The Lawn Company

Name

The Lawn Company

Legal name

The Lawn Company

Website

https://thelawnco.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Garden Turf Supply

NAICS

Landscaping Services (561730)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industry

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)

Keywords

• Garden turf supply
• Turf installation service
• Turf delivery service
• Lawn turf products
• Premium screened topsoil

Headquarters

HQ city

Finchingfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Turf Product Sales: Direct sales of premium seed-grown turf products including Landscape Premier, Landscape Plus, and Landscape. Products are sold by square meter with pricing from £2.60-£2.71 per square meter. One-time transaction model with delivery charges included in price.
2. Top Soil Sales: Sale of premium quality screened topsoil in 1-ton bags at £170.00 per unit. Complementary product for turf laying and gardening applications.
3. Installation Services: Professional turf installation service available to Suffolk, Essex, Cambridge and Hertfordshire areas. Customers request quotes via form with project details and receive contact within one working day. Includes site preparation and turf laying services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Lawn Company supplies seed-grown garden turf under three tiers — Landscape Premier, Landscape Plus (self-repairing), and Landscape (cost-effective) — sold by the square metre with nationwide UK delivery included. Complementary 1-ton bags of premium screened topsoil are also sold, and a professional turf laying/installation service is offered in Suffolk, Essex, Cambridge, and Hertfordshire. The company's turf is grown on heavier soils for higher water retention to keep lawns greener longer.

Product overview

The Lawn Company is a UK-based turf supplier offering three tiers of premium quality seed-grown turf products (Landscape Premier, Landscape Plus, and Landscape) differentiated by quality and price point, ranging from luxury domestic lawns to cost-effective options. The company also sells premium screened topsoil in 1-ton bags and provides professional turf installation services in Suffolk, Essex, Cambridge, and Hertfordshire. All turf is grown on heavier soils for superior water retention and stays greener longer. Customers can purchase products online with delivery or opt for professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Premier Premium quality seed-grown turf designed for luxury domestic lawns, golf tees, and sports fields. Sold by the square metre at £2.71/m² with delivery included, it is the company's showcase top-tier product offering vibrant greenness year-round.
• Landscape Plus High-quality turf containing dwarf perennial ryegrass and other seed mixtures featuring stoloniferous growth, giving excellent self-repairing properties for high-wear areas such as family lawns with children and pets.
• Landscape Cost-effective robust turf containing Dwarf Perennial Ryegrass with fescues and bents, sold at £2.60/m². Designed for affordable coverage of larger areas and ideal for households with children and pets.
• Premium Screened Top Soil Premium quality screened topsoil supplied in 1-ton bags at £170 per bag, easy to rake and environmentally friendly, used for laying turf on, flower beds and general garden soil preparation.
• Professional Turf Installation Service Turnkey turf laying and installation service covering Suffolk, Essex, Cambridge and Hertfordshire. Customers submit an enquiry form with project details (area, site access, preferred date) and receive a response within one working day, with the company's expert team handling site preparation and turf fitting.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Marshalls plc: Large UK-listed landscaping products group spanning paving, driveways, and a broader outdoor range that competes for the same end-customer landscaping project budget, though turf is a peripheral category versus its hardscape focus.
• B&Q: UK's largest DIY and garden centre retailer, stocking turf alongside a much wider garden and landscaping range — competes on convenience and price for the lower end of The Lawn Company's customer base.
• Wickes: UK DIY and garden retailer with seasonal turf and landscaping supplies competing with The Lawn Company for the trade and DIY homeowner segment, though turf is a small part of a broader building-and-garden offering.

Direct peers

• Rolawn: UK's largest specialist turf and topsoil producer, selling Medallion and other premium turf grades direct-to-consumer and via trade with nationwide delivery — same core product, customer, and business model as The Lawn Company but at substantially greater scale and brand recognition.
• Greenmile Turf: Independent UK turf supplier offering multiple grades plus delivery and installation services to domestic and commercial customers — overlapping product range, delivery model, and installation offering.
• Britgrass Turf: UK turf grower and online supplier offering premium and standard turf grades with home delivery — comparable specialist grower-retailer targeting the same residential landscaping buyer.
• County Turf: Specialist UK turf producer supplying landscapers, sports clubs, and domestic customers with multiple turf grades — directly comparable niche producer competing for the same end customer.
• Tillers Turf: UK-based turf grower-supplier offering multiple grades with nationwide delivery and a laying service — same vertically integrated grower-retailer model and residential/commercial customer mix as The Lawn Company.
• Harrowden Turf: UK grower and online retailer of multiple turf grades plus topsoil and bark, with nationwide delivery and an installer network — directly comparable product mix, DTC motion, and target customer base to The Lawn Company.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-lawn-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lawn Company