Ami

What Ami does

Amì Pet Food (Amì Planet Srl) is an Italy-based, privately held manufacturer of 100% plant-based pet food founded in 2002 in Abano Terme (Veneto region). It is the self-described first company in the world to produce entirely plant-based nutrition for dogs and cats, operating from a warehouse c/o Logistica F.lli Ferrara in Cantarana di Cona (VE) under the legal entity Amì Planet Srl. The company is founder-controlled, with no disclosed institutional investors, funding rounds, or M&A activity, and a lean headcount of 1-10 employees.

The core product platform is the "One Planet" line of complete and balanced daily nutrition for cats and dogs, offered as dry kibble (Amì CATS, Amì DOGS, Amì MINI & TOYS) and wet food (Amì GREEN, ORANGE, RED, YELLOW, PURPLE). A second line, "Small Gestures of Love," provides plant-based biscuits and treats in multiple flavors including seasonal SKUs, and an upcoming "Learning Together" line is positioned as an educational offering co-developed with professional dog trainers. All formulations are built around vegetable proteins and are engineered to comply with the highest FEDIAF and AAFCO nutritional standards, with specific additions (taurine, omega 3/6, zinc, biotin, vitamin B12) to address the obligate-carnivore requirements of cats. Products are marketed as OGM-free, gluten-free (select formulas), cruelty-free, and free from drug residues commonly found in conventional pet foods.

Amì generates revenue through one-time product sales via two complementary GTM motions: a direct-to-consumer e-commerce channel on amipetfood.com, and a long-standing ambassador/distributor model spanning 30+ countries across Europe, North America, Oceania, and Asia. Named regional partners include Veganpets (Benelux), VegPet (Turkey), Green Paws Malta, and PetBalt (Estonia, Latvia, Lithuania). The company targets ethically-conscious vegan/vegetarian pet owners and health-conscious general pet owners concerned about conventional pet food quality. Pricing is not publicly disclosed, and no enterprise, retail-anchor, or subscription revenue model is indicated in the available data.

Name

Ami

Legal name

Amì Planet Srl

Website

https://amipetfood.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Amì Pet Food (Amì Planet Srl) is an Italy-based, privately held manufacturer founded in 2002 that produces 100% plant-based complete nutrition, treats, and educational products for dogs and cats, sold direct-to-consumer and via a 30-country ambassador and distributor network targeting vegan, vegetarian, and health-conscious pet owners.

Ownership category

akta.pro rank

Product category

Plant-based pet food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dry Pet Food (Kibble) (AFADAFAA)

akta.pro secondary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Plant-based pet food
• Vegan dog food
• Vegan cat food
• Pet nutrition
• Cruelty-free pet food

Headquarters

HQ city

Abano Terme

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Plant-based pet food sales: Amì generates revenue through the sale of plant-based pet food products including dry kibble (Amì CATS, Amì DOGS, Amì MINI & TOYS), wet food (Amì GREEN, Amì ORANGE, Amì RED, Amì YELLOW, AMÌ PURPLE), and treats/biscuits for dogs

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Amì manufactures and sells 100% plant-based (vegan) pet food products for cats and dogs, including dry kibble (Amì CATS, Amì DOGS, Amì MINI & TOYS), wet food variants (Amì GREEN, ORANGE, RED, YELLOW, PURPLE), and treats/biscuits. All formulations are scientifically balanced to meet FEDIAF and AAFCO nutritional standards and are free from animal-derived ingredients, GMO, and drug residues.

Product overview

Amì Pet Food is a plant-based pet food company offering three product lines: One Planet (complete and balanced daily nutrition for cats and dogs including kibble and wet food), Small Gestures of Love (treats and biscuits for dogs in various flavors), and Learning Together (upcoming educational line for dog trainers). The One Planet line includes core products like Amì CATS, Amì DOGS, and Amì MINI & TOYS (dry kibble), plus wet food variants (Amì GREEN, ORANGE, RED, YELLOW, PURPLE). The Small Gestures of Love line features various biscuit flavors (berries, vanilla, apple, seasonal varieties). All products are 100% plant-based, cruelty-free, and compliant with FEDIAF and AAFCO standards.

Differentiator

Problem solved

Functional benefit

Brands

• One Planet: Complete and balanced daily food for dogs and cats, plant based, OGM free, drug residue-free, and no gluten formula.
• Small Gestures of Love
• Learning Together

Products and services

• One Planet Complete and balanced daily food line for dogs and cats, plant-based, GMO-free, drug residue-free, and no-gluten formula. Includes kibble and wet food products.
• Amì CATS

Quantifiable outcome

• Products meet FEDIAF and AAFCO highest nutritional standards
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered regional.

• PetBaltregionalChannel Partner/ Reseller/ Distributor · 8 April 2024PetBalt is Amì's newest ambassador partner, bringing the brand to Estonia, Latvia, and Lithuania. Partnership announced April 2024.
• VegPet Evcil Hayvan ÜrünleriregionalChannel Partner/ Reseller/ Distributor · 9 August 2023VegPet is Amì's official ambassador in Turkey, representing the brand in the country between East and West. Partnership announced August 2023.
• Green Paws MaltaregionalChannel Partner/ Reseller/ Distributor · 25 July 2023Green Paws Malta is Amì's ambassador in Malta, represented by Evie (Quality Manager), Hope (Marketing Manager), and Leila (Sales Manager). Partnership began in July 2023 to distribute Amì products in the Maltese market.
• VeganpetsregionalChannel Partner/ Reseller/ Distributor · 12 September 2022Veganpets is Amì's Benelux partner, successfully representing the brand at ANIDO pet trade fair. Located in Zoetermeer, Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Yora (Yora Pet Foods): UK alternative-protein pet food brand using insect-based protein as a sustainable alternative to conventional meat — comparable as an 'alternative protein' ethical pet food peer adjacent to Amì's plant-based positioning.
• Open Farm: Premium ethically-sourced pet food brand focused on transparency, sustainability, and high-quality ingredients — comparable as a values-driven premium pet food peer whose sustainability narrative overlaps with Amì's positioning.
• VeggiePet (plant-based pet food): Greek plant-based pet food manufacturer with vegan formulations for dogs and cats — comparable as a smaller European plant-based pet food peer serving a similar ethically-motivated customer base.

Direct peers

• The Pack: UK plant-based dog food brand offering vegan complete diets and treats with a sustainability narrative — directly comparable to Amì's positioning and target customer (vegan/vegetarian pet owners).
• v-dog: Long-standing vegan dog food brand (founded 2005, San Francisco) selling plant-based kibble and treats to ethically-conscious dog owners — directly comparable product category and customer segment to Amì.
• Benevo: UK-based manufacturer of 100% plant-based pet foods for dogs and cats, including vegan treats — directly comparable product offering and ethical positioning, particularly within the European market Amì serves.
• Wild Earth: US-based plant-based pet food company offering vegan dog food and treats with a sustainability/ethical positioning directly comparable to Amì's One Planet and Small Gestures of Love lines.

Broad incumbents

• Hill's Pet Nutrition: Science-led pet food incumbent owned by Colgate-Palmolive, with deep veterinary-channel credibility — comparable on nutritional-standards positioning (FEDIAF/AAFCO) and could enter plant-based therapeutic nutrition as a broader incumbent competitor.
• Mars Petcare: Global pet food incumbent (Pedigree, Royal Canin, Whiskas, etc.) that has begun expanding into plant-based and sustainable pet nutrition — a broad incumbent that increasingly overlaps with Amì's category.
• Nestlé Purina PetCare: Largest global pet food manufacturer with growing investment in sustainable and plant-based product lines — a broad incumbent whose potential plant-based expansion directly threatens niche leaders like Amì.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amipetfood
• Xx.com/amipetfood
• LinkedInlinkedin.com/company/ami-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ami