gardening services: Garden Maintenance (regular upkeep visits), Tree Surgery (arborist services), Garden Clean Up (clearance and waste removal), Lawn Care and Mowing, Jet Washing (pressure cleaning), Landscaping (design and makeover), Gutter Cleaning, and Christmas Tree Delivery (seasonal). Services are primarily offered to residential and commercial properties in London and select UK cities. The company employs over 200 trained professional gardeners serving 50,000+ customers.
Differentiator
Problem solved
Functional benefit
Companies that use Go Gardeners London
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Go Gardeners London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Go Gardeners London partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 1st Online Solutions (Parent Company)coreParent company that owns and operates Go Gardeners. Based on privacy policy references, 1st Online Solutions is registered in England, Wales, Bulgaria, and Australia. The company discloses personal information to family of companies including those registered in these countries.
- Go ElectricianminorSister company under the same brand family offering electrical services. Part of the Go Services network.
- Go HandymanminorSister company under the same brand family offering handyman services. Part of the Go Services network.
- Go Cleaners LondonminorSister company offering cleaning services in London. Part of the Go Services network operating in multiple UK cities including London, Bristol, Slough, Oxford.
- Go Pest ControlminorSister company under the same brand family offering pest control services. Part of the Go Services network.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Go Gardeners London competitors and assessment
Company assessmentOthers
- Bark: UK-based services marketplace where customers request quotes from professionals across many categories including gardening. Operates as a competing lead-generation channel that could disintermediate Go Gardeners' matching role.
- Checkatrade: UK trade directory and vetting service that connects consumers with vetted tradespeople including gardeners. Functions as both a competitor channel for gardeners and a potential distribution channel for Go Gardeners' services.
- Rated People: UK trade marketplace where homeowners post jobs and local tradespeople (including gardeners) bid for work. Indirectly competes with Go Gardeners by giving customers an alternative channel to source gardeners directly.
- MyBuilder: UK trade marketplace focused on home improvement and gardening jobs, where tradespeople bid on customer-posted work. Comparable as a competing platform for sourcing gardening services in the UK market.
Direct peers
- Countrywide Grounds Maintenance: UK-wide grounds maintenance provider serving commercial property clients with landscaping, gardening, and estate maintenance. Comparable in offering professional grounds maintenance and landscaping services, particularly on the B2B side.
- GreenThumb Lawn Treatment Service: UK's leading lawn care treatment franchise offering seasonal feeding, weed control, and moss treatment to residential customers. Highly comparable as a recurring lawn and garden care service business serving UK homeowners.
- Fantastic Services: Largest UK home services platform offering gardening, cleaning, and handyman services across London and other UK cities. Directly comparable as a multi-service home services marketplace with similar customer segments and labor-matching model.
Emerging players
- The Lawn Company: UK-based lawn care specialist offering premium lawn treatment and renovation services to homeowners. Comparable as a focused lawn-care niche player competing for the same residential customer base in the UK.
Broad incumbents
- TaskRabbit: International task-based services marketplace with UK operations covering gardening among many home services categories. Comparable as a broader, more tech-enabled home services platform serving overlapping customer needs.
- Hometree: UK home maintenance subscription service offering ongoing cover for home repairs and maintenance, with adjacent gardening services. Comparable in pursuing a recurring subscription model for UK home services, which represents a potential evolution path for Go Gardeners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Gardeners London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Gardeners London leadership team
Management profileNumber of profiles
Go Gardeners London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Gardeners London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Gardeners London
What does Go Gardeners London do?
Go Gardeners London is a gardening services provider that operates as an introductory agent, matching customers with its network of 200+ trained professional gardeners across London and the M25 area. The company delivers eight service categories: garden maintenance, tree surgery, lawn care, jet washing, landscaping, gutter cleaning, garden clean-up, and Christmas tree delivery, processing all non-cash payments on behalf of the designated service provider.
Is Go Gardeners London a public or private company?
Go Gardeners London is a private company. It is classified as unknown and is currently operating.
When was Go Gardeners London founded?
Go Gardeners London was founded in 2013. It employs 11 to 50 people.
Where is Go Gardeners London based?
Go Gardeners London is headquartered in London, United Kingdom, in the Europe region.
How does Go Gardeners London make money?
One revenue line is on record: gardening Services.
Who are Go Gardeners London's main competitors?
Others on record are Bark, Checkatrade, Rated People and MyBuilder. Direct peers are Countrywide Grounds Maintenance, GreenThumb Lawn Treatment Service and Fantastic Services. The Lawn Company is listed as an emerging player. Broad incumbents are TaskRabbit and Hometree.
Does Go Gardeners London have an API?
No public API is recorded for Go Gardeners London.
What industry is Go Gardeners London in?
Go Gardeners London's product category is Garden and Outdoor Maintenance Services. Its primary akta.pro industry code is BPABADAL, Seasonal Color, Planting & Horticultural Services, with a secondary code of HSAIAAAE, Lawn Aeration & Overseeding (Core Aeration, Seeding). Its NAICS code is 561730 and its SIC code is 700.