Berlin Adler
AFC Berlin Adler e.V. is a Berlin-based, member-owned nonprofit American football and cheerleading association (founded 1989) operating tackle football, flag football, and cheerleading programs across all age tiers, competing in the Regionalliga Ost and funded via memberships, sponsorship, tickets, merchandise, and community events.
- Company typePrivate
- Founded1989
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Berlin Adler does
Berlin Adler (legally AFC Berlin Adler e.V.) is a registered nonprofit American football and cheerleading association headquartered at Stade Napoleon in Berlin, Germany, founded in 1989. The club operates a multi-divisional competitive sports platform spanning tackle football across four age tiers (Herren seniors, U19, U17, U14), four flag football variants (Elite, Freshman, Champions, Bambini), and four cheerleading squads (Eagles Xtreme, Dynamic Eagles, Hurricane Eagles, Stormy Eagles). Its Herren team competes in the Regionalliga Ost, the fourth tier of German American football, where it won the 2025 championship with a 9-1 record.
The organization's commercial operations run on a standard WordPress + WooCommerce technology stack with third-party ticketing infrastructure via Weeztix and Eventix, hosting no proprietary technology and no AI/ML capabilities. Revenue is generated across five streams: recurring membership fees (€120/year passive membership with voting rights and merchandise discounts), tiered corporate sponsorship (main sponsor, sponsor, booster club, media partner, cooperation partner), merchandise sales through an online and on-site fanshop, ticket sales via Weeztix, and event revenue from community events including the annual Black and Yellow Spirit Run, Napoleon's Nightmare Halloween event, and Christmas markets hosted at Stade Napoleon.
The customer base consists of distributed individual members, youth and adult players across all age tiers, cheerleading participants, fans, and a portfolio of regional corporate sponsors across diverse industries (staffing, auto parts, construction, wellness, dental, tech rental). The club is member-owned under German e.V. law, governed by a Vorstand (executive board) led by President Christoph Sonka (since September 2024), a Verwaltungsrat (supervisory board), and an Athletic Board, with a stated strategic intent to consolidate before pursuing promotion to the GFL2 (third tier).
Berlin Adler firmographics
Firmographics- Name
- Berlin Adler
- Legal name
- AFC Berlin Adler e.V.
- Website
- https://berlinadler.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AFC Berlin Adler e.V. is a Berlin-based, member-owned nonprofit American football and cheerleading association (founded 1989) operating tackle football, flag football, and cheerleading programs across all age tiers, competing in the Regionalliga Ost and funded via memberships, sponsorship, tickets, merchandise, and community events.
- Ownership category
- akta.pro rank
Berlin Adler industry classification
Industry- Product category
- Sports Club / American Football
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Berlin Adler is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Berlin Adler business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees providing free entry to home games, voting rights at general assemblies, and merchandise discounts
- Sponsorship: Corporate sponsorship packages including main sponsor, sponsor, booster club, media partner, and cooperation partner tiers with logo placement, branding at games, and networking opportunities
- Merchandise Sales: Online shop and fanshop sales of jerseys, t-shirts, and fan merchandise
- Ticket Sales: Ticket sales for home games through Weeztix platform
- Event Revenue: Special events including Halloween parties, Christmas markets, and Spirit Run community events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Passive Membership - Annual |
| Unit Pricing | Pay-as-you-go | Jersey - Fan Merchandise |
| Unit Pricing | Pay-as-you-go | Kids T-Shirts |
| Unit Pricing | Pay-as-you-go | Shipping within Germany |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Berlin Adler product offering
Product offeringCore offering
Berlin Adler is a Berlin-based American football club that fields competitive tackle football teams across men's, U19, U17, and U14 divisions, flag football programs in Elite, Freshman, Champions, and Bambini tiers, and four cheerleading squads. The club plays its home games at Stade Napoleon and operates as a registered nonprofit association (eingetragener Verein).
Product overview
Berlin Adler is a multi-divisional American football and cheerleading club operating a unified portfolio of competitive sports teams and commercial services. The core offering consists of tackle football teams across age groups (Herren, U19, U17, U14), four flag football variants (Elite, Freshman, Champions, Bambini), and a four-squad cheerleading program (Eagles Xtreme, Dynamic Eagles, Hurricane Eagles, Stormy Eagles). Supporting the sports programs are commercial services: an e-commerce Fan Shop (merchandise), ticket sales via Weeztix, venue rental at Stade Napoleon for events, corporate sponsorship packages, and community events like the Black and Yellow Spirit Run. The club also offers trial training for recruitment and passive membership for supporters. The organization is governed by a Board (Vorstand), Supervisory Board (Verwaltungsrat), and Athletic Board with dedicated child protection and fan support functions.
Differentiator
Problem solved
Functional benefit
Brands
- Stade Napoleon: Home stadium and event venue located at Kurt-Schumacher-Damm 207-214, 13405 Berlin
- Lenny the Eagle
- Eagles Xtreme
- Dynamic Eagles
- Hurricane Eagles
- Stormy Eagles
- Black & Yellow Spirit Run
- Napoleon's Nightmare
Products and services
- Men's Tackle Football Team Senior men's competitive tackle football team representing Berlin Adler in league play, with home games at Stade Napoleon in Berlin. Aimed at adult athletes seeking competitive American football participation.
- Youth Tackle Football Program Age-grouped tackle football teams at U19, U17, and U14 levels providing structured competitive American football development for youth athletes. Designed for players progressing through age-based divisions.
- Flag Football Program Non-contact flag football program offered across Elite, Freshman, Champions, and Bambini tiers, accommodating different ages and competitive levels. Aimed at athletes seeking accessible flag football participation in Berlin.
- Cheerleading Program Competitive cheerleading program organized into four squads supporting Berlin Adler's football teams. Aimed at athletes interested in cheerleading performance and team routines at club matchdays and competitions.
- Matchday Tickets Ticket access to Berlin Adler home games played at Stade Napoleon in Berlin. Aimed at fans and spectators attending club matchdays.
Quantifiable outcome
- Won 2025 Regionalliga Ost Championship with 9-1 season record
- +2 more outcomes
Companies that use Berlin Adler
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Berlin Adler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Berlin Adler partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- JobUnioncoreMain sponsor with logo placement on website and at events. JobUnion appears as a prominent sponsor on the Berlin Adler website.
- BoebacoreSponsor offering aluminium solutions. Logo prominently displayed on website alongside other sponsors.
- ALFA24coreSponsor for online services. Hosted the ALFA24 White Out Game against Halle Falken. Major partner supporting specific game events.
- LiquidromminorWellness/fitness sponsor appearing on sponsor list. Logo displayed on website.
- BetonplanminorConstruction/building sponsor on sponsor list. Logo displayed on website.
- WeeztixcorePrimary ticket sales partner for home games. Weeztix provides online ticketing infrastructure for game admissions.
- HulkDentminorDental/health sponsor. Instagram profile referenced. Logo on sponsor page.
- GadgetlendminorTechnology gadget rental sponsor. Logo displayed on website sponsor section.
- pkwteile.decoreAuto parts retailer partner with prominent logo placement on website as partner.
- AutodocminorOnline auto parts retailer partner with banner advertising on website.
- Einfach SparsamminorSavings/financial partner. Logo displayed on partner section.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Berlin Adler competitors and assessment
Company assessmentDirect peers
- Hamburg Sea Devils: Historic German American football club with multi-tier team structure and comparable brand heritage in German American football.
- Berlin Rebels: Berlin-based American football club competing in GFL2, the most direct geographic and competitive peer to Berlin Adler within the same city and league system.
- Cologne Crocodiles: Established GFL American football club with comparable youth programs (C-Jugend, B-Jugend, A-Jugend) and community event operations.
- Dresden Monarchs: GFL American football club from eastern Germany with comparable size, multi-tier youth structure, and regional league footprint.
- Munich Cowboys: Bavarian American football club with similar community-based operating model and youth development programs across tackle and flag football.
- Frankfurt Universe: GFL American football club with multi-team structure and strong youth development pipeline, directly comparable to Berlin Adler's program model.
- New Yorker Lions (Braunschweig Lions): Historic German American football club and the team Berlin Adler defeated in German Bowl XXVI (2004). Long-standing direct competitor in the GFL system.
- Schwäbisch Hall Unicorns: One of the most successful German American football clubs, multiple GFL championships. Comparable in operating model as a club with multiple age-group teams and community presence.
Regional players
- Potsdam Royals: Brandenburg-based American football club in close geographic proximity to Berlin, competing in overlapping regional leagues and recruiting from the same talent pool.
Broad incumbents
- European League of Football (ELF): Pan-European professional American football league. Serves as the broader competitive ecosystem in which top German clubs ultimately compete, and frames the ceiling of the sport in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Berlin Adler social profiles
Digital presenceBerlin Adler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berlin Adler leadership team
Management profileNumber of profiles
Berlin Adler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berlin Adler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berlin Adler
What does Berlin Adler do?
Berlin Adler is a Berlin-based American football club that fields competitive tackle football teams across men's, U19, U17, and U14 divisions, flag football programs in Elite, Freshman, Champions, and Bambini tiers, and four cheerleading squads. The club plays its home games at Stade Napoleon and operates as a registered nonprofit association (eingetragener Verein).
Is Berlin Adler a public or private company?
Berlin Adler is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Berlin Adler founded?
Berlin Adler was founded in 1989. It employs 101 to 250 people.
Where is Berlin Adler based?
Berlin Adler is headquartered in Berlin, Germany, in the Europe region.
How does Berlin Adler make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are sponsorship, merchandise Sales, ticket Sales and event Revenue.
Who are Berlin Adler's main competitors?
Direct peers on record are Hamburg Sea Devils, Berlin Rebels, Cologne Crocodiles, Dresden Monarchs, Munich Cowboys, Frankfurt Universe, New Yorker Lions (Braunschweig Lions) and Schwäbisch Hall Unicorns. Potsdam Royals is listed as a regional player. European League of Football (ELF) is listed as a broad incumbent.
Does Berlin Adler have an API?
No public API is recorded for Berlin Adler.
What industry is Berlin Adler in?
Berlin Adler's product category is Sports Club / American Football. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.