Living Wealth

What Living Wealth does

Living Wealth is a US-based, privately held financial advisory firm headquartered in Lawrence, Kansas that teaches and implements the Infinite Banking Concept (IBC), a wealth-building strategy built on overfunded, dividend-paying whole life insurance policies intended to let clients act as their own bank. The company's core products are the Infinite Banking / Private Family Banking advisory service, a free online Infinite Banking Foundations course, and the "Dollars and Nonsense" podcast (a bi-weekly show with 240+ episodes hosted by President Nate Scott and co-host Holly Reed across Apple Podcasts, Spotify, Google Podcasts, and YouTube).

The business operates primarily as a B2C professional services and insurance agency: revenue is generated through advisory fees and insurance commissions on whole-life policies sold, while the free consultation call and free course serve as lead-generation funnels that pair prospects with team members via an online intake capturing income level and topic interests. The firm reports multi-state licensure and a footprint that includes leadership presence in Kansas and Southern California, and it positions itself as a "financial ministry" emphasizing faith-based and purpose-driven financial planning.

Living Wealth was founded in 1972 (per firmographics) and its modern iteration began in 2012 when Nate Scott joined founder Ray Poteet as an intern; the "Dollars and Nonsense" podcast launched in 2017, and Nate Scott assumed the presidency following Poteet's passing in 2023. The firm has 11-50 employees, no external institutional investors or funding rounds, and no disclosed revenue, partnerships, patents, or AI/ML capabilities.

Name

Living Wealth

Legal name

Living Wealth

Website

https://livingwealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Wealth is a US-based financial advisory firm that teaches and implements the Infinite Banking Concept using dividend-paying whole life insurance, serving individuals and families seeking financial independence through consultation, a free course, and the "Dollars and Nonsense" podcast.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Life Insurance (6311), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Estate Planning & Trust Structuring Advisory (FSAEAKAC)

Keywords

• Infinite banking concept
• Whole life insurance advisory
• Private family banking
• Financial independence planning
• Wealth building coaching

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Financial Advisory and Consultation Services: Living Wealth generates revenue through financial advisory fees associated with helping clients implement the Infinite Banking Concept. As insurance agents and advisors, they earn commissions on whole life insurance policies sold to clients. The free consultation and course serve as lead generation for paid advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Living Wealth is a financial advisory firm that teaches and implements the Infinite Banking Concept (IBC), a wealth strategy built on overfunded dividend-paying whole life insurance policies that lets clients borrow against cash value to finance purchases, recapture interest, and build tax-advantaged wealth. The firm combines this with a proprietary Financial GPS plan (called Private Family Banking) and delivers it via paid consultations, licensed insurance product placement, a bi-weekly podcast, a free introductory course, and personalized financial coaching.

Product overview

Living Wealth is a financial education and consulting company offering the Infinite Banking Concept (IBC) as its core financial strategy. The company provides a platform built around overfunded whole life insurance policies, allowing clients to become their own bankers. The main offerings include the Infinite Banking/IBC strategy, Private Family Banking guidance, the Dollars and Nonsense Podcast (hosted by Nate Scott and Holly Reed), and the free Infinite Banking Foundations Course. The company positions itself as a financial ministry focused on helping individuals and families achieve financial independence through active wealth-building rather than passive retirement programs.

Differentiator

Problem solved

Functional benefit

Brands

• Dollars and Nonsense Podcast: A bi-weekly podcast hosted by Nate Scott and Holly Reed focusing on Infinite Banking, wealth-building strategies, and financial independence. The podcast covers topics including infinite banking, private family banking, investment strategies, and faith-based financial principles.

Products and services

• Infinite Banking Concept (IBC) Advisory A financial strategy using overfunded whole life insurance policies that allows individuals and families to become their own banker, recapture interest on financed purchases, and build tax-advantaged wealth through policy cash value. Delivered to individuals and families by Living Wealth's licensed insurance agents and advisors.
• Private Family Banking Personalized financial guidance that combines the Infinite Banking Concept with Living Wealth's Financial GPS to help families achieve financial peace through strategic money management and policy-based banking. Delivered to families as a paid advisory offering.
• Free Consultation Services One-on-one consultation in which Living Wealth team members assess a prospect's financial goals, income level, and interests to determine whether Infinite Banking is the right strategy and to onboard them into advisory services.
• Infinite Banking Foundations Course A free online course that teaches the strategies and principles of Infinite Banking and Private Family Financing at the learner's own pace, used as a top-of-funnel education and lead-generation offering for prospects.
• Dollars and Nonsense Podcast A bi-weekly podcast hosted by Nate Scott and Holly Reed covering Infinite Banking, wealth-building strategies, unconventional financial techniques, and faith-based financial principles, distributed on Apple Podcasts, Spotify, Google Podcasts, and YouTube.

Quantifiable outcome

• Clients can achieve financial independence in 10 years or less when implementing Infinite Banking correctly, compared to 40 years through traditional retirement programs
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kingdom Advisors: Faith-based financial advisory network that trains and certifies Christian financial advisors — directly comparable in the faith-aligned financial planning niche that Living Wealth occupies.
• Paradigm Life: Specialized Infinite Banking Concept advisory firm focused on helping clients use whole life insurance for self-banking — a near-identical service model and target customer to Living Wealth.
• Crown Financial Ministries: Faith-based financial education and counseling ministry teaching biblical stewardship and financial planning — competes for the same purpose-driven, faith-aligned client demographic as Living Wealth.

Broad incumbents

• MassMutual: Large mutual life insurer with a participating whole life product that is commonly used in Infinite Banking implementations — a major carrier partner competitor and benchmark for the product Living Wealth distributes.
• Northwestern Mutual: Major US life insurance and financial advisory franchise with a strong whole life insurance product lineup — broad incumbent whose career-agent model and whole life offerings overlap with what Living Wealth sells.
• Ramsey Solutions: Dominant financial education brand (Dave Ramsey) with a large content ecosystem, courses, and advisor network — overlaps with Living Wealth on financial education and middle-income targeting, but at vastly larger scale and with a philosophy that actively critiques IBC.
• New York Life: Large mutual life insurer with a dividend-paying whole life portfolio widely used in IBC strategies — broad incumbent whose products underpin many Living Wealth-style practices.

Emerging players

• The Lampo Group (formerly Dave Ramsey's ELP network): Endorsed Local Provider network of insurance and financial advisors — competes for the same middle-income, education-driven client base as Living Wealth, though with a different product philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thelivingwealth
• YouTubeyoutube.com/channel/UCQmuiF9hglgIu-C4SPPHPRA
• Facebookfacebook.com/livingwealthco
• LinkedInlinkedin.com/company/living-wealth-
• Instagraminstagram.com/itslivingwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Wealth