ASC Stuttgart Scorpions

What ASC Stuttgart Scorpions does

ASC Stuttgart Scorpions e.V. is a nonprofit amateur American football and flag football club based in Stuttgart, Germany, founded in 1982 by eight football enthusiasts and registered with the Amtsgericht Stuttgart (VR-R. 6407). The club operates one of the broadest American football programs in Germany, spanning men's tackle (Senior team, now in the Regionalliga after 2025 promotion), women's tackle (Sisters, competing in DBL1 Ladies Bundesliga with a 2025 German Vice-Championship), youth tackle (U13, U16, U19, U20 GFL Juniors), an end-to-end flag football ladder from Flag Kids (U10/U11/U13/U15) through U16 Flag, Senior Flag (DFFL2), and a Women Flag team in the DFFLF, plus a competitive cheerleading squad. It trains and plays across the GAZi-Stadion auf der Waldau (home of the 2007 German Bowl), TuS1-Platz (Jahnstraße 92), and indoor halls (Schickhardt-Sporthalle, Sporthalle Waldau).

The club's business model is member-based and sponsorship-driven. Revenue streams include recurring membership and player pass fees (processed via the GFL/AFVD system for GFLJ, GFLW, and Herren teams), one-time merchandise sales through the online fanshop at shop-stuttgart-scorpions.de, and sponsorship/licensing income anchored by a long-standing Hauptsponsor relationship with Afri Cola (4+ years) alongside ~20 additional local partners including Lotto Baden-Württemberg, Volksbank Stuttgart, and Stadtwerke Stuttgart. Distribution is entirely direct: trial-training (Probetraining) sign-ups for players across all teams, a 'Sponsor werden' inquiry page for corporate partners, and the e-commerce storefront for merchandise. The club's core technology footprint is minimal — a content website (376+ blog articles), social channels, and email — with no proprietary digital platform, app, or API; IT services for the club are provided by sponsors Haake-IT and MS Solutions. Governance is exercised by a board led by 1. Vorsitzende Daniela Ruis, supported by board members Patrick Feigl, Andrea Scharenberg, Leander Steffens, and Treasurer Barbara Morell, with volunteer press and coaching staff across all programs.

Name

ASC Stuttgart Scorpions

Legal name

ASC Stuttgart Scorpions e.V.

Website

https://stuttgart-scorpions.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

ASC Stuttgart Scorpions e.V. is a Stuttgart-based nonprofit amateur American football club (est. 1982) operating men's, women's, youth tackle, full ladder flag football, and cheerleading programs across German national and regional leagues.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Players and members pay periodic membership fees to participate in the club's various teams and programs across all age groups and divisions (tackle, flag, cheerleading).
2. Merchandise / Fanshop sales: The club operates an online fanshop (shop-stuttgart-scorpions.de) selling merchandise such as jerseys, caps with custom names/numbers, and other club-branded goods. Sales are processed through the club's own e-commerce platform with standard e-commerce terms including 14-day return policy.
3. Sponsorship and promotional partnerships: Afri Cola serves as the primary kit and main sponsor (Hauptsponsor), supporting the club for over four years. The relationship includes promotional products at events and sponsorship of all promotional activities throughout the year. Additional sponsors (Lotto BW, Volksbank Stuttgart, Stadtwerke Stuttgart, etc.) provide financial and in-kind support.
4. Player pass fees: The club processes player pass registrations through the German Football League (GFL/AFVD) system, collecting fees associated with player licenses for GFLJ (youth), GFLW (women), and Herren (senior men) teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ASC Stuttgart Scorpions operates a comprehensive American football sports club based in Stuttgart, Germany, offering competitive and recreational tackle football, flag football, and cheerleading programs across all age groups and genders. The club fields multiple teams — including a senior men's team in the GFL Regionalliga, the Sisters women's tackle team in the DBL1 Ladies Bundesliga, U20 GFL Juniors, and various youth and flag football squads — while also selling club-branded merchandise through an online fanshop and generating revenue through local sponsorships.

Product overview

ASC Stuttgart Scorpions operates as a multi-discipline American football and flag football club offering a comprehensive range of competitive sports programs. The club's portfolio includes tackle football programs at the senior (men's), women's (Sisters), and youth levels (U20 GFL Juniors, U16, U13), as well as a full flag football program spanning youth (Flag Kids U10/U13/U15, Flag U16) and adult levels (Senior Flag, Women Flag). The club also fields a competitive cheerleading squad. The programs are organized by age and gender, with youth development pathways progressing from flag football into tackle football. The club competes in German national and regional leagues (GFL, GFL Juniors, DFFL, DFFL2, DFFLF, and regional flag leagues) and maintains a fan shop for merchandise sales.

Differentiator

Problem solved

Functional benefit

Brands

• Sisters: Women's tackle football team
• U20 GFL Juniors
• Senior Flag
• Flag Women
• U16 Flag
• U13 Flag
• U11 Flag

Products and services

• Senior-Team (Herren) Tackle Football Senior men's competitive tackle football team competing in the German Football League (GFL) Regionalliga, providing elite competitive playing opportunities for adult male athletes aged 18 and over.
• Sisters Women's Tackle Football Team

Quantifiable outcome

• 15 consecutive GFL playoff appearances (1998-2013) - GFL record
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core / flagship, minor and moderate.

• Afri Colacore / flagshipGTM or Marketing Partner · 1 January 2020Afri Cola is the main kit sponsor (Hauptsponsor) of the Stuttgart Scorpions, having partnered for over four years. The relationship includes exclusive kit branding rights, promotional product support at all games and events, and sponsorship of the annual Super Bowl Night organized by the club. The licensing partner is UGV in Ulm. The partnership aligns the Scorpions' brand with Afri Cola's cult pop-culture image rooted in the region (Bad Teinach-Zavelstein, Nordschwarzwald).
• Surge OFC United e.V.core / flagshipGTM or Marketing PartnerThe fanclub of the former Stuttgart Surge (ELF team) has adopted the Scorpions as their supported team. Around 75 members attend home games, organizing Tailgating events and providing consistent fan support. The club publicly thanks Surge OFC United for their support. Quote from Nikki Adelhart, Vorstandsvorsitzende: 'Football is family und das leben wir als OFC!'
• Eastside Gym StuttgartminorGTM or Marketing PartnerLocal Stuttgart fitness gym listed as a partner/sponsor on the club's Sponsoren page. Likely provides training facilities, equipment support, or cross-promotional marketing.
• HTL Murr LogistikminorGTM or Marketing PartnerLogistics company listed as a partner/sponsor. May provide logistics or transportation support for equipment and team travel.
• Lotto Baden-WürttembergmoderateGTM or Marketing PartnerState lottery organization listed as a partner. Likely provides financial sponsorship and promotional support.
• Volksbank StuttgartmoderateGTM or Marketing PartnerRegional cooperative bank listed as a partner/sponsor of the club.
• Stadtwerke StuttgartmoderateGTM or Marketing PartnerMunicipal utilities company listed as a sponsor, providing community-oriented financial support.
• GymlabminorGTM or Marketing PartnerFitness/training facility listed as a sponsor.
• Stadtkultur StuttgartminorGTM or Marketing PartnerCultural organization listed as a partner.
• AOK GesundheitskasseminorGTM or Marketing PartnerGerman health insurance provider listed as a partner, potentially offering health and wellness support for players.
• Deutsches Rotes Kreuz (DRK) DegerlochminorOthersLocal Red Cross chapter in Degerloch listed as a partner on the club's homepage, providing first-aid and emergency services support at games.
• The Frame AcademymoderateStrategic or Co-development PartnerThe Frame Academy organized an American Football Camp at the TUS1 Platz on 14 July 2024, bringing professional US coaches (including NFL-affiliated coaches like WR-Coach Travis Toivonen from Seattle Seahawks/Vikings/Giants) to train Scorpions players. The club hosted and promoted the event as a talent development initiative.
• QuotenboostminorGTM or Marketing PartnerSports betting platform listed as a sponsor on the club's homepage.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Berlin Adler: Long-established GFL club competing at comparable levels with similar multi-team programs across tackle and youth; direct league peer.
• Cologne Crocodiles: Long-standing GFL club with comparable multi-team structure (men, women, youth). Direct league competitor with similar community-rooted German American football model.
• Munich Cowboys: Traditional German American football club with comparable age and multi-team structure; competes at similar league levels (GFL/Regionalliga).
• Schwäbisch Hall Unicorns: Women's tackle football team competing in the DBL1 Ladies Bundesliga; direct competitor to the Scorpions' Sisters program in Germany's top women's tackle league with comparable club size and community-driven model.
• Marburg Mercenaries: GFL club comparable in size and operating structure; traditional German American football program with multi-team scope.
• Dresden Monarchs: Established GFL club with comparable size, multi-team structure (tackle, flag, youth), and similar community-led operating model in German American football.
• Hamburg Huskies: Traditional German American football club with comparable multi-format program and similar age/heritage; direct peer in league competition.
• Potsdam Royals: GFL club with comparable multi-team structure and strong youth development focus; direct competitor at similar competitive levels.
• NewYorker Lions Braunschweig: Germany's most successful American football club; defeated Stuttgart Scorpions in the 2007 German Bowl. Compares as a long-established multi-team (men, women, youth) GFL organization with similar sport structure.

Regional players

• Stuttgart Surge: Former European League of Football (ELF) franchise also based in Stuttgart; its fanclub (Surge OFC United) has migrated to support the Scorpions. Regional overlap on city, fan base, and venue market, though the ELF franchise itself has been inactive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/stuttgart_scorp
• LinkedInlinkedin.com/company/stuttgart-scorpions

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASC Stuttgart Scorpions